East Bay Lumber JAC to Sponsor Lumber and Wood Products School

The East Bay Lumber JAC (Joint Action Committee) will sponsor a Lumber and Wood Products School at Oakland Technical High School each Tuesday evening, January 15 through March 26, I963-a total of ten meetings. The classes will be held in either Room A-3 or the school cafeteria, depending upon the number of "students", between hours of 7:I5 and 9:15 p.m.

Enrollment is open to all segments of the forest products industry as well as the construction industry and other interested parties. The enrollment fee will be $3.00 for the entire course and a certificate of completion will be awarded to those who attend at least eight of the classes.

For further information and details about the course, interested parties may contact Vic Roth, Triangle Lumber Co. (LA 4-9595), or Neal Pinson, National Lumber Manufacturers Assn. (GA 1.2s9s).

, TUMBER AND WOOD PRODUCTS SCHOOT

: Oakland School DistrictSpring Semester

Sponsored by East Bay Lumber (JAC) Joint Action Committee

Neal r. pinson, 8:ltrtitt"?r Representative National Lumber Manufacturers Association 681 Market Street, San Francisco 5, California

Victor Roth, t"i""Jt Lumber Company 264 Arlington Avenue, Kensington 7, California

Tentaiive Program

1. a. \{ood Identification and Its Fundamental Properties

Speaker: California Forest Products Lab. Representative b. Millwork-General

Speaker: Woodwork Institute of California-Bernie Barber

2. Lumber Grades, Uses & Specifications

Speaker: Western Pine Association-Vic Riolo West Coast Lumbermen's Assn.-Julius Bartlett

Advertising

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In times ol depression-Most dealers will curtail advertising. Why not try the opposite? Unemployed people often have both the savings and. time to improve their properties,

Hou happy are you with your ouer-all mqnngement perlormance? IL there is weakness,quite often it is in the area of sales and advertising aggressiveness. Stepping-up advertising will lead to increased sales pressure.

Proaide lor flexibility-While setting up an annual budget which you plan to invest in advertising-it is well to hold back a portion for the times during the year when unusual opportunities for special drives will develop.

Check resu.l.ts-The results of your appropriation and its investment should be reviewed monthly, checked quarterly and be surveyed thoroughly at the end of the year.

3. Lumber Grades, Uses & Specifications

Speaker: California Redwood Assn.-Charles Dickinson Douglas Fir Plywood Assn.-Earl Pennington

4. a. Development of Glued Laminated \Mood Fabrication Techniques

Speaker: American Institute of Timber ConstnrctionTom Brassell b. Hardwood Lumber

Speaker: K. E. MacBeath

5. a. Modification of Wood Properties Through Chemical fmpregnation

Speaker: J. H. Baxter Co.-Marx Hyatt b. Coatings for the Protection of Wood Surfaces From Tfeather, Wear, and Flame

Speaker: The Sherwin Williams Co.-R. R. Bruhn on Joint Committee (NLMA-NP&VA)

6. a. Lumber and Y[ood Products Handling

Speaker: To be announced b. Mechanical Fastenings for Tfood

Speaker: Timber Engineering Co.-Robert Diamond

7. a. Correct Wood Frame Construction Methods

Speaker National Lumber Mfrs. Assn.-Neal Pinson b. The Unicom Method of Ifouse Construction

Speaker National Lumber Mfrs. Assn.-Neal Pinson

E. Lumber and Millwork Take-Ofis and Estimotes

Speaker: To be announced

9. a. FHA Requirements and Procedures

Speaker: FHA Representative b. Bank Financing

Speaker: To be announced c. Efiects of Building Codes & Fire Insurances Rates on Wood Use

Speaker: National Lumber Mfrs. Assn.-John Fies

Speaker: Art Hood 10.

Sales Aids, Promotion, Merchandising & Selling Techniques

Continuity-Jhe most important sinElle feature of an advertising program is to assure that it is continuous week after week. month after month and vear after year.

Accounting-Be sure that you do not handicap your advertising budget by costs that should be charged to sales expensecheck lists are available, covering what to and what not to charge to advertising.

Iflhile the best time to plan an annual advertising appropriation and budget is in December for the next year-it would be fatal to profits, for any dealer to wait till the end of the year to increase advertising. A forward reaching advertising progt"can be started any day in the year and continue through the planning of next year's program in December.

California has added Ken tr{clver to his staff.

Ken hails originallv {rom Odessa, Texas, and joins the staff to assist in varied duties. Ken and his family have moved to Dos Palos and have already become part of the community life there.

Ken's background and experience in the building trades should prove a valuable assist to Builders constant effort to bring better service to the trade area.