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Retail Lumber Dealers

The complete factory-built FIREPLACE ANd CHIMNEY

Here's o fireploce thot odds beouty, comforl ond chorm to ony home. Not on imilotion, not on open stove, it is o full size, wood-burning fireploce complele with its own chimney' It con be instolled either while the house is under conslruclion or qny time qfterword ond becomes on inlegrol port of the building itself.

Easily Installed in, Less Than One Day

The complele ffreploce ond chimney con be instolled in less lhon one doy by semi-skilled workmen or even os o "doityourself" proiect for the overoge hondymon. There is no expensive mqsonry or ftnishing moteriols required-no high priced ond hord-to-ftnd lobor needed. The fireploce is simply bolted to the studding. Then the interior chimney secfions ore extended through the ceiling ofter which the outside chimney housing is set in ploce ond floshed to the roof.

Styled, lor Any Room

Complete lrom Hearth to Chimney Top lnternolionol Conference of Building Officiols

Approoedby...

Report No. I 141.5

Cify of Los Angeles

Boord of Building & SofetY

Commissioners

Underwriters' Loboroiories

Recomrnend.ed.by...

Sunset Mogozine

Good Housekeeping

Dolan's in Sacramento Opens l/lodern lumber, Fabricati,ng, Builders' Hardware Center

Dolan's of Sacramento has opened its new lumber, fabricating and builders' hardware center on a four and a half acre site at 5150 Florin Perkins Road.

The firm, specialists in servicing contractors and commercial accounts, moved to the new plant in early December.

Included in the new development is a large building divided into two units, one housing a showroom and business offices, and the other serving as a warehouse.

The second building is used as a factory for the manufacture of doors, door frames and trim. Doors are sold to builders completely framed and equipped with the precut trim.

Dolan's has a large lumber storage yard and a pre-cut yard. The latter cuts all types of lumber to a builder's specifications, virtually eliminating the cutting process at a building site.

Mel Hirsch, owner of Dolan's, stated that the move to the new plant permitted the streamlining of operations to meet today's builders' construction requirements. Specialists, he pointed out, are employed in each department. The company employs 38 persons.

Erickson Construction Company of Sacramento erected the new buildings. Harada & Meu of San Francisco designed the showroom and office interiors" which feature wide use of wall paneling.

A new type heating and air conditioning system has been used in the showroom and offices. Air flows from a furnaoe or air conditioning unit, depending upon the season, into a large chamber over a perforated acoustical ceiling. From the chamber, the warm or cool air flows through the perforations into the room below. The system eliminates the need for duct work above the ceilingo and provides an even distribution of air.

Bob Christenson is general manager of Dolan's, Jack Higdon, controller, and Noble Bartono sales manager.

Plywood Sqles Neor Ten Billion Figure

Entry foreign markets and an increased awareness of the needs of our domestic market are two factors which will help push plywood sales near ten billion square ieet (a/8" basis) during 1963, according to John Martinson, president of the Douglas Fir Plywood Association.

The expected increase in sales will amount to 9 per cent above the 1962 total of 9.2 billion square feet, Martinson says. Oregon will continue to be the largest plywood-producing state, accounting for about 6.25 billion square feet or 65.5 per cent of industry output. Washington Staie manufacturers will produce about 1.6 billion square feet for L7.4 per cent of the industry total while California's 1.27 billion square feet totals nearly 14 per cent. New mills opened in the last year in the ldaho-Montana region have increased that area's share of the total production to a high of about 3.3 per cent on .303 billion square feet.

Profittess Prosperity

Despite the steadily increasing sales and market outlook, the plywood association can see no significant change in the "profitless prosperity" problem which plagues the plywood industry. Low prices, at times the lowest in recent years, were reported during L962 and production capacity continued to rise, staying anywhere from 15 to 20 per cent ahead of demand.

Turnbuii Stresses Change

James R. T'urnbull, who took over as executive vice president of DFPA in November, has been pressing the importance of "teiloring the industry's products to the needs of the market rather than expecting the market to adapt itself to what's available" in a series of meetings with tup mill officials this fall. Turnbull says that this change of outlook is essential because of increasing competition from non-wood products in traditional plywood applications.

As its first step in assisting the plywood industry's entry into the export market, DFPA is sending recently-retired executive vice president W. E. Difford on a fact-finding tour which will include meetings with U.S. business and government officials concerned with the export market and a look-see to Europe sometime early in 1963

RESIDENTIAT MARKET RE.ENIERED

Another large-scale survey project, expected to have far-reaching significance, is nearing completion. For several weeks, DFPA has been studying the domestic sheathing market, plywood's biggest, in an effort to determine where plywood products are going.

Two large DFPA promotional programs for 1963 will be aimed at the residential market.

In the low-cost home field, the plywood industry is about to unveil a program of financing for low-cost homes made with DFPA grade-trademarked plywood. In connection with this program, the plywood association has prepared a series of compact home designs which will be made available to qualified builders. A pilot program will be undertaken in the Pacific Northwest early in 1963.

In an effort to take advantage of the opportunities offered in the huge modeling market, the plywood association is also develo'ping a series of add-a-room projects to be featured in national magazines. Together with the magazine articles, a financing program similar to the one being developed for compact home buyers will be established by the plywood industry.

Traditional research projects will be carried out with an eye toward improving quality and lowering cost as well as developing new products.

The next year holds great promise for plywood. The efiorts on behalf of the industry by the Douglas Fir Plywood Association will play a more important role than ever turning the promise into realitv.

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