LETTERS

A Pleosing letfer

Ole May Manager California Lumber Merdrant

Dear Ole:

Dee Essley has sent me a copy of your December 1st issue containing the account of the National Forest Products Week program in which I had a small part.

The coverage on this event was certainly most complete, characteristic of the way you do things in California.

But what you say, editorially, about the speaker is also characteristic of California journalism, as I understand it. A flair for exaggeration, I think is the way I can best describe it.

Sorry we were not able to visit with each other more than we did. I promise I will check in with you again the next time I am in your state,

The best of season's greetings to you and yours-and health, happiness and long life to a dedicat€d lumber journalisL. Sincerely, John B. Egan Shell Lake, Wisconsin

Iohn, ue beg to ilifrer on oil,y one poirrt. 'Twas rwt an example ol Calilorniais balmy weather journalism-ea e ry wor d, roas true.-Editor.

Keep lt Coming

Don R. Dick

California Lumber Merchant

Dear Mr. Dick:

'We were very pleased to note the use you made of our material on the Western Pine Association dealer merchandising aid in your January, 1963 issue.

Thank you for your cooperation.

We will be sending you additional material of interest from time to time.

Sincerely, D. Donald Lonie, Jr. Western Pine Association Portland, Oregon.

California Lumber Merchant

Dear Ole:

Many thanks for the publicity you have given me on page 15 of your current issue. Could you send us about six copies of the magazine?

With best Christmas greetings and wishes for the New Year.

Sincerely,

Stephen G. Freeman

Stephen G. Freeman & Co.

Wholesale Rail and Cargo Lumber Newport Beach, Calif.

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Phns For Conslruction Industries

Bonquet Move Aheod

Plans for the staging of the 28th annual Construction Industries Award Banquet are moving into high gear, according to an announcement issued by Robert Reordan, general chairman for the premier event of the Southland building trades.

The 1963 version of th-e traditional gathering of over 1,000 construction leaders, ,dgtud for Wednesday nlght, March 13, at the Hollywood Palladium, will have a new name and a new format. The banquet was formerly known as the Construction Industries Gridiron Banquet, because much of the festivity was devoted to lampooning of public officials who hold sway over the construction industry.

Whereas this fun-poking will be continued under a new technique, the new name for the event will better reflect its more serious side, featured by presentation of an achievement award to the industry's "man of the year." Last year's winner of this singular honor was engineer D. Lee Narver.

Sub-cqmmittee chairmen who were recently named by Reordan to handle the various banquet details inclqde: script, Jack Landon and Walter Hagedohm; ticket sales, Walter Lindsay; special guest reception, Robert Boyd and Verne Boget; menu design, Earl Heitschmidt and Frank

Gillelen; program, William [right; awards co-ordination, S. B. Barnes; budget, How' ard Fitzpatrick; publicity, Sam Jaffee; and general reception, Alex Silverstein.

The banquet is sponsored by the con' struction industries committee of the Los Angeles Chamber of Commerce, composed of principal trade associations and indi' viduals in the industry, tOS-CAt, WHERE QUATITY COUNTS

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