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"CAITIFORNIA PANEIT" ! That is a name you can depend upon Mr. Dealer. Our business was founded on service, and our particular job is giving the lumber trade a service of so useful a character t hat they will consider us a prompt and efficient SERVICE DEPARTMENT for their business. This policy has greatly benefited our cuEtomerE, and we are anxious to serve you too.

A BUSINESS SING-SONG

Sing a song of wallboard, pocket full of tacks, Make a wealth of closets, partitions, boxes, racks; Doesn't need an architect, plans or math.ematics, Easy work for any one to renovate the attics. Put it on the ceiling, put it on the wall, Nail it paint it, easy aint it?

'Tisn't work at all.

ttPaw."

"What, son?"

PRACTICAL?

"Why didn't Noah swat them two flies when he had such good chance?"

SURE

A little ad and a friendly letter, Are not so bad, but they might be better; Double your bet, don't be afraid, And you'll get, a lot of trade,.

Creeds

Kipling said: "When a man comes night, all the creeds in the world seem colorless and alike."

The Singers

to the turnstiles of to him wonderfully

He Let Her Go By

An Oklahoma Indian who struck oil and got suddenly rich, bought a big, powerful car, and drove it away from the sales room. The next day he brought it back, badly bunged up, a team towing it in. When the salesman asked what happened to his car, the Indian said:

"Drove out big car. Bought gallon whiskey. Took much drinks. Heap fast drive. Trees and fences go on by. Pretty soon saw bridge coming. Turned out to let bridge pass. Bang. Gimme nuther car."

Getting Out A Paper

Getting out a paper is no picnic. If we print too many jokes they say we're silly. If we don't, they say we are too serious, If we stick to our own stuff, they say we lack variety. If we use other people's stuff, they say we're too lazy to write.

If we don't print the stuff folks send in, they say we lack appreciation.

If we do, they say we print a lot of amateurish junk. If business is good, they say they don't need advertising. If it is bad, they say they can't afford to advertise. But the printing bill comes in regularly, every month. Yes, getting out a paper is a tough life.

WAS SHE SARCASTIC?

The folks you hear singing as they work around a business institution, are the employes. The folks who do the worrying, seldom do the singing.

Her Idea Of Men

A little girl in school, wrote the following composition on men: "Men are what women marry. They drink, and smoke, and swear, but don't go to church. Perhaps if they wore bonnets, they would. Men are more logical than women. Also more zoological. Both men and women spring from monkeys, but the women spring the farthest."

She was an actorine, and she talked Bostonian, and she was traveling with a road show, and staying at the small town hotel. It was the night of April 30th, and she asked the girl at the telephone desk to call her at six A.M.

"Going to catch a train?" asked the telephone girl, pleasantly.

"For what other purpose would one leave an early call?" asked the actorine, very haughty.

'

"Oh," said the telephone. girl, still pleasantly, "one might be going to be Queen of the May."

Rcprerenting in Southern Calilornia: The Pacif,c Lumber Compeny-Wendhng.Nathan Co