A NEW NAME IN PLYWOOD

One of the West s oldest Lumber and Plywood sales agencies. HEARIN LUMBER CO., offers you ROGUE-PLY, Douglas Fir Piywood from Medford, Oregon's newest plywood plant. This plant will produce 5,OOO.OOO feet of sheathing and sanded Plywood per month Shipments will be made in unitized carloads of twenty-four 35-inch-high painted bundles for easier handling and to protect the lowest freight costs on the Medford, Oregon, rate You'll find each Teco Tested ROGUEPLY unit clearly marked for identlf ication Phone or write tooay.

Sales Agents

Newman W. Page, manag'er, western states department of the American Credit Indemnity Co. of Baltimore. Newman's subject-"Credit Insurance, a Management Tool in Modern Business Finance"-was graphically presented from actual case histories from the company's files.

"The plywood business and Commercial Credit lnsurance have been closelv allied for years and years. We've paid for -ttty carloads o? plywood that r,ve've never seen," Page noted. Page further pointed out many ways credit insurance could increase a policyholder's volume and profits by preventing working capital from becoming "loafing capital." "The faster the cash florv-the more opportunities to clip off your profit," he noted.

Second speaker on the morning's program was Phil A. Reilly, district sales manager of Burroughs Corporation, San l-rancisco. Reilly's subject -'sManagement Information Through Basic Record Control"-dealt with a relatively inexpensive method of getting both basic record information (data capture) and management information (data analysis) f rom the Burroughs Company's new plan. Briefly, the plan involves a new machine developed by the company which performs the normal accounting procedures and at the same time punches this information into a taDe within the machine. For data analysis, the tape is merely sent to the nearest Burroughs Processing Center where it is further processed for the management information desired.

The last talk before president Walker's morning windup was given by Arthur H. Jones, marketing director for the Douglas Fir Plywood Association. Discussing DFPA's promotional plans for 1962, Walker told the group that the Association estimated 1962 fir plywood production would reach 9.1 billion sq. ft. "But growth without profit is pointless," he noted.

Walker noted that in order to reach a certain degree of market stability the industry must develop information on consumer demand and warehouse inventories so it can better gear production to demand. Urging jobbers to sell quality rather than price, \Aralker discussed development of new markets for low gracle veneers-instead of hiding them in panels between a good face and back. lillalker noted an increasing, daugerous trer.rd in the sale of low grade sheathing 'ivhich, if it continnes, could cause market losses to otl.rer materials.

Taking a look at the DFPA's ner'v $2,000,000 TV promotion (D a v i d 13rinkley Journal), Walker told the group that the Association was pleased with preliminary results. The program has an estin-rated weekly audience of from 15 to 16 million adult viewers and potential plyu'ood users. As a tie-in to the program, DFPA has sent out 15,000 TV promotional kits to dealers throughout the nation. Soliciting NPDA help, Jones urged the jobbers to have their salesmen check during their calls to make sure the exhibits are being displayed. If not, salesmen could offer to put them up for the dealer. or order a kit if he has not received one.

Noting that DFPA member mills rvill spend $61 mlllion on the promotion of fir plywood during 1962, lones asked the jobbers present to support member mills and "help us better stabilize the industry."

The future for Douglas fir plyrvood? Still excellent, DFPA thinks. With 196I production pegged at approximately 8.4 billion sq. ft., Jones told the group that DFPA believes there is a good chance of expanding the market for fir plyu,'ood some 50/o over the next five years !

The morning session complete, NPDA members and guests enjoyed refreshments and luncheon in the acljoining terrace dining area.

An afternoon business meeting for distributors only was presided over by John Walker, and during this session the value of unified association support was evident. A closed meeting affair, discussion was strictly "off the record" and dealt with several of the more perplexing problems facing today's jobbing organizations.

Los Angeles Hoo-Hoo Club 2 To Sponsor Employment Burequ For the Lumber Industry

The steering committee of Los Angeles Hoo-Hoo Club 2 endorsed the establishment of an Employment Bureau for the lumber industry, last month, during i meeting held at Rodger-Young to survey the field at all levels foi experienced workers seeking employment and for the trainee desiring aid in locating with either a mill, wholesale yard operator or retail dealer.

Joe Petrash, Snark of the Los Angeles fraternal organiza- tion, will chairman the committee. which will include exsnark Harold Cole, Paul Hollenbeck, vice president of the Lumber Association of Southern California: and Ole May of The California Lumber Merchant.

A complete survey of the industry will be made by the committee in order to ascertain the needs of the employer in relation to the man power available for employmi"t. a trainee program has been developed at the mill level for high school graduates and young men who have selected lumber as their career, and the club expects to establish a central control in the Los Angeles area to aid experienced unemployed help locate in the industry.

"We hope to have this bureau functioning during the early spring months," said prexy Petrash.

Decorctive cupolos dcsigned ro odd o ftnishing touch to ony retidence or gdrogo ore'ofrered in cortoned, prefcbricoted units by The Corl A. Strand Co., Box 268, Birminghom, Mich. Sold through lumber deolers, the cupolos come in four styles thot fit the conyentionol hip roof. Ecch is copper crowned, over oluminum, while rhe sides cre foctory-pcinied lilosonite Tempered Presdwood, Weighing obout one-third of o conventioncl cupolo, thc Strqnd unitc rcll qt one-third to one-holf lesr. ln eoch corton is tomplote for use in sowing the hordboord to meel_ the roof pitch. Cupolos ronge in size from wide, ond suggested retcil prices vcry from $20 to $75.

Jomes L. Hqll Company

Extends Representqfion

For the first time since the company was established dur- ing 1919, James L. Hall Co. has entered into a working agreement for additional representation. Last month the company announced the appointrnent of American Hardwood Co., Los Angeles, as Southern California representative. The announcernent was made jointly by Jim Hall and I_f_:lfi Barbe, general partners of Jamej I-. Hatt Co., and William Moore, vice-president and general manager of the forty-seven year old American Hard.ivood Co.

One of the Coast's principal manufacturers of port Orford Cedar and Alaska (yellow) Cedar, Hall and Barbe note that-a complete _inventory will be carried by American Hardwood for the convenience of Southern California customers.

California in second growth stands on good as 200 feet in height in a ceniury.

A TRUTY DEPENDABTE SOURCE OF SUPPLY r Quqlity products from fie world's be$ Mills o Dependoble service from quofofion to finol delivery o Over 50 yeors experience in the export-impo* field o Prime importers serving the wholesole lumber trode exclusively

Coll the Alkins, Kr6ll represenlotive neorcst you for de. pendoble ond occurole informqtion ond quototionr on oll ' imporled wood productr: