ilow Bohinson Crusoe ildvertised

Robinson Crusoe rn'as wrecked on a lonely and desolate island. He wanted to get OFF that island. He wanted that fact to become known. It rvasn't enough that his man Friday should know it; it wasn't going to do him any good for his pet goat and parrot, and the other nearby things on his own island to know that he wanted to get off. The people to whom he wished to communicate this desire of his were people who might pass nearby in ships, who were able to relieve him from his lonely position.

So what did Robinson Crusoe do?

He did what any wise man does who wants to reach other people-to communicate something to those not in direct touch witti him:

HE ADVERTISED !

Now right off the bat it might occur to you that he had about as little an advertising opportunity as any man you ever heard of. He HAD. But that didn't keep him from advertisingl

All he had in this world to advertise with. was an old

SHIRT. Not much of an advertising opportunity, we admit. And his prospective "customers" were very, very few.

But Robinson Crusoe was one of those guys who made the most'of his opportunities. He took the old shirt, stuck it on a pole, and stuck the pole up on the highest point of his island.

He didn't stick it up there one day, and take it down the next. He didn't say to himself : "Advertising may be all right for some folks, but it's no good for me." He didn't say: "I'll stick the old shirt up today, and then take it down for a few days."

He just put the only ad he had up in the best position he could find for it, and he kept it there all the time, day in and day out.

And finally he GOT RESULTS.

Mr. Lumber Merchant-whenever, you get to thinking about advertising for YOUR business, wondering if it pays, if it is worthwhile, if you can reach anyone, if your advertising possibilities are any goodREMEMBER ROBINSON CRUSOE.

Los Angeles Building Permits Set Portland Hoo-Hoo Club ElectslOlficers

Aff Time Record in 1947

Establishing an all-time record, 62,697 building permits valued at $258,422,266 were issued in Los Angeles last year, according to a report by G. E. Mot'ris, superintendent of building.

Mr. Morris said that permits were issued daring 1947 for 19,29L housing units.

Last year's number of permits was the greatest ever recorded in Los Angeles.

The figures for December, 1947-5203 building permits amounting to $25,182,648-are considered phenomenal for the Christmas month, Mr. Morris said. In December, 1946, 3b9 permits valued at $8,551,618 were on the books.

The 1946 valuation of. g220,696,M2 also had set an allt:me record, but was sizably exceeded in 1947.

The following officers have been selected by the directors of the Portland, Oregon, Hoo-Hoo Club to serve until September 9, L948:

President, Ed Bolds, Spruce Lumber & Veneer Co., Vancouver, Wash.; first vice president, Robert B. Kuhl, Carl H. Kuhl Lumber Co., Portland; second vice president, C. B. Sweet, Long-Bell Lumber Co., Longview, Wash.; secretary, Alfred Disdero, Qualser Lumber Co., Portland; treasurer, Earl Chalfan, Morrill & Sturgeon Lumber Co., Portland.

Carl C. Crow, Crow's Lumber Digest, Portland, Custocatian on the Supreme Nine, has appointed Ed Hoener, The Timberman, Portland, as Vicegerent Snark for Jurisdiction No. 3, which comprises Oregon,'Washington, Idaho, Nfontana, Colorado, and Wyoming.