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sumer magazines throughout the year. The retail lumber dealer is always listed as the source of supply.

The traditionally strong trade-magazine campaign, including full-page black-and-white advertisements, will be maintained. Some of the special trade ads will promote the color idea, though the ads themselves will not always be in color.

The Western Pine Association also plans to back up its color campaign with new literature items, a strong newspaper and. magazine editorial publicity program and other promotional outlets.

N. W. Ayer & Son, Inc., Philadelphia, has been the Association's advertising agency since 1923.

Alder Veneer Tried Out

Tillamook, Ore.-Miami Veneer Co. is making trial runs of alder veneer at its plant here. If proven practical, it will doubtless find demand because of special virtues of this wood.

Just to Keep fhe Record Stroighr

A story in a recent issue of The CALIFORNIA LUMBER MERCHANT attributed a Tacoma forum last year on wood construction in schools to the Douglas Fir Plywood Association. The DFPA has asked us to set the record straight.

This was a panel discussion on the "Logic of Wood in Modern School Design." Some 240 architects, school officials and civic leaders participated. Aimed at making this region more conscious of the potentials of wood, the forum achieved national recognition.

The idea originated with the Tacoma Lumbermen's Club, and a special committee of club members headed by Henry Hewitt, Jr. of St. Paul & Tacoma Lumber Co. handled the entire execution of the project. The committee had the assistance of the personnel of several interested organizations, of which DFPA was only one.

The Tacoma Lumbermen's Club organized the project in the hope that it might set a pattern for similar forums that could be sponsored by organizations in other parts of the country interested in markets for wood products. The club has prepared a report on the mechanics of organization of a project of this type. Write Tacoma Lumbermen's Club, Box 757, Tacoma, Washington.

Generol Box Adds Don Beord

Kermit Noble, salesmanager of General Box Distributors, Lumber Division. announces the addition of Don Beard to his East Bay sales force. Beard goes to General Box from Kansas City, where he had spent eight years in the building materials and lumber distribution business. Besides Beard, General Box's lumber division is also reoresented bv Bob McPherson, a transfer from the Box diviiion, who services the San Francisco-Richmond area trade. Noble stated.

Deqler fo Auditor Job

Chico, Calif.-Richard A. Nygren has been named a traveling rruditor for the California Retail Division of Diamond Gardner Corp., with headquarters at Fair Oaks. Until his promotion, Nygren worked at the Livermore, Calif., retail store as a salesman. He joined the company in 1947 after seeing service with the army in the South Pacific during WWIL

Hogon Wholesqle Joins ttl,lANC

In the Bulletin to its members dated January 12, the Lumber Merchants Association of Northern California welcomed Hogan Wholesale Building Materials, of Oakland, to an Associate membership. Bob Hogan is president of the wholesale distributing firm.

most practic€d. eye is sound, firm wood fully up to grade with proven and tested glue line. Herein lie the seciet of .Long-Bell Plywood'e greater uniform strength. This is where "hidden qualit5r" really counts.

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