TACOilIA I,Uil|BTR $AI,N$

714 W. Olympic Blvd.

LOS ANGEI.ES 15, CALIF.

Telephone PRospect ll08

CABGO and EAIL

BEPNESENTING

St. Pqul d Tcrcomcr Lumber Co.

Tcrcomc, Wqsh.

Dickman Lumber Compcny

Tqcomc, Wash.

Kcrrlen-Dcvis Compcny

Tccomc, Wash.

Tqcoma Hcrrbor Lumber & Timber Co.

Tccomcr, Wcrsh.

C&DLumberCo.

Roseburg, Ore.

Deliqnce Lumber Co.

Tcrcomc, Wash.

"You should be doing this !" For years that has been a familiar phrase as retail lumbermen have urged lumber manufacturers to do more to help the retailer sell lumber. Norv sonrething is being done. Retailers all over the country are watching with interest the well-rouncled-out, progressive lumber promotion campaign developed by the West Coast l-umbermen's Association.

Atterrtion is especially focused on the excellent dealer aids created by the West Coast lumber group which offer promotion material for rtse in nrany fornrs. All of this is new, most of it is free.

Spearheading the West Coast progranr of aid to <lealers is a national advertising campaign in twenty national magazines and periodicals. The principal copy is directed to the consumer, stresses the nrany advantages of lunrber and urges the customer to see his retail lumbernran.

Ilacking up this strikingly eftective a<lvertising catnpaign in the second attack wave is a rvhole series of free colored booklets, directed at the constlmer, telling him how to use Inmller, horv to build, horv to save money in his home building. Latest of these eleven booklets of which rrrore than 1,000,000 have been circulated in the last 14 months, is the beautiful 4-color, 8-page "Re Sure When You Build" illustrated with full-color photographs of actual homes. When interested customers write for any of these booklets as a result of the national advertising, the queries are made available to the retailer through his association secretary.

Direct dealer aids to retailers are many and varied. A free newspaper mat service of 100 one- and two-column advertising mats, together rvith suggested layouts, is offered to dealers everywhere. Copy is for both city and rural yards.

Radio spot announcements and a platter of l0 transcribed spots on lumber is available at cost. So are blotters with space for dealer imprints and smash-copy outdoor billboard paper in both 24-sheet and 3-sheet size. One of the most popular promotion efforts is the "Farm Book," a 96-page book on farm buildings. Dealers have bought more than 25,000 copies of the "Farm Book" and resold at a profit to their farm customers. They may obtain a three-dimensional counter display for the book as rvell as wall hangars and window streamers.

A new 16mm color, sound motion picture, "Lumber for Homes," will be ready in mid-December. It will make a good selling tool for the alert retailer for shorving to prospective customers. It will appeal as well to service groups. granges, lvomen's clubs, schools and other events lvhere the retailer is called upon for a program. A 65-frame filmstrip, 35mm, describing lumber manufacturing and showing logging and forestry in operation, is offered without cost to any retailer by the West Coast Lumbermen's Association.

Still another help for retailers is the publication, "West Coast Woods" u'hich regularly goes to the nation's 25,000 retailers. It contains useful hints on merchandising and a complete previe'iv of all ads 'ivhich u'ill appear in national magazines during the next six months. Reprints of free nervspaper mats are carried in each issue as well as suggested layouts for the retailer for his local advertising.