WHoLESALE LUMBER DISTRIBUToRS, lN(.

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\THOLESALE LUMBER PILING PLY\7OOD

Truck,Car or Cargo Shippers

Telephone TVinoalcs 3-2515 ably be down to about 450,000 in 1949. This rnakes great difierence in the demand for homes." a very

54 First Strect, Oakland 7, Calif.

A very different picture exists in the construction industry today from that of early 1946, I\{r. Berlin emphasized, for at that time a shortage of building materials was rampant in almost every line.

"The pipe line was then ernpty from the factory floor to the retailer's yard and contractors couldn't bid because their prewar organizations were mere skeletons. Prices have performed their historic economic function of stimulating output, ending shortages, filling empty supply lines and equating supply and demand.

"Basic facts about this period pointing to sustained building activity in the four or five years ahead should also be recognized," Mr. Berlin said. "Among them are tl,e following:

"1. The present boorn has been far greater in dollars than in physical volume, therefore, physical backlogs of deferred demand have not been reduced as much as the big dollar figures would indicate.

"2. The population has increased much more rapidly than was estimated before the war, creating millions of new customers.

"3. The entire country has become geared psychologically as well as monetarily to a far higher level of national income. This partly reflects the inflation, but it also reflects the fact that the buying power of farmers and most of the working people is decidedly greater than before the war. They expect more,

Opent Los Angeles Olflce

Wheeler Pine Co. has opened an office at 1285-C South La Brea Ave., Los Angeles, with G. G. Gale as manager. The telephone number is WEbster 3-7527.

Mr. Gale has been associated with the lumber business in Los Angeles since 1923, and recently sold his interest in another corporation. He will handle direct mill shipments in Ponderosa and Sugar Pine, Redwood and Douglas Fir, and will cover the Southern Calfiornia territory from Santa Barbara south.

can buy more, and therefore create a continuous level of greater demand than before the rvar.

"1. It is much less easy to deflate than before the t'ar' because farm prices are held up by government support and wages are maintained by po'n'erf ul unions. We are most unlikely to have a price deflation of anything like the severity ol l92l-22 u'hich followed World War I.

"Thus the future of construction volume will most likely be determined by the interaction of the trends outlined above. While full pipelines will possibly reduce construction materials volume in 1949 to a lower level than that in 1948, the fact that vast physical backlogs of badly needed construction still exist and will continue to exist for t'ears to come, constitutes a legitimate reason for expecting a high construction volume in the years ahead," Mr. Berlin said.

QlJfiLfff-Jvlcrple

"Ask Our Present Customers, Then See For yourseU,,

Cetotex

BIIII^DING BOARD _ Ttr.E _ PTANK

HARDBOARD _ TATH

PABCO

ROOFING _ ROOF COATINGS u. s. GYPSUI'I

SHEETROCK _ ROCK WOOL BATTS

METAL IATH _ CORNER BEAD

TENSION-TITE

ATUMINUM FRAMEI.ESS SCREENS

NAIIS _ SASH BALANCES _ SISALKRAFT

BOTTS _ TIE WME _ GABAGE HARDWARE

STUCCO & POUTTRY NETTINGSCREEN & HARDWARE CLOTH

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SO-CAL BUITDING MATER,IATS CO.' INC.

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1228 PRODUCE STREET ' TRinitY 5304 LOS ANGETES 2I