Let t/s FiIl Your Requirements itka Sp ruc e

\(/e are looking hr large consumers o( .Sitka

.Spruce. Our stock is all fine grain, expertly manu{actured. lt may be rough or surhced, but will be green only.

We are interested in all inquiries for Commons, Slrop and Clears in all thicknesses.

This stock lends itself beautifully to lurniture manufacture.

Joins Twin-City Lumber Co. Sales Staff Increase Predicted for Firct Quarter

Tht: San Francisco office of the Tu'in-City I-umber Companl takes pleasure in announcing that Oscar W. Green has ioined their sales staff.

Oscar has had a r-aried experience in the lumber business for t\\'enly-t$'o vears. He has Norked in all phases of the industrl. from mill operation through and including sales. Supplementing his experience he also attended the Foresi Products Laboratory at Madison, \\'isconsin. He spent fifteen years in the Klamath and \\restrvood Districts before coming to the Bay Area. For the past tlro ]'ears he has been with the San Francisco office oi the \Iaclea Lumber Company of Baltimore, Maryland.

Oscar and his family make their honre in San Raiael. His activities include membership in San Francisco HooHoo Club No. 9 and San Francisco Lumberrnen's Club.

As a member of Trvin Citv Lumber Company he s'ill handle all West Coast species of lumber. The companv specializes in kiln dried Sugar Pine pattern stock. as u'ell as kiln dried Ponderosa Pine, Douglas Fir selects. and Redrvood uppers. The company is a direct mill representative. as well as a wholesaler.

Oscar's u'ide experience and his manl' friends and acquaintances in the lumber industry rvill make him a valued addition to the Trvin-City Lumber Company.

Bruce's Advertising Campaign for 1953

Harvey Creech. director of advertising for E. L. I3ruce Co., announces a series of half page color ads on l3ruce llooring for Better Homes & Gardens, American Home, House ljeautiful, and Small Homes Guide. A series of black and white half pages stressing the "do-it-yourself" angle is scheduled for Popular Mechanics and Popular Science.

Trade advertising includes a year round schedule for Architectural Record, Progressive'Architecture, House and Home, American Builder, Practical Builder, American Lumberrrran, Building Supply News, Flooring N[agazine, NAHts Correlator, Carpenter and nine sectional magazines.

Bruce llousehold Products are being promoted in \[cCall's' and Better Homes & Gardens and in a series of newspaper advertisements in more than 200 cities.

Bruce Terminix, termite control service, is being advertised in Better Homes & Gardens, The Saturday Evening Post and Holland's.

The campaigns on flooring and Terminix u'ere prepared by Greenhaw & Rush, Inc., Memphis. The household products campaign was prepared by Christiansen Advertising Agency, Chicago.

Western Pine Shipments

Portland, Jan. 5-The iollorving report oi 1952 production and shipments of \\:estern l'ine region lumber and lumber producrs and estimate of probable first quarter, 1953, shipments n'as released toda-v bv S. \r. Fullarvav, Jr., secretarvmanager. The report covered Idaho White Pine, Ponderosa Pine, Sugar I'ine and Associatrd \\'oods. The statement in full:

"f'r,:liminar-r' figures for 1952 shorv that. despite the many uncertirinties rr-hich prevailed during most of the year, the \\'estern l)ine industrv operated at high level. Lumber production. no\\' estimated at 6337 million feet. rras dorvn 5.8 per cent from the previous year rvhile shipments of (f53 million approximated closely those of 1951. As these ligures indicate, regional lumber stocks declined 16 million ieet during the vear.

"The total ph1'sical volume ot construction in 1952 u'as about the same as that of last I'ear but dollar volume rvas up 4 per cent. Non-farm ds'elling units started this year are expected to total 1.125.000 or 2to 3 per cent higher than in 1951. Cornmercial and amusement buildings, restricted bv N['^\ regulations, shou'ed a decline.

"Iloth private and government sources predict still another big year for residential construction. Such predictions shol' sonre r-ariations but all foresee at least one million starts.

"Based on such factors and all other available information, it no\\: seems probable that, during the first quarter of 1953. shipments (consumption) of lumber from the \\'estern Pine region rvill approximate 1400 million feet or about 2 per cent al>ove the same 1952 quarter.

"This volume oi shipments rvill exceed the normal seasonal relationship to the previous quarter. Horvever, several factors u'ould seem to justify such variation. The level of general business activity is up 6 per cent from a year :rg(). Ilousing starts during October and \ovember exceeded those of the same l95l months by l0 to 15 per cent and construction of a million residential units is anticipated for 1953. Lunrber stocks at retail yards are reported slightlv belou' last vear. Also, there is definite optimism as to general business corrditions for the immediate future."

Christrncs Party

Holsinger Lunrber & Hardrvare Co. s'ere hosts to their personnel at a Christmas partv, Wednesday evening, December 17. at the Fireside Inn, Yucaipa. Calif. Entertainment \\'as furnished bv Professor Ervin Ruff and Bettv Grable Edn'ards. r'ocalist.

Fire Ddnages Plant

A fire in the asphalt emulsion plant, a unit of the PioneerFlintkote Co.. \'ernon, on January l3 caused damage estimated at $100.000. The fire rvas confined to a tNo-story steel structure. and arrav from the nearbl' asphalt re6nerv. The companv manufactures roofing materials on 35 acres of propertv at 55th and Alameda Streets.