CAI,INDAR O[ C()MINO UYIMS

JANIJAR,Y

Architects Hobby Show-December l8-January 15. Building Exhi.bition Center, 7933 W. Third St., Los Angeles.

American Institute of Landscape Architects, Southern California Chapter-January 3.. General Meeting, 7:00 p.m. Building Exhibition Center, Los Angeles.

IHPA-January 3. Monthly luncheon, Commercial Club, San Francisco.

Woodwork Institute of California-January 4. Northern Section meeting, San Frahcisco.

American Institute of Landscape Architects, Southern California Chapter-January 8. Directors meeting, 7:00 p.m. Building Exhi,bition Center, Los Angeles.

Los Angeles Hoo-Hoo-Ette Club #l-January 8. Open meeling with guests invited. Michael's Restaurant, 6309 E. Washington Blvd.

Mahogany Association-Third Annual Evening of Awards BanquetJanuary 8. Grand Ball Room, Palmer House, Chicago. Cocktails at 5:30 p.m. Dancing. Black tie optional.

National Society of Interior Designers-January 8. Board of Directors meeting, 5:00 p.m. Building Exhibition Center, Los Angeles.

San Francisco Hoo-Hoo-Ette Club 3-January 9. Tout of Hamm's Brewery, San Francisco.

Building Center Carnival-January 10. Annual party for the Architects of Southern California, 8:00 p.m. Building Exhibition Center, Los Angeles.

American Institute of Interior Designers-January 11. Board of Directors meeting, 3:30 ,p.rn. Build,ing Exhibition Center, Los Angeles.

American Institu,te of Architects, Southern California Chapter- January 11. Seminar, Office Practice Committee, luncheon, 12:00 noon. Build,ing Exhirbition Center, Los Angeles.

West Coast Wood Tank Association-January 1l-12. Annual l\{eeting, White & Gold Room, Whitcomrb Hotel, San Francisco.

Redwood Empire Hoo-Hoo Club

65-Janvary 12. Annual E,lection Nite, Green Mill, Cotati, Henry Stonebraker, chair'man.

Oakland Hoo-Hoo Club

39-January 15. Tour of Columbia-Geneva Steel plant in Pittstrurg, dinner following at Diablo Motel, Pittsburg, Bruce Jacobsen and Jim McClintock co-chairmen.

\llloodwork Institute of California-January 16. Regular area meeting to 6e held at the Rodger Young Auditorium, Los Angeles. Program to be presented by Dunn & Bradstreet, subject: "The Conduct of Small Business-Financing, Credit, Collections, etc." Bernard B. Barber, Jr., secretary, 1833 Broadway, Fresno.

Hillside Homcs Architectural Design Competition-January 16-31. Special Exhibition, Building Exhi,bition Center, Los Angeles.

American Inetitute of Architects, Southern California Chapter-January 17. Women's Architectural League, general meeting, 10:30 a.m. and luncheon. Building Exhibition Center, Los Angeles.

Sacramento Hoo.Hoo Club l09-January 17. Dinner Meeting. Place to be announced.

Black Bart Hoo-Hoo Club l8l-January 19. Pine Beach, Fort Bragg. Dubs, Ltd.-January 19. Monthly Tournament, Sequoia Country Club, Oakland, Bill Johnson,host.

Santa Clara Valley Hoo-Hoo Club l7fJantnry 20. Annual Dinner Dance. Place to be announced.

Mechanical Engineers Association-January 23. General meeting, dinner, 6:30 p.m. Building Exhibition Center, Los Angeles.

Association of Women in Architecture-January 24. Business meeting,7:30 p.m. Building Exh,ibition Center, Los Angeles.

*edwsod Region Conservation Cormcil-January 26, Annual meeting at the Eureka (Cali'fornia) Inn. Fred Landenberger, secretary-manager1'224 Rosenberg Bldg., Santa Rosa.

6 Wcod Ycrlerlc

Switch Plates

A Decorofor's Delight, these nolurolwood lominoted Electric Outlet Covers blend or confrost for exciting ponel ond woll treolmenls. ln BIRCH, ASH, OAK, VVATNUT ond PHIUPPINE MAHOAGANY!

NATURALTY-the Ploce to,coil it

Catendar Of Cotiing Events

(Conknued, trom Page 25)

'Western Rctail Lumberrnens Association-J:rnuary 26-27-28. Convention and exhibits. Ileadquarters, Multnomah Hotel, Portland, Oregon; exhibits, Memorial Coliseum. Ross G. Kincaid, Association Managing Director, 333 First Avenue West, Seattle 99, Wash.

San Francisco Hoo-Hoo Club 9-January 30. Beer Bust and Dinner, Sky Blue Waters Room, Hamm's Brewery, San Francisco, 6:39 p.m.

HIP Show (Home Improvement Products Show)-January 31February l-2. Trad,e exhibit and convention sessions. Cobo Hall. Detroit.

Februany

Specid Exhibition, Austin, Field and Fry, A.I.A.-February l-15. Building Exhi.bition Center, Los Angeles.

Mountain States Lumber Dealers Association-February 6-2-8. Convention and exhibits. Ileadquarters and exhibits, Riviera Hotel. Las Vegas, Nevada. C. W. Nortz, Executive secretary, 432 S. Main St., Salt Lake City l, Utah.

IHPA Annual Meeting-February 7-8-9. Annual membership meeting and electio4 of officers and directors. Desi Arnaz' Indian Wells Hotel, Palm Springs, California,

Los Angeles Hoo-Hoo-Ette Club f l-February 12, Annual ,bosses night. Hollywood Roosevelt Hotel.

Lumber Merchants Association of No,nthern California-Febnrary 18-20. Components Parts Clinic (LuReCo), El Dorado Room, Jack Tarr Hotel, San Francisco.

Western Pine Association-February 28-March 3. Annual meeting, St. Francis Hotel, San Francisco.

MARCH

Woodwork Institute of California-March 30. General membership meeting. Los Angeles. To feature a display of exhibits of millwork and related products; millwork seminar to which architects, specification writers, etc.. are invited. Further details to be announced.

APR.It

Lumber Merchants Aseociation of Northern Catfornia-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite Nationa', Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 911, San Francisco. California.

Iyiay

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May 8-9-10. Lafayette Hotel, Long Beach.

Ptease Keep The Catifornia Tumber Merchant Advised Of Your Forthcoaaing Events

Deportment of Commerce Reports New Gonsumer Trend in Housing

New private nonfarm residential construction includes mainly "housekeeping units," but also hotels, motels, and the like, and major additions and alterations to residential structures. The construction of a "housekeeping udit" depends on the formation of new households and replacement of present houses. The trend of demand for separate househtrld quarters is clearly indicated by a decline in nttnlle1 of persons 20 years or over per household, reports the U.S. Department of Commerce.

In this century, says the Department, the drop in popula- tion per household has averaged nearly .01 personJ per year, and it is assumed that this decline will continue, Despite the decline, the projected population increase should keep the number of unattached adults living with other adults at about a constant number. Using the preceding tabulation as a basis for projection, the number of households should increase annually bv 1.5 million in 1975 and by 2.2 million in the year 2C[fJ. These figures represent the number of residential units necessary to meet the demand for new households.

Despite so rapid a rate of new housing unit construction, it is assumed that the replacement rate will remain at 1 per cent per year. By adding the expenditures due to increase in households to those for replacement housing, a total expenditure of nearly $35,000,000,000 for private housing starts is projected in 1975, and $51,000,000,000 in 2000. The shifts from nonhousing structures to housekeeping uses are expected to cancel each other out; and shifts to mobile homes and to publicly owned houses will probably be offset by increases in seasonal or second homes.

_ In commenting on the implications of this study, the Department sayJ that a revoiution is taking place in the development of materials and during the next 40 years, even if the relative importance of various types of construction does not change greatly, the consumption patterns for different construction materials may be- subsiantially altered.

Buy A Shore of Hoppiness

Oakland Hoo-Hoo Club #39 has for manv vears maintained a fund from r.vhich deserving lumbeimen may receive financial assistance in time of need. Solicitations are always made at holiday season to maintain this fund.

Even though the publication date of this item is past the holidays, we (CLM) are sure that donations will still be gratefully received.

Anyone may participate in this worthwhile cause by purchasing "Shares of Happiness" at $1.50 per share. Please limit your purchase to a maximum of five shares.

Please make check payable to: Hoo-Hoo #39, and mail t_o Jghn 'W. Lowe, c/o California Pacific Sales Corp., 100 California St., San Francisco 11, Calif. John is chiirnran of this Good Fellowship Fund.

WHOtESAtEJOBBING Timbers o Redwood Douglos & White Fir Plywood Ponderoso & Sugor Pine

The Mqnufqcturer (Continued. from Page 20) complished in any of the ways enumerated under the manufacturers section: "Make a Better Deal." It might also be accomplished by manufacturers and wholesalers making joint venture profit arrangements so that a strong incentive would exist to obtain the highest possible price for each sale and still emphasize volume. This approach is often used in construction work and is being increasingly employed in research and development work where one company does not have sufficient resources (whether financial, personnel, or experience) to do the best possible job alone.

Yet there may be good reasons not to effect a merg'er because of long term disadvantages.-The sa-e seemJto be the case in producing and marketing lumber products. Usually, only the very largest companies can have a captive sales organization and the independent wholesaler offers certain advantages of flexibility and personal touch to those he represents. Still, there are compelling reasons for bringing the problems of marketing closer to the manufacturer and the risks of marketing (with compensating higher payoff) under the responsibility of the whole- saler. Limited joint venture arrangements may be the means.

It seems deplorable for a great old industry like lumbering to be torn apart and held back from effectivelv competing against non-wood pioducts producers because of unconstructive strife between the manufacturers and their wholesale representatives. This problem will not be solved by any industry action. It must be solved by individual manufacturers and wholesalers developing mutually beneficial working arrangements that make their individual interests common interests. I hope some of my thoughts will contribute.