ASSOCIATED REDW00D ltiltts

From Relloble Mills

P.O. Box 598Arcoto, Colifornio

DIRECT RAIL or TRUCK & TRAILER SHIPMENTS

REDWOOD, FIR qnd PINE

Bil! Brouning

TWX: ARC43

Phoner VAndyke 2-2416

Direct: VAndyke 2-2202

National W'oodwork Manufacturers Association-February 12'13' 36th annual meeting at the Drake Hotel, Chicago.

Sierra-Cascade Logging ConferenceFebruary 14' 15 and 16. Equipment show and program activities at Shasta District Fairgrounds, Anderson; evening social activities will be held in Redding.

W'estern Pine Association-February 2?'March 2. Annual meeting, St. Francis Hotel, San Francisco.

MARCH

West Coast Lumbermen's Association-March 20-21. Annual meeting, Portland Hilton, Portland, Oregon.

7257 lelegcoph Rood, Los Angeles OVerbrook 5-8741- PArkview 24593

Norm Voelcker . Cqrl Duproy

Cosloco New lmport Export Firm

John Kilshaw of Costaco Importers and Exporters of Portland, Oregon, has announced the formation of their new firm, dealing in plywood, lumber, veneers and logs.

Costaco deals particularly in the importation of hardwood logs and veneers from Costa Rica, representing the company, Osa Productos Forestales, S.A.

Personnel of the new company includes A. E. Bryson, until recently manager of the Portland lumber department of Balfour, Guthrie & Co., Limited, and John Kilshaw, both of whom are experienced in forest produet trading.

The company avows to combine service with integrity and knowledge of the product in order to insure maximum satisfaction for all companies dealing with them.

Address of Costaco is 1025 ICO Bldg., 520 S.W. 6th Ave., Portland, Oregon, and phone, 503-223-8153.

O,tIAHA LINCOTN CARGO

WHEITI AilI} WHERE YOU NEEII ITT

Roil Truck ond Troiler

C.omplete Slocks st Horbor of All Species

P.O.

5.F. VAI.LEY HOO-HOO-ETTES (Contirweil lrom Page 28) , started promptly at 6:29 (with a few early , gained fi;*,, arnvals) and gained momentum until DonFitl. na had a hard time getting the show on the [1" road at 8:30.

The prime rib dinner was served piping hot by a crew of experienced waiters in spite of the fact La Canada CC is a brand new affair.

Following dinner Mary Willianrs oI ffi.,* Bl*"hard larmber Co., North Hollywood, F:,i entertainment chairladp introduced Jo Ann I Maclish, a lovely young lady of TV and i", sang one popular number after another. ur,' She was truly a o'hit" from start to finish.

Next on the program was accordian play- the large room. So we pick her, and Clara er Starr Gallo who thrilled the lumber LaVine on ticket sales, along with Mary group for abngst an hour with classical and Williams to offer a special congratulation. jazz numbers. Mary Williams did a fine job Donna and her fraternal Iumber "Gals" did -as only these gals seem to be able to do. a wonderful job. The entire turnout had More than a dozen fine door prizes were truly an enjoyable and splendid evening. donated by Great Western Lumber Co., Marquart-Wolfe Lumber Co., Sierra Lumber & Plywood, Inc., Blanchard Lumbero Anawalt Lumber, Tarter, Webster & Johnson and San Fernando Lumber. The lucky winners were very pleased indeed.

Prexy Donna Dean told the CLM representative all of the girls of club number 6 participated in making the first gala nite a success. But Jessie Culbertson went far beyond the call of duty when she decorated

A rough-sawn western red cedar siding which has been properly installed on a home and reasonably well cared for will retain a stain finish for many years without need for restaining.

To keep your upkeep costs down on wood siding use a rough-sawn texture western red cedar and stain it. You should not have to apply the second coat before eight to ten years.

Good Merchandising Aids

(Continued, lrom Page 30) with an idea," he reports. "If the idea is born rieht in the dealer's own showroom while he is going through a project booklet with the prospect, the chances of receiving a materials order are vastly increased."

I{there is any doubt that a little cretive leadership goes a long way, Beckstrom promises he can cite dozens of examples where dramatic volume increases have resulted from the simple formula of using Western Pine booklets to discuss nerv projects with customers while they are in the showroom.

"Actually, most horneowners need professional guidance in putting a 'dream' of home improvement into reality. For this reason the successful dealer is identifying his store with 'new ideas'and design leadership.' It is this kind of dealer who can really put Western Pine Association literature and sales aids to best use," says Beckstrom.

Although Western Pine quickly signed up all the participating dealers they can presently provide materials for, Beckstrom says that any of the eight different pamphlets can be purchased in quantity by writing the Western Pine Association, Yeon Building, Portland, Oregon. Cost of "Panel- ing Ideas" {or Vacationland Homes" booklet is l0l each, while all other booklets sell for 5l 'each. Titles of the consumer series are as follows:

1. There's a New Room Hiding in Your Home

2. Get oreanized Outside with an Outdoor Storage Center

3. Carport Ideas

4. Create Better Living with Fencing in Your Yard

5. Built-In Ideas

6. Paneling Ideas

7. Ideas for Vacationland Homes

8. Create Useful New Indoor Storage

9. Sundeck Ideas