AtultAll AGI(lil tutttBER c0., lJtG.

DIRECT Mt]t SHIPMEilIS

CO]ICEilTRATIO]I YARDS

PORTL/AND, l4E5 Bcyshore Blvd.

JUniper 4-6262 the program in the magazine with hard-hitting articles showing improvement projects from complete remodeling and room additions to do-it-yourself projects such as room dividers, storag'e units. The program will gain momentum as each issue of the magazine is published, will continue to increase in action as more and more of the 14.700.000 readers respond.

The Home Improvement Contest is made to order for California dealers. Increasing families mean space problems, exterior face lifting of older homes, garages and breezeways are needed, painting of exteriors, as well as interiors, patios and many other projects can be entered. There is a big dollar potential in this segment of the building market, and one that alert dealers can use to push up their dollar volume. You can set up your yard as an official Contest Headquarters. Contact Garth Brown, Merchandising Division, Better Homes & Gardens, 1716 Locust Street, Des Moines 3, Iowa.

US Plywood to lssue Publicotion

The first edition of "Building Business," a four-page publication to be issued every other month by United States Plywood Corporation for the light construction industry, has been mailed to 2O,000 builders throughout the country. The illustrated publication will draw on government reports, trade publications and U.S. Plywood's own information sources for highlights of news in the industry. Builders who want to receive "Building Business" at no cost can do so by writing United States Plywood Corporation at 55 West 44th Street, New York 36, New York.

PNOOF OF Tnn PUDITfNG---

Yes, mony deolers hove found thot they con depend on Fisk & Mqson for the hord to get items in roofing. lel us prove thot we con serve you besl on Wood Shingles, Hondsplit Shokes, Celotex

USG Aspholt roofing. -For q bundle or o gorlood, Coll-

CALIFORNIA BUITDING PER'NFS FOR, DECETNBER

Pittsburg PlacerCounty.....

Clara

Tulare

Tulare

Tur!ock

Ukiah

Upiand

Vallejo

Ventura

Ventura

ARIZOilA BUItDIilG PERTIITS

New duPont Wonder Mcrteriol, Celcrsric, fo Ccl Disrributing Co.

Cal Distributing Company, 830 East Co,mmercial gtreet, Los Angeles, has been appointed Southern California distributors for the new."wonder material," Celastic & BBX, manufactured by Celastic Corp., a du Pont subsidiary.

According to Fred and Bruce Hoffine, owners of Cal Distributing, the firm will service the needs of the construction industry, industrial users, dealers and aircraft fields rvith this nelv water-proof, rot-proof material. "Celastic" is a colloid-treated fabric, available in rolls and in various weights and thicknesses. It is used as a water-proof deck material on residential, commercial and industrial buildings.

'.'We are stocking Celastic & BBX for all the trade at our new warehouse, along with our complete line of Sun-Sash air-controlled Louver Windows," said Fred Hoffine.

The new warehouse, adjacent to the Santa Ana, San Bernardino and Hollywood Freeways, is within minutes from all Southern California cities. Modern new offices have been completed and the warehouse area has been increased by over I00%. The building is on a five-car spur track and has adequate loading area for approximately six trucks.

Gelotex Nomes Treqsurer

The election of Choate W. Johns as treasurer of The Celotex Corporation, effective February 1, has been announced by Otis S. Mansell, president.