SHIPPERS QUAIIIY WESI COASI IUI'IBER

long-Bell on TWX Network

Longview, Wash.-The Long-Bell Lumber division of Interr.rational Paper Co. now has its west-coast operations connected by a 12,000-mile speed private wire telegraph systern it leases from Western Union. It is the largest in the lumber industry and speeds communication between the Long-Bell mills, plants, sales offices and laboratories in the U. S. and Canada. Nlessages to and from all Long-Bell ofifices in Washington, Oregon and California now flash to nationwide points on the leased system. The installation at Longview, with its direct-wire connections to Pacific coast points, permits instantaneous, automatic transmission of messages'to all points on the private-wire network.

Long-Bell Lumber first put in a private-wire system in 1954 to 22 cities in 10 states. The new connection and ultra-modern transmission system now gives all Long-Bell offices instantaneous communication with company headquarters and plants.

The added speecl makes it possible for the Lumber division to act faster and more efficiently in transacting business and will result in better service to customers, reports A. M. Batliner, clistrict sales manager of the Long-Bell Lumber division, at Los Angeles.

Diqmond Gqrdner Ups Hqrris

Red Bluff, Calif.- William J. Harris has been promoted to assistant division manager of the California Reiail Division of Diamond Gardner Corp. He will be in charge of supervising sales, merchandising and purchasing for the division. After graduation from Heald's Busineis College in Sacramento. in 1930, Harris accepted a job as bookkEeper and sales clerk in the Red Bluff retail yard. He has since served in many capacities, most recently as merchandising, manager and director of purchasing.

(TetI them Aou saw lt l" flrt C"llt"*ta Lurnber Merchant)