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Whittier Eugene

mote prollt maglc lor bullderc end de.tcr8 hom the Noro R.duood lttes

BTD1,IrOOD SIDINC Saw Textured

Rough faced . to take the scufis and 6car$ of ext€rior use, Noyo "Saw Textured" Siding has a warm deep look that your customers want. Weathers beautifully when left unfinished. Holds stiins and finishes twice as long as surfaced Redwood. Manufactured with care in a variety of siding styles including: Bevel, Shiplap, Santa Ro6a, Channel Rustic, Tongue & Croove and Board and Batten.

Factory Stain-Primed

Ready to go up. Noyo "Stained" Siding is pre-treated on all four sides with an efiective penetrating water repellent. Thoroughly tested, Noyo Stain both tones and pmtects against checking and grain raising. Can't peel, blister or craek. Instead of rnasking like opaque paints, it brings out the natural beauty of grain and pattem. A perfect finishing touch for "Saw Textured" Siding (and smooth surface, too!)

Order Redwoott Siding that's'Rough'n Ready" from yow Union Lumber Compa.ny source today.Or write us lor lwther intormatinn.

UNION LU iIBER COilIPAl{Y

etflb.620 Mark.t strGoi. s.n Frtncitco I

S tfi 3 R€oWooo Tr.. Ferm.r3 rnd Mrnut.ctu..r. aFlj MrLLS: Fo..t Brr9g. L.Cg.fi rnd wlllf.. Ctlllornl. }/ Sotcr Ofi'ce: $or Francisco. Ld .lnsLr. cf,i.o@. l\'.rr totl'

MEN, MARKETS, MERCHANDTSING

,, t:tt. /f^-;-.,^) r-^- D--^ <,r I (Continued, lrom Page 54)

" swers to the many questions raised during the more than two full years this program has been in the development stage.

Let me emphasize the fact-that the "' program has been more than two full years

; in the developmental stage-to put at rest ,,'any feeling that is a hastily conceived, poorly thought-out system on which the industry as a whole has not been consulted.

On the contrary, there has been so much consultation-we have held so many meetinp-that this program has been nearly talked to death.

It was Emerson who said: 'oOur chief want in life is someone who will make us do what we can."

Our industry is fortunate in that it has acquired the leadership to make lumbermen do what they can.

Lumbermen today are being exhorted to attain new heights in merchandising, marketing and salesmanship, in business ethics, and in their professional ambitions.

As a result, the goals which many of us once thought hopeless are-for the first time-approaching the stage where they appear capable of attainment.

That we are justified in being optimistic about the future is indicated by these recent developments:

National Forest Products Week this vear will be marked by the widest observance, the most spectacular displays, the most efiective follow-throughs, in its three-year history.

Members of Congress are starting to understand-and demand White House action to counterbalance-the forces arrayed against our industry at home and abroad.

The Forest Service has pledged a more conciliatory attitude on timber sales policies and has given evidence that it intends to honor that pledge.

One conference has been held between U.S. and Canadian ofrcials on our import problem and other rneetings are planned. Meanwhile, the Tbriff Commission has begun hearings on the issue.

Our National Wood Promotion effort has advanced from a program of promise five years ago to a program of fulfillment today, as our industry has exchanged its dreams for acts of statesmanqhip.

And, finall5 manufacturers, wholesalers and retail dealers are starting to move in concert, to think and act and plan not just in their own self-interests but with a view to how their actions may affect their fellow lumbermen.

We have, in short, come of age.

And in reaching this maturityo we have acquired a new strength, a new conviction.

We have, in fact, given ourselves a mandate demanding direct, vigorous action.

'We have, in facq insisted upon leadership that provides both discipline and direction.

We have, in fact, pledged all our energies to the task of developing solutions to our problems and taking full advantage of our opportunities.

What we are able to achieve tomorrow will be limited only by our doubts today.

So let us move forward with strong and active faith.

If we believe in our products, our industry and ourselves-and if we are willing to demonstrate that conviction-our successes in the past can only lead to greater victories in the future.