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t. A. DRY KITN & STORAGE, INC.

4261 Sheilo St., Los Angeles 23, Colif.

Dee Essley, Pres. ANgelus 3-6273

Concenfrote on Modernizqtion Mqrket in '63; Mqrlite Executive Urges Profit-Minded Deolers

Dealers who want to forge a solid success pattern in 1963 should concentrate on markets that they are best equipped to sell and on quality products that bring good profit, according to V. R. Marsh, executive vice president of Marsh Wall Products, Inc., manufacturers of plastic-fiinished Marlite paneling. Many dealers who take the easy way out by featuring price instead of quality in the {ace of stifi competition, Marsh says, will feel the profit pinch in the coming year.

A sound sales program, Marsh asserts, will focus attention on high-profit specialty iterns instead of low-profit "bread and butter', products. He believes that the remodeling market-both residential and commercial--can provide continuing business that is much more important than occasional "one-shot" sales.

John willioms, supr.

ooMore Marlite dealers have become actively interested in commercial remodeling, which builds dollar and profit volume. Many downtown stores and buildings must remodel during the next five years to meet the challenge of oudying shopping areas."

To make increased profits in the coming years, Marsh believes that dealers' sales philosophy must be to sell every customer the best product for his needs. Extra effort devoted to upgrading cus. tomers to purchase better materials can add new sales and profits for every dealer.

"High quality products with good profit margins benefit both the dealer and customer. The best products often actually cost less to install, and the additional product cost can be a small item compared to the total cost of a job, while insuring customer satisfaction and giving the dealer a good profit."

Marsh underscores the point that consumers really want good materials, and realize that initial price savings on products that

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IN ADDITION TO OUR REGULAR STOCK OF o EXTERIOR D.F. DOOR FRAMES c EXTERIOR D.F. DOOR JAMBS o INTERIOR D.F. DOOR JAMBS o POCKET SLIDING D.F. DOOR FRAMES

WE NOW HAVE o EXTERIOR DOUGLAS FIR DOOR FRAMES \tlTH ALUMINUM SILL

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