plywoo{ profit pock hetps lou tie-into this pouerful selling theme

Aon punch to your selling with this new Plywood Dealer's 8-Way Profit Pack. It's a complete merchandising package to help you sell more plywood for built-ins. Get these new sales tools from your regular plywood supplier or send 91.00 to Douglas Fir Plywood Association, Tacoma 2, Washington. ffere's what you get: are important; and this is probably the only difrerence between them."

1. PTANS for your cuslomers. (You con sell them for l0c eoch for exlro profits.) Kit includes o supply of eosy-to-follow plon folders for eoch of the eight built-ins feotured in notionol odvertising.

2. COUNTER STAND to hold plons. Con be used on foble or counler, hung on post or woll. Tokes little counler spoce. Bright, ottroctive, sturdy.

3. WINDOW BANNER_ printed in two brilliont colors; meosures lOt'x36', Tells cuslomers you hove plons.

4. WAtt POSTER-siont 2-color blow-up of mogozine od.

5. AD MATS-4 od mots in vorious sizes. Use them to iie-in your newspoper odvertising.

6. RADIO COMMERCIATS -eight rodio commerciols reody lo turn over fo your locol stolion.

7. STAMPS- miniotures of window bqnner. Use them on letters, soles literqture to tell your customers oboul plons.

S. STATEMENT INSERT SHEETS-for hondout or moiling to your customers. Sheets show skefches of buili-ins.

***

At the end of a recent three day holiday the news was broadcast over the land that more than three hundred people had been killed in traffic accidents during that time. And on the very same day there came from a great automobile show then being held, the news that next year faster and more powerful motor cars will be manufactured and made available to the public.

"It's just as illogical a "Orr*n capitalism because it hasn't abolished poverty, as it is to suggest abolishing the churches because they haven't abolished sin."-Q. Donald Dallas. * * *

"If all the gold in the world were melted down into a solid cube, it would be about the size of an 8-room house. If a man got possession of all that gold, billions of dollars worth, he could not buy a friend, character, peace of mind, a clear conscience, or a sense of eternity."-Charles F. Banning.

Ponderosa Pine Panel Door Design Competition

Los Angeles-A national architectural design con.rpetition for an interior panel door design, with 97600.00 in awards and possible purchase of designs suitable for mass production, has been announced by Ponderosa Pine Woodwork, here.

Approved by the Committee on Architectural Cornpetitions of the American Institute of Architects, the competition closes with a mailing date of Monday, Apnl 27,1953. It bears the title "Ponderosa Pine Panel Door Design Competition."

The sponsor, an association of manufacturers of Ponderosa Pine panel doors, and other woodwork, is seeking a fresh approach in applying the principles of panel door construction to progressive design, it was stated by Robert H. Morris, general manager of the sponsoring organization.

"The purpose of the competition," he said, "is to obtain a design for an interior panel door which is suitable for mass production methods, and is consistent with current standards of architectural design."

There is a current trend among interior designers to exploit hitherto neglected decorating possibilities inherent in the Ponderosa Pine panel door, according to Mr. Morris.

"Designers are making effective use of panels," he said, "to develop color harmonies to integrate with virtuallv every type of interior. In many instances decorators are using colored, transparent wood stains, pointing up the natural texture and grain pattern of Ponderosa Pine to get a tonal accent for furnishings."

"This significant trend suggests that there may be further unexplored design possibilities in the panel door. Through this competition we hope that some new advance may be made and added to the many refinements in the panel door already contributed by generations of craftsmen-designers."

Of added interest, Morris points out, are the special school and student awards. Although students will be in open com- petition for the main prizes, a separate judging rvill be held of entries submitted through architectural schools u'hich have indicated an intention to participate. The student entrl judged best u'ill receive a special a*'ard of 9500.00 and an additional ar,r'ard of $500.00 rrill be made to the school attended b1' the u'inning student.

Credit means the ability to borrow because the lender lsrows the loan will be paid. Moral credit is the best of all credit. Because of their moral credit rnany men of small means can obtain financial help easily, because they have proved that their word is good Moral credit means that it is a fact known to all those who know him ttrat he will do exactly what he says he will. The soundcat rnan on earth is the man who keeps his word no Eatter how difficult it may be to do so. Everyone has a good word for the man whose word is good, regardless of his financial rating. The man who pays his debts, lives up to his agreenents, lives within his means, does what he says he will do on the day he says he will do it<r bust-is the kind of man all employers are looking for, and all lenders want to do business with. There are all sorts of men who have been praised for all sorts of things, but first prize, the blue ribbon, honorable mention and likewise three cheers, go to the man who always keeps his word.

And it was Socrat." -lo l."lr.u.u mankind that "liaws ar€ not made for the good."

Prizes are listed as follorvs: First, $2,500.m; Second, $1500.00; Third, $1000.00; eight Honorable \Ientions. $200.00 each; Student Prize, $500.00; School Prize $500.00.

John Kevsell, A.I.A. is Professional Adviser. The Jury of Alr.ard consists of : John Rex, A.I.A., [-os Angeles, Henry \\'right, A.I.A., Los Angeles; A. J. Del Bianco, architect, Chicago; Hunt Leu'is, industrial designer, Pasadena; A. R. Tipton, Chairman, Door Committee, Ponderosa Pine Woodu.ork. L. J. Carr, Cl"rairman, Competition Committee. \\-estern Pine Association, and Ivan Ramse.v, Curtis Comparries, Clinton, Io.wa, u'ill act as non-voting technical advisers.

The competition closes April 27, 1953. Judging rvill take place in Los Angeles. \\-inners u'ill be notified about \[ay 25th, and announcements sent to the press shord-v thereafter, IIr. \forris said.

"Because the panel door is closel.v associated rvith early Spanish haciendas of the Southw'est it rvas considered appropriate for judging to be held in the west," he stated.

TI.re cornpetition.Program u'hich includes all mandatory recluirements for entering is available by writing to: Ponderosa Pine \\-oodrvork Competition Headquarters, 2907 \\'est Pico Blvd., l-os Angeles 6, California.

Visit Associcrted Molding Plcrnt

The Southern California Lunrber Seasoning -\ssoiiation met at the Associated \Iolding Companv plant in Los Angeles on Friday, Januarv 9 at 11:30 a.m. rrhen the group made a tour of the plant rvhich included the drv kilns. milling plant and 1'ard. Lunch rvas served at Andarr"s in \[avl'ood, and u'as follorved by a business meeting.