E MARI<S|ROM / i;;;ffi'lf^",, LUMBER SALES / cArr'onNrA

A research-developed pressure treatment for lvood that provides deeper penetration of the protective chemicals yet leaves the surface entirely clean is finding its way into bridge'building in California.

A new 500-foot bridge across Lost Creek Dam, 20 miles north' east of Oroville has been constructed entirely of wood pressuretreated by the Cellon process at the Oroville plant of Koppers Company, Inc. Near Alamo, Calif., a footbridge across a gulley and creek has been erected on two treated beams, each 7 inches by 32.5 inches by 55.5 feet longthe first time this treatment has been used in laminated beams.

The footbridge beams contain 20 laminates, each 1.625 inches thick which were pressure-treated before their lamination. Or' dinarily beams are pressure-treated after lamination.

The Alamo bridge was erected primarily for children going to and from school. The Cellon treatment was chosen because of its cleanliness and the fact that the wood retains its natural appearance after such treatment, company spokesmen said.

The 500-foot bridge at Lost Creek Dam utilized nearly 150,000 board feet of lumber, ranging in size from 2 by 4's to 10 by 24inch timbers. All material was pre-fabricated before treatment by Koppers, thus facilitating the actual construction which was accomplished in less than two weeks.

The bridge will be used primarily by the State Forest Service as part o{ an access road into a fire control area. Oroville Project Contractors specified the treated wood primarily because treatment provides longJife protection against attack by decay and termites which are especially prevalent in areas where there is dampness.

The Cellon process uses pentachloropenol as the wood-preservative, but this chemical is carried into the wood cells with liquefied petroleum gas. Because the liquefied petroleum can be changed to a gas within the treating cylinder by reducing pressures, virtually all of the carrier material can be withdrawn, leaving only pure crystals of the preservative in the wood. Thus, no oily material remains on the surface as in some other treatments.

Bqck to Nolure

The National Lumber Manufacturing Association is mapping strategy to counter the latest building code discrimination against wood.

lor AII Deqler Producfs

Slob Doors

Wood Windows & Sqsh

Aluminum Windows

Aluminum Screen Doors

Louver Windows

Woodfold Accordion Doors

Redwood Cupolos

Nqvoco Rigid Vinyl Pqnels

Douglos Fir Plywood

Hordwood Products

Hordboord Producls

Porticle Boqrd

Box Glqss

Door & Window Frqmes

Bessler Disoppeoring Stoirwoys

A Kentucky law requires nudist colonies to be enclosed by a 20-foot-high wall of brick, stone or cement. Besides banning the use of wood, the statute also rules out glass bricks. An on'the' spot investigation of the situation would appear to be indicated.

New Redding Retqiler

Former Redding area trucker, Joe Browning, recently estab' lished Browning & Son Lumber Company with his son, Ray, at 12Bl Lake Blvd. in Redding. The new retail lumber and building materials store and yard is located north of town in a new and fast developing area and will be geared to the retail and custom builder trade.

FewDeoler Foilures

A recent report shows that the failure rate per 10,000 business concerns during 1962 ranked lumber retailing as having one of the lowest failure rates of any business. The report was published by Dun & Bradstreet.

The actual failure rate was 54 out of 10,000 business. Very few industries can boast a comparable degree of stability.

Plywood available in V8", 3/76", l/4" & 3/4" up t0 4'x Iu' o TEAK O WALNUT O BIRCH O CHERRY o ROSEWOOD o ZEBRA o SEN r ELM o OAK o NARRA r DAO

Ploin Sliced, Book l{crrched Seguence ltlatched Foce Veneersl or Quorlered Foce Veneets

All V-Grooved Woll Pcneling Mis-motched. V-Grooves color toned. Either Unfinished or Prefin shed.

!MMEDIATE WEST COAST DEL!VERY MANUFACTURED BY YUASA MIIIS, .'APAN

GP Flying Tours Lqunch Compoign

An 8000-mile junket by company plane. covering the nation from corner to corner and coast to coast in a series of ll regional meetings, laid the groundwork for the biggest building products merchandising campaign in Georgia'Pacific's history.

Top men from the distribution, advertising and sales promo' tion stafi in Portland, carried a planeload of new products, new ideas and electronic gear. They returned home February I'

During the three-week trip key men from 8 L major distribution centers learned 1964 goals, products, new sales tools and scheduling for major drives, along with newspaper' magazine and TV network advertising plans.

The "local summit meetings" brought together distribution center management and both inside and outside salesnien. Salesmen are now fanning out to explain the new sales aids to some 20,000 retailers and industrial accounts nationwide, according to Stewart W. White, vice president of the G-P distribution division.

Products introduced include wall paneling actually inlaid with complementary hardwood species, a grooved hardwood pl1'wood in solid 16-inch sections of bookmatched veneers. the industry's first dry-process tempered hardboard, special hardwoods for cab' inetwork and woodworking with all types of cores ranging from lumber to flakeboard, new rough'surfaced redwood feature pan' eling and siding, and other new forest products.

The aerial presentation. using a variety of "space age" tech' niques, included presentation of the new merchandising program via a "three-way interview" technique, A G-P customer on the sound screen talked to a G-P sales executive on stage, the latter live, while the same equipment mingles sound movie and slide tape sequences on two screen simultaneously'

The G-P plane, pulled from its regular runs between industrial plants, was labeled by the troupe as "the electronic wonderland'" It carried two slide projectors, a movie proiector, two screens' two microphones and three speakers, a complete stereo sound outfit, many "props" and, probably most important, two stop watches.

As voices of the troupers wore out from the one'day stands, there was some switching of head office personnel, but always at least four top executives, sometimes more, were at each regional meeting.

Vice president White probably was being literal in describing the 1964 sales program as "ofi to a flying start."

Architects OK Sizes

Latest group to endorse the proposed new lumber size standards by formal resolution is the American Institute of Architects, spokesman for nearly 16,000 registered architects throughout the U.S. AIA action followed earlier backing from the National Asso' ciation of Home Builders, representing 40,000 home builders, and the 300,000-member United Brotherhood of Carpenters and Joiners of America.

The new standards for the first time on an industry-wide basis, propose to relate lumber's size to its moisture content, will lead to better quality construction at lower cost, predicts the National Lumber Manufacturers Association, a pioneer supporter of the new size system.

The new standards are presently under review by the Commerce Department and other federal agencies, prior to their circulation among representative producers, distributors, specifiers and consumers of softwood lumber. These groups will be given an opportunity to express their feelings about the proposed new sizes in a special survey, the results of which are expected to be overwhelm' ingly in favor of the new size system.

H. E. Mqrkslrom Lumber Moves To New Oftices

H. E. Marstrom Lumber Sales has opened new sales and administrative offices at Newpori Beach, California, Brownie Markstrom, president of the wholesale concern has revealed. Don Vogt. a veteran of lumber sales and production will handlc sales promotion in southern California and Arizona antl manage cargo shipments for the firm.

"W'e exclu-.ivel1 represent in t-rtrr sales territory Hirt & Vood, Eugent'. Oregon and H. B. Pearne Lumber Products. Chehalis, S'ashington, among others." stated Markstrom. In atl<lition this -sales organization is presently offering truck antl trailer shipments {rom tr'-ortuna Wood Products of studs. resawn Jroards and plywood.

Mark-.trom is poPular in all lumber at,tivities in the southland. He is a long-time mt:mber of Hoo-Hoo. a sl)ortsman and golfer of hish caliber antl a charter meml,trr o[ the Lumber Assot:iation of Southern (ialifornia. He and his wife Shirley" rvho has been active in thc snles firm since it u'as established st:rcral \'('ar-s ago. are intcrcstetl in sor:ial and < ivic affairs at their new home at Neuport lleath u'ltere thel'ps1,s1l last June.

The nt,w address of the -\larkstrorn organization is 177-H Riversitlt' Aventre itt \errport lJeach.

low Cost Ceiling System

\{asonite Corporation has perlected a nerv and -.imple rnethod of spanning fourfoot tru,s-s sPacing *ith Ys" material.

Developt'd specificallv Ior {arm buildings, thc s)'stem for erecting vaulted or curved r,eilings utilize-s 1r(" standard Presd' rvood between existinpl trusses spaced 4 ft. o.c.. u'ithout strapping.

Becau-.e of its simlilicity, the systerr features low iabor and material costs. lt holds t'xt'elletrt lolutrte and profit poten' tial fol lumber and lruilding supply dealcrs. according to l). J. \Ioore. building products manager.

"Dealers can srrpply a very lolv t'ost. high performanc'e cciling that can lre irr..tallcd for as little as one-third ol thr: labor' cost of cotrvetttiottal cciling applications." \{oore said.

Developed h1' Nlasonite rt.seart'h. tht' system is trstftrl in poultry houses. hog houses. dairy barns or any farm lruilding in rvhich insttlalion is placed in the ceiling.

"This structtrre provides ext'ellent protection [ol the insu]ation and a -*mooth" hard strrface for ea."v cleaning and disinfecting." NIoore said. "In t'arlf installations. wc have lound that Wcatherall sales henefitted. too. as this all-around hardboard is a 'tratural' for lining the inside and out:ide of the sidewtrlls."

Installation is simple and quick- By vaulting or bowing the Masonite panels rrpward 4'" to 5" betn'een trusses' the strength of the panels is int'reased so they will span the fotrr Ieet u ith no added support.

The ceiling is held in place by two moldings. No nailing of the paneling is ne(:essary.

The mounting strip moldings are lengths r>f 2" or larger lumber nailed parallel and to tht' bottom chord of the trttsses. An "H" shaped alumintrm molding i-" u-"ed to join the sections of the vaulted ceiling at the butt ioint. Masonite Corporation has available an anodized aluminum "H" mol<ling for this purpose: it's impervious to dis' infectants and t t,mmon chemi<'al sprays.

Wqlco-Dennis Promotion

Watco-l)cnnis Corp." makel o[ frne {in' ishes for wood, marble, and masonrl' ha's appointed '[he Martin Il. Klittcn Co., Inc. trs its agency and embarketl on the largest promotion program in its history-more lhnn twire as large as atrr I'rer ious year.

Guy H. Dennis, presi<lent. said The Klitten Company will devt'lop adlertising and salt's prornotion tools for Watco's grolving national distribution. and also will handle 1'trl'lic relatit-rns-prrl'li<'it 1

Watco rvood finisht's are based on a l)ro[]rietar), formrtla t]rat at'tuallr: hardens wood lhrough a pr'o('('ss t'alled polvmerizatiort.

George E. Knob Retires

George E. Knab retired as eastern sales manager of Arcata Redwood Company February l. He held the post since 1942, when he became affiliated with the then young company.

All of his working life George has been devoted to the lumber business. back to September 9, 1919, when he started work in the general offices of The Babcock Lumber Company in his home town of Pittsburgh, Pa. Three years later George heeded the call of adventure and sailed from Baltimore, Md. as an able-seaman on the lumber steamer "Brookings" for the long voyage through the Panama Canal and up the west coast to the isolated little Iumber community of Brookings, Oregon. There he located with the California & Oreson Lumber Company, a Redwood and DJuehs Fir mill operated by the Stout and Owe"n interests. He began work in the sales division in 1922. The wild unspoiled country of southwestern Oregon held a fascination for S" {gung man from the steel city. He literally "took to the Rcdwoods,, anj stud- i:g +e terrain, customs of the locality and all the nature lore of the area.

The association with California & Oregon Lumber lasted until the dissolution o{ the firm, when he went with The Little River Redwood Company of Crannell, California, on Thanksgiving Day, 1926. It was there he first met Howard A. Libbev. the beginning of a friendship which hu. "*- tended over the ensuing years.

The Little River Redwood Company merged with the Hammond Lumber Company of Samoa, California, in 193I to form Hammond & Little River Redwood Company and the combined operations were moved to Samoa.

Manager for the central middle states.

The extended strike in the Redwood Industry beginning January, 1946, ended his association with CRD Ltd. George took a fling at sawmilling in Montana and had interests in retail lumber yards in the midwest during this interval.

In 1934 George was transferred to the Chicago office of Hammond Lumber Company as sales manager for the centralmiddle states. Five years later, Hammond Lumber Company and The Pacific Lumber Company merged their eastern sales organizations into California Redwood Distributors, Ltd. with headquarters in Chicago. George Knab was chosen as Regional Sales

He also worked with several mills as sales agent until he had a chance encounter with his former associate, Howard Libbey, who had established a new company in 1939, Arcata Redwood Company. It was rapidly expanding from a small green Red. wood operation into an integrated mill geared to the milling and shipment of certified kiln dried Redwood throughout the nation. The logical man to spearhead this move was George Knab, so in 1947 he became the eastern sales manager. He br<rught to the young company his many years of invaluable sales experiences and intimate knowledge of the lumber distribution system in the eastern markets. His wide acquaintance among lumbermen, coupled with the backing of modern production facilities and an assured supply of high quality timber contributed immeasurably to the successful growth of Arcata Redwood Company.

Ile and his wife, Dorothy, will start their retirementwith a four-month freighter vo)'age around the world, and on their return will settle in Arcata.

Treot Home lmProvemenl As Seporote DePorlment

Tb operate a home improvement business success{ully, lumber and building supply dealers musl run it as a separate depart' nent.

This was advised by Herbert Richheimer, head of Home Improvement Marketing Consultants, Inc., at a recent seminar o{ DSC (Design'service-Counsel) d e alers sponsored by Masonite Corporation.

o'A comrnon mistake by many dealers in their initial effort to sell installed home im' provements is to devote only part of their iirne to the job and combine the task with their many other responsibilities of operating the retail store," Richheimer said.

He advised:

"Create a separate department and give its manager the responsibility as well as authority to operate it profitably. The home improvement business requires a minimum o{ one man devoting {ull time to be successful."

Urging his listeners to realize their stand' ing in the community, he observed:

"Lumber and building material dealers are the natural source for home improve' ment services. They are established and respected in their community and have earned the confidence of the public."

The speaker, who is consultant to Masonite Corporation, said the DSC-HIMC Pro' gram provides the step-by-step procedure to put the dealer into the home improvement business, regardless of its size, on a profitable basis-providing it is followed.

The Cost Production man is the key in the operation. Not only does he have to develop the cost and price books but he is responsible for the development of relations with all sub-contractors, it was pointed out.

Considerable emphasis was placed on tlaining of the salesmen. The HIMC program includes 20 - 33Ys long play records that demonstrate how to use the manuals

Cqlqveros Credit Counseling

Customers of Calaveras Cement Company, a division of The Flintkote Company, soon will be ofiered free counseline services in the fields oI business organization. financial management. accounting, credit and collections.

Credit manager Robert J. Boyd has been appointed manager of a newly-formed Calaveras Credit Services Department, Arnold M. Ross, vice president in charge of finance revealed.

In addition to managing the company's own credit and collections, the department will ofier assistance to customers in these and related fields.

for individual or group training oI sales personnel. The combination of the House Sales techniques manual and the live voice recordings on Selling the Extension, Selling the Garage, etc. provides the complete trainins instructions at a minimum of cost.

Ri"hh"i*"t recommended newspaper and radio as local advertising media. The seminar leader said a recent survey made by HIMC showed that "more dealers need help ir. preparing lead-producing adverti^sing than any other phase of their business. They also need help in {ollowing up these leads and converting them into sales."

"The sarne principles of good financial management which apply at the manufacturer level are needed for successful conduct of independent retail or wholesale business," Ross declared.

"By providing counsel in accounting and finance to our customers. we believe we can help these customers to prosper and expand, and in this way contribute to a healthier financial dimate for our industry as a whole."

Counseling will be done onlY at the customer's request, Ross said. Calaveras personnel will go into the field to carry out their counseling duties in the customer's place of business, as well as through correspondence or over the telephone.