Coming in with A ROAR to make your sales SOAR!

... the new Weldwood'

Priced For Business ...AndProfits!

Surfwood is priced for any building budget! lts picturesque, natural appearance... its ease of installation...freedom from maintenance. appeals to both the builder doing luxury installations and the man who wants something special but must have low cost materials Its rustic air of informality will create a big demand for use in such diversified places as ranch and summer homes, offices, country clubs, rumpus rooms, cocktail lounges.

Ride in on SURFWOOD to greater sales and prof its ! Get in touch with your nearest Weldwood distributing unit today !

This handsome, new paneling duplicates all the weathered surface details, color and charm of wood aged by long exposure to the sea. This efiect even includes open and sound knot-holes which add greatly to the natural appearance of Surfwood.

Here is a panel that will weather the sea of time. will always stay beautiful always remain a big hit rvith your customers.

Surfwood is Weldwood Fir Plywood, bonded with the amazing new L-lR adhesive which not only resists moisture but also withstands mold.

made in 48" x96" size,5/16"

Philip T. Farnsworth Named General Construction Activity in 1952 Manager of California Redwood Assn.

A record volume of $32.3 billion rvas spent for new construction in 1952, according to preliminary estimates of the U. S. Labor Department's Bureau of Labor Statistics and the Building Materials Division of the U. S. Department of Commerce. Nes' private construction put in place was valued at 921.8 billion, slightly more than in 1951, while public expenditures for new construction reached $10.5 billion, up $l % billion from 1951.

The major part of the 5-per cent increase from 1951 in total dollar outlal's occurred during the last half of the vear. Largely responsible for tl,is rvas the unusually high volume of private dwellings begun in the fall of 1952.

Although dollar outlays for new construction reached a nen' high in 1952, physical volume u'as down somervhat both from 1951 and from the l95O record level. The additional dollars spent in l95l and 1952 reflect mainly increases in construction costs

San Francisco, January 8, 1953-Philip T. Famsrvorth has been named general manager of the California Redwood Association to succeed Sherman A. Bishop who has resigned to accept a position of vice president in charge of sales for Union Lumber Company.

This position of general manager is a step up for Mr. Farnsworth, who for a number of years has been director of the Promotion Division of the California RedwoodAssociation.

In making the announcement Earl Birmingham, president of the Association, added the following details.

"This appointment of Philip T. Farnsworth as general manager of the Association will have two advantages. It is recognition of the fine services he has rendered over the course of years to our organization, and also establishes what the directors consider a wise policy of promoting staff rnembers to this position rather than bringing in an outsider.

"The Promotion Division of the California Redwood Association has done a splendid job under lIr. Farnsrvorth's direction, but he has also kept in close touch s'ith the other Divisions, and this means that the program r.r'hich has developed over the years will not be disturbed, but rvill be carried on under the present staff for the corning year.

"The California Redwood Association is one of the progressive trade organizations of the timber in<lustrl'. as it interests itself in the tree as much as it cloes in the processed products of the forest."

The nelv general manager l-ras his Bachelor's and lfaster's degrees from the University of California. He became ? rl€rn: ber of the stafi of the California Redrvood Association in 1934, and later was attached to an advertising agency in San Francisco. During \\rorld War II he attained the rank of Lieutenant Commander on the staff of Admiral Nimitz. He inaugurated the first direct news and radio transmission from a fleet in action to the mainland under Admiral Halsey.

After the war Mr. Farnsworth became the head of the San

\\'hile private construction expenditures for 1952 remained virtuallv at the level established in 1951, there rvere some internal shifts in this segment of the industrv. Important declines rvere noted in expenditures for stores, restaurants, and garagt:s. These dec!ines rvere offset, horvever, b1' substantial increases in public utility projects and in industrial building.

Private residential building continued to play an important role in the industry. It accounted for approximatelv one-half of total private construction expenditures and exceeded total expenditures for all public construction activit)' in 1952.

Public construction expenditures increased nearlv l5 per cent over the 1951 level. Increases rvere recorded in practicall-v ever-r' major segment, but rvere particularly notable for militar-v and naval facilities. highrvays, and industrial construction.

Public expenditures for industrial construction, rvhich included the atomic energy plants, registered a greater dollar increase over the year than did any other segment of the entire coristruction industry.

Installs Automcrtic Smooth End Trimmer

Superior Lumber Sales Company has norv installed an Irvington Automatic Smooth End Trimmer in their plant recently purchased at llarysville, California.

The management feels that the proper trimming of lumber is one of the most essential operations in the plant in order to have u'ell manufactured lumber in all grades. There is now 5,000,000 feet of lumber in inventory, and the plan at the present time is to start shipping some time around the first of N{arch.

All sales are handled through Superior Lumber Sales Company at 920-9th Street, Sacramento, California.

Francisco

He then rejoined the staft of the California Redwood Association and became head of the Promotion Division.