INTAI{D TUMBIR COMPANY

professional salesmanship. The program seryes as a reminder of valuable and basic selling techniques to those who have sold successfully for years, and emphasizes the basic principles of salesmanship for those who are just starting out in the industry.

The Program is planned specifically to meet two of the problems encountered in efforts to conduct comprehensive sales training in the retail lumber industry; namely, the shortage of trained instructors and the scattered location of employees to be trained. It gives to yard management all of the tools required to expose their sale.smen, yard men, truck drivers-in fact anyone in their organization who comes in contact with the public, an understanding of the basic principles of good selling.

"The single, most important action that can be taken to enable the retail lumber industry to take advantage of the forthcoming up-swing in general building activity is to better equip its employes now for the selling job that must be done." states NRLDA Executive Vice-President H. R. Northup.

Ooklqnd Hoo-Hoo Glub Reodying

Annuol Birrhdoy Porty - Feb. 20

Chairman "Sky" Lewis announces that plans are well formulated for the Oakland Hoo-Hoo club's annual Birthday Party Dinner-Dance, Friday night, February 20, at the Claremont hotel in Berkeley. The party will be held in the Empire room, the hotel's newest and most elegant room, with plenty of elbow room for a private bar, a fivepiece orchestra, seating room and dancing space lor 2OO lumbermen and their ladies.

The cocktail hour will commence at 7 ;39 p.m., with dinner following at 8:39 p.m. Tickets are now on sale ($6.50 per person) and may be obtained by calling Lewis at Gamerston & Green, Bill Johnson at Hobbs Wall Lumber Co., or Ticket Chairman Bruce Jacobsen at Sun Valley Lumber Co. in Lafayette.

HorryH.Whife Opens Offices in Long Beqch

llarrv H. White. veteran wholesale lumberman who for -"try y.ar. maintained offices in Los Angeles, has reopened his establishment in the Ocean Center building in Long Beach. California. White has been identified in wholesale lumber distribution in the Southern California area for the past several years and will handle direct shipments of all species of Pacific Coast products, including specialty items for the retail trade.

The telephone number of the new Harry H. White Wholesale Lumber Company is HEmlock 6-5249.

"We shall be representing quality mills in British Columbia, Washington, Oregon and Northern California and will offer all species on a direct-shipment basis," White s41cl.

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