EDTTCiRIAT An lmporlqnl Announcement forr Our Reoders

TT IS WITH considerable pride that we are able r to announce that the name of one of the oldest lumber and building materials magazines, Western Building Reaiew, has been acquired by the California, Lumber M erchant.

You'll notice that the name of this venerable trade magazine now appears with our name on our cover and on the table of contents page. It is an addition we are happy to make.

We like to think that it augers well for this new year of 1965 that we are entering and that it will complement the other changes and improvements that we have worked so hard to bring about to make Califonr,ia Lurnber Merchant an even better magazine.

Western Building Reaiew has long been respected by the rpembers of this nationally important industry that we serve. Founded in 1924 by C. D. LeMaster, the magazine built an enviable reputation, due in large part to the great amounts of talent and hbrd-work that Mr. LeMaster put into it.

We are pleased to include here the letter that he wrote us on the addition and are encouraged that his sentiments for the future of CLM closely parallel our own. His letter reads as follows:

"The joining of the names Co)ifornia Lumber Xlerchant and Western Bu.ild,ing Reuiew is a natural result of good judgement and the trend of modern business.

"There is no need of a trumpet for any honest, brave or useful act; neither is it necessary to rely on posterity to perpetuate the memory of good deeds. o'Both of these journals were born in the midtwentiesalmost 'twin bom'and both have thrived well and this move will add strength to your purpose and a better service to the industry.

"I am happy to congratulate you.

'oI predict that this will move this Journal to top rank among the Lumber Trade Press of the United states and canada''o yours sincererv.

C. D. I*M"st."

Founder of tl-re

Western Building Review

We hope that you will find this newet move forward by California Lumber Merchant will mean an even better magazine for you to read, enjoy and profit by in your business.

Next Month-The Flood Disosler

The deadly destruction of the rain and floods that turned Christmas time into a disaster for the Iumbering towns of California and Oregon was just in process as we went to press on this issue.

Next month we will have a complete report for you in words and pictures by a special two man team of reporters that we are sending to cover the story. It is the kind of news that we hate to see, but news it is. Like other unhappy happenings in our industry we will give you the full story as we see it. Look for it in our F-ebruary issue.