Promotion ls Streamlined with DFPA Reorganization

All promotional activities except field services have been brought together in one o{ five new divisions created in a reorganization of the Douglas Fir Plywood Association.

The stafi reorganization is designed to "improve coordination of all activities and provide for maximum utilization of personnel and facilities," according to Executive Vice President James R. Turnbull. The changes were based on a study conducted by George W. Fortis and Associates, a New York management consulting firm.

John D. Ritchie, former DFPA advertising director, was named director of the Public Information Services division and assumes overall responsibility for advertising, sales promotion, public relations and technical writing. He also becomes chairman of the association's new Operations committee, charged with setting promotional policy under Turnbull and the board of tlustees, and with planning, coordination and control of all programs undertaken on behalf of DFPA's 130 member mills.

The other new division directors are Hugo A. Peterson, Financial and Adminis- trative Services division; John M. Hess, Technical Services division; Stanley A. Taylor, Field Services division, and Arthur H. Jones, Market Research and Economic Services division.

Turnbull also announced the appointment of Bronson J. Lewis as assistant to Harrison Clark, DFPA secretary, and of Harold Wright, who recently joined the association from the firm of Touche, Ross, Bailey and Smart, as assistant director of the Financial and Administrative Services division. W. T. Robison, regional field manager at Atlanta, was appointed assistant director of Field Services. Paul D. Colbenson will move up to replace Robison.

NEW DEPART'IIENTS

The functions of the division Ritchie heads have been broken down into new departments with specific assignments. Donold A. Jaenicke has been appointed manager, advertising and sales promotion; George C. Cheek is manager, public relations; Duane G. McQuilkin, manager, publications production, and Joseph L. Leitzinger, manager, technical writing and editins.

The association, biggest in its field, has more than tripled the scope of its activities since 1952, Turnbull said, and the realignment was necessary to get the most in efficiency and bconomy from DFPA's oper. ations.

Peterson, DFPA treasurer, will act as chairman of a second new staff committee, which will direct financial planning, ad' ministration and control systems.

OTHER CHANGES MADE

Some changes in responsibility were made within other divisionq in addition to those in Public Information Services.

David R. Countryman was named manager, research and engineering; Robert H. Ripley, manager, quality control, and Arthur E. Larsen, manager, Quality super' vision, all in the Technical Services divi' sion.

In the Field Services division, W. L. Griebeler was appointed manager, agricul' tural field services, and Douglas D. Walker, manager, Industrial fi eld services.

E. W. Hilton was designated manager' traffic department, within the Financial and Administrative Services division.

HPf to Hold 22nd Annual Spring Meeting

Jack Ramsey, Hardwood Plywood Institute's Convention Chairman, has announced the following program for hardwood plywood manufacturers on March t3-15" 1963" at the Royal Orleans Hotel in New Orleans, Louisiana:

Manufacturers will gather in Pensacola, Florida, on Wednesday, March 13 for a tour of Southern Corporation's new plant l8 miles north of Pensacola in Escambia County. Many new production techniques and ideas have been incorporated into the new plant, which will begin production the latter part of January.

Chartered buses will take the manu{acturers to Pascagoula, Mississippi, for a tour of Pascagoula Veneer Company. Plant inspection tours have been combined in the past with annual and regional meetings, and have taken "friendly competitors" into practically all of the hardwood ply. wood plants east of the Rockies. Mr. Ramsey stated that these tours have resulted in higher standards for the production of HPl-stamped hardwood plywood.

After the tour of Pascagoula Veneer

Company, the buses will proceed to the Royal Orleans Hotel for an Early Bird reception.

Thursday morning, March 14th, Jim Burrell, editor of Plywood Magazine will moderate a panel discussion on product development and necessary merchandising of hardwood veneer and plywood. The panelists will include a veneer manufacturer, a plywood manufacturer, a machinery manufacturer, and a management consultant.

Ladies in attendance will ioin the men for lunch, where an outstanding speaker will address the group. Thursday afternoon, buses will take the manufacturers to tour Higgins Industries, Inc., laminated block flooring plant, and Ipik Plywood Company's flush door plant. The President's reception will be held Thursday night.

On Friday the 15th, the annual HPI membership meeting will be held. Reports will be made by Mark Warren, Chairman of the Audit Committee; John Prince, who will present the 1963 Budget; Bob Weber, who will make nominations for Officers and Directors, and Clark McDonald, who will review HPI's activities. This meeting will adjourn after lunch.

President French McKnight has cordially invited all hardwood, plywood and veneer manufacturers in the United States and Canada to attend the meetins.

Mosonife Soles leoders

Five Masonite building products salesmen who call on California lumber dealers qualified for the 1962 Sales Merit club on the basis of their sales and overall performance, according to F. O. Marion, vicepresident, sales.

They are: J. A. Helwig, San Jose; J. T. Weik, Whittier; H. A. Kindness, Whittier; C. A. Mower, Sacramento. and R. R. Wardo Walnut Creek.

Other western states salesmen who qualified are M. K. Davis of Portland, Ore., and J. W. Mallory of Spokane, Wash., new enrollees; and R. D. Haack of Denver, chosen for the fifth time.

"Sales volume in a successful lumber yard is built on related selling. Starting with a basic product-West Coast Lumber*we build our sales of hardware, insulation, millwork, tools, paints and other building items. It's basic in our business for versatile West Coast Lumber to provide the background for profitable sales."

The variety of sizes, patterns, grades and species of coast region West Coast Lumber gives you the materials to fit many building specifications. The requirements of modern building are easily met with the lumber from your inventory to create interesting and unusual patterns. Illustrated above is the application of Western Red Cedar soffit material for covering a vaulted ceiling and West Coast Hemlock flooring for paneling a wall.

Standard West Coast Lumber and sizes used in the above construction photograph are:

Soffit material of Western Red Cedar used to give feeling of warmth to vaulted ceiling.

Flooring of West Coast Hemlock is applied as wall paneling for natural beauty.

Floor Joists are 2" x 10" West Coast Douglas Fir.

Wall framing is 2" x 4" West Coast Douglas Fir.