"Match that Writes" is Newest Innovation

Perhaps the most revolutionary.develop;nent since the first advertising match book was created in 1895, is the new Diamond match "that writes as well as lights."

The oomatch that writes," a development of the Diamond Match Division of Diamond National Corporation,' the country's only producer o{ both special design book and wooden matches, is one of two unique specialties the match company is introducing as a salute to the New York World's Fair which opens this Spring.

Licensed to provide matches displaying the Unisphere symbol for the World's Fair exhibitors, Diamond Match officials decided to mark the event with its new easy' to-write-with matches and an elegant appearing gold-tipped match head never before made in this country.

But it is the writing match, Mr. Koenig believes, 'othat will capture the fancy of advertisers who have been using billions of match books in a wide variety of sizes, shapes and forms to efiectively Promote their products through colorful advertising messages."

At the World's Fair, the writing book match will be particularly valuable, Mr. Koenig points out, "by offering visitors without a nearby pen or pencil, a ready' made writing device for recording memoranda and notes about exhibits and sights."

This revolutionary match, he continues, "provides 20 to 30 writing matches in a single book, depending upon the particular size the advertiser uses. While it is not meant to replace pencils and pens, it is possible to write a fairly lengthy letter by utilizing all of the matches in the book.

WOODEN I'IATCH

Diamond, a leading match manufacturer since its {ounding in l88l, pioneered book match advertising when it made it practical to mass manufacture matches that were safe to use. During this period, the most commonly used match was the Lucifer' a wooden splint match which gave off a choking cloud of smoke when struck. An' other type called the "parlor match" was made without sulphur but was more ex' pensive and showered burning sparks.

In 1900, Diamond Match bought the French "Sevene-Cahen" patent for a nonpoisonous substitute for white phosphorus. It would not work under American produc' tion and atmospheric conditions. But in

191I, Diamond chemists made the for' mula workable by adding chlorate of pot' ash. Shortly thereafter the formula was deeded to the public and given to the American match industry. This was the first non-poisonous strike-anywhere match in America.

World War Ii

During World War II, Diamond suP' plied the armed forces with a match that worked even in the high humidity and rainy seasons of the South Pacific. It could r"-"ir, under water for eight hours and still produce fire. A{ter the war, Diamond resumed its role as a major manufacturer of wooden splint matches-the kitchen var' iety, a popular standby in homes for more than 7i y."tt-". well as the book match and, moie recently, the exclusive "Pocketbox" wooden matches packaged in small' crush-proof boxes on which multi'colored advertising messages may apPear'

Diamond Match also is a leading manufacturer of small consumer and industrial wood products, including toothpicks, clothespins, applicators, spoons, dowels and plant and steak markers'

Sfress-groded Lumber's Continued Growth

Kiln-dried Hemlock lumber, electro-mechanically stress-graded for dimensional strength, promises to take the guesswork <-rut oI building and sper-ifying foi Simpson Timber Company customers.

New stress-graded dimensional lumber will provide architects, huilders. engineers and specifiers with exact standar.lr"ot dependability and a product tested and grade marked by electro-mechanical rn"un*. Lu-ber dealers and distributors will be able to simplify ordering and reduce inventories from a wide range of grades in various species to onl1. a few of the neu, Simpson grades.

Installation of a CLT-l (continuous lumber testing machine) will identify highstrength material not detected by visual grading.

After exhau,*tive researr:h. wood researchers and technologists have established that the stiffness of a board is directlv proportional to its load-bearing st.rength or the actual breaking point. Stiffness is rated liy "E" or modulus of elasticity.

Simpson Timl,er Company wjll slress grade kiln-dried Hemlock as well as sreen fir luml,er irr E.l.2. E-I.X. E-I.6. E-I.8 and E-2.0 or equivalent "f" (extreme fiber in bending) values ol 1200, 1500, 1800, 2100 and 2400, respectively.

Specifiers and end-users will profit from the advantages of stress-graded lumber. For example, under existing conditions without stress.graded materials a typical joist application (10'span. 16" centers,40 psf lead total ) r,alls [or a 2" x 8" of a visual erade equivalent to E-1.0 stress grade. Under the Simpson electro-mechanical grading system the same requirement can easily be met with an E-1.8 2" x €' or a ij3/a1 savins in lioard feet and weisht.

The company will enable its customers to practice design economy wherever structtrral lrrmber is used.