JAfltB DANDY LUI^BER CO., lnc.

7O5 West Sunnyslope Street o Whittier, C,olifornio

FOr F.A.S-T ONd DEPENDABLE SERVICE CALL: VETN POqUEIIE

RAymond 3-7382 or OXbow 8-2024 do not give good service represent false economy. With only a little extra sales efiort, a durable product that saves future upkeep time and costs can always be sold over products that cost less because they are worth less.

Citing records sales during the past year and unusual dealer enthusiasm for the new line of Marlite wall and ceiling paneling, Marsh states, toour dealers report that homeowners are more concerned than ever with maintenanceo and for this reason plasticfinished Marlite has continued to win favor. A combination of beauty and easy maintenance is appealing. This is especially true, of course, in rooms like kitchens, bathrooms, and family rooms where both cleaning and redecorating are troublesome and expensive propositions".

Marsh urges dealers to o'get on the remodeling bandwagon" by providing effective display and planning facilities, a complete line of quality products, financing and installation service.

Norm Wendell

Gene courchoine

A well-planned merchandising program geared b efficiently serve remodeling customers' needs will mean increased dollar volume per job and greater profit. The proper concentration of salesmen'i efiort on profitable products and services can make the difference between black and red ink at the end of the year'

Conodion lmported Plywood Associotion Elects Ofticers

At a recent meeting of the directors o{ the Canadian Imported plywood Association, the following officers were elected for the coming year: president, Lyall O. Bell, J. Fyfe Smith Co., Ltd.; vice-president, Brian N. W. Thomas, East Asiatic Co. (Canada) Ltd.; secretary, H. D. MacMillan, C. T. Takahashi & Co., Ltd.; and treasurer, Murray H. MacKenzie, E. L. Sauder Lumber Co., Ltd.