THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,publ*lru

How Lumber Looks

Lumber production during the week ended February .1, 1941, was 4 per cent'less than in the previous week; shipments were 3 per cent less; new business 3 per cent greater; according to reports to the National Lumber Manufacturers Association from regional associations covering the operations of representative hardwood and softwood mills. Shipments were 12 per cent and new orders 23 per cent above production. Compared with the corresponding week of 1940, production was 22 per cent greater, shipments 18 per cent greater, and new business 33 per cent greater. The industry stood at 148 per cent of the average of production in the corresponding week of 1935-1939 and 134 per cent of average 1935-1939 shipments in the same week.

Reported production for the 5 weeks of l94l to date was 17 per cent above corresponding weeks of 19.1O; shipments were 26 per cent above the shipments and new orders were 18 per cent above the orders of the 19,10 period. For the 5 weeks of. l94l the date, new business was 13 per cent above production, and shipments were 14 per cent above production.

The ratio of unfilled orders to gross stocks was 32 per cent on February l,194I, compared with 21 per cent a year ago. Unfilled orders were 31 per cent greater than a year ago; gross stocks were 13 per cent less.

During the week ended February 1, 458 mills produced ZT,OLI,W feet of softwoods and hardwoods combined; shipped 245,695,W feet; booked orders of Tl,O32,ON feet.

Revised figures for the previous week : mills 480; production 2D,922,000 feet; shipments 253,580,00O feet; orders 263,275,00O f.eet.

Lumber orders reported for the week ended February 1 by 374 softwood mills totaled 259,056,m0 feet; shipments were 233,2%),000 feet; and production M,251,000 feet. Reports from 99 hardwood mills for the week gave new business as 11,976,W feet; shipments 12,4O5,00O feet; and production 1O760,000 feet.

The Western Pine Association for the week ended February l, 98 mills reporting, gave orders as 89,977,000 feet, shipments 75,737,m feet, and production 48,971,000 feet. Orders on hand at the end of the week totaled 302,384,000 feet.

The Southern Pine Association for the week ended February l, 103 mills reporting, gave orders as 28,851,000 feet, shipments 33,301,000 feet, and production 30,174,000 feet. Orders on hand at the end of the week totaled 91,636,000 feet.

The California Redwood Association for the month of December, 194O, reported Redwood production of 13 operations as D,761,ffi feet, shipments 31,476,000 feet, and orders received 40.,169.00O feet. Orders on hand at the end of the month totaled 51,877,ffio f.eet.

Change is constant. in taste. . in design. in usage. T(hatwas standard yesterday is out-moded today. ..lost sight of tomoffow.

$ Aware of these natural forces, we have responded with an unceasing effort to keep our maior products in step with current trends. This has been done through close observation of what the public wants and by determining, through our own research and willingness to adapt manufacturing methods, how those wants are to be answered. { As a result, we have developed and now are marketing a notable improvement in flooring manufacture namely, Bradhy's Snaight-Line Oah Flooring.l$ Acceptance already accorded this product by trade and consumer has shown the old adage, "A Better Mouse Trap," still holds good. f Thus Bradley's leadership not only has perfected a constructive advancement in hardwood flooring, but in doing so, it has created through that product the means of awakening an immediate and profitable market.

$ Bradley's Straight-Line Oak Flooring is supplemented by Bradley trim and mouldings in Oak, Gum and Pine. For quotations on all Bradley products just telephone the Bradley representative nearest you, or address:

There'll always be an England, While there's a country lane, Wherever there's a cottage small Beside a field of grain. There'll always be an England, And England shall be free, If England means as much to you, As England means to me.

Yes, r believe in my;J .; "there'll always be an England." And if there is, it \ilill be because God Almighty has given of His own strength to an heroic people. I've read a lot of history, but the demonstration of pure and unadulterated valor that John Bull and his people are furnishing in Britain today, seems to surpass anything since this world began, when it comes to.downright courage.

*:t*

That same spirit that filled the breasts of Travis and his gallant band when they climbed to the topmost heights of immortality behind the blood-stained walls of the Alamo, lives again in the hearts of the British. What they have done in the past year, immortalizes them also. ***

And, dropping rapidly from the sublime to the slang of the street, it is common talk today that the battle cry of the Greeks in Albania'is, "never let a day go by."

**t< ft was Whittier who wrote: When earth, as if on evil dreams, Looks back upon her wars, And the white light of Christ outstreams From the red disc of Mars: His fame, who led the gory van, Of battle, well may cease, But never that which crowns the man, Whose victory was peace.

But the man "whos" t*.ry orl" n"""",', the man whom all the world is hoping and praying for today, has not appeared on the scene as yet. True, the "Prince of peace" visited this globe two thousand years ago and left behind His gospel and His philosophy of peace, and love, and helpfulness, but at the present time philosophies the direct opposite of His almost envelop the earth.

*i<:8

It was Charles Sumner who is credited with writing one of the most beautifully worded thoughts in all literature, when he said: "Give me the money that has been spent in war, and I will clothe every man, woman, and chrld in an attire of which kings and queens would be proud. I will build a school house in every valley over the whole earth. I will crown every hillside with a place of worship, consecrated to the gospel of peace."

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Andrew Carnegie, one of the most generous and helpful men in American history, said: "I was born in poverty, and would not exchange its sacred memories with the richest millionaire's son that ever breathed. Give me the life of the boy whose mother is nurse, seamstress. washerwoman, cook, teacher, angel, and saint, all in one, and whose father is guide, exemplar, and friend. These are boys who are born to the best fortune. My experience is that wealth is liable to take the smiles away."

Russell Sage was "ro; ";. tl, "a.,i"" for young men, and this was his reply: "The best way for a young man who is without friends or influence to begin is: first, to get a position; second, to keep your mouth shut; third, observe; fourth, be faithful; fifth, make your employer think he'd be lost in a fog without you." ***

And it was the great thinker Thomas Carlisle, who wrote: "Give us, Oh God, the man who sings at his work. Be his occupation what it may, he is equal to any of those who follow the same pursuit in sullen silence. He will do more in the same time-he will do it better-he will persevere longer. One is scarcely sensible to fatigue when he marches to music. The very stars are said to make harmony as they revolve in their spheres."

All men who speak "J-.:"rr:mention patrick Henry. Yet read what Patrick, himself, had to say about another distinguished American orator of that day-George Washington. "If you speak of eloquence," said Patrick Henry, "Mr. Rutledge of South Carolina is by far the greatest orator. But if you speak of solid information and sound judgment, Col. Washington is undoubtedly the greatest man on the floor." Great praise from the most faming master of the spoken word the New World has ever produced.

Which remark about the Father of Our Country reminds us that great men are not always great in all directions' For instance, it seems to be well authenticated in our history that George Washington $tas so certain that every' thing worth while had already been invented in his time, that he favored closing the patent offices.

When Lincoln -"" OJ", *""aa""U for the Presidency, there were thousands of people who laughed at the very prospect. FIe was green. He was awkward. He lacked the voice and grace of such men as Douglas. But he outlived his greenness, and his awkwardness, and he lived to utter many thoughts that will survive as long as this world endures. The green and awkward countryman became immortal.

Pope said: "A man should never be ashamed to own he was in the wrong, which is but saying that he is wiser today than he was yesterday."

Will Rogers used to rii.e a" *r, about the remark that a commercial airplane pilot made to him once. He was sitting forward with the pilot, flying about 200 miles an hour, when they passed over a passenger train going in the same direction. The pilot pointed downward at the train, and tolerantly remarked: "The covered wagon."

If you hope to o. .*J"o.rlr,"ri, ,-or"ssive, and worth while, you must strive to be excessively natural. No one ever acquired fame by affectation. All true greatness is earmarked by simplicity. You must sit by the fireside of the heart. Above the clouds it is too cold. Be simple in action and in speech. Too much polish suggests insincerity."