PACIFICTUMBER MAIIISON COMPANY

7ll7 East Firestone Blvd. SPruce 3-2292 P.O. Box 243

"SERVICE is our poromount

DOWNEY, Colif. TOpoz l -6701 stock-in-trode"

More dealers are cashing in on this potential through aggressive advertising, merchandising, and display of ceiling tile products. The "do-it-yourselfer" is getting more attention, since he accounts for the largest share of ceiling tile sales (63.3%, according to one survey). To reach this rich market, many dealers take advantage of manufacturer's sales promotions, such as the Celotex Coffee Klatsch. This promotion not only draws more people to the d,ealer's store, but includes demonstrations of ceiling tile application for the benefit of the do-it-yourselfer. These and many other promotions are awakening the home owing public to the value of fiberboard acoustical ceilings.

WIDE CHOICE OF DESIGNS, COLORS, TEXTURES

Once he is interested in buying acoustical tile, the customer can choose from a wide range of tile designs, colors, and textures. He has no trouble selecting the design that will blend with his interior decorating plan. The attractive variety of today's micro-drilled and (Continued, on Page 50)