WE N DtI NG. NATHAN COII'IPANY

Foresl Tree Diseose Institute

Tree diseases afiecting California's existing timberland and new forest plantings will be reviewed over two days March 7 and 8 at a conference in Berkeley sponsored by the University of California Agricultural Extension Service.

The Forest Tree Disease Institute will draw on University plant disease authorities and representatives of the U.S. Forest Service, said Dr. Arthur H. McCain, Extension plant pathologist and institute program chairman.

Sessions will be held in Liniversity Hall, at the west entrance to the Berkeley campus, starting at l0 a.m. on the openirrg day, distribution, li{e histories, and importance o{ the native stem rusts in California, by Parmeter; Air Pollution, including its symptoms and effects on pines. b.v Paul R. X{iller, Department of Plant Pathology, Berkeley; and The Mistletoes. including the biology, specialization, and control of the conifer mistletoes, by Robert F. Scharpf, of the Pacific Southwest Forest and Range Experiment Station.

Thursday, March 7.

On the opening day's program will be three presentations: Causes of Plant Diseases, by Dr. John R. Parmeter, Jr.. De. partment of Plant Pathology, Berkelel,; Root Diseases, a discussion of the recognition and impact of the major root diseases of forest trees, by Dr. Robert V. Bega, of the Pacific Southwest Forest and Ranee Experiment Station of the U.S. Forest Sen-ice, Berkeley; and Seedling Diseases, their effect in natural and artificial regeneration, by Richard S. Smith, also of the Pacific Southwest Forest and Range Experiment Station.

Friday's program will include presentations on Stem Rusts o{ Pines, the hosts.

Oregon produces one-fourth of the nation's softwood lumber, most of it's Douglas fir, the most widely used o{ all conrmercial species.

TOP LEFT: And here's whot the whole thing wo3 oboul-d living doll hersclf, this pretty litlle missie gets lhe doll she qskcd for from Sonto; Eriko Longson gets reody with onofher of the 3O presenb for lhe gueslr of honor from lhc Son Frqncisco Boys' Club. While oul in the trowd we ftnd the Horbor Lumbcr boys, Roy Tierncy, Genc Young ond Fred Payne cnioying thc fertivilies. Around lhis tablc clockwisc: Club 9 prexy, Dick Hogon, Von Ar:dqle-Horris Lurnber; Lorry Owcn, Dyken Lumber; Henri Borbc, Jim ond Eqrbcrq Holl, ond Moc Bymcr, oll of Jomcs l. Holl Co. TOP RIGHT we tce Woodsidc wholetqlcmon €hcrlic rsdeqp) :'".

Wilson, tnterboy Lumber of ltqrin's Rudy Melesky,

San Francisco Hoo-Hoo Remembers The Kids

Vell, San Francisco Hoo-Hoo Club 9 did it again.

December 14, the club repeated with a top notch production of its Annual Christmas Party for 30 deserving kids from the San Francisco Boys' Club. The big party, held at the St. Francis Hotel, was attended by more than 125 lumbermen, wives and secretaries, all of whom were quick to pick up the Christmas Spirit generated by the 30 little guests of honor.

Following the usual successful format, the party began with a short reception in the Italian Room, followed by luncheon with the excited little junior citizens in the Colonial Room. Luncheon entertainment was supplied by Wes Usher, The Man of a 1000 Tricks, and the DeSalli Marrionettes.

But the main event was still the arrival of ol' Santa Claus. Through the cooperation of the San Francisco Boys' Club, and most of all the generous response from the party's sponsors,

Acmo Dunnogr t Servicr Co.

Arcotc Rrdwood Co.

J. H. Bortcr & Co.

Bcy Cily lumbor Co., In<.

Eoyrhorr lunbrr Co.

Bqonio Lumbrr Co.

G. l. Shrckcr

Boldt-B.com Lcmbcr Co.

Bonninglo lumba €o,

E, 5. Brurh t Son:

F.5. Bv(kl.y Doq Co.

Colifornio Lmbcr Compony

Colilornio Pocifc 9olcr Corp.

Colifornio Sugqi & Wertern Pine

Agcncy, lnc.

Cheim lumbcr Co.

Chrislen:on tmber Co.

Club 9 was able to give just about every youngster the present he most wanted

An undertaking such as this takes a lot of time and money and lacking either there would have just been 30 more little boys and girls who went without Christmas. And there are too many now. Perhaps other western Hoo-Hoo clubs not already involved in similar projects could look into the advisability of lending a hand to needy youngsters during Christmastime.

Three cheers to Frank Billings and Dave Mackin who cochairmanned the party, the same goes for the following lumbermen who donated time and effort to producing their part of the show:

Lloyd Hickok, tickets; Jim Hall, presents for the kiddies; Chuck Dickenson, publicity; Bill Carter, donations; Fred Ziese, children's transportation; Ed Brush, entertainment; and Shirley Crumpler and San Francisco Hoo-Hoo-Ette Club 3, reception.

THESE ARE THE DONORS TO CIUB #9 WHO AAADE THE CHRISTAAAS PARTY A SUCCESS

Coloniql lumbqr Gompony

Eichrmc Bullding Moletiolr Co., Inc.

R. l.l. Emrrron & Son

Evor l{orbor Produclr Co,

Eviv Product3 Compoy, Inc.

Fq Wol Fir Solcr Co.

Gm.rlon & Grcon Lumbcr Co.

G.orgi6P*lec Corporqiion lh. Graatcr Clty Lumber Co, fhc lrlodr limr Conpsy lntrrboy lmbrr Co. of ilcin

Gillon Lumbcr Co.

Godord & Brll ln<.

Goldrn Golc tunrbcr Co.

Goldln stqt. Flooring Co.

Jom: t. Hqll Co., lnc.

Hqllins Mckln Lumber Co., Inc.

Horbor Lumber Co., Inc.

J. E. Higgins Lumber Co.

Hobbr Woll lumbrr Co., Inc.

Indion Vollcy Lumbor Co.

K/D Ccdq Supply Compony

Mlldrud L<ird l(enield

Lqmcn Lumbcr ComponY lorcn Lunbcr 5olor lloc8roth Hordwood ComPonY lAolollo Forort Prodwtr, lnc.

Mqr-lrlqc Lumbcr Co.

McCormick t Boxler Crcoroling Co.

J. J. Morc t Co., Inc.

PolceThc Pqific Lumbor Compony

Pdomino tuttlb.r Cmpsy

Pickoring Lumbcr Corporqtion ledwood 9cles Compoy

Roundr lumbcr Compony

Rolqndo lumbcr Compoy

Swmill Sqlcr Co.

5crvlcr lunbcr Co.

Sonono Wood Prodcclt lq.l.r, Webrtar & Johnron

Twin Cllior Lumbrr Co.

Union Lumbo Compony

Von Arrdolt Horrir Lumbrr Co.

Word e Knqpp

W.rt Coorl Tlmber Product:, Inr.

Wcyrrhourcr Compony

Itilla.d C. Whife

White lroth.r

Willitr Redwqod P.odu.tr Cmpqny

Douglos Fir Plywood

Hqrdwood Products

Hordboord Products

Pqrticle Boqrd

Box Gloss

Monthly Lumber Fqcfs

Sawmills of the Douglas fir region cut eight billion board feet of lumber in 1962, u .hud" more than in recession 1961 but a hefty 1.I billion feet less than in 1959, the last prosperous year before Canadian imports began to zoom.

G. Cleveland Edgett, exicutive vice president of West Coast Lumbermen's Association, made these comparisons from figures gathered for western Oregon and Washington.

Though far short of 1959, the past year's orders gui"gq sfightly over thi previous two lean years, aud mills finished 1962 with slightly better unfilled orders and tighter inventories' The year's slit gains failed to reflect the solid advances by construction nationally.

The weekly average of West Coast lumber production in December was 137,i24,000 b.L or 86'4/o of the 1957-61 average' Orders averaged 149,794,000 b.f.; shipments 134,074,ffi0 b'f'; weekly "u"r"!". for November were production I54,794,0W b't', 97 '47o of the" Ig57'6L average; orders 142,763,000 b.f'; shipments I47,' 149,000 b.f.

Twelve months of the 1962 cumulative production 8,001,675,000 b.f.; twelve months of 196I, 7,809,023,000 b.f.; twelve months of 1960, 8,100,000,000 b.f.; twelve months of 1959, 9,104,000,000 b.f.

Orders for twelve months of 1962 break down as follows: rail and truck 6,097,302,000 b.f.; domestic cargo 1,387,367,000 b'f'; export 381,293,000 b.f .; local 350,138-000 b-f.

The industry's unfilled order file stood at 507,136,000 b'f' at the end of December, lumber inventory at 927,718,000 b.f'

It takes about 75 to 100 years to grow a tree large enough in the Pacific Coast states to nrake good lumber, but the same tree can be harvested at 35 years o{ age to make pulp'

CALL GLOBE WHEN YOU WANT THAT

GLOBE stocks o Speciol Selection of lmported & Domestic Hordwood Plywood. ALL QUALlrl ES-SIZES-LENGTHS

CALL GLOBE FOR YOUR SPEICIAL REQUIREMENTS!

HUFF LUffTBER COfiTPANY

Sonlo Fe Springs Division: I3535 Eosf Rosecrons (Eqst off Rosecrqns turnoff, Sqnlq Anq Freewoy) los Angeles: I 16 West I l6th

How To Sell 'Em Down On The Form

The California Redwood Association has developed a full-scale promotion to protect lumber's share of the farm market. The Association has prepared a series of sales aids for retailers, the front line in any promotion, and will back them up with advertising, publicity, and direct mail.

The Association is building the current phase of the farm promotion around a new series of data sheets with plals for farm structures and telling farmers how to specify and use lumber economically. CRA advertising and publicity will tell farmers that the source of these free plans is their local lumber yard. The Association is offering local dealers ad mats, envelope stuffers, and radio spots so that he can let people know that he is the local source of the plans. Dealers can get free samples of these sales aids from their California Redwood Association supplier (Arcata Redwood Company, Simpson Timber Company, The Pacific Lumber Company, Union Lumber Company, Georgia-Pacific Corporation, Willits Redwood Products Company), or directly from the California Redwood Association, Dept. P-44, 576 Sacramento Street, San Francisco ll, California.

The envelope stufier is priced the same as all other CRA silent salesmen, $1.00 per hundred. It can be ordered through the mills or directly.

The new plans are suitable for use on farms in any of the fifty states. The sheets contain full working plans, instructions, and materials list. An enterprising lumber dealer can use the plans to pre-cut or partially pre-fabricate the farm structures and sell the components at an even better profit.

Wood has been found in tombs excavated in the Midle East in good condition which was buried 4,000 years or more ago.

Signs Sell in 'Sfrcnge' Stores

' Hardwares, lumber yardso paint and ' automotive stores in the U.S. West report rapid 40/o profits from ooa silent six-foot saLsmatt wearing a multi'color suit which shouts at you."

The salesman-a revolvable, self-service rack-occupies onlY 16" x 16" of floor space, yet displays several hundred enam' eled aluminum signs with an amazing turnover.

This mating of a familiar product and a proven merchandising method was de' vised in 1962 by Sign Center Mfg., 2339 Cotner Ave., Los Angeles 64, Calif.

In market tests, its new line of two' and three-color, silk-screened signs-many with eye-catching illustrations-caught on im' mediately at retail prices of 49(, 79i and 99A^ in sizes 2t' x 8", 4'x 14" and A' x 14", respectively.

Sign Gnter displays are rapidly invadlif ing the West, and stores which have never il ' previously carried signs report excellent

, impulse buying, particularly when racks rrlrPurrc lutrrrS are placed in areas of heavy foot traffic. investment is required. Sign Center distributors consign racks and signs, reguffi' larly inventory the displays, freely ex- change slow-movers and bill stores only

Though retailers make a 4O/o profit, no for signs sold.

Retailers can choose to purchase inventory outright, however, or to display signs on a compact wallcounter rack.

As a result of its success in the West, the manufacturer will now establish distributorships throughout the U.S. and Canada on a market-by-market basis. In unrepresented regions, distrib;ion will

Government Report On Industry

(Continued. lrom Page 2) o The Commerce Department is working with civilian and defense agencies of the federal government o'to assure maximurir preference for American lumber in government procurement programs." The temporarily be handled frorn the factory. Principals of Sign Center Mfg., Richard and Ronald Taxe, also head Signsville and o As the result of a government-industry conference in Portland, October 30-31, held to consider the effects of a widespread West Coast timber blowdown last fall, federal agencies are considering ways of possibly increasing or advancing their procurement schedules, "so as to reduce the effect of the excess lumber which will result from the storm."

(At the same time, however, the allowable cut for the Mount Baker National Forest, east of Everett, Vash., was reduced by 18 per cent, as a means of improving scenery in the high mountain areas-an action that brought an immediate and vehement protest from Washington's Congressional delegation.)

NEW CONCEPT IN SIGN SALESMorkct testing in ihe U. 3. West hqs lusfified thc bclicf of Sign Genter l{fg., 2339 Cofner Ave., Lor Angele: 64, Colif., lhor signs dirployed on sclfservice rqck: would lurn over ropidly in ony heovy-trolilc storc, Firsl introduced in 1952, the dirploys will now bc mode svqiloble lo rotqilers throughout lhe U. S. qnd Conado. Eoch rix-foot rock occupiee only 16" r 15" of fioor spocc, yei holdr severql hundred enomelcd oluminum rignt sclling for 49C., 79Q ond 99y', in tlzes 2" x E", 4" x 14" ond 8" x 14", rerpetfively, Retoilcrs moke o 40% profif, with no coplfol invo3tmenl requircd. Di:tribulors condgn ond rrvlcr dlrploys.

Agency for International Development has instructed its foreign missions to review the lumber procurement programs they finance, with a view to o'maximizing" procurement from the U.S.

One follow-up action, the report stated, has been that purchase financed by the Agency for International Development {or use within Koreao Japan and other Pacific areas will be limited to lumber and wood products obtained from U.S. sources.

Another development has been that federal agencies are stepping up their efiorts to expand exports of U.S. lumber overseas.

Considering the complexity of the industry's problem, it is clear that it "will not be solved overnight," BDSA emphasized. The agency added:

"It will not be solved by the government alone, nor by industry alone, but through a cooperative effort.

'oSuch an efiort is being made."