The California Lumber Merchant - January 1961

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LT]MBER MERCHAI\T

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RooM 508 lO8 Wrsr 6m Sr. Broc.

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MAorsoN 2-4565

'r\.

fack L)ionne, Publisher

MARIE DICKSON Aovsnrunlc PnoDucrroN

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CllnonNH:

INconpoR TtD uNDEB TEE LAws oF CALTFonNTA

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Ar

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LOS ANGELES 14, CALIF. r Vol. 39, No. 13 .

s"" FX*Y*tffi:6;-.

2-4565

JANUARY t, 1961

yuRoN 2-4797

Adveftising nat$ on Applicatior

Srnorl Foll<s Don'l TolkEvery Recession . .. An Editorial are at least particularly Recessions, depressions and panics ninety percent psychological. That is why smart men never talk depression. The perfect way to start a financial debacle is to do a lot of talking about the possibilities for same.

That fact is well-illustrated by a story. A wise man said: "If a theatre is filled with people and somebody smelled smoke, and started hollering 'fire,' it makes no difference how big or small the fire is, or if there is a fire or not, the slabs in the morgue are going to be piled high the next morning with the corpses of those who got frightened and rushed for the exits."

Wise men never make that mistake. Sound men never talk about the danger of recession or depression. Because, when they do, they help start one just as sure as God made little red apples and hung them on trees.

man, those in Government, should remember that fact, and keep a padlock on their tongues.

IALENNAH t]F I[]MING EVENTS rmporteil Hardwood

"r"*rjill$llo"thrv

luncheon, commer-

cial Club, San Francisco, Jan.4.

Los Angeles Hoo-Hoo-Ette Club No. 1 dinner meeting', Kawasuku cafe, Los Angeles, ilan. 9.

San f'rancisco Hoo-Hoo-Ette Club 3 dinner meeting, 5:29 p.m., Torino's restaurant, ilan. 10.

Santa Clara Valley Hoo-Hoo Club 1?0 dinner meeting, Chez Yvonne, Mountain View, ilan. 12.

4l6th Terrlble Twent5r Tourna,menf Hacienda Country Club, ilan. 12; Arrangements: Harry Whittaker.

Don Ward of Ward's Lumber Co., Orland, Calif., won the portalle Zenith TV set given away by The Celotex Corporation ariring the recent NRLDA Exposition in San Francisco. In the photo above, Winfield B. Oldham of Dallas, Texas, newly elected president of the National Dealers association, draws the winning ticket, assisted by the Celotex general salesmanager, E. E. Dierking, and "Miss- Strata," representing Strata Hush-Tbne ceiling tile reienily introduced by the firm.

pictorial reporting'of the big Exposition will be concluded . The in the next issue, January 15, with an amount of coverage more than equal to the seven full pages beginning on the next page

Redwood Emplre lloo-Ifoo CIub 65 Election-nite dinner, Green

Mill, Cotati, Jan. 13.

"?f#ii1H""".:'i Hil,:lT,,:i!:

meeting' u' s' Prvwood corp

Infenal Emplre Hoo-Ifoo Club 117 dinner meeting and Ooncatenation, Jan. 13.

Oakland IIoo-IIoo Club 39 dinner meeting, 6:29 p.m., Claremont hotel, Berkeley, Jan. 16.

Sacra,rnento Hoo-Ifoo Club 109 dinner meeting, Sherwood Room, Robin Hood Caterers, ilan. I-8.

Black Bart Hoo-Hoo Club 181 dinner meeting, Jan. 18.

I)ubs, Ltd., monthly tournament, Jan. 20.

San Dlego IIoo-Hoo Club 3 annual Winter Dinner-Dance, Casper's, El Cajon, Jan. 21.

Southweetern Lumbormen's Assn. annual convention, Muehlebach hotel and Municipal auditorium, Kansas City, Mo., Ja,n. p2-25.

Exhibits.

San Fra,ncisco Ifoo-Iloo Club g dinner meeting, 6:29 p.m., Leopard ca^fe, Jan. 24.

Shasta-Cascade Hoo-IIoo Club 133 dinner meeting, Riverview Golf

& Country Club, Redding, Jan. 26.

Sodwood Regton Conserva,tlon Councll an:nual meeting, Eureka Inn, Eureka, Calif., itran. 27.

National Woodon Pallot Mfgrs. Assn. semi-annual meeting, Wigwem hotel, Litchfield Park, Ariz., itra.n. 29-31.

Natl. Assn. of Home Bullders 17th annual Convention-Exposition, including "How-to-Do-ft" Carnival, speakers and entertainment, new lakefront Convention-Exposition Hall, Chicago, Jan. Zg-Feb. 2. (Paul S. Van Auken, Natl. Assn. of Home Builders. 140 S. Dearborn St., Chicago 3, Ill.)

HAPPY

NE\A/ YEAP

J* JLit Jonn Vagabond Editorials...... ........ -...-. 20

Personals...---

.-.....22, 47

25 Years Ago Today.-.---..-..--...-. 32 F un-F acts-E ilosophy- -------. ---.--.. -.. 40

Want Ads..........-.....--...-..-.-----.-...-. 54 My Favorite Story--..------.---.-..---- 55

ADVERTISERS' INDEX-:-..-.-.-.. 55 The Buyers' Guide.-..---.-.---.-.--..-..- 56 Are Dealers Neglecting the Huge Home-Improvement Market?-- 16 DF PA Prospecting New Veins to Mine the Plywood Market--.-...- 18 Ideal House-Plan Developed to Tap Retirement Group Sales...---.- 24

L. A. Hoo-Hoo Bag Six Kittens in Wilds of Palos Verdes.------.---- 26

Pl;rwood Industry Adopts New Commercial Standard-.------.-..-..--. 28 San Diego Hoo-Hoo fntroduce 1960-61 Officers-.---.---....-.--...-----..--.-- 31 Oak Flooring Assn. Opens West Coast Office.....-..-----.-------.--.......... 36 Peoples Lumber Co. Decentralizes. Operation of Yards--.---...-"..-.. 38 N-AWLA to Expand Successful Sales-trgining Course..-.--.-.-----.--- 46 Variety of Topics Stimulates NPDA Regional in S.F...--..--........_. 48 Grant Road Lumber' Opens New Tucson Store......-.-.-.-.----.-......-... 50 Would San I'rancisco IIoo-Hoo Rather Join the Girls?..-..".......... 52

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:

CAIIFORNIA TUMBER'ITERGHANI

Deolers Swqrm on Fobulous Exposition DisploVs, Greqtest Totol Ever Exhibited qt llloteriols Show

NRTDA Boqrd Mops t96t Progroms; \ f. B. Oldhqm Elecfed President The NRLDA board of directors, meeting November ll-12 in San Francisco before the Exposition, advocated I

the development of a national marketing program to estab-

lish retail lumber and building materials dealers as the

prime source for serving the modernization and remodeling marKet.

At the same time, they launched a campaign to broaden the membership base of the industry associations to make them even more effective in serving the dealer.

In other business, the Board elected the following officers for 1961: Winfield B. Oldham, pYesident, I)allas, Texas; William L. Johnson, first vice-president, Boise, Idaho ; Leslie Everett, second vice-president, Colorado Springs, Colorado; John !V. Dain, treasurer, Mahopac, New York; H. R. Northup, executive vice-president, Washington, D. C., and Edward H. Libbey, secretary, Washington, D. C. Presiding over the two-day meeting, 1960 President Paul V. DeVille reported that the future of the retail lumber and building materials industry lies in the retailer's ability to more effectively service consumers and control sales.

He also stressed greater emphasis by dealers on the re-

The board of directors of the National Retall Lumber Dealers Association elected new officers to serve in 1961 at their annual meeting in san Francisco on November 12.

Shown above, the officers are (left to right)r ll. R. N0RTHUP, Executive Vice-Presldent, washington, D.C.; JoHN W. DAIN, Treasurer, Mahopac, New York; WILLIAM L. JOHI{SoN, lst Vice-President, Boise, ldaho; WINFIELD B. oLDHAM, President, Dallas, TeMs; LESLIE EVERITT,2nd Vice-President, Colorado Springs, Colorado, and EDWARD H, LIBBEY, Secretary, Washington, D.C.

Mike Coonan, rising young member

of the TW&J organization, was one

of the staffers at the handsome exhlblts thls firm always creates for trade shorvs.

Right:-and the Ralph L. Smith

Lumber Co,, as might be expected, also had one of the best-looking and most popular dlsplays In the show,

Left! Now there's a pair of welldressed lumbermen to do even the cosmopolitan San Franciscan proud;

matter of fact, they're Bert Holdren (left), the Rialto dealer, and Stark Sowers ol lnland Lumber Co. at Bloomington way down south in California.

Right: The crowd around the Weyerhaeuser Company exhibit, which had

a lot of interest, is typical of the

crowds of dealers and guests who

thronged the displays for the five Exposition days,

Left:-and at the Hoo-Hoo booth

we find a Club 9 of san Francisco officer, Max Cook, also known to

CLM readers and advertisers; Mrs. Shari Britt of Twin Harbors Lumber Co.. recent winner of the "Queen

of the Forest" contest as Dictured

on our october 1 Front Cover. anl Gay Bradt, S.F. Hoo-Hoo Club I president and familiar figure to

the customers of Wendling-Nathan Company.

Right: Visador Company executives at their booth to meet their good customers are (1. to r.)r Clyde Gray,

with O. L. Kirk, the sales manager from Jasper, Texas; Harlan Holmes,

I

the assistant. and Jerry McNeil. the

I

district salesmanager in Los

Angeles.

/

)

JANUARY I, 196I

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CATIIORNIA IUT*BER'TERCHAN?

Leftt Lumber Executives of differ-

ent industry branches-C. Russell

Johnson (left), president of Union Lumber Company, Fort Bragg, Calif.,

and James C. o'Malley of the vast 0'Malley retail lumber enterprises in the boom state of Arizona.

Right: Fred Kelleway (left) and

Henry Bailey, vice-president and president, respectively, of the Bailey Lumber Company lineyards, rapidly forging into Northern Cali-

fornia ptominence with the smart management instituted since their recent purchase of some of the yards of the old Hammond Lumber Co.

modeling market which he said was as large or larger than the new horne market.

He urged dealers to develop and expand their participation in component construction, but above all, he said, retail dealers must become better and more aggressive merchandisers.

Mr. DeVille made these observations and conclusions during more than 100,000 miles of travel during his oneyear term as president of the NRLDA. In all, he spent some 241 days alvay from his Canton, Ohio, lumber yard traveling on NRLDA business.

Recognizing the vital necessity of accelerating an industry-wide, dealer-developed marketing program aimed at establishing lumber and building materials dealer leadership in serving the consumer-controlled remodeling market, the Board directed the National association to develop a broad-

Left: Ted Deacy (left) of Cal-Pacific Redwood Co., Arca:a. and Frank

Billings of the San Francisco office.

Right: (and L to r.) Pat Tynan, Lamon Lumber Company; Jack Berry of his Sacramento wholesale lirm:

Chick Cecchettini, Capital Lumber Co., Sacto; Al Johnson, dltto, ano

Don Koch of Building Material Dealers.

Left: C. G, Lea of Daley Store Fix-

tures and wayne Dahl of Garehime Corp. at the big Daley booth that attracted a flock ol dealers inter-

ested in improving their store layouts.

Right: At the big Celotex Corp.

display

- E. E. Dierking,

general

salesmanager, the Celotex Corp.; Louis Matz, who has been address-

ing dealer meetinSs for the com-

pany, and Steve Yaeger of the

Yaeger & Kirk retail firm.

Left: S. F. Hoo-Hoo Club 9 president Gay Bradt, "Queen" Shari

Britt doing Durable duty, and 1960

Exposition Attendance Chairman

oertell Collins, popular dealer from far-off Savannah, ca. (suh!) admire

the "My Daddy ls a Lumberman"

book exhibit of San Joaquin HooHoo Club 31.

Right: Jack Mills and Sales Chief Dick Cutler manned the very handsome booth displaying doors and aluminum products of The Yancey

Company of Sacramento.

JANUARY T, 196I

rM oNLy A cusToMER, I ... but they treat rrre like o maho raja, indian Potent'ate, or d luibep mognate wheneter I deof with ARTESIA DooR Co.

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These Doors hove foced the loughest climotic condilions, yet . . . regcrrdless of wind ond weother . . . STAY Flot, True ond

The ultimote in Slqb Door beouty. Avqiloble in o wide ronge of sizes ond your choice of either Hollow Core-or-Solid Core

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I, CALIFORNIA

CATIFORNIA 1UAIBER AAERCHANT

Representatives of NRLDA District

7, which emDraces the Lumoer Merchants Assn. of Northern Cali-

fornia and the Southern California Retail Lumber Assn.. met during the Exposition gathering to discuss regional matters.

Starting at the left in the photo are Hamilton Knott, Fresno dealer and LMA past-president; Ftank Heard, Woodland dealer and cur-

rent LMA president: 0rrie W.

Hamilton, executive vice-president, SCRLA; lack F. Pomeroy, executive vice-president, LMANC; Thomas J. Fox, Santa Monica dealer, general chairman of the 1960 Exposition

and, as District 7 Executive Committeeman, chairman of this group; J. H. Kirk, Santa Maria Dealer and

.,I

LMA delegate-at-large; Frode Kilstofte, Wilmington dealer and SCRLA director; Wayne F. l\4ullin, Los Angeles dealer and SCRLA past-presi-

dent, and "Sandy" McDonald, Los Angeles dealer and current SCRLA Dresident

ened program that would serve all dealers rn'ho are in, or plan to enter, the modernization field.

The comprehensir.e program rvill include all aspects of market <levelopment and tl.re relatecl fields of eclucation, market surveys, sales training, nrerchandising ancl advertising. Program clevelopmerrt rvil1 begin immediately.

H. It. Nortl.nrp, execrrtive vice-presiclent, repcirted that substarrtial acconrplishments har.e been rnacle in thc past year. lIe particrrlarll' praised the shelter press for the "tre-

menclous srlpport it has thron n behincl promotion of the

retail lumber and builcling materials dealers."

He saicl tl'ris support piesents an olrportunity ancl challenge that he believes the inclrrstry r.vill accept as it gives frrrther cottsicleration to J)rograrls ll'hich enable the lurnber cleaier to give reliable service in tl.re great ancl largely rrnIillecl need for nraintenance arrd moclernization.

Irrsofar as 1961 is concenre<1, l\tlr. Northrrp saicl, the predictions in respect to ncu' residcntial corrstnrctit.rn lrre rea-

The NRLDA's own "Home lmprove-

ment Center" exhibit was, naturally, one of the best-attended and

most interesting of the show.

Ed Fountain, Jr., of the Ed Fountain Lumber Co., Los Angeles (left), with James F. Reynolds of

the agency handling the firm's Lam-Loc advertising.

Los Angeles retail lumber e xe cutive Wayne Mullin and his charming wife Charlotte made the r0un0s

of all the exhibits several

t ime s.

Visitors from Texas (and welcome!) were Mrs. and George Schnitzer,

the veteran editor-manager of Jack Dionne's oTHER lumber tradepaper, The Gulf Coast Lumberman, published in Houston.

Wilton "Bud" Smith was in attend-

ance at the Georgia-Pacific booth.

Lloyd Ferguson, sales manager of Parmco Manufacturing Co., Salt

Lake City, Utah, and Montclair, Calif., producers of the Tropic'ere

aluminum screen door, etc.

G.P HAROBOARD

ffi

G.P IAMILY.PROOT PAI{ttII{G

OP)( OVERTAIO PLYWOOD

G.P TEXIURTO PLYWOOO

IMP()RTEl) PLYW|)|]I!

G.P HARDWOOO PLYWOOD

PARIICLE BOARO

. OOORS

CATIFORNIA IUftIBER'IAERCHANT

timing of tl-re next housing boom and that the high figures talked of as part of the development of the "fabulous 60's" will not be achieved until close to 1965.

In a pre-exposition report, Thomas J. Fox, Santa Monica, Calif., dealer and general chairman of the Exposition, said the nine management clinics planned for the show were tailored to show all dealers avenues to greater profits.

"These clinics and programs are geared specifically to the 60's, to build more consumer sales and rir.rg cash registers," he said. "Particularly, I want to congratulate the Federated Associations' managing officers for the work they have clone to make these clinics possible," he added.

He concluded his report by saying the NRLDA Exposition has steadily progressed to accomplish the major purpose for which it was originated.

"The growtl-r in the number of exhibitors each year, together with tl-re programs being developed by manufacturers as a result of the Exposition, has brought many new one.of the many new pieces of equipment shown to lumber dealers during the MaterialsHandling.demonstrations at the San Francisco Exposition was the ,,straddle trailer', shown above. With this equipment one man can pick up, deliver and unload all the components for a complete house. The demonstrations were held on Fulton street in the heart of the San Francisco Civic Center.

sonably optimistic. It is pointed out that if the proper at-

tention is paid by builders to both price and quality, we

have the ingredients for an improvement in home-building

activity in 1961.

Take into consideration that the new year rvill see a much higher personal income on the part of the average family. There will undoubtedly be a freer flow of mortgage money at perhaps a somewhat lower rate, and if we can maintain reasonably stable prices in this market, '61 shoulcl show a sound improvement over 1960 in terms of housing i starts ancl total dollar volume, he said.

He pointed out the many thoughtful people who have stuclied the construction markets and believe that the industry generally has probably pre-anticipated the

!q

Robert Sievers, general manager of the Fisher Lumber Co. (seated in the truck . and how'd THAT get to San Francisco?) with Tom Fox, president of that Santa Monica yard and the general chairman of the 1960 Exposition. Bob was oealer Chairman of the program feature, "How to Develop a Home-lmprovement Center."

PHoToS AT LEFT . . . Top Row:

Left-Charlie Dart of the K-Y Lumber Co. was seen passing the Stylemaster booth and greeted by Barry A. Gross, who was in charge of it. CENTER: Shel Suss-

man and Mike Berni were handling the action at the exhibit by Western Pine Supply Co., of Emeryville.

RIGHT: Meanwhile, back in "Hong Kong," Arcata Redwood's Paul Ward would like to spin around the exhibit

area with Miss Hong Kong, an actress in the new Kaiser TV series of that name.

:31

BOTTOM ROW:

Left: And "pin a rose" on Jack St. Martin of BoldtBeacom Lumber Co., compliments of USS. CENTER:

Les Doddington with Fairfax Lumber's Frank Boileau.

RIGHT: Bill Grieve of Building Material Distributors confers with Vaughn Pipes at the Berry Garage Doors booth.

r':

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' ::.i.'.,r:r.i\

JANUARY I, 196I

Recolnized.::*: ilo=uol'|r,Y,'::, 6l Vestst ihsn fiore

1

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'. _\ iot.

l.

\. ! . o.,3r re.reu,rro ii ! 'l .K+/osil"geler rD.^ \ j

Estoblished Distributors of Douglqs Fir, Ponderoso ond Sugor Pine e lmporred Hordwoods o Domestic Hordwoods

FOR OTHER, FINE

c Philippine Mohogony

l#';iJ:J"')

o Spruce o Plywood o Hqrdwood Dimension

Phone

LUdlow 9-5581

o Stclnwall e Sronline Mouldings o Furnqflex o Curon o Corkboqrd o Armstrong

Building Mqteriols o Acousticol o,nd Decorative Ceifing Maleriqls

D'RECT MILL SH'P/}IENTs

E. t. srAxrot e. son INCORPORATED

.

5975 5. ATAAAEDA STREET

O BOX 3816, TERTTAINAT ANNEX

tos ANcE[Es 54, CAUF.

CA1IFORNIA ]UMBER IAERCHANT

Collins, chairman of the Membership Committee. He stated tl-rat preliminary work was already underway for a fullscale National-Federated Association drive to increase membership.

NRLDA Legislative Counsel, John H. Else, outlined legislative activities of the National cluring the past year.

I{e clescribed the success tl-re Association has had in retaining for at least auother year tl.re retail and service establishmer.rts exemption from tl.re Wage Hour Law for the retail building ir-rdustry.

He also reported that the Association, working with other business groups, had side-tracked the Construction-situs Iricketing Bill (secondary boycotts) and any radical housing legislation.

Tl-re outlook for 1961, however, though impossible to predict with any certainty, is that the next Congress will be faced rvith renewed drives on Labor legislation dealing with wage-hour and secondary boycotts.

The same is true of liberal housing legislation, particularRoss G- Kincaid (left), managing director, Western Retail Lumbermens Assn., Seattle, with Arthur A. Hood, veteran lumber tradepaper editor now starting course at Purdue U. ly in vierv of the slump in housing which occurred in 1960, merchandising programs, sales aids and dealer-training and the obvious intent on the more liberal members of Congress to step up Federal activities in the whole field programs to the industry." housing for the Chester T. Hubbell, chairman of the NRLDA Committee of housing and slum clearance, as well as Mr. Else elderly, said. on Standards, urged the Board to endorse a proposal to Ile cor.rtended that tl-rere is likewise substantial evidence produce lumber in functional sizes. The Board acted favorably on a recommendation whicl-r was developed and pre- of interest on Capitol Hill to reorganize the whole housing sented by Paul Howard Leach, a lumber clealer from Joliet, agency step-up of Governn.rent and there is talk of the necessity for the creation of a uew Department of Housing Illinois. ar-rcl Urban Affairs which include the present housir.rg acIn his presentation, X{r. Leach said the lumber sizes exof the Federal Governrnetrt, and give this new tivities best pressed by Ar.nerican Lumber Stanclards are not the agency cabir-ret status. sizes, and tl-re lumber dealers, who clirectly serve the conhis report by sayirrg it is expectecl lllse conclucled Mr. sumer, shoulcl rnake every effort to change the system which was developecl througl-r tra<lition without any study that n.rany difficult ancl in.rportaut issues affecting our iuclustry rvill have to be clealt with in 1961, ancl "in our opinas to function. ion the successful outcome of these issues will be governecl dewas ou Fiuauce, which The report of the Comn.rittee extent and degree to which business and industry the by livered by P. J. Goodnigl-rt, chairmau, stated that an incontinue to enlist the support of the conservative elecan be accomplished crease in the Association's budget should parties." both ments of through a broadening of the membership base of the indusprogress in the area of more effrcient hanConsiderable try associations. was reported by Frank M. H1nMr. Goodnight pointed out that during the last Presi- dling of building materials NRI,DA Committee responsible for of chairman the kins, dential election campaign there was not one voice raised this work. for the small businessman.

Foremost among the accomplishments during 1960 was He said NRLDA lvas the only representative in Washington for this inclustry ancl that a strong National Associa- tl-re adoption of NRLDA of a new standard lumber unit for packagiirg lumber shipments. tiorr is an absolute necessity.

Tlre trnit, ."vl.ricl'r measLlres 4' wide by 2' higll (3C1" nomiBacking the recommenclation was a report by Oertell

TOP:

and

Bill Hanen, manager off the Al Peirce Co., Long Beach,

J. C. CrumDacker of the sales deDartment.

Mrs. and Carl Laughlin of Mar vista Lumber Co.

LOWER:

TOP: Truss Connectors of America had an interesting ToP: Shari Britt, "Queen of the Forest" herself, with disDlay outside the old Convention Hall. L0WERT The SFI SF's Shirley Anderson at Hoo-Hoo booth. LoWER! Earr trubk'Dulled in from Arizona for demonstration. Lumber's Ralph Baker, E. L. Bruce co.'s Jim McFadden.

JANUARY I, 196I

L C

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A I I

I

B

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D

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R

t 5 years...

the deoler's sttpp/ier . .. tlcrer /4rs cnwpetitnr

INTAND

15 years ago INLAND LUMBER was founded as a "Wholesale Only" lumber yard, dedicated to the principle that it would devote its every effort to provide a reliable, convenient service lo the Western Retail Lumberman and would never be his competitor.

15 years ago the folks at INLAND LUMBER determined to assist the retail lumberman to operate profifably by maintaining a large, centrally-located inventory which would serve as a ready extension of the retailer's in-

ventory.

MAIN OFFICE & DISTRIBUTION YARD Riaf to-Phone TRinity 7 -2OOl

OTHER SAIES OFFICES: Los Angeles (195 5. Beverly Drive, Beverly Hills) Phone BRadshaw 2-7371

National Ciry (San DieEo) Phone GRidley 4-l583 BUYING OFFICES: Arcata and Redding, California

Complete Custom Milling Facilities Direct Mill Shipments or LCL from Yard 5tocks

l5 years ago INLAND LUMBER set its goal to become the i Number 1

wholesale supplier of consistent quality West Coast forest products.

15 years ago a retail lumberman

placed his firsf order with INLAND LUMBER and gave us the opportunity to prove our worth. Nearly 1,000 other retail lumbermen from' California, Arizona and Nevada have followed his lead.

Today, as INLAND LUMBER celebrates its l5th birthday, we salute the valued reta i I lu m bermen who have helped us to serve, to grow, and to prosper. INLA.ND'S business principle remains the same-Wholesale Only, The Dealer's Supplier - Never His Competitor.

We sincerely appreciate your stamp of approval of this principle as you continue to specify INLAND.

CATIFORNIA IUItiIBER J\AERCHANT

t2

nal height), ll.as arrivctl at throtrgh joirrt action by the

Materials llandline colnlnittee. the National Llrmber X"lanufactrrrcrs'\ssociation irn<l t1're National-American \Vholesale Lumber Association. 'fliis Joint Con.rmittee is continuing to explcire. test antl der-elop cc.rst information in respect to the shipr-r-rent ancl delivery of tirese nerv statrclard units.

X,lr. Hankirrs also reporte<l .l oint Committee u'ork going forwarcl l'r'ith experimental flatcar 1oa<1ings, rvhich, rvheu approved by the American Association oi ltailroacls, may sa\re as mucir:rs 75/c ol preselrt unloading costs :rs compared to the costs involr'ecl in the mechanical ttrrloacling of boxcars.

Ilorl'ever. substantial l)rogress 1-rzrs also beerr nrarle it't prrtting in service nrcire boxcars, particularlr. plug-cloor cars rvhich will result in reclrrcecl 1111l()a(ling costs, as conrp:Lrecl to unloading costs l'ith conr-entional sirrgle-cloor cars.

Concluding his report. ]lr. l{ankins said that the NIiLDA stalT is prelraring revisit,rrs to tl.re Dealer Operating (iui<le chapters relating to nratcrizrls halrclling'. :rnrl lrrlclitional data of a factrral llat11re n.hich can be rele:rscrl to all Ntii-DA metnbers is being preparerl.

'I'his data rvill orrtline tl.re latest rlcr-elopr.nerrts irr nratc rials-lr:rnrllit'rg costs, starrdarclization, arrd other problcnrs rel:ttirrg to the more cfficierlt alrcl less costl-\'lnearls of hatrdlirrg conrmoclities th:rt 1r:rss through retail larrls. l-lrc lloarcl of I)ircctors revieu'ecl a l)r(){franr errtitlerl "Tearrrn'ork for Profrt," rlcvclopecl by lt. S. (iypsum Compatrr-, an<1 alreaclr- srtccessfrrlll'presenterl to sorne of tlrc larger lirrt: r'ards.

The heart of this prosrarn is a 29-mirrute lllnr u-hich l'as shou'rt to thc l),oarci br-.\ndreu-.J. \\-att. r'ice-Prcsirlent, 1)ronrotiorr arrrl arlvertising. The 1r1nr, clesig'ne<l for shou,ing to <lealer gr()lll)s (l>rrt not r':r.rri cnrlilol-es), graphicallr,. shou's

horv a dealer can ilstill job resporrsibilities in his eurltloyes ancl bring strong organizatiotr itrto tl.re yarcl. 'fhe Board l'as cnthnsiastic :rbor.rt the progrzrnr ancl comnretr<lc11 it for u'icle distribrltion.

Sqn Frqncisco Show Hod Greqlest Concentrqtion of Exhibits Ever Shown to R.etoil Lumber Industry Tlie 7th annrral Nlil-l)A 13r.ri1cling l\ilaterials Exposition, helrl in San Francisco, No'n'ember 13-16, prorlucecl the grcatest concentratiou of dislrlays ever shon'tr to tlie retail lrrr-rtber au<l builcling n.raterials inclrtstrr-. 'I'l-o lttttrrlreil ancl sixtr'-tirree firrr-rs Ii11ecl tlte Civic Auclitc,rriurri iLrrd llrooks Hal1 rvith rlisplays of their protlttcts atrcl serr-ices. 'f hom:rs .f . Fox. general chairn.ratr of the lixposition, said the dispiavs 1\'erc "tert 1'cars ahead of arrv previorrs shorr'." It u'as estir-natecl tltat nratrufacttlrers had put nearlv tl'o anrl one-half rnilliort <lollars into tlicir <lisplal--<, not co1111ti11g- the lrutrclrerls of tlrottsancls of rlollars irl actual c(lt1l1)l1re11t.

-It u.as rc'Portc<l that 7,6?(t <lealerships u'ere rerPresetrtecl by top lnanagenrent persotttttl at the Expositiorr. ,\tttrttal s:rles for thc rctail orttlets relrrcsetrtecl total ttlorc tharl 3 billiou <krllars.

Conrnreutitrg ott tlte s1-rotv itt gi'ttcr:i1 {o1lou'irtg its closing

on \\'eclrres<lar'. \or-enrber l(r, l'rcsirlerrt I)eYillc sai<l it \\':rs one of thc lrrrcst 1re had ever n itrtessecl. ".\lthorreh tot:tl attenrlallce \\':rs oll sligirtlv Ironr the rcr'or<1s set in Clevelarrrl last l-c:tr." lrc statecl. "tltis corrltl bc cxlrcctecl becrLttst'of the greilt (listatlces Eastcrtl lt.tl<1 IIirlu'cstern clealers lra<l to travel, ztntl thev ltcre trot able to brirrg AS lniln\- r':Lrtl ctrlrlo\-es to thc \\:cst Coast.'[-lrerc

ri i

N -i riil

+"

ToP: oregon-Pacific Lumber's Ralph cardwell with snell- TOP: Plywall's Patrick Dakin, Malcom B. Jorgenson and strom Lumber's Ed Wade. CENTER: Solana Beach's H. G. Joe lvlalkovich (1. to r.) CENTER: One of the Sypsum comLarrick, Jr., with the CLM'S Max Cook. LoWER: Floyd Scott panies and . LoWER: the other, with Roy R. Mc0layton

of Western Mill & Lumber Co., Los Angeles.

manning the exhibit.

T0P: Dick Freeman of So-Cal Building Materials Co. was a keen observer from L.A. CENTER: Mrs. and RalDh Norum are assured a pile of "good reading." LoWER: John R. Cochran at the Lynch Asbestos Co. booth.

TANUARY r, t96l

ooo?roo /e* /etodeocm.a aod Sta//

Extend BEST WISHES flot 1951

to Our Customers ond Friends ***

Moy the New Yeor Be Hoppy ond Prosperous

-

for You ond Yours ***

And...

For the very finest in Spec iol Cuttings, Boards ond Dimensio nCall

/araun S, ^4M

Wholesofe Lumber Division 460l E. Anoheim Street Long Beoch 4, Coliforniq

SPruce 5-6331

o

GEnevcr 9-2177 Jim Lindermqn - Gil Longley - By Armstrong

CAIIFORNIA TUTIABER IIERCHANT

was, however, an exceptionally large number of yard owners and other top management personnel in attendance."

The display area was officially opened by San Francisco's acting mayor, Harold S. Dobbs, NRLDA President Paul

"Teohouse of the Fortunole Deqler" Populor oi NRLDA Conventiori

V. DeVille, and "Mrs. America of 1961" (Rosemary Murphy from Kentland, Indiana).

The grand opening of the Seventh Annual NRLDA Building Materlals Exposition was climaxed by the sawing through of a 2xO piece of California redwood. Making the cut was "Mrs. America," the nation's number.one housewife, assisted by San Francisco's Acting Mayor, Harold S. Dobbs (left), and the Association's President, Paul DeVille,

To open the show, the Nation's Number. One Housewife sawed through a two-by-six, assisted by her distinguished escorts.

Perhaps the happiest dealer who attended the show was Orville Torgeson, president of the Brookdale Lumber Company, Tacoma, Washington. He won the grand prize ol the Exposition-a complete warehouse which had been constructed in the street in front of the Civic Auditorium.

Tom Fox, dealer orville Torgeson, and Dan Cuckler, president, Cuckler Steel span Co.

The steel framework for the warehouse was donated by the Cuckler Steel Span Company. Covering material was provided by the Elk Lumber Company and the Kaiser Aluminum and Chemical Sales Company.

Mr. Torgeson, who had never before attended a National Building Materials Exposition, said that even before winning the warehouse he was "tremendously impressed" with the quality of the exhibits and the completeness of the educational programs.

In addition to the displays, dealers were offered nine specially prepared management clinics to help them plan mgre efficient operations in their own yards. They also had the opportunity to see four different materials-handling demonstrations, in which the most modern mechanical handling equipment was used under simulated and actual conditions.

Other features of the show, which were designed to provide dealers with the latest information about trends in the industry, included a llome Improvement Center, an Outdoor Living Sales Center, a Yard Planning Center, a Wood Products Promotion Clinic, and a series of Profit Seminars sponsored by the staffs of major trade magazines.

NRLDA ofrcials (Ieft to right): G. R. Mlchaels, Phoenix, Ari-

zona; H. W. Blackstock, Seattle, Washington; R. A. Scheub, Whiting, Indiana; P. V. DeVille, Canton, Ohio; W. L. Johnson, Boise, Idaho; H. R. Northup, Washington, D.C., and II. V. Balcom, Bossier

City, Louisiana, review the new National Lumber Manufacturers Association book, "Blueprint for Better Schools," and one of the three scale-model idea schools developed for NLMA by the architectural firm of Cooper and Auerbach, Washington, D.C. The display was put on by NL1VIA at the ?th Annual NRLDA Building Materials Exposition in San Francisco. A,newly released full-color movie, "Blueprint for Better Schools," was also shown to the group and to other retail lumber dealers at the NRLDA meeting. Copies of the book are available and film showings can be arranged by writing to NLMA, 1319 18th Stroet, N.W., Washington 6, D.C.

JANUARY I, 196I

NEW DEVELOPMENTS

in plywood

...AT IONG.BELL'S PLYWOOD MIttS

Manufacturing a line of diversified types, sizes, grades, dimensions and finishes of plywood, Long-Bell assures you of prompt delivery and realistic pnces.

EXTRA BONUS VALUES Equipped with the latest automatic equipment, Long-Bell's ultra-modern plywood plants manufacture plywood panels to meet the closest hairline tolerances. . . give you "plus benefits" of such technological advances as Super Microseal@ and waterproof plastic overlays.

INIERNAIIONAI. PAPER COMPANY

Igrnc+er,r.

DIVISIION

Kansas City, Mo

Longview, Wash.

CHECK YOUR NEEDS . . . CAtt TODAY FOR

long-Bell Specifirotion Perfed Plywood fnterior Sanded

Ponderosa Pine Plywood, Interior Sanded Exterior Sanded Sheathing

Sheathing Unsanded

Id.aho Knotty Pine-Pine inner

Douglas Fir Plyuood,

Exterior Sanded Marine Exterior Texture One-Eleven Erterior 2!4-L

(Prompt delivery is also assured on scarfed plywood in long lengths for marine and

industrial uses. Long-Bell plywood will be milled tongue and

groove, "V" groove or shiplap, if desired.)

Medium & High Density Overlaid Plywood

plies

Id.aho Knotty Red. Cedar-Pine

inner plies

Hard.wood on Fir Inner-Ply Con-

struction

Many species and varieties of hardwood plywood are also manufactured to hairline tolerances.

t6

CATIFORNIA IUIABER IIERCHANT

LUftTBER DEATERS SEEN NEGIECilNG HUGE HO'NE IMPR,OVEMENT

It's Ofiicisl!-Yet lt lsn't

OnIy 10 Percent of Dealers IJse'UAR,KET Instalment Flnancfurg As Sales Tool "Not more than 10 percent" of the nation's retail lumber dealers are cashing: in on the profit-building opportunities offered by the instatrment selling of home remodeling and modernization jobs.

That is the estimate of Charles R. O'Donnell, sales vice-president

of Universal C.I.T. Credit Corporation, the nation's largest inde-

pendent sales finance organization and a leader in.the financing of automobiles, tractors, property improvements and other consumer items.

"The average retall lumber dealer ls not getttng hts rightful share of the $20-blllion-&-year home Lnprovement market," O,Donnell states. "Actually, he lsn't even tr5rlng to get his share. And the reason, ln most ca,ses, ls that he hasn't taken the trouble to flnd out how lnsta,lmont-financed sales of property improvements can boost his profits."

No one is better equipped than the lumber dealer to serve the

Now Avqilqble to

%u

RETAII. IUMBER DEAIERS.. .

fufu" a

PAUL HEINLEY SHUilERS are nationallv

recognized and accepted as the finesl

"Big-Ticket" purchases . . .

Shutter Sales stimulate additional purchases of Hardware, Paints,

Stains, Sandpaper, etc.

a

for complele informqlion ond pricer conlocl:

PAUL HEINTEY l/lostcrcrofl Producr

22ll iAichigon Avenue SANTA filONlCA, Golifornio

UPton 0-4895

Carollna and llVest Viriglna, one seat each.

The two Stetes wlth the greatest numerical population in-

milllon each were Illlnols, Mlchlgan, New ilersey, New York, Ohlo and Texas. Three states-[vfts1sss, Mlsslsslppl anil Woot Vtrginta-lost populatlon, as dtrl the Dlstrlct of Columbia. home improvement market, he emphasizes.

"The lumber dealer's. greatest asset is his established reputation," O'Donnell says. "IIe ha,s been ln buslness for a long tlme, a,nd people ln hls area, know and respect hlm. This gives him a sharp competitive edge over the roaming 'fly-by-nights' who, unfortunately, have been attracted to the home improvement fleld."

'Complete Pa,ckage' But even with these built-in advantages, O'Donnell cautions,

Available for lmmediate Delivery to Retail Lumber Yards in a Comolete Range of Proven Popular Sizes

o

2 each; and Naba.ma, Illinois, Iowa,, Ka,nsas, Kentucky, Maine, Mlnnesota, Misslsslppl, Mlssourt Nebraska, North

crease wero California wlth 5,130,981, and Flortila wlth

The Quolity Do-lt-Yourself Economy line from

Shutters are a "Hot" ltem . . .

Shutter Sales add up to

Arizona, Ilawail, Maryland, Michigan, New ilersey, Ohio and Texas. Among the states losing representa,tion are Pennsylvania, 3 seats; New York, Massachusetts a,nd Arkansas,

2,180,255. Other statee w{th an lncrease of more than one-

MOVABI.E SHUTTER PANET

made anywhere

Secretary of Commerce Frederlck II. Mueller, November 15, transmitteil to the hoeldent the final 1960 Census populatlon count for the Unlteil States as of Aprll 1, 1960. It wos 179,323,175. Thls was an lncrease of 28 mllllon over the 1950 count of 15f,325,798.

The Secretary also transmttteil to the President a,nd. made publle a table showing the new congresslonal apportlonment a,mong the 50 States, based on th6 ffnal 1960 count.

The final populatlon ffgrrres and the apportlonment calculatlon made by the Bureau of the Census wero delivered to Secretary Mueller by Census Dlrector Robert \il. Burgess, accompa"nied by Deputy Dlrector A. Ross Eckler, Asslstant Dlrector Conrad Taeubor and others of the Consus Bureau.

Socreta,ry Mueller called attention to the fact that nlne states ga,in additlonal seats in the House of Representatives, whilo 16 States lose. Californla leads with a gain of 8 seots, whlle Florida, gatns 4. Other states each gaining one seat are

the average lumber dealer will find it difrcult to run a profitable Home-Improvement business unless he sells each modernization job "as a complete package that includes instalment flnancing along with everything else."

"Lumber dealers who have succeeded in this field maintain 'onestop' home modernization centers where all details of a homeimprovement job can be arranged on the spot," he explains. "This means drawing up the plans, estimating the total cost of the improvement, arranging for materials and labor and providing tJre customer with a sound-and convenient-financing' plan."

A good finance plan "can work wonders when it's time to get the customer to sigrr on the dotted line," he comments. "Instead of scaring your prospect away with a price that may well run into thousands of dollars, you quote the cost in monthly terms that he can pay comfortably out of income.

"With the price banier out of the way, you won't have to skimp on materials and workmanship to meet a competitor's price, and often you can sell the customer a bigger, more expensive and more s'atisfactory job than he had originally contemplated if you show him that it will cost only a few pennies more a month.

"Do this, and your customer will be happy with his improve-

cusI0m illtHNG - DtIAtt trl0utDmGs . Kt[]t DRytilG Serving All Southern Cqliforniq Lumber Yords - Cqbinei Shops Furniiure Mqnufqclurers qnd Wholesqle Lumber Distributors

A SPECIATTY

IN-TRANSIT

'I,IIILING

Atutual Moulding and Lumber 0o.

SINCE 1928

DAvis 4-4SSl

- GIUALIFIED BY EXPERIENCE TO BE OF SERVTCE

621 West l52nd Streei, Gordeno, Colifornio John Q. Brewer

FAculry l'o877

JANUARY I, T96I

ffi

s name lhol hgs mesn] dependoble service in Jores] prodvcts since l9l4

WHOLESALERS OF WEST COAST FOREST PRODUCTS Moin Office: 564 Mqrket St., Son Frqncisco 4

o 2185 Huntington Drive ,.

SAN MARIT.Td 9, CAIIF. !

P.O. Box 924 ,.

I' MEDFORD, OREGON

ment and his financing. He'll come back to you if he's in the market again and he'll recommend you to his friends."

No Red Tape

By having a finance plan immediately available, "You don't run the rist< of your customer changing his mind while he wanders off to the banh or to his rich uncle to ask for an improvement loan," O'Donnell states.

He points out that C.I.T' has developed a "Property-Improvement Flan" for lumber dealers under which the dealer can offer his customers terms up to flve years with no downpayment. Red tape is cut to a minimum; customers' applications for credit can be approved "in a matter of hours-often by telephone," he explains.

"As soon as a job is completed, you receive a check from Universal C.I.T. for the full price of the improvement," he points out.

"Instead of having your money tied up in accounts receivable, you get immediate cash; you can pay off your sub-contractors and suppliers and pocket the proflt. You have no collection wonies, because your customers make their monthly payments to us.

"If a customer gets into a difficult situation and can't make his WH(ltESAtE DISTRIBUT(|RS

TUMBER

TWX: V NYS 8299

Pittock Block PORTTAND 5, ORE.

payments on time, we can usually work out a plan that will tide him over until he's back on his feet again; if he can't or won't pay at all, we take the loss. And if he dies before the instalments are completed, an insurance clause takes care of the rest of the payments-provided that the customer was under 65 when he sigrred the contract."

O'Donnell says, the C.I.T. Property-Improvement Plan contains "many of the sales-building features of the company's automobile financing plan which has enabled more than 17 million Americans to buy cars 'on time.'

"When you seII instalment financing," he says, "you're using the same time-proven sales techniques that have placed the automobile industry on a mass production basis."

Crosby Elected to Weyerhaeuser Board

George C. Crosby of Minneapolis, Minnesota, a member of the board of directors of Weyerhaeuser Company, has been elected a member of the Board's Executive committee, announces F. K. Weyerhaeuser, chairman of the board.

TRiongle 3-lO4O; STote 5-8873

. PLYWOOD

DIRECT MtTt SHIPMENTS olso

TTAREH(lUSE

and

DISTR,IBUTION YARD l33Ol BurbqnkBlvd.

Von Nuys, Cclif.

t tt .' :! :i'.5 1.r".'l.,r,l "t"'i

NEIAAANIREED fHE NEASURE Of GOOD LUMBER

ta' la la,ta . It a 'ta

LUAABER COA,TPANY Thrifiy Retoilers Pick Up qt Csrlood Prices From Our Worehouse Losded With Plywood, Hordboord, Pqrticle Boord and Lumber

CAIIFORNIA IUIIEER ITERCHANT

DFPA Out Prospecting New Veins to Xline the Plywood filorket

I3TH ANNUAI SATES RECORD SET BY PIYWOOD PR,ODUCERS The western fir pl;rwood industry set its l3th consecutive annual sales record in 1960, according to the Douglas Fir plywood Association. Figures available at year's end indicate total production of approximately 8 billion sq. ft. (%-in. basis), for an iircrease of 3/o ovet 7959. _ DF'PA, which represents 132 of the 1b9 mills currenily in production, points out this is a modest increase in comparison witfr 1959, when production climbed lgVo.But it was made in a year of semi-depression for tlre industry and in the face of a drop esti-

mated at 2O/s in housing starts.

"This means that we have been able to increase our share of the housing market far more than the statistics show," declared W. E. Difiord, DE PA executive vice-president.

Qrroting the generally optimistic predictions for 1961, Difrord said he felt industry conditions would improve in the coming year,

DOUGLAS FIR REDWOOD ond

Ftt DfYWOOD IXDU'TNY E_E

a

-t

!_EE

r= I - lA

r-l

,_I

6

-.3

=

-3=

= h**H*

ls

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but that he didn't look for any radical change for about five years.

Although the industry has grown every year, this growth has been anything but steady. Annual production has gone up aJr average ot L2.9/s in the last decade, a pace that makes the industry the nation's fastest-growing outside the defense fleld. But that growth has varied tuom Llo in 1949 to 26/o in 1950.

Over the last decade, 1959 was the third best in terms of growth.

The pattern of a sharp drop after a year of tremendous growth is not new, however. Growth fell from 26% in 1950 to 7L/a in 1..95t, and from 23/o in 1955 to only 3/o in 1956.

Bullillng Starts Importa,nt

There are a number of reasons for changes in the growth pattern

FIR PLYWOOD

of the plywood industry, Difford pointed out. The two most important, he said, are fluctuations in building starts and changes in

production capacity.

Building starts rose 22% in 1959 over the preceding 12 months, but were expected to show a 1960 drop to about the same level as 1958 after all figures were in, according to most housing surveys. The housing market absorbs about 45Va or more of the fir plywood produced, so this drop in starts had a profound efrect on market conditions.

Plywood Use Cllmbs "One of the things that saved us from even worse conditions was the success we have had in winning a g:rowing share of this market," Difford said. "In 1950, a survey showed that 500 sq. ft. of plywood was used in the average new house. In 1959 a survey of 26,000 new houses showed that our share has g:one up to 2647 sq. ft. per house."

Predictions of a good housing yeai in 1959, coupled with the economic reality that dollar recovery from timber is greater in

. Studs, Boqrds o Dimension Lumber o Plonks, Timbers o Rqilrood Ties o Industriol Cuttings

plywood manufacture than lumber production, helped encourage 13 new mills to enter the market, Difford said. At year's end, industry capacity is llVo gteater than it was at the end of 1959, and seven mills are completely shut down.

Housing: is expected to recover slightly in 1961, building up to another boom about 1965, when the housing experts predict family

EUREKA, CAtlF. r

(Generol Office) 630 J. Sr.

Hlllside 3-7OOl, TWX EK 84 Southern Colifornio ofiicq FRonfier 5-6444 (P.O. Box 1356 Torronce, Colif.)

formations will reach a new peak.

More Potential in Houslng

"That doesn't mean our industry will have to mark time for five years," Difford said. "There is a logical potential of about 9000 sq. ft. of plywood per new house start. We'll be working toward that goal and also will be expanding our work in developing

new markets and penetrating deeper into existing ones.', The Second-Home market, pioneered by DFPA and beginning to (Continued, on Page 23)

-

PAT]L WRIGHT LUMBER SALES WHOLESALE

Products of the Woods . . . From Better Manufacturers . . . via Direct Shipment Don't Overlook the Advantages of Mixed Cars from MBDFORD CORPORATION-

'Let Us Tell You About lt" TRiangle 7'3088

Member of Wholesale Lumbermen's Association of Southem

California

POplar 2-1922

10761 Burbank Boulevard P.O. Box 751

- North Hollywood, Calif.

o

"Morc than a Quartcr-century Experience Matketing western Forest prod.ucts"

TWX: NHOL 7666

JANUARY I, 196I

SAGINAW CEDAR SHINGLES Hove prolected Cqlifornio homes for 40 or more yeqrs, ond srill do so.

SAGINAW CEDAR SHINGLES Hove been sold oll lhese yeors by

We cqn lood

Red Cedar Bevel Siding qnd

Cedar lumber in Mixed Cnrs wirh rhe Shingle ond Shqke items lisfed

SAGINAW SHINGTE COMPANY PRODUCES

24"4/2 #l Shingles 16"-5/2 #t Shingles 24"-412 #2 Shingles 16'-5/2 #2 Shinlles 16'-5/2 Undercoursing 16"-5/2 #3 Shinlles 18"-5/2-l /4" Vndercoursing 16"-5/2 #l Hip & Ridge 6" or 7" wide 16"-5/2 #2 Hip & Ridge €' or'7" wide 18"-5/2-l/4" #l Shingles 18"-5/2-l/4" #2 Shingles ll4/14, 16/16 or 2O/2O Pockl 16" #l Unstqined Grooved Shokes 16" #l Primed - Whire or Groy - Grooved Shokes 18" #l Unstoined Grooved Shokes 18" #t Primed Whire or Groy @7qevs6l Shokes - Ploin Shokes - $quqled Rebutted 18" #l Unstoined 18" #2 Unstoined Ploin Shqkes - Squored -- Rebutled 18" #l 3/4 to 5/4 Hand Split-Resown Shokes 24" #t | /2 to 3/4 Hsnd Split Resown Shokes 24" #t 3/4 to 5/4 Hond Split Resown Shokes 24" #t 3/4 lo 5/4 Hond Split Resown Hip ond Ridge Srroighr or mixed cors shingfes ond shokes con be fooded crs desired.

SANTA FE IUMBER, INC. I DRUmm sT., sAN FRANCISCO I l, CAIIF. Phones - EXbrook 2-2074, 2-2075 A. J. (Gusl RUSSEII

TWX: SF392

CALIFORNIA TU'IIBER'IIERCHANI

BY JACK DIONNE A HAPPY, Peaceful and Prosperous New Year to all our friends in thelumber and building industry. *** I've no cure to compound when the world goes awry, But I've frequently found that the happiegt guy Is the meek little geek who complacently goes With his tongue in his cheek, and his thumb to his nose.

*r.

Many years ago there was printed in this same column, on this same date, a suggested New Year's Resolution, and this seems an excellent time and place for reprinting it.

So here it is: "I hereby resolve: That during the coming year I will endeavor to learn to utilize the limitless possibilities of that most wonderful of all times-TODAY. "That I will cling less strenuously than in the past to those two fearful eternities-one gone never to return, the other a day that will never arrive-Yesterday and To-

"That I will make it my life's business to crowd just as much optimism, just as much happiness, just as much sunshine, just as much good will, just as much well-done work, just as much of the Golden Rule, just as much of that spirit that was in the Man of Galilee-into each today as my best efforts will permit.

"And I resolve to think, and do, and work, and journey just one day at a time; to smile, live, laugh, and love

morrow.

p.l.grlnnr-0, famous writers might And a pair of "rrora do well to follow-up the above philosophy. First, this one

by Eddie Guest:

"That I will know during this year that sufficient unto each day is the Good-not the evil-thereof.

_TODAY.''

tftED Cail€ilT ill e

TOR QUICI( SERUICT, CAll CHICO 2-1826

ilARRY?

FRESNO

Dqms 7-183I ,IAODESTO

2-9031

OAKtiAND -Ftreridc

------------Glencourl l -7400 REDDING

3-4434

-L\mberr RENO

2-2893 SACRAMENTO

-cHertnut SAN ANDREAS

2-8991

-FAirview sAN FRANCISCO

4_3334

qnd

MAKE THE NEXT IOAD CAIAVER,ASFOR. SERVICE THAT CAN'T BE BEAT! TISTEII EYERY SATURDAY

I0 iltE c0t{sTnucTl(llt It{0usrRY's Y|ltct

0l{ TIE AtR!

l0lBC . San Francisco . 8:45 a.m.

[S[0 Sanhlosa 12:l5p.m.

.

.

[ClA . Sacnmento . 0:15 p.m. l(FlV . llodesto . 12:15 p.m.

CAI.AVE RAS.@ CEMENT CO.

5-3310

SANTA ROSA 2-9503

-DOvglas stocKToN

6-7991

linrkote Compony

5-381| SPRINGFIEID, OREGON -uberry 6-7616

-HOward -YEllowstone

Monufocturers of Americos Broodest Line of Building Products

315 Montgomery Street

2-1221

SAN JOSE -sKyline

WATNUT CREEK -cYprers

I......._.- -.

A Division of The \lpf

SAN TEANDRO -cllberr

Sqn Frqncisco 4, Colifornio Telephones DOuglos 24224 ond ENterprise l-2315

ASSOCtATE

-Rlverjde

MEIA!Et

JANUARY I, 196I

MAIII OFFIGE Esrqblished 1905

40 Spear Street San Francisco 5 EXbrook 2-0180 T(lS AIIGETES OFFICE 1052 West 6th Street Los Angeles 17

HUntley 2-8011

"If your motto says 'smile' and you carry a frown,

'Do it now,' and you linger and wait; If your motto says 'help' and you trample men down, If your motto says 'love,' and you hate; You won't get away with the mottoes you stall, For the truth will come up with a bounce; It isn't the motto you hang on the wall, It's the motto you live that counts."

And the next, by that great author Mr. Anonymous, says: "It's the human touch in the world that counts.

The touch of your hand and mine, That means far more to the fainting heart, Than shelter, or bread, or wine; For shelter is gone when the night is o'er, And bread lasts only a day, But the touch of the hand and the sound of the voice.

Live on in the soul, alway."

from October 1959. Although still below a year ago, residential

building contracts in recent months have edged closer to last year's levels. The October drop of 8/a compares with a L4o/a decline for the flrst ten months as a whole.

The number of dwelling units represented by the October residential contracts totaled 97,121, down 10% from a year ago. Con-

tracts for apartment units rose 26/6, while single family homes remained below last year.

IIUR ST0CK in TRADE . . .

QUAL'TY LUMBER

. HONEST DEAI.ING . PROMPT SERY'CE . [CL Jrom yo,rd or direcf shipmenfs . SUGAR PINE . WHITE FIR

And, in conclusion, r"a L" ori *u- Year's Day : "Jy Look forward,

. PONDEROSA PINE . CEDAR . CUSTOMER MILTING

Not back.

Look upward, not down.

Have faith in your country, And lend a hand.

SMITH-RllBBINS

Conslruclion Controcts Up Agoin in October

tut[BER coR,P.

New York, Nov. 28-Sharp gains in contracts for commercial

6800 vtcToRtA AvE. . los ANGETES 43

buildings and highways boosted total construction contracts in October to a new all-time record for the month, F. W. Dodge Corporation reported today. The October awards totaled $3,319,145,000, up 6/s ovet the same month last year. After adjustment for normal seasonal factors, the Dodge Index of construction contracts surged upward to the highest level since April 1959.

Commenting on the figures, Dr. George Cline Smith, Dodge vicepresident and chief economist, pointed out that the contracts awarded in October indicate high levels of construction activity

Pleosonf 3-4321 TWX: L.A. 1500

for many months to come. This activity will help to insure that the current business dip will be quite mild and of short duration since construction is the nation's largest fabricating industry.

Contracts for residential buildings in October were down 8/6

ALIFORNIA SUGAR & WESTERN PINE AGENCY,Tnc. _

PONDEROSA PINE DOUGI.AS FIR SUGAR PINE WHITE FIR CEDAR Door Jombs Kiln-dried Pine & Fir Mouldings, [ineol or Cut-to-length, cleor or iointed A. C. "Bo" Ahrens-Hugh Roscoen-Jerry Griftn P.O. BOX t53 PHONE Dlomond 2-4178 BURTINGAME, CAIIFORNIA 1448 Chopin Avenue IWX sAN trlATEo, cAllF. 74

-

-

-

-

CAIIFORNIA LUI,IBER IIERCHANT

22

itrohn Osgood, Los Angeles importer, his wife and three children went "back home to fndiana" for tl:e holidays with Mrs. Osgood's parents and relatives.

Iloraco \lVolfe, Marquart-Wolfe Lumber

Co., Hollywood, completed his pre-Christmas north pacific mill trip during the middle of December completing arrangements

for 1961 shipments.

BtlI Smtth, Smith-Robbins executive, Los Ang'eles, and his wife Barbara spent part of the holidays in Dayton, Ohio, where they attended a wedding and visited friends.

Joe Ta,rdy, Arizona Hardwoods sales executive, made a trip from Phoenix to Los

born to the Redding couple during early

December, which helps even up the score at home, three boys vs. five young: ladies.

Lloyd earns their keep as star salesman-

Pn^ono/o schedule, the popular northern California hardwood couple should just about be visiting Bogota, capital city of Colombia, South

America. They left their Berkeley home December 20 for Miami, where they caught

a Carribbean cruise ship bound for Rio de Janeiro. After making like Brazilians for a few weeks, they planned to wind up the 6-week trip at Bogota and environs.

Congrats to Lloytl and Elaine Lanson (again!) for a healthy bouncing boy baby

Angeles just to attend the Los Angeles Hoo-Hoo Club 2 Christmas party for the LeRoy Boys' Home youngsters.

Blll & Emma Ha,mllton, he is the former

buyer for the Main Lumber Company in Redding.

To Dlsplay at NAIIB Show "F iloplate" and "Rololite," two recent developments in the fiberglass reinforced plastic panel industry, will be displayed by F ilon Plastics Corporation of Hawthorne,

Calif., at the National Assn. of Home

Builders Show, Jan. 29-F eb. 2, in Chicago's new $34 million exposition center, McCor-

mick Place, at Booth 1173. Company personnel will be present at the NAHB Show to discuss the complete line with visitors.

(Tell them Aou sau it in The Culifornin Lumber Merchant)

manager of the southland territory for Holmes-Eureka, returned just before the holidays from an extended trip round the world visiting the Orient, Australia, India

WASHINGToN. D. C.-America's national Christmas tree

for 1960 is hbisted into place at the President's Park in front of the White House. A so-year old, 75-foot Douglas Fir from the oregon timber reserves of the GeorgiaPacific Corporation, the tree was trimmed to its present size from an original go-foot height and shipped 3,000 miles across country to the nation's capital, where it prc vides the centerpiece for the annual Christmas "Pageant

and Europe.

Ifgrry Finney and "Brad" Bradford

opened offices for Donover Co., Inc., in Sac-

ramento last month. Finney was formerly

of Peace."

associated with Parr Thomas Lumber Company in Sacramento, and Bradford with The Black Diamond Company.

Del Pugh, former salesmanager of Sierra Mountain Mills, North San Juan, California, joined the sales stafr of The Black Diamond Company in Sacramento last month where

More than 8,000 lights and ornaments decorated America's Christmas tree, the largest ever to grace the annual event. lt was lighted by President Eisenhower on December 23rd at a nationally televised ceremony opening the

week-long Pageant.

The tree was a Christmas gift to the country from the state of oregon, the nation's "timber capital," where more than 2Oo/. of American saw timber is grown and where the Georgia-Pacitic Corporation has more than half of its one-million acres of timberland.

The Christmas tree is a symbol of the progressive, conscientious management given America's privately owned timber resources by companies which operate on a "perpetual-yield" basis and follow long-range, scientific harvesting and regrowing schedules which assure a constant stand of timber of all age groups. When the nation's Christmas tree was cut down, foresters of Georgia-Pacific lvere ready to replace with seedlings. These are prepared in seed beds, dropped by helicopter in the oregon

he'll direct southera California and Eastern sales,

Concord dealer .Iolm Pea.rson, Pearson Lumber Co., "wintered" the month of December in New York's nice warm snow-

it

banks.

forests, and establlshed firmly by supplementary hand

If Mac and Pauline MacBeath are still on

planting.

,l2e n ptrSER yeao

oRocRg

IIfrIBERS .

Douglqs Fir ond Redwood Kiln Dried Cleors . Ponderosq Pine . Plywoods - Sheetrock

,,SATISFIED CUSTOXTERS OUR GREATEST ASSET" Distributors of Trcoled lumber

.A \Z

GorgoHondte. & wharfinscrr

Cuslom Milling

(0. tultBER collsoilDAlED WltffltNGTON, Colifornio l4J,6E. Anoheim 3Proce 5-34ff

Sfreet -

lErminsl 4-26A7

long Beoch: HEmlock U721,

JANUARY I, 196I

Geor ge J. Silbernagel, Ine. Wholesole Distributors Wesl Coqst lumber o Lumber products

. PONDEROSA & SUGAR PINE II,IOULDINGS

. WHITE & DOUGTAS FIR o REDWooD

. DOOR JAMBS o PANELING . CUT sTocK o MIIIWoRK

22O Montgomery Street

YUkon 2-9282 TWX: SF-7O8

HOilTE MODER"NIZING TERMED I'VIPORTANT PTYWOOD OUTTET

New York-Plywood distributors meeting' here Dec. g were advised to place more emphasis on the replacement, remodeling: and repair areas of the building business, and less on new housing.

"This is a market which will exceed g20 billion in 1961,,; said Monroe W. Pollack, United States plywood sales vice-president, "or more than the combined total for all types of new hou,sing."

The sales executive, in addressing the eastern Fall meeting of

Sqn Froncisco 4, Cqlif.

pects this market to absorb significant amounts of plywood.

New emphasis is being put on the industrial market, particular$

by DF PA's field-promotion department, and preliminary estimates indicate there is a potential market for one billion sq. ft. of plywood per year in pallets alone.

Difford said current promotions, involving the farm market, building construction, boats and the other normal outlets for plywood, would continue. He said the budget for 1961 would compare

with 1960's $5.5 million.

the National Plywood Distributors Association, pointed out ihat the modernization market represents ,.area in which ingenuity

and salesmanship can pay big dividends.,' "The facts are that despite an almost 20/o drop in housing starts in 1960 ag'ainst 1959," he said, ,,plywood consumption is actually up several percentage points."

Referring to the industry's overproduction last Summer, result_ i1S from the rapid growth of plSrwood consumption in recent years,

Mr. Pollack indicated that adjustment to bring supply in line with demand was being achieved. Earlier last year, ttre miff price for sanded pl5rwood, f(,, equivalent, had been driven to a record low.

He pointed out that distributors were not without responsibility in

establishing a stable mill price throughout the industry.

"The distributor," he said, ,,must return to those fundamentals of selling where he is willing to pay a fair price for a good product. Quality and service must be properly equated, and loyaiy to a producer who has conscientiously tried to serve his cultomers must be an important consideration.

"We must get back to marketlng fundamentals," he urged, "broadenlng our field of effort and maklng a determlned efforf to be compensated for the servlce whlch we render."

Price, he said, has come to be almost the only consideration in the marketing of fir plywood, but he added that this is the ..short_ est and surest route to financia-l suicide.,'

DFPA Prospecting New Mqrket Veins (Continueil lrom page 1g) boom now, will get more attention during 1g61, Difiord said.

Shorter work weeks, increased leisure and higher incomes are putting more and more families in the market for leisure dwellings, he said. Nathaniel Rog.g, economist for the National Associati;n of Home Builders, said the second-home market is going to be an important part of the gtowth of housing.

Betlrernent Market Blg Retirement housing, almost igrrored by private industry until a DFPA program got under way late in 1960, is expected to ac_ count for about 250,000 additional units per year. Difford said the plywood association will be promoting this market heavily.

Engineered trr plywood building components are winning wide acceptance as a result of work done by pl5rwood Fabricatoi Serv_ ice, Inc., a two-year-old aftliate of DF.pA, and Difford said he ex_

M o.^

$i at t

^

Whirier

- Colifornia -

Arcoln

A

CATIFORNIA TUMBER MERCHANT

ldeol House-Plqn Developed to Top Retirement Group Soles DFPA Mokes First C)verlure To Big New Housing Morket A model home desigrred as the first step toward opening a new annual market for 250,000 housing units will be on display January 9-12 in Washington, D.C., for the White House Conference on Agrng. The house is being designed and built by the Douglas Fir Plywood Association and two co-sponsoring organizations, the

500,000-member National Retired Teachers Association and American Association of Retired Persons.

The compact, well-desigrted house was carefully planned to appeal to Americans over 60. The U.S. Bureau of the Census estimates this age bracket includes 21 million persons and about 18.4 million make up the potential market for this type of house.

The model home is an outgrowth of a recent conference of retirement housing experts sponsored by DFPA to pinpoint a market it has been exploring for two years, according to W. E. Difford, executive vice-president of the plylvood association. This conference laid down the requirements followed by DF PA staff architect Robert B. Waring, chief designer of the house.

The specific house built for the White House conference is only one of a number of architectural variations possible with the basic plan, which also is capable of being combined in duplexes and fourplexes, or used in tract or row-housing developments. The plan was eng'ineered to be built conventionally or with a number of panelization or component techniques.

Difford, who made a joint arnouncement with William C. Fitch,

Speciolized Trucking for the LU'YIBER

INDUSTRY Common Cqrrier Cer{ificqte

Welfare Secretary Arthur S. Flemming (center) Donald A.

Jaenicke

(left), Special Proiects Director ot the DFPA and

William C. Fitch, executive director of the National Retired Teachers Assn, and the American Assn. of Retired Persons, are co-sponsors of non-profit organizations

executive secretary of the two associations of retired persons, said the house is only one element of a comprehensive program now in

the planning stag:es.

"We have studieil thls market in the same way we surveyed the market for leisure homes," Dllforil said. 'A lot of people who havo assumed that retired persona are too poor or too set in thelr ways to conslder new houslng are golng to be shocked at the facts we have dlscovered."

Difford said a complete information package will be put together in early 1961 that will satisfy the demands of potential buyers' builders and land developers with an interest in the retirement market. Information will come from DF PA's two-year study, from its own conference, from results of the housing section of the White House meeting, and from the 500,000 members of Fitch's organizations, who are being surveyed on their needs and desires for housing. In addition, a detailed questionnaire will be given to the 4,000 delegates to the White House conference, asking specific questions about this house and about retirement housing

in general.

Part of this information already is developed, Difrord said, and will be available at the model house and from DF'PA headquarters in Tacoma, Wash.

The model house is a low-cost, compact, minimum-maintenance desigrl with features based on detailed studies of this market. No effort was made to design a "home for the handicapped," but the

Los Angeles - Oronge Counties

IMMEDIATE PICKUP SPEEDY DELIVERY

special features would increase the comfort and livability for any family. It could be inexpensively converted for use by handicapped persons, however. In general, the most modern principles of good

LU'YIBER HANDLING

LUffIBER STORAGE Sloroge Spoce lo Leose

-Adiocent to Sqntq Ano Freewoy-

RAymond 3-3691 FERN TRUCKING COMPANY

MINES BANDINI, lnc. l2OO Mines Avenue o Monfebello, Colif.

(On Union Pocific Roilrood Spur)

home design were followed. Some examples: 1. All doors and openings are at least 3 feet wide. This size contributes to a sense of spaciousness and also allows more ease of

movement, easier moving of furniture or appliances and, if required, simplifies pansage of a wheel chair.

2. An eave overhang 3 ft., 6 in. wide protects the walk in front of the house and a 3-foot wide overhang shelters the remainder of the house perimeter.

3. There are no changes of level anywhere in the house. The entry walk level continues into the house and is maintained at the rear doors and carport.

4. Electrical outlets are 18 inches above the floor level, to eliminate tangling and inconvenience when cleaning, and to make stoop-

ing unnecessary.

5. Light switches and doorknobs are 36 inches from the floor, the height proven to be mo'st convenient. It's hardly necessary to lift more than a finger to turn lights on.

6. Master light switches for all rooms are located near the door to the carport, at the entry, and in the master bedroom. This makes it possible to light the way ahead in the dark and later to

J. VI/. HENDRICK CO. WHOLESALE LAMBER

"serving the Calitornia Lumber lndustry" MIXED SHIPMENTS

-

RAlt or TRUCK AND TRAIIER

Phone

Olympic 5-3629 TWX: OA 445 40OO Broodwoy

OAKTAND I I Jim Hendrick H. W. "Honk" Aldrich

JANUARY I, 196I

LARGEST STOCK OF DOUGLAS FIR in Southern Coliforniq ll[ttEDlATEtY AVAILABLE

SPECIFIED TENGTHS

All Sizes

All Grcrdes

- Letting US Carry - Your Inventory!

Y[lU Can Reduce Your lnvestment -and Increase Your Turnover By Al{Tt-sTAtl{

WAXED

TREATED

E}IDS

FAST

PACIfiGED

SERVICE

Ttl TENGTH

lL Dlllcn co" Wholesofe Only

BlLt HANEN, lvlgr.

526 Oceon Center Building o Long Begch 2, Cqlifornio

Phones: HEmlock 5-5647 o SPruce 5-3532

feletypet tB 5l13

turn all lights out without leaving the house or entering a bedroom in darkness.

7. Lighting is carefully planned to provide uniforrn illumination in every corner of the house, eliminating the irritation of dark corners and making the house safer than would be the case with dim and bright areas.

8. Pull-down lighting fixtures in the kitchen make bulb replace-

ment simple.

9. Dressing and undressing in the bathroom is made more convenient and safer with a seat near the tub.

10. Getting in and out of the tub is made easier and safer by one of a number of carefully located grab-bars.

11. The housewife can sit during every kitchen operation from preparing and cooking a meal to washing dishes. Low counters, stove top and sink are efficiently arranged.with knee space below them for sit-down comfort.

12. AU kitchen cabinets can be reached from a sitting position except for storage units above the oven and refrigerator and stor_ age is planned to take fullest advantage of all space. There are no floor-level cabinets with inaccessible depths.

Truck-ond-Troiler

o

13. tr'loors are all non-skid and low-maintenance.

14. Perimeter heat provides wann floors in every room.

15. Storage and closest space is lavish, with special provisions made for display of prized possessions often collected over a lifetime by couples of retirement age. One whole wall can be given

over to shelving.

16. Outdoors, all water faucets are at least 24 inches above the ground, making them easy to use, protecting growth around them from a dragging hose and lessening the danger of damage from low, early frosts.

Difford said information will be made available as soon as it is developed and mailed to a list of those interested. He announced that builders, developers or lumber dealers who were interested in receiving this information could write to Douglas F.ir plywood Association, Taeoma 2, Wash, "Flammable" means "capable of being easily ignited." During the summer months, the forests of the Redwood Region are extremely flamrnable. Be careful with campfires, and other flames and help "Keep the Redwood Region Green."

Direct Mill Shipments

o

Cor lood

tOS.CAt LURABER COiAPANY Wholesale SUGAR PfNE Disf ributors Complete Inventorv Pond. Pine Clesrs Gedar

White Fir Speciol Detoils

D-lstri&gtlls.

Ludlow 2-5311

Yard and Mill 5O24 Holmes AYe. Los Angeles 58,

Ccrlifornlo

CATIFORNIA IUMBER MERCHANI

25

Los Angeles Hoo-Hoo Bog Sir Kittens in the Wilds of Polos Verdes

LEFT: Don .Jewett and his Kitten, "Boss" Bill Upton. CENTER: Kittens Gene Burnett, Kenny Coleman,

Thirteen Kittens were scheduled to be initiated into Hoo-HooIand by members of Los Angeles Club 2 November 4th at Palos Verdes Golf CIub but only six had their eyes opened and could find

their way to this exclusive rendezvous in the rolling hills close to the blue pacific, however; it was fun nite and PhiI Kelty's "Bang-Tail Pari-Mutuel" races were highly successful and the "Cats" meowed until the early morning hours before trying to flnd their way home.

Don Swartzendruber,

Joe Sinnot. RIGHT: Kitten Jerry swanagon, Chuck corwin

The concatenation was late in getting underway but was held simultaneously with cocktails and everybody, including the kittens, had a ball. Inducted into the international order of lumbermen promptly at 7:09 were Jerry Swanagon, T. M. Coob Co., Los Angeles; W. E. "Bill" Upton, president of Independent Building Materials Co., Compton; Joe Sinnot, superintendent, Barr Lumber Co., Santa Ana; Don Swartzendruber, purchasing agent, Rossman

Mill & Lumber Co., Long Beach; Gene Burnett, Cal-Pacific Red-

1. Erik Flamer and Norb Bundschuh. 2. Woody Toal and Jerry Lapin. 3. Rex Oxford and Rex Wells. 4.-and a bunch of the boys were whooping it up and en.ioying iolly good-fellowship

3l Y[AR$ 0f PROMPI StRVlCt and C0URT[0US IRIATMINI Domeslic, lmpoded crnd Pocific Coqst Hordwoods FOR YOUR. EVERY NEED

*" *" aontinuing ," a*r, " I Full line of the Highest Gluolity I of ALL Hqrdwoods, ond llointoin Complete Representotion in the Field in Order to Properly Service Your Accounl

ANGETUS HARDWOOD COMPANY, INC. 6700 South Alomedo Street-Los Angeles I' Colifornio

lUdlow 7-6168

Wholesole

JANUARY I, I95T

Don't Reod This Ad . . .

IF YOU ARE PAYING HIGH PRICES I I

Glidemqster POCKET StlDlNG DOOR FRAMES Don't Buy o Substitute When You Cqn Hove rhe BEST! Modef IOOA (Single Axle Wheel)--.--.-. -----.------2/O thru 3/O-$7.7O Modef 42OB (Double Boll-beqring Wheel)- --...2/O thru 3/0-$8.50

WE WILI SHIP ANYWHERE

BIG BtN Sash & Door Go.

0u{ner: illr.

Slater

114{10 E. Garvey, El Monte, Calif.

lTholesale

0nly

(P. 0. Box 2235)

Gllbeft 3.3237 o GUmberland 3.7533

wood Co., Long Beach and "Kenny" Coleman, field representative, The California Door Company of Los Angeles.

At the close of the initiation ceremony Suprenle Nine officer, Harvey Koll, and club president, John Osgood, both urged the new members to take an active part in club functions-and above all-

Degree Teamj Bud Nelson.

Wally Lingo; Noble Lay, John osgood, John Lipani, Don Bufkin, Glen Emmerton, M. F. Pedigo and Ed Difani, with Harvey Koll as Visit-

to attend the meetings. They were all congratulated by their friends and company associates and welcomed into the lumber fraternity.

The degree team of Ben Gardiner, Rex Wells and Rex Oxford prepared the kittens for the nine which included Bud Nelson, Wally Lingo, Noble Lay, Snark John Osgood, John Lipani, Don Bufkin, Glen Emmerton, M. F. Pedigo and Ed Difani. Harvey l{oll, of the International Concatenated Order, was visiting officer. Following the initiation a beef and lobster dinner was served to an overflogr crowd of approximately 100 members, their friends and the six

ing officer.

novitiates were introduced to full membership.

Chuck Lember presented a dozen splendid door prizes to the lucky winners during: dinner and then golf chairman, Don Gow, handled the awarding of trophies. Of the 58 golfers who played the rugged course during the day's sports event Don Vogt, with a low gross 76, was the winner of the Wall Dry Kiln perpetual award and Gene Burnett, with a low net 64, took the Max Hardwood Company trophy home. Jerry Hyink was the winner in the

flrst flight and Ken l{enoffel placed second. In the second flight Gene Burnett walked off with first prize and BilI llanen came in second. Sandy Porter received the third flight award and popular

Supreme 9 Custocatian Harvey Koll (left) and

the golf

Joe Hall won the retailer's souvenir.

President John Osgood made a few commendable remarks about the success of National F orest Products Week and the cooperation (Continued, on Page 35)

cha i rman,

Don Gow

Hardwood & Softwood Lumber

Imported & Domestic LCL Shipmmts fromYard SPECIAL SERVICES FOR SPECIAL ORDERS Customer Milkng a Specialtg

Grove

Chuck Lember, Phil Kelty and Joe Petrash, and (in rear) a stray

WHOLESALE LUMBER CO.

LEhigh 9-3015

Kitten, Don

Swartzendruber

Dan C. Hilton, Owner-Manager

4ll South Walnut Street ANAHEIM, California

REDWOO D

Att GRADES qnd DIXTENSION

L.G.L. Yard Dislribution qnd Dirert Shipments Vio RAIL or TRUCK -&- TRAILER

Custom Milling

Sorrltr Bcry L[tnnBr=rR G@.

From LOS ANGELES: ORegon 8-2258 Southern Section: OSborne 6-2261 From SAN DIEGO, Cnll: ZEnith 225I

Wbolrral, .R lvoo>

CAIIFORNIA IUINBER'IIERCHANI

Plywood Industry Adopts New Commerciol Stondqrd

HAVE YOU

TRIED A NY...

A new commercidl standard for Douglas flr plywood, expanded in some areas to take advantage of recent scientific advances and revised in others to clarify meanings, has been put into efrect.

Industry spokesman said the new standard, completely reworked for the first time since 1955, applies to all fir plywood produced

since November 14.

The Commodity Standards Division of the U.S. Department of Commerce promulgated the standard after its acceptance by all segments of the industry. The standard is designated CS 45-60.

Special reprints carrying facsimiles of DFPA grade-trademarks are available free from the Dougl&s Flr Plywootl Assoclatlon' Tac,oma 2, Washington.

Some of the chang:es may have important effects on timber utilization in the Norttrwest, where virtually all softwood plywood is made. Others will make it possible for the industry to take better advantage of the opportunities in specific markets, where products have been added to the standard.

Western Larch, commonly called Tamarack, is accepted by CS 45-60 as equal in value to Coastal type Douglas fir. This timber is common in western Montana and areas of Idaho and Washington.

It now will be possible to get much greater utilization of these

timber stands.

Douglas Flr Handling Changed Douglas fir, the bread-and-butter species of the plywood industry, has been given more specific handling in this edition of the Commercial Standard because of the emerging importance of other softwoods to the industry. This tree has strength characteristics that vary with the conditions under which it grows, so only Douglas fir falling under the "Coast type" clabsification may be used in plywood conforming.to this new Standard.

Scarffng Is Covered Douglas fir grown elsewhere is grouped with certain other "Western softwood species" used in plywood, but covered in a separate Commercial Standard.

Among the manufacturing specifications and testing procedures

added to the Commercial Standard in this revision is one for scarfing panels and veneers, a process important to the production of extra-long panels, coming into more common use. New overlays, developed by research, also are permitted. l'ormerly, only a specific overlay was permitted on panels manufactured to specifications of CS 45-55, which this standard supersedes.

Underla5rment Listed

"Underlayment" grade panels, previously covered within another grade, are clearly listed for the flrst time. This interior type panel must be made with a better grade of veneer next to the face than is ordinarily required for others of its glueline type. This is to comba,t the problems caused by the new, thin heels on women's shoes. Those heels, with their poor weight distributlon, can puncture resilient tile and the top ply of underlayment tf tho second veneer contalns large knotholes or other voids.

Grades Aalded

Marine Exterior, formerly a specialty of DF PA mills and included only in its specifications, has been added to the Standard, along with decorative panels and C-D with exterior glue, Srade-

"so-PLY" HARDWOOD PTYWOOD? SOUTHERN OREGON PIYWOOD, INC. P.O. Box 269

o

Qrdnls Poss, Oregon

Phone: GReenwood 6-6681

trademarked as PlyScord by DFPA, Otherwise, the main changes in the Standard involve clarification of wording:. Veneer grades, for instance, were not sig'niflcantly changed, but the paragraphs covering this important subject were completely rewritten for clarity.

DFPA Dominates IndustrY Commercial Standards are not set up by the government, but are written by interested groups, with the Commodity Standards Division acting as the clearing house and moderator for these gToups. After these groups have agreed on its terms, the Standard is distributed by the Department of Commerce, but enforced by the industry. In the plywood industry this enforcement is entrusted by 85Va of the manufacturers to their trade association, DFPA. It was through DF PA, in 1933, that the industry took its first steps toward a Commercial Standard for PlJrwood. After acceptance by the distributors and users, it was promulg:ated as CS 45-33. The "33" stands for the year of promulg'ation.

DFPA does not draw up these Standards for submission to others or to the government, however. The association is involved only through its members who sit on the committees that decide on the Standard, and through the information its large technical staff is able to collect through research and in-mill operations.

Supervisors Are Rotated The original testing method, refined today in the Commercial Standard, was worked out by DF PA specialists more than 20 years ago. It was set up to complement DFPA's unique inspection sys-

JANUANY I, I95I

D. (. ESSTEY and SON

Green & Dry Uppers Rough & Milled Commons

Woyne Wilson Chuck Lember

Dee Essley

Mouldings-Loth

Jerry Essley Distribution Yord:

7257 Eost Telegroph Rood, los Angeles 22

Quol;ty [("J*"ol

RAyrnond

less fho n Corlood Lots

3-1147

Pockoged lots -- Truck-&-Trqiler Shipmenrs tem, which still is followed only by this pioneer in the fir plywood field.

Quality-Control supervisors are not stationed permanently in a single mill, on the theory that familiarity with a single operation or the personnel of a single mill could interfere with the impersonal nature of the testing operation.

DI'PA supervisors make frequent unscheduled calls on every shift of the mills to which they are assigned. In addition, Association headquarters in Tacoma makes irregular changes in assignments about once every six weeks, so that neither the mills nor the

large drawing and mapping room for the company's engineers

and foresters, a conference room, and a cofree area. Rich natural wood paneling of knotty Ponderosa pine, Western red cedar, birch,

knotty Idaho white pine, and Douglas flr highlight the ofrce's striking interior.

The approximately 2300-square-foot ofrce addition also features acoustical-tiled ceilings, fluorescent lighting, asphalt tile floors, and the latest in fire protection sprinkler systems. The building contractor was Earl Cummins of Yreka.

supervisors know from day to day who will be responsible for

specific mills.

During his call, the supervisor carefully checks each manufacturing step and makes a report to the mill and to one of three DFPA quality-control laboratories. In addition, the supervisor selects test panels on a scientifically randomized basis at a number of locations in tlle mill, including the warehouse, to sample production carried out during his absence. These samples are

HATEY BROS.

SAilIA frIO]{ICA

tested in centrally located laboratories, not in a corner of a mill.

P.O. Box 385

Mqnufocturer Sees Upturn Lote in'61 'By JAMES J. UPSON

Presldent, The Upson Compa,ny Like many other manufacturers of building materials, The Upson Co. felt that 1960 was going to be a banner year. Business, as a matter of fact, has been good but far below expectations.

During the first half of 1960, the Upson plant operated at full capacity. Ilowever, since mid-summer, our manufacturing proglam has been cut back considerably as a result of the slowdown in lesidential construction. Dollar sales will be off somewhat from the high level of 1959. Earnings also will be affected but not nearly as much as those of some other manufacturers in our industry.

With the introduction this Fall of some new products to the mobile home, manufactured home and conventional home-building industry, Upson management feels confident in continued progress and improvement in business during 1961.

Manufqcturers

Stock ond Deroil Flush Doors

CRESCEilI BAY DOORS With Microline Core

Along with many economists, we feel that the building industry

should have a gradual rise starting in 1961 to new peaks by 1964 and 1965.

Business may start out slowly for the first quarter or first half of the new year, but we also are of the opinion that there will be a gradual increase in activity during the second half of the year which will bring us to a level above that of 1960.

THE WEST'S FINEST FTUSH DOORS

Sold Through Jobbers

long-Bell Lumbermen Live lr Up in Weed

Weed, California-Office headquarters space for International Paper Company's northern California lumber and plSrwood operations in Weed has been enlarged with the recent completion of a modern new six-room addition.

The smart all-wood structure houses Weed Branch foresters, the logging superintendent, a teletype unit, and will provide a

to

lumber Yards Only

A New Business to Serve Phoenix and 0ther Arizona Cities-Wholesale to Lumber Dealers and Industrial Users of Hardwoods 1751 Grand Avenue Phoenix, Arizona

ARIZONA HARDWOODS, I NC.

- Any Kind

Telephone:

ALpin e 2-3428

wHOT.ESAtE ONtv

Apltong Flooring for lruck Body o pssly Gypress hneling o Stanwall Paneling of ilany Species o Tennessee Cedar Closet Lining o and lumber-You l{ams lt!

CAUTORNIA IUIIBER'ITERCHANT

tlemories Mingle With Col-Pcrciftc Orders in 5.F. Lqndmcrk Where Billings, Miller Work

Ted Deacy of Cal-Pacific Redwood Company, with mills and main offices in Arcata, took pleasure in announcing the association of Hugo Miller with the Cal-Pacific sales sta^ff last month. Miller, who Joined Cal-Pacific on December 1, will be working with Frank Billings in the company's San Francisco sales office, located in The City's picturesque Columbus Tower building at Kearny and

prospered as a high-class speakeasy. Ruef's secret passages extending into other buildings under Columbus avenue and Kearny street must have been very useful at that time.

Through the following two decades, the Sentinel Building housed a never-ending flow of artists and writers. tr'or years, the exotic Chinese dancer, Jadine Wong, held court in her gold and greenlacquered showplace on the fifth floor; at one time, a number of rooms were occupied by "professional" ladies. Finally, on Novem-

Columbus.

Constructed by turn-of-the-century political boss Abe Ruef as

headquarters for his activities, no expense was spared in its construction: marble for the hallways was brought clear from Italy, the outer walls were glazed, white tile over steel frame, and thick concrete between floors guaranteed soundproofing as well as structural strength. From his penthouse under the copper-sheathed dome, Abe Ruef could survey the rowdy Barbary Coast, heart of

"his" City.

In the Sentinel basement was Caesar's Grill, one of San F'rancisco's noted restaurants, fashioned after Maxim's in Paris. With the advent of Prohibition, Caesar's was closed and the basement

The City's picturesque old Columbus Tower Buildlng, recently ref urbished. houses

the San Francisco sales

office of Cal-Pacific Redwood Company.

Hugo Miller (left) sits down

with co-worker Frank Billings to map the big sales push

r887

1961

wooD DooRs

wtNDows & sAsH YVindows. . . Odd Windows & Casements. .. Window Units Sash & Casements... Odd Sash . . . Sliding Sash Units Uni-Flex Window Units (Weather-stripped . . . Blinds Louvre King Louver Windows . . . (Sun Sash) Aluminum Sliding Windows . . . Aluminum Casements Reliance Steel Casements Aluminum LouverWindows (Stanley Model Aluminum Louver Windows (Stanley Model l6) Aluminum Sliding Windows (Stanley Model 28) Screens Full Frame, Tension-Tite & Wood

Panel Doors, Sash Doors & Front Doors Slab Doors . . . Store Doors & Dutch Doors French Doors . . . Closet Units ffiardrobe) Detail Doors . . . Glass Louver Doors Screen & Combination Doors

ll)

Combination French Doors Wood Louver Doors Bel-Air Combination Doors

,NETAL SASH & DOOR.S

-

Sliding Glass Patio Doors

- Aluminum (Panel Door - Slab Doors) All-Aluminum Screen Doors Glass Combination Screen Doors - All Aluminum Aluminum Sliding Windows . . . Louvre King Louver Windows Glass Louver Doors

FRA'VIES Window&Door HARDBOARD

PRODUCTS

Masonite Brand

INSUTATION PRODUCTS Flintkote Canec

PLYWOO D Douglas Fir

for Further lnformation anil Prices . . . usrite or call:

- Interior & Exterior

rHE CAIIFOR]IIA DOOR COTPA]IY OF tos ANGELES

4940 District Boulevqrd

lUdfow 8-2141

los Angeles 58, Cqlifomio

JANUARY I, 196I

Pine

boolny ond, Co*pana o {u*bn, REDWOOD

- Ciry of lnduslry -

| 5OOO Nelson Sl.

INDUSTRIATS

CTEARS

EDgewood 6-1261

COMMONS

GREEN, DRY, ROUGH or FINISHED SIDINGS . TIMBER,S . MOUIDINGS . FEN€E STOCK SPECIAL PATTERNS ulours

A Million Feet to Seroe lou!

Fir

ber 15, 195?, the building's g:radual decline was halted when HoIland-born Robert Moor purchased the "Sentinel" and completely

renovated it into 42 choice business office units, renaming: it the Columbus Tower, in keeping with the neighborhood and character of the building.

The team of Billings and Miller is not a new one, both men having worked together several years ago for the Rounds Lumber sales organization, Deacy noted. The present team efrort will mean increased sales and service to Northern California and Eastern accounts out of the San Francisco office. Cal-Pacific a.lso maintains Southern California sales offices in Long Beach.

Miller, a native of F resno and a llniversity of California School of Forestry graduate, originally began his career with the McCloud River Lumber Company at McCloud, California. Some ten and a half years ago, he chose redwood for his special attention and went to work for Rounds Lumber Company at Rounds (Cloverdale) California. Three years later, Miller transferred to Rounds' San Francisco general sales ofEce as an outside salesman, a few years later becoming: manag:er of Rounds' western sales and, finally, assistant general salesmanag:er.

for the Asking"

El Montc 2 Miles VALIEY

8LVD. [q Puont I Mib

Jn the Jleart th" "f Qreater Son Qobriel UoAegt

tr'rost Hardwood Lumber Co., San Diego; Jabberwock; Clyile M. Jennings, Western Lumber Co., National City; Custocatian: Al L. McAlpine, Sullivan Hardwood Lumber Co., San Diego; Arcanoper: \ililllqm T. Olmstead, Mission Valley Lumber Co., San Diego, and Gurdon: George O. "Bud" Ba,ker, Baker Hardwood Lumber Co., San Diego.

The next Club 3 function will be the annual Winter dinner-dance, January 21, at Casper's in El Cajon.

EXC t US IVE D I 5TR, I B UTO R,

t96O-6I Officers Introduced qt

PETTIBOI{E.MERCURY F(IRK LIFT TRUCKS

Feotured ot rhe NRLDA Exposition in Son Froncisco, Coliforniq

Gomplete

We

Son Diego Hoo-Hoo Golf Dinner San Diego Hoo-Hoo Club 3 held a successful golf-trophy presen-

tation dinner, December 9, at the Bahia Motor hotel overlooking Mission Bay, in an open meeting: for members and guests. Accepting his award as winner of the Hoo-Hoo Trophy was Bill Isenhouer of the La Jolla Lumber Co. Low-gross winner was John Collins. Guest winners were Ruben Sotelo (low net) and Walt Permette (low gross).

Other low scores were registered by f,'rank Salmon, Harry White, Joe Petrash, Al McAlpine, Dave Palash and Alex Thompson. The presentations were made by Wes Thomas in the "Shell Room." Ed Gavotto received his "also-ran" trophy.

Reservations were handled by Al McAlpine and Bill Evenson, The dinner menu was Hawaiian Steak at $4.50, served at ?:59 p.m. a^fter a hospitality hour. The speaker was Al Abrego, local golf pro, who gave a very interesting talk on golf pointers. The awards were from the tournament at the Bonita Golf Course, October 30, which was enjoyed by about 50 members and guests.

At the December 9 meeting, President William F. Evenson, American Mill & Manufacturing Co., introduced the 1960-61 officers and "Nine" of Club 3 rvho will serve with him as Snark.

BiU Pumfrey of Tarter, Webster & Johnson, National City, is the vice-president, and Chuck Hampshire continues (of course) as secretary-treasurer.

The "Nine" are: Snark, Wlliam F. Evenson; Senior Hoo-Hoo, Wiltiam Pumfrey; Junior Hoo-Hoo: Wesley P. Thomas, Dixieline Lumber Co., San Diego; Scrivenoter: Peny T. Smlth, Lumber & Builders Supply Co., Solana Beach; Bojum: Edward L. Gavotto,

ForkBuy

tift

Sell

and

Rent

Straddle Truck

Repair

I.ATEST DESIGNED SUPER 7

g(, ,,rl(. gopen/ceU V 9an, 9-".

NffERVIN R" NfiEDSTI@- rtPorrEr P.O. BOX 434

.

IOS ALTOS, Coliforniq

Phone: WHitecliff 8-0418 Cable Addrsss: MERMENTO

Service

522Easl Weber Avenue Compton, Cclifornicl Material Handling Equipment

N[wmark 1-8269

NEvada 6-1783

CATIFORNIA TUI/IBER'IIERCHANI

TUUENTY-FII|E YEARS AGCD TODAV As Reported in The California Lumber Merchant, January l, lgSG "Happy New Year," said the advertisement of E. J. Stanton & Son in this issue. and declared that in 1936 as ever since 1893, "You Can Get It at Stanton's!"

Coming and Going were L. G. Burns of Bookstaver-Burns, to San Francisco; Carl Hornibrook of Ewauna Box Co., to the East; C. U. Martln of Madrigal & Co., from the Philippines, and H. J. Dtko of Intl.

Hardwood Products Corp., to Mexico itrack Dlonne is slated to address East Bay Hoo-Hoo Club 39 at its January 6 meeting

in the Athens Athletic Club of Oakland

. . . A. L. "Gus" Iloover proudly proclaims that he beat his 1934 record exactly 100/s

in 1935 selling Wendling-Nathan fir and TPL redwood from his southern California offices at Wilshire and La Brea. ("Gus" is also the senior badminton champion of the district.) . Don M. Oder, Aberdeen Plywood rep in southern California, was married Dec. 11 to Miss Ann Dixon . . Jfun Farley, assistant western salesmanager of

The Pacific Lumber Co., succeeded Caspar Ilexberg as chairman of the Redwood Lunch

Club . Nearly 300 attended the annual Hi-Jinks of Legion Lumbermen's Post 403

in Los Angeles, Dec. 13. Arrangements were handled by Ed Biggs, Carl Schreiber, Andy Foster and Ifans Westberg.

I(l(|I( F(|R THIS BRAI{D When You Buy PRESSURE TREATED TUMBER

The lead-off editorial feature in this issue is the "Business Ouilook for 1986." It contains excellent statements by F. Dean

Prescott, Valley Lumber Co., Fresno; O. H.

Barr, Barr Lumber Co., Santa Ana: L. M.

Sfunpson, Pioneer-Flintkote, Los Angeles; P. \tr Chantland, Schafer Bros., Los Angeles; C. R. Moore, Moore Mill & Lumber Co., San F rancisco; I. E. Brtnk, Diamond Match Co., Chico; P. R. Kahn, F'orsyth Hardwood Co., San l'rancisco; itr. F. lVright, Brey-Wright Lumber Co., Porterville; A. iI. Bussell, Santa Fe Lumber Co., San F rancisco; iI. If. Shepard, F.riend & Terry Lumber Co., Saeramento; L. R. Byors, Citizens Mill & Lumber Co., Ventura; L. C. Hammond, Ifammond & Litile River Redwood Co., San Erancisco; Frank Burnaby, Sun Lumber Co., Beverly Hills, and L. J. Wood-

son, Wheeler Osgood Sales Corp., San F ran-

cisco. The reports were all sur?risingly and unanimously very optimistic for the state

and the.coast, the New Deal government in

Washington notwithstanding!

The Philippine Mahogany Manufacturers Import Assn., Los Angeles, reports a banner year in 1935 and expects an even better one in 1936, announces \il. G. Scrtm, president, for the other officers: Roy Barto and G. P. Purchase . . R. L. Dlckman of Tacoma visited Tacoma Lumber Sales, which represents his firm in L. A. . . . M. A. Harrls of the Van Arsdale-Harris Lumber Co.,

San F rancisco, is in Palm Springs for the . The Pioneer-F lintkote Co. of Los Angeles closed one of the best business years in its history with a Christmas turkey for each of the plant employes, and a dinner in the office dining room for 125 executives and office force, at which talks were made

by Purchasing Agent Art Carlson, VicePresident Lou Simpson, Sales Manager Ilarry Graham, and Ja,ck I)ionne of The California Lumber Merchant. The big plant operated 24 hours a day in 1935 and never missed a working day, and completed a 2-year, $500,000 plant improvement pro8ram.

holidays .

The San F rancisco Hardwood Dealers

Club held its Christmas luncheon at the Clift, Dec. 20, reports Secretary John C. Harlng . . . E. A. Brown, CRA engineer, reports that redwood culverts have been specified for the road through an old alkali

flat from Cedarville to the Nevada line . . . E. J. Calloway, president and general manag:er of the Wheeler Osgood Sales Corp., Tacoma, stopped in L. A. enroute home from his eastern trip to visit Harry Hart and Larry V9oodson Frederlck S. Palmer, manager of the pine department

It's your assurance that presewative and pressuie treating process meets FHA and Uniform Building Code Foundation Sill requirements.

Sold by Lumber Dealers Everywhere

l. ll . BAXTER & co.

I

l2O llontgomc?y Srr.er Srn Frrncirco, Crlifomir YUkon 2O2OO

345O Wilshire Blvd.

Lor Angeler, Crlifornie DUnkirk, 8-959!

of the Santa I'e Lumber Co., reports an improved situation in his "Western Pine Review of 1935" . . East Bay Hoo-Hoo distributed 450 kegs of groceries through the Salvation Army; Miland R. Grant of Western Door & Sash Co. was again chairman of the committee handling the big annual Christmas job. Esker Fitzwa,ter of the Red Cedar Shingle Bureau, Seattle, showed its talking film with a Holl5rwood cast, "Home of the Wooden Soldiers," starring Lila Lee and Charlie Murray, at the Dec. 9 meeting

.

A photo of two logs of East India

rosewood is shown in this issue. They were

imported by Western Hardwood Lumber

Co. and weighed 8096 and 4400 lbs., respec-

JANUARY I, 196I

t A TR,UIY DEPENDABTE

jl,

SOURCE OF SUPPTY o Quolity products from

P1YWOOD LUTIBER

10cs

lhe world's best Mills

I Dependoble service from quototion to finol delivery

I Over 50 yeors experi. ence in lhe exporlimport field

o Primg imporlers serving lhe wholesq[e lumber lrode exclusivelv

YENEERS Coll lhe Aikins, Kroll representolive

neoresl you for dependoble ond occurole informolion ond quolotions on oll imported wood producls:

cHlcAGo, lr.t.

Hascall-Holliday Chicago Daily Nervs Bldg.

ANdover 3-2395 RICHMOND 25. VA.

|. B. Brawner

R,F,D, #9, Gaskins Rd.

ATlmtic 8-1476

ArruNs.

FORT II

F. W. P.O.

WAlnut 7-7 xAN5A9 ClW, l O. Bob Becker 5632 Rmkhill Rd. Nlagara 8-250O

ATUilTA 5, GA. David B. Kitffeld 955 Eldon Dr.. N.E. Blackbum 5-0259

tively. The specie retails by the piece at 60c a pound.

The annual convention of the Pacific Coast Hardwood Distributors Assn. will be held Jan. 30-F eb. 1 at Del Monte. C. H.

White of White Bros. is president; B, E. Bryan of Strable is secretary-treasurer Seth L. Butler is now associated with M. L. Byrnes in San Francisco, representing Dant & Russell. He started with the Pacific Coast Lumber Surveyors' Assn., joined Union Lumber Company after the war, and then entered the retail end with Spring Valley Lumber Yard and Mission Lumber Yard . . . E. J. Stanton & Son celebrated with a big turkey dinner in the main Los Angeles offiees, Dec. 26, at which Boy Stanton was m.c., Ed Thomas recited Dickens' Christmas Carol assisted by members of the force,

o

llsln OfFce: a17 montgoncry Street' NEW YORI(, N.Y.

improved business situation, and Publisher Jack Dionne of "The Merchant" g:ave a humorous talk. Roy Stanton thanked his employes for their cooperation and predicted an even better 1936.

Haley Bros., Santa Monica wholesale sash and door dealers, reports a satisfactory increase over 1935 for the 13-year old firm . . . George W. Gorrnan will represent Yosemite Sugar Pine Lumber Co. of Merced Falls in the coast counties. Harold i[. Ford, salesmanager of the same flrm, was a recent S. F. visitor . . . Walter Verne Whitson, 56, died Dec. 11 at his home in Santa Ana,

where he was president of the Whitson

Lumber Co., with a branch yard at Tustin, founded in 1923. Survivors include his wife, Tieuseau Mulinix Whitson . . . J. \/V. Wil-

Suncr l.Oitl8

tos ANGELES, CAUF. 417 South Hill

500 Fifth Avmue OXford 5-425O

Henry Swafford made a short talk on the

Co.

MAdison 6-4757

liams, secretafy of the California Redwood Assn., in his annual reports says that 1935 was the best year for redwood since 1930 . George E. Martln, southern California representative of the Wood Conversion Division of the Weyerhaeuser Sales Co., erected a Nu-Wood display booth at the recent California retailers' annual convention in San Diego. tr'rom the many favorable comments, he believes the predecorated insulating board will be stocked and sold by many more dealers.

1961 DOOR CATAIOG

Simpson doors are illustrated and described in the new 1961 door catalog (SPDMP-024/4914) obtained by writing Simpson Tfunber Company, 2039 Washing-

ton Bullding, Seattle 1, Washlngton.

Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords ONLY Water - &";t Sh.ipmentt

TnEl 0tNnA LuN4l BEi R SintEi sl, ]Nr Er. Brqnch Ofrice

Telephones:

MUrroy t-6361 Hlllcresl 6-3347

lO45 West Huntington Drive Arcodio, Colifornio

lOlO G Slreet, Arcoto VAndyke 2-360t

34

CAUFORNIA IUAiBER'SERCHANT

lBl Announces Specificotions For Insuloting Roof Deck

"Revolution in Home Building"

ChicagG-Recommended product and application specifications

for stnrctural insulating roof deck have been released by the Insulation Board Institute, announces Charles M. Gray, IBI manager.

The new specifications, which have been approved by the 14

IBI member companies, contain chapters on product description,

methods of testing, minimum physical requirements and application instructions.

The specifications have been submitted to the F ederal Housing Administration, and it was indicated that they will be distributed shortly to all regional F HA ofrces along: with a covering FHA Use of Materials bulletin for insulating roof deck.

Insulating roof deck, as stated in the new IBI specifications, is a structural insulation board product designed specifically for use in open-beam-ceiling roof construction. The component product economically provides (1) the struetural roof deck, (2) efficient insulation, and (3) the interior ceiling finish.

Available in a modular 2x8-ft, panel size, and in thicknesses of

tYz-,2- and 3-inches, insulating roof deck is being used in homes, ofrces, commercial buildings, schools, churches, institutional and governmental buildings. fn application, the insulating roof deck components are nailed directly to the top of beams in exposed beam construction. Built-up or composition roofings, asphalt strip shingles, or rigid shingles may be applied to the top of the roof deck units.

When used with customary roof coverings, both 2- and B-inch

insulating roof deck units meet the FHA requirement of 0.1b

'U' value for ceilings.

Copies of the complete specifications may be obtained by writing 111 W. Washtngton St., Chlcago 2, Ill.

Poul Clorke Resigns from Sqntn Fe

W. Paul Clarke, wfio has been sales manag:er for Santa Fe

Lumber, Inc., in San F'rancisco, for the past two years or more, has resigrred his position efrective January 2, LS6L, He has not yet announced his future plans but will continue in the lumber industry. According to A. J. Russell, longtime owner of the successful old wholesale firm. no successor has been named for Mr. Clarke.

Washington, D. C.-"The methods of homebuilding are undergoing a revolution toward component-making and fabrication in shops and factories. Homebuilders will become merchants of houses who buy easy-to-erect parts from the fabricators. The fabricators will be the major customers of the lumber industry."

The above is a thumbnail summary of what building industry leaders told lumbermen a[ the recent HomebuildingWood Industry House Construction Workshop Conference here, reports the Natl. Lumber Manufacturers Assn.

More than 90Vo of the components being made today are variations of conventional wood-frame construction, it was reported. The rernainder are sandwich panels being developed by non-wood industries. Buildin$ experts offered these objectives: "F or the F abricating industry-to provide them with wood as an eng'ineered material, ratJrer than a raw material.

"F or the Lumber industry-to keep for ourselves the huge homebuilding market."

Members of t}le federated association may obtain a copy

of the full 191-page report by writing the N.L.M.A., 1819 Eighteenth St., N.W., Washington 6, D.C.

Bennetl 2-Way Ponel Sows Instolled

By Ervine in More Western Yords Recent installations of the popular Bennett 2-Way Panel Saw,

reported by Wayne C. Ervine, Sales-Service, 7825 Castano, Atascadero, Calif., include the following: Tynan Lumber Co. (3rd unit), King City yard; Norman T. Haugen, Santa Fe Springs; Reedley (Calif.) Lumber Company; Ma5rta & Jensen, San Francisco; E. C. Guerrero & Son, Greenfield; Hibbert Lumber Co., Davis; Sun Lumber Co., San Pedro; Harbor Plywood Division, Los Angeles; Chas. G. Hardey, Inc., paramount: Rainbow Enterprises, Phoenix; Millbrae (Calif.; Lumber Company.

Vitro Engineering Company announces the appointment of Bill M. Lane as mamag'er of its newly organized western operations.

ffi ATONE? you said it!

We wear no man's collar . . . wete free to stock the materials and provide the service most helpful to you. We specialize in what Vou need, rather than what some supplier tells us to push. We play the ffeld, because no one mill source has the best of everything for every purpose. As an independent, we offer the best in Plywood, Formica, Simpson Board, Masonite Brand Products and Acoustical Tile. Over 42 vears of service

to Southern California.

lifornia l6Veneereo 955 South Alameda Street

.

Los Angeles, California

MAdison 7-0057

Mernber of NdiorcI Plgwooil Distdbutors Assoclation

JANUARY T, I95I

BONNI]TGTOIT LT]MBDB OO.

a

Douglcs Fir

a Ponderosq ond

Sugor Pine

?Ol.okna,k Dcaathtuo o Redwood

TO CAI.IFORNIA RETAIT YARDS 430 40th Street OAKTAND (Moiling oddress: P.O. Box 3041, Ooklond, Colif.

PHONE: Olympic

8-288I .

ll Tqkes q Bequty Spor Like Oqkmont

To Offset Whqt Goes on ol rhe TTT

The 415th Terrible Twenty Tournament was held at the Oakmont Country Club, F'riday, December 9, with Vern Huck as our hosl. It's a new Oakmont, inside and outside, and beautiful. The clubhouse now faces the course, new decor thruout, and the course has been dolled up with rose gardens and such-what a layoutl Vern Huck with his local knowledge and his long ball won the tournament easily (83-14-4-73). The 17th hole is 500 yards longhe was on in 2 and missed his eagle by a feather. Dr. Rekers won the lower bracket with 82-11-4-75.

Match play starts this month for the 2nd six-months tournament at Hacienda, Thursday, January 12, with Harry Whittaker making the arrangements.

At our dinner meeting, Elmer J. Vivian of L.A.C.C. was elected to membership, subject to the two-week waiting period. He was introduced to the club by Pruessing and Bauer and is treasurer of General Veneer Mfg. Co. The Board of Directors have established a Retired membership.

Dues will be $20 a year and members shall receive the monthly bulletins, and be eligible to play any of our tournaments paying the

a seasonally adjusted annual rate of 1,235,000, down 1/p from the estimated annual rate of 1,253,000 in October, and g7o below the November 1959 seasonally adjusted annual rate of 1,356,000.

Nonfarm housing starts in November amounted to 96,300 units, down L2Vo from October and, 8/s below November 1959. Privately owned nonfarm starts numbered 94,700 units, representing a seasonally adjusted annual rate of 1,221.,000 units, slightly above October and 8% below the November 1959 estimated rate of 1,328,000.

"LtsTeN CHARIE, tM o;ottt' ra

swrxG ouT lN OR8tT...

EAtrHSVIL LE EEEN TOO HO7 E(ER STUG WARREN fuuNWCsT 7RrVffe ANo DRY Ro7 PRoTEOED luneER HAS EEEN oN ruE $crve I

\l/-

with his version.-H. M. Alling,

(Continued, from Page 27 ), in the event by members of the club, including Jim F orgie, Harvey Koll, Roy Stanton, Dee Essley, Harold Cole and others. He also urged all members to be sure and make plans to attend the annual

Christmas Party for the youngsters of the LeRoy Boys Home December 16th at the Nikabob, Ninth & Western in Los Angeles.

The Bang-Tail followers, under the guidance of starter Phil Kelty, took over ^Lhe evening at this point for a full schedule of fun and frolic. A highly pleasin' time.

97,3OO Housing Storts in November 1960 Work was started on g?,300 housing units in November 1960, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce, in comparison with the 112,000 units started in October, and the 106,500 units in November 1959.

The decrease from October was primarily a normal seasonal

movement.

/1

o SPrure 5-2491

o FAirfax 8-3r65

WARREN

ffi

20934 5. Normqndie

TORRANCE, Cqliforniq

Privately owned housing starts totaled 95,700 units, representing

A. IT. NETH LUlulBER

SALES

r Shingles ond lofh

TWX: OA-4|O

customary guest fees.

Vern Huck found his gold and diamond baubles two weeks ago when he turned his pants upside down. They fell out of the lining.

He spent two days apologizing:-to the South Hills manag'ement, the police, the insurance adjusters, and quieting his wife. I covered the story in the above words; Vern entertained us for 32 minutes

Los Angeles Hoo-Hoo Club 2 Concsts Six Kirtens ot Polos Verdes Golf Club

. Plywood

* BEATNIK TER'IIITUS

1l Boliden Solr

DI R,ECT SH I PMENTS Corgo - Rail - Truck & Troiler DOUGTAS FIR. PINE . PTYWOOD - ENGETMANN SPRUCE MOUTDINGS & JAMBS

t3625-C Venlurq Boulevord, Shermon Ooks, Colifornio Southern Cqlifornio Representotive for Dqnt & Russell, Inc.

TRiongle 3-2663 TWX: Vqn Nuys 7576

CAIIFORNIA LUMEER TTERCHANT

4 Ccrrlow Compclny Worehouses lo Serve All Sourhern Coliforniq Deolers

341 Wesr G Street COLTON, Colifornio TAfbot 5-0672 14348 Bessemer Street

VAN NUYS, Colifornio STonley 3-2936

738 Eqst 59th Sfreet lOS ANGEIES, Colifornio Pleosont 2-3137 68O7 McKinley Avenue tOS ANGEIES, Cqlifornia

Ook Flooring Associstion Opens West Coost Oftice

oak floors both in homes of conventional joist -and-wood-sub -

fice in Beverly Hills, Calif., to

floor construction and those built on concrete slab founda-

he explained, to their matchless

tions.

of upkeep and decorative adaPtability.

Tenn., has opened a western of-

provide improved service for builders, architects and other specifiers of oak flooring, announces President Sam M. Nickey.

"This is NOFMA's first re-

gional office," he said. "We believe it represents a major step

forward not only in assisting specifiers of oak flooring but in 'telping stimulate further demand for oak floors in the fastgrowing Southern California area.

"The arrangement may so prove its value to users and sellers of oak flooring as to warrant additional branches in other regions of the United States," he added.

In charge of the office, lo-

cated at 292 South La Cienega Blvd., is Fred H. Comstock

M-4{10 Interchangeable Panels

Entrance Doors-All lypes

Architecturally Corect Stairways & Entrances FTUSH DOORL

ASH_I'AHOGAI{Y

_BIRCH_

labove), until recently asso-

ciated with the Hardwood tr'Ioor-

NORDCO DOORS TOUVRE DOORS

3 PANEI DOORS F.3 FOUR PANET RAISED F-44

X.BUCK TRONT DOORS

sAsH DOORS F-13 RAISE PANET TOUVRE DOORS SCREEN DOORS

FRENCH DOORS DUTCH DOORS

FANCY FIR DOORS (ENTRANCE) TOUVRE BTINDS MONTEREY TYPE DOORS

"SOUTHERN AIR" DOOR

Estoblished | 896

WHOIESAIE ONIY IlAember

Southern Colifornio Door lnstitute

of the country. Nationally, he

said, they are favored bY about 857o ot home buyers. TheY owe

M(IRGAI{ DO(IRS

IAPANESE PTYW(lllD

as well as in most other sections

problems and acquaint specifiers

for Every Use . . .

FIR PTYTYOOD_

lead in popularity bY a wide margin in Southern California,

The National Oak F looring Manufacturers' Association, headquartered in Memphis,

Pleosont 2-3136

MAS(|l{ITE-BEECH

said, Comstock will maintain close liaison with builders and architects in the area. He will assist in the solution of flooring

ing Council of Southern Cali-

fornia. As western manag:er of

NOFMA he will function under the direction of Executive VicePresident Henry H. Willins and the board of directors.

A former newspaperman,

Comstock has a broad back-

ground as a public relations and advertising executive, with extensive experience in the construction field. He is a graduate of the ljniversity of Illinois, and studied law at Georg:etown

University while a Washington,

D.C., correspondent for the New York Journal of Commerce. IIe also is a graduate of the Cer-

tified Industrial Relations course at the University of Catrrornia at Los Angeles. During World War II army service he was an artillery command and stafr officer and commanding officer of a military government company in Korea. At the time of his discharge as a major he was assigned to the Department of In-

formation of the army military

government in Korea.

In his new capacity, Nickey

with the benefits of utilizing

Nickev added that oak floor';

this overwhelming preference,

natural beauty, lifetime durability, warmth, comfort, ease

Block Bort Concot Drqws 7 Kittens ond Buck Elmore from "Fqr-off Cloverdqle" The Black Bart Hoo-Hoo Club conducted a "lucky seven" Concat on Wednesday evening, November 16, at Vichy Springs Resort in IJkiah, when they Concatenated seven fine Kittens into the International Order of IIoo-Hoo and. of course, Black Bart Hoo-Hoo Club 181. Some 40 members were in attendance and the visiting

officer ( ? ) was none other than Buck Dlmore from "far-oIf Cloverdale."

Besides Elmore, members of the Degree Team included Harold

Ifess, Snark; Marion Ward, Senior Hoo-Hoo; Art Bond, Junior Hoo-Hoo; Swen Gummer, president of Club 181, Bojum; Edwin

Ilamson, Jr., Scrivenoter; Louls Loosley, Jabberwock; Galen Smith, Custocatian; Cliff Smoot, Arcanoper, and Dd Glllesple, Gurdon' The Kittens, and the firms they represent, as follows: Wayne Evans, Independent Fir Co., Boonville; Fred Gummerson, G & R Lumber Co., Cloverdale; John M. Mayffeld, Jr., Mendo Mill & Lumber Co., Ukiah; Harold R. Smlth, Cloverdale Plywood Co., Cloverdale; Ed Stryker, Cloverdale Plywood Co.; Don Sundstrom, F''irco, Inc., Willits, and Da,n Wentworth, Aero Studs, Albion, Calif.

With the membership roster further strengthened by seven new members, Club 181 swung into the Christmas season with its annual Christmas dance and Hawaiian luau, held in the Home Economics building at the Ukiah F airgrounds on Saturday evening, December 10. Reported a tremendously successful affair, full details of this event will be carried in a later issue.

JANUARY I, T96I

Wholesate TI MB En $ hbblng o Douglqs Fir in sizes 24" x24'

o Ploner copocity for surfocing lo 24" x 24'

F'-''lt Remnqnt focilities for resowing lo 34' x 34'

ll we can', ftnd it . . . we'll mq,ke l|

srNcE 1898 Broodwoy ct the Estucry

Phone LAkehurst 3-5550

ALAMEDA, CATIFORNIA

U. S. Populotion Posses | 82 Millions The population of the United States was to pass the 182 million mark on Thanksgiving morning, according to estimates of the Bureau of the Census. Estimates of the daily increase in popula-

tion are shown on an illuminated map of the 50 States maintained in the lobby of the U. S. Department of Commerce building.

Components of change are shown on the Census exhibit by

G. Lewis Company, Inc., of Seattle, and Simpson-Shelton Warehouse, Shelton. Representatives from Simpson and its distributors outlined the redwood distribution pattern in the Seattle area and pinpointed some 100 dealers who are now stocking redwood.

Available for the architects to visit was a local Seattle home which featured new lifecoat factory-primed redwood siding, Redwood also was used for the interior paneling and ceiling of this home. The architects who attended the dinner meeting will be presented with redwood seedlings from Simpson's tree farm.

means of flashing lights. These lights indicate averages such as a birth every 7y2 seconds, a death every 20 seconds, an immigrant every 7r/2 minutes, and an emigrant every 23 minutes. The net gain in population is shown as one every 10/2 seconds.

At the top of the map exhibit is a register which shows the estimated total U. S. population, including Armed Forces abroad, at any given moment.

Lounch Redwood Promotion in Seqttle Areq Simpson Timber Company and two of its distributor-firms

launched an intensive redwood promotion campaign in the pacific Northwest by hosting approximately 100 leading Greater Seatilearea architects at a special dinner meeting in Seattle, October 22.

Philip T. Farnsworth, executive vice-president of the California Redwood Association, was the featured speaker. He discussed and illustrated with color slides, the various physical characteristics, advantages and many new applications of redwood.

The symposium was jointly sponsored by Simpson and palmer

volue

serYice

dependobility

TUMBER & LUMBER PRODUCTS

for SOUTHERN CAIIFORNIA ONd NATIONAT DISTRIBUTION

BAUGH LUMBER SATES ClI., INC. wholesole lumber &lumber products

DIRECT

SALES

'NItt ANgelus 8-2911

BAUGH BRllS. & C(l. ' Whofessle Dislribulion Yard

LAUNCH REDW0oD PRoMoT|oN lN SEATTLE-Palmer c. Lewis of Palmer G. Lewis Company, lnc., Seattle distributor for Simpson Timber Com-

DEATER qnd INDUSTRIAI TRADE

pany; William A. Dost, manager of the research division of California Redwood Association; Myrl Eby, manager of the Simpson-Shelton warehouse in Shelton, and Philip T. Farnsworth, executive vice-Dresident ot .C84, arg shown during the redwood archiiectural symposilm recently held in Seattle. The dinner meeting, sponsored iointlt by Simpson Tim-

2926 Sierrq Pine Ave., Los Angeles 23, Cslil. lWXr LA 1884 Since 1938

ber Company and its two redwood- distributor.iirms. wis atiended bv

approximately 100 Greater-Seattle area architects.

J{anten florett Prol.u"tt Co*pory 4645 VAN NUYS BwD.

.

SHERI\,IAN OAKS, CAtlF.

WHOLESATERS OF WEST COAST

LynnHcnsen LUMB ER

STore 8-7080

lock Bethune

,$'"lk'-z

Qct

TRisngle 3-4091

CALIFORNIA LU'I'I8ER MERCHANT

Peoples Lumber Compony Decentrqlizes Operotions of lis Retoil Lumberyords Ventura, Calif.-A sweeping plan for rdorganization of its retail

lumberyard operations was announced December 2 by directors of the old Peoples Lumber Company, founded here in 1890. At the same time, A. J. Dingeman of Oxnard, chairman of the board,

announced that Peoples had terminated all negotiations with other parties regarding a possible sale or merger of its operations.

The reorganization, the board voted, will become effective January 1, 1961. It will result in decentralizing company operations and make each of the Peoples yards a separate and independent

operating unit, headed by an officer of the company with authority to operate freely within the general policies of the company.

Elected to fill the posts were Ben Bartels, vice-president and m€rnag'er, Ventura operations; William Ra,u, vice-president and manager, Oxnard operations; Carl Blankenbiller, vice-president and manager, Santa Paula operations, and Verl Rhine, vice-president and manager, Camarillo operations.

Under the new set-up, each manager will conduct a completely integrated operation and offer a full line of merchandise and service at the local level. Purchasing, selling, bidding, delivering, billing, credit and collections all will be handled locally and under the supervision of the yard manager. The plan, which embraces an incentive compensation plan for the new officers, is expected to effect substantial economies of operation.

A small oftce will be maintained in Ventura for handling corporate matters and conducting the property-management function of the company, said Chairman Dingeman.

In a form letter, headed "Dear Customer" on the company letterhead, Mr. Dingeman also said: "fn recent weeks the Board of Directors of the Peoples Lumber Company has explored various possibilities of selling or mergiing its lumber operations. After careful deliberations, the Board concluded tiat such a course of action would not be in the best interests of the company's stockholders, its employes, its customers or the citizens of Ventura County. The Board has severed all negotiatiations with other parties and does not intend to resume them.

Instead, a plan of continuing:, but decentralizing, its operations has

beenadopted..."

Following a report of the company elections and yard manager

L.A. County Residentiql Construction Up llo/o in 1960 Residential construction in Los Angeles County rose lLVo

in the first 11 months of 1960, reports the Research departtnent of the L. A. Chamber of Commerce. The home-building activity for the January-November period increased from $585,948,100 in 1959 to $650,324,500 in the similar span of the year just ended, while November itself was 33.2Vo greater than the same 1959 month. Apartment-house construction set a furious pace in November, spurting 81.1/o over the previous November flg'ure. The 11-month total of duplex and

multiple-unit construction in the county showed a 4.IVo hike over the same 1959 span.

assignments reported above, Mr. Dingeman's letter continued: "Beginning immediately (December 5) and to be fully effective January 1, each yard manager will be an officer of the corporation and authorized to conduct all phases of his operation within the general policies of the company. Yard inventories will be filled out and increased to provide a complete line of merchandise. Each yard wiU be adequately equipped and manned to give you prompt and efficient service.

"We invite you to visit our yards and have our managers explain more eompletely the products and services that they will offer. Your past patronage has been greatly appreciated and we hope to serve you better in the future."

The following Editorial, entitled "Resisting the Trend," appeared in The Oxnard Press-Courier: rrln lhese dats when lusinosr grors blgger, largely ty swallowing smaller businss$s,

it is retreshing when . lesDected local conQem rejocts tempting financlal 0fiers and

dstermines to alinc to it3 identlty,

"S0 the neus trhat Peoplor Lumber Company, with a long and honorable rscord ot seryice to Vsntura County, is going to remain locally owned and operated, is welcome, 'The comDany'r new plan 0l organizition, Deglnning January 1, strengthens the local Individualltt. EaGh of ths four mal0r yards in the county will becons autonomous, wlth the vico-pres,dent and general managor in charge 0t each t0 be given ths entire rsspon-

sibilltt tor svert .spect ot management. "fie move to chaln ownerships (notsd, alas, in the newspaper Industrt as well as In otier3) is often dictated !y economic reasons. lt call! for courage, at timEs, to roiect hand3ome financial ofrers. Thet Peoples Lumber Company dld 30 will cause reioi8ing throughout the counly."

(Tell them Aou sau it in The Cali.fornia Lumber Merchnnt)

SHIPPERS OF QUATIIY WESI COASI TUfrIBER Mixed or Strqight Cors - - Rail, Corgo, Truck & Troiler DRY or GREEN - - Rough or Sudcced A3lociot. llcrnbrr:

CAtt US F(lR TRAI{SITS

o

WE }IAIIITAIN I]IYE]IT(IRY AT HARB(IR

FIR PACXF'NC SALES A - CAUFORN'A CORPORATION WHEN YOU NEED GOOD LUMBER,. PHONE THE NEAREST NUMBER: l70C Bnadray 0akland 12, California IEmplcbar S1313 rwx: 0t-538

P.0. Bor 94!

2491 ltlission Steat San Marino, Calil.

901 touilh Strcet

llUray 2-3369

lrcata, Califonia

SYcamotc 9-1147

VAndyte 2-2{81

TIYX: PASA CAt 7841

Representing Some of the Finesl lllills in the Industry

Yreka, Calif.

Ulctor 2€565 Bcr 94 Reedsport, 0rr.

JANUARY I, 196I

- GOOD ltllttwORK

Wells Custom Millwork

Architecturql Woodwork . . . Patterns Accurolely Morched . . .

Derqil Sticker Work. . . All Moldings vp lo 4"X12" .., Speciclizing in Hordwoods qnd Softwoods. .. BAND SAWING

We Stock "T" Astrogcrls in the following Woods: Douglos Fir - Sugcr Pine - Philippine Mohogony - Domeslic Ash Domestic Birch cnd Walnut For Prompl, Efiicient Service

WELLS

-

fqsf Delivery

-

CAU.:

FAculty

l-2398

(P.O. Box 471 1263 W. l32nd Sr., GARDENA, Colif.

Corolite to Expond Custom Lines HAnotD f. VoLGSTADT. newly appointed general'man-

ager of the Corallte Company, Southern California

manufacturer of pre-finish

wall panels, announces the

firm's intention to greatly extend its artist-designed custom line of "Coral-Scen-

In addition, he pointed out tJlat by encouraging home modernization they wotrld be "helping to enhance and protect the value of what is today about 98/o of. our total housing inventory in the United States.

"Your customers," he added, "will acquire new pride in their homes and you are going to give their neighbors a new standard of excellence to measure up to. In short, you are going to put into

thousands of neighborhoods some new 'Joneses' that are worth keeping up with."

ics." With long experience

in merchandising and marketing of bullding materials

and in working with home

builders and tract develop-

ers, Volgstadt expresses

his and Coralite's desire to

help the building Industry with new selllng ideas.

U S. PLYWOOD CHIEF PREDICTS SURGE IN HOIYIE ilTODERNIZATION

Americans will spend more money for home modernization than

for new home construction during 1961.

That's the prediction of S. W. Antoville, United States Plywood Corporation chairman, who puts the 1961 home modernization

figure at $20 billion.

Mr. Antoville made the statement at ceremonies marking the

graduation of the first class of Richheimer Modernization Systems, Inc., a new organization training and franchising home-

improvement contractors throughout the country.

"Many of those families that toolt on long-term mortgage obligations 12 to 75 years ag:o are thinking about bringing their present residence requirements up to current family needs," Mr. Antoville said.

"Rather than undertake another long-term mortgag'e obligation at higher interest rates, the family may decide to expand and

WL"/"0*/"

batuilnto^

improve the old homestead."

Ho polnted out that for every new home bullt there &re &s m&ny as 60 older homes ln need of repalr.

Home modernization resulting from this need this year, Mr. Antoville said, "will exceed estimates for new dwelling units, including private homes in cities and on farms, as well as military, federal and city public housing and college dormitories."

He added that recently published reports indicate banks are becoming increasingly eager to make loans for home improvement.

This, he said, would insure ample money for home-improvement financing.

Mr. Antoville also told the RMS Systems graduates that they were "in a modest way" making history, since they were the products of the flrst organized effort to apply. modern management methods to the home-moderrrization industr-v.

PIilE rnd flI

Speciolizing in ftlixed-or-Stroight Direct Shipments

FOR,EIGN AND DOMESTIC HARDWOODS

. HARDWOOD MOUTDINGS . Cleqr Oqk Thresholds . Rod and Spirol Dowels . PLYWOOD . Wood Finishes, Glues qnd Hordwood Speciolties

known for: GIUALITY . DEPENDABIIITY . SERVICE

SELEGTS Truck-&-Troiler or Roil

WEIsTERN FOREST PRCDDUGTS CCD. ANselus t"Ti, ottt ti*i*"^nseles 23 LAlsee il,e;ree

Bondini

ro- La,eyrwx:

CAIIFORNIA LUTBER XIERCHANT

The Significqnt Present A true Vagabond uses what he has, right where he is.

He insists upon having his Heaven NOW. He knows that by thinking he creates for himself either lleaven or Hell, so he thinks creatively and joyously and liberates LOVE generally.

The man who immortalizes each moment knows in the truest sense what immortality IS. So waste no time dreaming of the rich life you might live in some other age, or in some other part of the world in the present age. . TAKE ADVANTAGE OF THE SIGNIFICANT PRESENT.

-Thomas

Dreier.

Fellowship

When a man ain't got a cent An' he's feeling kind of blue, An' the clouds hang dark and heavy An' won't let the sunshine through; It's a great thing, O, my brethren, For a feller just to lay His hand upon your shoulder In a friendly sort of way.

It makes a man feel queerish, It makes the tear-drops start,

An' you sort o' feel a flutter In the region of your heart; You can't look up and meet his eyes, You don't know what to say,

When his hand is on your shoulder In a friendly sort of way.

O, the world's a curious compound, With its honey and its gall, With its care and bitter crosses, But a good world after all; And a good God must have made it,

Leastwise that is what I say, When a hand is on your shoulder In a rriendlv sort

1t1{;, whitcomb Riley.

A creditor is worse than a master; for a master owns only your person, a creditor owns your dignity and can belabour that.-Victor Hugo

A Good Selling Tolk

A party of traveling men, seated in the lobby of the hotel, were bragging about the splendid firms they worked for, each one trying to outdo the other. They told how rich, how progressive, how big, and how fine were their respective companies; how many people they employed, how many stores sold their stocks, etc.

"No house in the country, I am proud to say, has more

men and women pushing its line of goods, than mine," proudly remarked one in the corner, who had not yet been heard from.

"What do you sell?" someone asked.

"Baby carriages," he replied.

Roberi Ingersoll's Eloqr.rent Tribute To the loughter of Childhood

"Strike with hand of fire, Oh weird musician, thy harp strung with Apollo's golden hair; fill the vast cathedral aisles with symphonies sweet and dim, deft toucher of the organ keys; blow, bugler, blow until thy silver notes do touch the skies with moonlit waves, and charm the lovers wandering on the vine-clad hills; but know your sweetest strains are discords all, compared with childhood's happy laugh, the laugh that fills the eyes with light, and every heart with joy; on, rippling river of life, thou art the bound-

ary line between beasts and man, and every wayward wave of thine doth drown some fiend of care; Oh laughter, divine laughter of joy, make dimples enough in the cheeks of world to catch and hold and glorify, all tears of grief."

Vice Versq "Tell me, Doctor, does bleaching the hair really cause

softening of the brain?"

"No, Madam ! It's the other way around."

The Proyer of Socrqtes

"Grant me to be beautiful in the inner man, and all I have of outer things to be at peace with those within. May I count the wise man only, rich; and may my store of gold be such as none but the good can bear."

After an American pilot had skidded his plane off the side of an aircraft carrier while taking off, he stuck up a sign on the edge that read: "Soft shoulders." You can't beat that spirit.

WHOLESATE

LUAABER

SPEC|,AL'Z'ITG

'N

TR,UCK ATTD TRA'T,[R SH|PNENrS FROIT ORTGOfl A'UD IIO. CAL'FORN'A

JANUARY I, 196I

6;*bnrr Long Dimension

Rough Dimension Other Douglos Fir ltems

HUFF LUAABER COftTPANY Sontq Fe Springs division: 13535 Eosl Rosecrons (Eost off Rosecrqns Turnoff,

Sontq Ano Freewoy)

Los Angeles:

116 Wesr ll6th Street

(Eqst off lmpericl Turnoff,

Horbor Freewoy)

FOR YOUR REQUIREMENTS-

Call Plymouth 6-8191 WCLA lounches Foll Ad Compoign Following the same policy it has held for the past decade, West Coast Lumbermen's Association begins its fall consumer ad campaign with a full-page and full-color ad in the nation's leading shelter magazines.

The new ad, first of three in a series, pictures before-andafter views of a new house near Portland, Oregon. One illustration shows the house in the framing stage and the adjacent photo, taken from the same angle, pictures the completed structure. These two illustrations are situated within a symbolic framework of West Coast lumber.

Following the headline "From frame to finish . . . Dream Homes take shape with West Coast Lumber !" the copy is directed toward three distinct groups of lumber users and their interests-Men, who are concerned with the strength and durability of West Coast framing lumber; Women, who are more interested in a sturdy background for dis-

flfiousArE

l(,*

o1{rv

tinctive interior decorative.themes, and professional Architects, Builders and Retailers, who depend on the workability and versatility of West Coast lumber for their designs and sales.

A typical home-building couple appears in the lower half of the ad, inviting the reader to send for his free copy of WCLA's highly-popular booklet, Individuality in Home Planning, a copy of which is displayed by the woman in the

ad.ll In 1960, more than 170,0N copies of the "Individuality"

booklet have been mailed to interested consumers and distributed to retail lumber dealers to pass on to their cus-

tomers.

Copies of Individuality in Home Planning are available in quantity to retail lumber dealers at no charge. Write West Coast Lumbermen's Association, 1410 S.W. Morrison St., Portland 5, Oiegon.

DRIED

& GRrEl{ FoREsr pRoDUcIs

BEN WARD - H. M. "Mike" n lCHAEt

682 Monodnock Bldg., Sqn Frqncisco 5

Phone GArfield l-184O-TWX 5F 15

CALIFORNIA LUTBER MERCHANT

CENTRAL CATIFORNIA DRY KIIN CIUB fUlinutes of November 4, 1960, M.eeting The last meeting of the Central California Dry Kiln Club of 1960 was held on Friday, November 4, at the F luor Products Corporation, Santa Rosa, California. Charles Smith, kiln superintendent,

a meeting take place every three months, the meetings being on the first Wednesday of March, June, September and December.

Attending the March meeting will be an excellent speaker who will address the club on a subject which will be of great interest to all. The June meeting will consist of the regular annual election of officers. The remaining two meetings wiil be social and general

conducted a tour of the yard, kilns and glue-laminating plant during the morning.

Tbenty club members and friends were guests of the F luor Products Corporation at the Flamingo hotel for lunch. A business

discussions.

Buslness Meetdng:

U. S. Plywood lounches Ncltionwide Sidings Merchqndising Progrom

Respectfully submitted,

William H. Tooker, Secretary-Treasrurer

meeting and technical meeting followed the lunch.

Harvey Smith served as chairman in the absence of President Joe Hughes and Vice-President Doug Skirmager. Minutes of the September I meeting, held at tlle Dorris Lumber and Molding Company, Sacramento, were approved as posted to the membership.

The next meeting of the club is scheduled at the U. S. Plywood Company, Anderson, on l'riday, January 13, 1961.

Technlca,l Meetlng:

An r:nusual and most infmmative technical presentation by Willibm A. Dost and William Brubaker of the California Redwood Association highlighted the meeting. Results of research in air drying and kiln drying conducted by the California Redwood Association with member mills were summarized. Their subject was "Air Drying and Kiln Drying Techniques to Achieve Uniform F inal Moisture Content."

Southern Coliforniq Lumber Seosoning Assn.

Voles to Meet Four Times Eoch Yeqr After a very enjoyable steak dinner at Curries Santa Fe, the

November 2 meeting of the Southern California Lumber Seasoning Assn. was called to order by President Art F'urcron, beginning at 8:30 p.m. Members present were J. H. Van Patten, Van Patten Dry Kiln; Frank Keuski, Associated Moulding; John Kur-

A nationwide builder-oriented sales and merchandising program for its beefed-up line of plywood siding materials will be unveiled

by United States Plywood Corporation at t}te National Association of Homebuilders convention in Chicago this month.

Involving a multitude of technical and sales aids to builders, ranging from a full advertising art and copy service to roadside directional signs at mgdel home sites, the new IJ. S. Plywood program is desigrred to increase the company's share of an estimated $250,000,000 residential sidings market in 1961.

In announcing the new program, Monroe W. Pollack, U. S.

Plywood's sales vice-president, said, "We are going to take the case for our Weldwood sidings to the builder by means of the most intensive co-operative dealer merchandising program ever

undertaken by a sidings manufacturer."

"It is our belief," he added, "that the recent development of a

wide range of new plywood siding materials, combined with F ederal Housing Authority acceptance of these sidings for use without intermediate sheathing, places us in a highly favorable competitive position in this huge market with respect to over-all builder costs, quality of materials, ease of maintenance and flexi-

zhals, Sun Lumber Co.; Charles Beckman, Beckman Lumber Serv-

bility of desigrt."

Among the new USP sidings announced last year have been

Lumber Co.; Bill Tooker, Independent Building Materials Co. The President turned the meeting into a general discussion of ideas concerning the number and type of meetings to be held in the future. As a result. a motion was made and passed to have

Philippine mahogany.

The company also has two additional plpvood siding materials in the works that it plans to have ready for introduction at tfre

ice; Ray Honeycutt, Downey Kiln; Art Furcron, Consolidated

Red Cedar 1-11, a versatile, low-cost cedar-faced panel siding, and Lauan 1-11, an easily painted 1-11 siding with a surface of

Moorc Cross-Circulotion Kilnc ot Ploceryille Lurnber Gompony, Ploccrvillc, Colif.

PRODACTS ot PROGRESS

RE DERN

oDs

No doubt obour ir, MooRE oDERN ETHODS hove mode lumber-drying fqcilities o most profitoble investment for 't 't ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern methods-ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con exPect o prompt reply!

MoonE IDRY Krr,n Compnny

JANUARY I, I95I

PONDEROSA PINE

SUGAR PINE

O

DOUGIAS FIR .

WHITE FIR '

REDWOOD

RAIL AND TRUCK SHIP}TENIS

HEARITI 1UMBER COMPAilY P.O. BOX 367 PHONE: SPring 2-5291 TWX: MF 76 MEDFORD, OREGON

Brewsler & Blume, Inc. Security Building Poscdencr, Golif.

Bronch Oftice: P.O. Box 799 ARCATA, CAUF. VAndyke 2-2447 TWX: ARC 3l

Eqrle D. Bender

2559 Cqrlsen Ooklond 2, Cq,lit.

MUrray l-3140

ANdover l-7260

TWX: PqscCql7339

Direct Telefpe lines-All Offices-for immediofe Quotqtion ond Confirmotion of Orders show. In all, a total of some 16 USP horizontal and vertical plywood sidings will be on exhibit in Chidago in conjunction with this new national builder merchandising program.

Called the "Your New Home" plan, the USP sidings program

will provide builders with a variety of merchandising materials to: (1) tell prospects about their houses through advertising, (2) guide prospects to the house witll sigas, (3) help sell the features of the house on-site.

All materials will be tied in with a "house in the sun" visual symbol prominently displayed on all booklets, sigrts, identification cards and advertising art work.

In addition, the program will be backed by the technical field services of the company's Builder Service Representative sta^ff and

Paaqua Product ln Paclfic Projeot

Pacqua Division, Pacific Plywood Co., Dillard, Oregon, has sold one-million square feet of its new product, Par-Tex IRB (Insect Repellent Board) for use in construction of the United States Naval Housing Project on the island of Guam. Prior to the start of the project, Pacqua forwarded samples through M. D. Burns & Co., San X'rancisco, for Navy tests and inspection. IRB Par-Tex was selected for the construction of 208 three-bedroom and 12 fourbedroom dwellings at Agana,, Guam. Hawaiian Dredging & Construction Co., Ltd., awarded the contract for construction.

the full research facilities of its Lawrence Ottinger Research

Center in Brewster, New York.

Timed to meet builder purchasing schedules for tlris year's construction plans, the U. S. Plywod sidings program rvill be implemented by the full sales stafrs of the company's 130 warehouse and distribution centers and hundreds of selected lumber and CABI.E ADDIES' "STAIUM"

building supplies dealers throughout the country.

It will be supported by national trade advertising, dealer bonus plans and salesmen's order contests.

Brqnd-new Rockport Redwood ftfill Will Stqrt Februory Supplies to Rounds

With the.number of new sawmills at low ebb this season, particular interest can be focused on the construction of a brand-new mill at Rockport, California, site of the old Rockport Redwood Company operation.

According to Jim Knox, general salesmanager of Rounds Lumber Company, sales ag'ents for the Rockport Redwood Company,

the new mill will produce in the neighborhood of 40,000 bf per shift, predominantly redwood and Douglas fir. Target date for the opening is set for F ebruary.

New Peninsulo Hoo-Hoo-Effe Club 8 Plons Februory Concotenqtion

Allgelus 3-6844

SIAHT

tUilBER C(IMPAI{Y ll{C.

3855 E. Woshington Blvd., Los Angeles 23 FOR

Fine Domestic & lmported Hqrdwoods FOR

Members and guests of the newly formed Peninsula Hoo-HooEtte Club 8 met at the Arena restaurant in Redwood City, Decem-

The Exoct Requirements of Retoil Lumber Dealers

ber 7, to discuss several proposed club projects, among them the group's philanthropic prog'ram for Christmas and a Concatenation scheduled for F ebruary. More than 30 San F'rancisco Peninsula lumber ladies attended the luncheon meeting of the newly established club. All Peninsula "lumber gals" interested in participating in Club 8 affairs are urged to call publicity chairman Nancy Dugan, DAvenport 3-5322, Menlo Park.

r..c.r. a DTREGT cAR sHtP/uEvTs

The Stanton (Calif.) Lr.rmber Company was burglarized with a loss of equipment valued at 9129 and two silver dollars, according to Norman lfarrison, manager of the yard at 8042 Cerritos Ave.

MIIA}I A. MICHIE B. FTOYD SCI|TT IG}II{ETH UI. TIIICIOER

Responsible Representation 0f Ouali$

l./rt*A.k^

Mills

WHOLESA',F ONIY

,UIITING FACILTI'ES AVAILABLE

All West Coast Species yia Direct Shipment

tuMBER sALEs

llUnay l-4668

234 E. Colorodo Blvd., Suite 5l3A TWX: PasoCal 734.3 Pcrsndeno, Cqlifornia Exclusive Southern Cqlifornic Represenlctivel WOLF CREEK lUtlBER CO., Gronls Pcas, Ore.

CA]IFORNIA IUI/IBER'IAERCHANT

Brush lndustriql Lumber Co. Exponsion Progrom Shows Results "We have been following a planned expansion program for the past couple of years by studying the needs of our customers and stocking exactly the sizes and grades of all the items they require in the conduct of their business," said Jack Brush, president of Brush Industrial Lumber Company, Montebello, California, for the past 26 years one of the leading hardwood wholesale distributors

in Southern California.

This well-trained organization services lumber yards and indus-

trial users of imported and domestic hardwoods in five western

states, including Utah, Nevada, California, Arizona and parts of New Mexico and Texas. They are specialists in obtaining and shipping hard to get items in all species from Ash to Walnut. This progressive, pioneer firm maintains a revolving inventory of one and three quarters to two million feet of choice hardwoods on hand at all times for fast delivery to the trade.

At the three acre modern distribution facility in the center of

The warehouse shed, the warehouse storage, yard storage, under-cover storage and a scene of materials handling at Brush Industrial surround Clyde Thompson (upper right)

Wholesalers of

'West

Coast Forest Products

from the better mills . . . exclusively for the needs of California Lumber Merchants

ASSOCIATE TEMBER

703 Market Street SAN FRANCISCO 3

Phone YUkon 2-4376

Teletype SF 67

JANUARY I, 196I

PrcKERING TUMBER CORPORATION ftIANUFACTURER, OF

ANNUAT

FOREST PRODUCTS

I to MtLuoN

PONDEROSA PINE

SUGAR PINE WHITE FIR INCENSE CEDAR

AAOUTDINGS cuT STOCK

BOX SHOOK PATTERN STOCK

TWX: SONORA ll6-U Phone: (Sonoro) JEfierson 2-7141 (Tuolumne) WAlnut 8-4213 the Los Angeles industrial district more than a million and one half feet of this lumber is stored in the new steel warehouse. The balance of the inventory is being dried, on sticks, in the large con-

centration yard. This stock includes genuine mahogany, Philippine mahogany, Japanese imports, and all domestic hardwoods, including Sugar Pine and heavy items.

"We operate a compact package," said Clyde Thompson, general manager of the firm. "It requires the services of 25 employes, 10 units of mobile equipment and five salesmen to keep things humming around here," he continued. Six of these people have been with the company since it started in 1934, 40Vo have been on the payroll for more than 15 years and everybody is given the same opportunity for advancement regardless of the starting position with the flrm, it was said. Educational opportunity in lumber courses are also offered all employes at company expense.

Jack Brush comes from a lumber family that started in the business back in 1810 in Virginia. It was just 150 years ago that his great-grandfather established the first small lumber yard, which his g'randfather and father later operated. His mother's father also became identified in the business which makes the background unanimously on the woodside.

The Brush Industrial Lumber distribution yard is located at 7653 Telegraph Road adjacent to the Santa Ana Freeway and fast delivery to all southland cities. In addition to yard stock shipments the firm offers direct delivery by either rail, or truck and trailer.

"We stand behind every shipment we make, regardless of the species, and we guaranteed satisfaction of all lumber we sell-and that is something: very few lumber wholesalers can do," said president Jack Brush.

"Our delivery trucks are within minutes from most all of our customers in Los Angeles and Orange county and we set the load down on a specified time basis," said manager Clyde Thompson.

Quality items-Quality service is the stock in trade of the Brush

Industrial Lumber Company.

Copirol Inveslment Oufloys Revised

Businessmen have scheduled a modest decline in their capital investment programs in the first quarter of 1961, according to the regular quarterly survey conducted in late October and November by the Department of Commerce and the Securities and Exchange Commission. They have revised downward their expenditures on plant and equipment for the second half of 1960 from the estimates reported earlier last year.

Capital outlays of business are now expected to amount to a seasonally adjusted annual rate of over $3572 billion in the last quarter of 1960, and $35 billion in the flrst quarter of 1961. Actual outlays in the second and third quarters of last year were at annual rates of $367+ and $36 billion, respectively.

Plant and equipment expenditures for the year 1960 as a whole are now scheduled to total $357a billion, 7O/s above 1959. The present estimate for 1960 is about 4Vo below the amount projected

PTYlUOtlD

G(ITD PI.Y

frlills: Stqndord, Colif., ond Tuolumne' Gqlif. in the early part of the year.

For industry as a whole, plant and equipment expenditures have been easing very slowly since the second quarter of 1960, and this trend is expected to continue into the first quarter of this year.

New Appointments by PCA Virgil E. Owen has been named assistant general superintendent of production plants, with headquarters at the Pleasanton plant,

by Pacific Cement & Aggregates. Owen was most recently district manager, East Bay territory, where Gray P. Minor replaces him.

.|ATB DA]IDY

IUilBER CO., InG. Speciolizing in DF Inlerior ond Exterior Jombs ond

Cut Stock Also Lumber

Wholesole Only Sugar Pine

For F-A-S-T

White

Fil

ANd DEPENDABLE

SERVICE

Ponderosa Pine

Spruce

CALL:

RAymond 3-6557

Vern Poquette

Douglas

Fir

Redwood

Eugene (Gene) Courchoine

7125 Telegroph Roqd

los Angeles 22, Cqlifornio

CAIIFONNIA TUIIBER ITERCHANI

N-AWIA to Repeot ond Expond lts Successful Soles-Troining Course A Lumber Sales-Training Program for manufacturers, wholesalers and commission men will again be ofered by the NationalAmerican Wholesale Lumber Association with the cooperation of

i:r l

fii i

-;i!

l',.

[: l,

2? industry associations. Employing tJre combined correspondence and seminar methods, the course will utilize the text material developed in the 1960 Program.

Beginning in F'ebruary 1961, enrollees will cover a separate subject each month (each two months in seminar). There will be three all-day review and discussion meeting's. One each in May a^nd November 1961 and January 1962. Seminars are offered in 22 cities in the U.S. and Canada and can be made available in other cities. The course is open to the industry without regard to assoelation membership at 9100 for each enrollee. fn a^nnouncing the opening of enrollments, National-American points out that the courses have proven beneficial to gEVo of the 1960 enrolles. Responses to an individual questionnaire to the 3g4 enrolles clearly indicates how they have increased sales, do more

This LUMBER CARRIER Will Acluolly

PAY FOR, ITSELF!

efrective creative selling and improved tleir margin of profit as the result of participating in the course.

The course is designed to meet the specitrc sales problems of ma;rufacturers, wholesalers and commission men. It deals entirely with lumber and forest products. The text contains hundreds of actual examples of the application of basic sales principles to the sale of lumber.

In the correspondence phase, enrolles will cover one topic at a

time on the following schedule:

February-Building Customers, Methods, Case Histories.

March-Pricing: Markets and Competition.

April-Applying Sound Sales Principles to your Business-faceto-face, telephone.

May-Market Development: New Products, substitutes.

June-July-Applying Practical Knowledge grades, species, sizes,

quality, manufacture.

August-September---Customer relations-case histories.

October---Credits, Collections, Terms and their efrect on Sales, Volume a.nd Profits.

November-Furchasing and its sigrriflcant relation to Sales.

December-Sales Management: Managing your time, marshalling all of your sales resources. Recruitment.

In addition, the three all-day seminars will provide for review and discussion of the topics, as well as an opportunity to seek solutions to individual sales problems of enrolles. These seminars in May and November 1961, and January 1962, will be personally conducted by Sidney Edlund, director of the Course.

Seminars are planned in the West in Eugene, Oregon; Los Angeles, Portland and San Francisco.

A minimum of 15 enrolles is required for each city. By the same

token, other cities will be added when minimum enrollments are received. fn the event that the minimum for a particular location is not met, enrolles may choose an alternate or cancel. This flexi-

bility is considered advisable based on experience with the 1960 prog"am. In that case, seminars were originally offered in nine cities, later expanded to 12 and ffnally to 1b cities.

Virtually all segments of the industry are represented by these

associations cooperating in the program:

.

American Institute of Timber Construction, American Walmrt Manufacturers Association, British Columbia Lumber Manufacturers Association, California Redwood Association, Canadian

Lumbermen's Association, Concatenated Order of Hoo-Hoo, F orest

Products Research Society, Hardwood plywood Institute, Maple Flooring Manufacturers Association, National Association of Luhber Salesmen, Inc., National Building Material Distributors Association, National Lumber Manufacturers Assoeiation, National Wooden Pallet Manufacturers Association, National Woodwork Manufacturers Association, New Elngland Wholesale Lumber Association, Northeastern Lumber Manufacturers Association. Northern Hardwood and Pine Manufacturers Association, Northern Sash & Door Jobbers Association, Pittsburgh Wholesale Lumber Dealers Association, Southern Pine Association, Southern Sash & Door Jobbers Association, Southwest pine Association, Texas Lumber Manufacturers Association, West Coast Lumbermen's Association, Western Pine Association, Western Red Cedar Lumber

A scientificqlly designed corn

for oll types of yord work

Bolonced for eose of hondling Especiolly odoptoble for filling customer orders

BERKOT WItt CUSTOI'T BUILD TO FIT YOUR NEEDS Goll or Writc lot Erce Brochure

cnd lct u3 provc this i; thc Gcrt for you

BERKOI IIA]IUFACIURI]IG COINPAilY 5434 Vinelqnd Ave. - Nodh Hollywood, Cqlif.

POplcr

9-1747

Association, and Wholesale Lumbermen's Association of Southern California.

Prompt enrollments are necessary in order to assure early receipt of the first text material as the course starts F.ebruary 1.

Requests for a brochurb or enrollment entries should be addressed to Natlonal-Amerlcan Vyholosale Lumber Associaflon. B Dast 44th Streot, New York 17, N. Y.

CHRFTENSoN LUmBER Co. Wholesqle - Jobbing

T IMB ERS Phonc VAlencio 4-5832

A SPE CI ALTY !

Evons Ave. ol Gluint 9t.

SAN FRANCISCO 24

Teletypc SF lO83U

TANUARY I, 196I

\\j li'r

jliil

CffiTIFIED-ryg

"F I

: !' :1J

it,

/'t

x ''a/

'--!v-\-

HOttOW TREE REDWOOD COMPANY Exclusive Representotives for HOttOW TREE LUMBER COI PANY Mills qr : UKIAH, ANNAPOLIS ond GUALALA' CALIFORNIA ffroDERN SAwtillts TO SERVE YOU

plus

Htirf'"1"';rl,"jJ#l$ :::y.:3 thc HOmestead 2-g821 TtuG ukiah 9l ' Ir*Hr:ll,1:;;;

SALES: P.0. Box 178-Ukiah, Calit.

fociri-

hovc

MODERN HICH.SPEED PLANINO MITTS

Early in 1961, Joseph W. Fltzpatrick' wholesale salesmanager for Consolidated Lumber Company, Wilmington, and Helen

Pn^ono/o of the lumber flrrn for the past several years and is active in Christian church

affairs. Hosted by A. J. MacMlllan, president of Consolidated Lumber Company, a luncheon was given last month to announce the engag:ement of the couple. Among the special guests were wives of Consolidated executives including Mrs. Lela Russell, Mrs.

M. Clothier, a stenographer for the firm will be married in the First Christian church in the harbor city. "l'itz" has been identified in southern California lumber for

more than a quarter of a century. IIe headed the wholesale department of the old San Pedro Lumber Company and has been associated with Consolidated since early in the 1950s. He is a past Snark of Hoo-Hoo Club 2 and has been active in the lumber club for more than two decades. Miss Clothier has been in the sales department

Hilda Wahl and Mrs. Adeline Hotchkiss.

Plans for a three-week hone1rmoon in Hawaii are being made for early summer, it was said by the couple shown at left.

Looks as if Bob "Crash" Macfie's really found the combination. Yep, he's passing out cigars again, a baby boy this time, name of Andy, born on November 27 (just following the Baltimore-49er telecast, sez Bob, which makes it one of each for Kilgore Lumber's Bob and his Bernice.

Menlo Park wholesaler Carl Watts and his wife spent the holidays first at Heavenly Valley, Lake Tahoe (Mrs. Watts still hits the slopes on them boards right good), and

later at Death Valley, where they thawed out for a spell.

JAMES lt[. ]lAtt C[|. st aolu

slArrilo sPlcratrsts

PORT ORFORD CEDAR +

ATASKA (Yellow) CEDAR

,lltlt SHIPI|IENTS qnd LOCAT INVENTORY

Veteran San Rafael retailer Charles Lun{ of the Henry Hess Company, returned home shortly before Christmas and is now on the mend following a lengthy stretch in the hospital, Lamon Lumber's Gordon Saunders slogged

through the Oregon territory on a mill safari for a mid-December week.

A postcard dated December 7, and mailed

from Gibraltar by Mr. and Mrs. Davld Ostin, of the David Ostin Moulding Corp.,

found the Sacramento couple having a ball on their European excursion and expecting to be home shortly before Christmas. Dave reported the European economy "booming" and hoping "ours is going as well." Amen, Dave. Amen.

Jfun Linderman, Long Beach wholesaler, his wife and family spent Christmas and New Year holidays visiting friends and

relatives on their annual safari to Dallas,

Texas.

Ernie Bacon, popular wholesale salesman

with Neiman-Reed Lumber Co., Van Nuys, spent the holidays with his daughter and son-in-law, Robert Beid, a lumberrnan in Fresno. Ernie misses his Bay cities and Valley friends but he is a confirmed Southlander now.

o Phone SUtter l-752O

. TWX S.F. 864 .lO42 Mills Bldg.

SAN FRANCISCO 4

'' i,r.-(-:i

CAIIFOR,TIA TUTBER TERCHANT

Vorietv ol Topics Stimulqtes NPDA Regionol in Son Froncisco

The National Plywood Distributors Association enjoyed one of its most attentive tuneouts at its W€stern fall regional meeting at the Sheraton-Palace hotel in San Francisco, November 11. The dey-long meeting was capably organized by NPDA Managing Director Mahlon Munson, and presided over by NPDA President

Dean Trumbo, Portland.

Charles

X'ollowing President Trumbo's opening remarks in the morning sessions, the group got down to business with Earl R. Pennington,

SCHMITT

(left)

reglonal director of the Douglas Fir Plywood Association, who explained the activities of DF PA's field men. Pennington also pointed out some 40 different plywood items for Winter market promotion-markets that could be promoted today, next week and throughout the winter months.

A talk by Arnold Koutonen, past-president of the DF pA and a past trustee and member of the Management committee, was next on the agenda. I(outonen, who retired as general manager of St. Regis Paper Compalry's St. Paul-Tacoma Lumber Company divi-

[.c.t..RAfl,oCARGO Truck ond Trqiler

DOUGLAS FIR

f REDWOOD . HEttltOCK PONDER,OSA SUGAR PINE

CEDAR, . WHITE FIR

$ H.

t.

]{ELS0N Lumber

(ompany

phone Nels, Mox' RooneY, Bill' Kirk, Corrine

iluTl

Mahlon MUNSON

(risht)

sion, November 1, noted that there are many changes rmminent in the area of marketing (i.e.-the days of the production "hero" are past; tlte man in the saddle now is the man with the marketing know-how), Koutonen, who has spent his entire career in plywood, discussed the problems, but possibilities, of better tailoring production to demand through the development of new plywood items, new markets and better coordination between the mill and jobber level.

Koutonen said he felt that one-half the job will be accomplished when producers learn how to market . . . the other half when jobbers leara to coordinate their efforts with those of the producers.

Fred Smales, vice-president of U. S. Plpvood Corp., Los Angeles, then took up discussion of a recent survey of plywood marketing which was conducted for the Plywood Manufacturers Institute by Dr. Engle and Associates. Copies of a summary of his nation-wide

survey and findings were distributed to the group for a later "brainstorming" session held in the afternoon.

J. W. I{line, executive vice-president of the Plywood Manufacturers Institute, discussed PMI's '61 plans, Prefacing his remarks on future plans, Kline reviewed the effects of their program to date.

"The problems of the industry are the existence of a serious

lack of marketing know-how," he said.

"In fact, the concept of pricing and discounts in the industry is entirely unrealistic and leaves no hopes for improvement unless

radical changes can be brought about. The marketing channels followed by the industry in getting plywood into the hands of the

consumers are completely disorganized.

"The discount strueture prevailing in the industry ignores completely the legitimate functional marg'ins of the marketing channels.

"Quite a shift has been noted in the attitude of mill men toward the need for better statistical guidance.

"It is, of course, far too early to expect much more from a pro-

gram desig'ned to be educational. Education is a slow process.

More of it is needed-and not only by plywood manufacturers.

Distributors and dealers have much to learn, also, and many changes to make if they are to regain the position they once

enjoyed in plywood marketing."

F ollowing time-out

z J|n Jl-'

o l-

2= {x h= *=a

E: 8; 6;6 (J

FIR . PINE .

for luncheon and caucus sessions, the big

REDWOOD .

SPRUCE

ouR. SPECIATTY ,YIIXED CAR,S & EASTERN SHIPMENTS

HALLI NAN MACKIN LUilBER CoilPAllY, |ll(.

Son Francisco 24-1185 Boyshore Blvd. - Phone JUniper 1-6262

los Angefes 23-1186 E. Bqndini Blvd. - Phone ANgelus 3-4161

*

JANUARY I, 196I

Looking tor:

QIJAUTY . . . SATISFACTTON . . . SER.V|CE . . . pt{tcE?

" BUY A/AERl C AN''

AMFRIGAT HARDWOOD GO" l9OO Eost l5th Street o Los Angeles 2!, CaEiS,

R.lchrnond 9-4235

Estoblished 19l4

crowd was divided into two groups for a more flexible discussion of the PMI analysis of plpvood marketing. Being an impressive study, the report was well-received. Areas of approval, constrrrctive criticism and suggestions developed from the NPDA's "firingline" position in the area of pl5rwood marketing.

The flfth speaker of the day was William F'. F ahs, of California

Panel & Veneer Co., Los Angeles, who spoke on "Control for Profits." A discourse on Jobber management, F ahs pointed out in it how proper planning can be the key to success: distributors must know their territory and control service; must control inventory; must control finances, sales operations, expenses and productivity of their sta^ff.

On the imported pl5rwood side of the picture, NPDA chose the president of the Imported Hardwood Plywood Assn., Charles Schmitt, of Atkins, Kroll & Co., and Hans Rainer, of The East Asiatic Co., Inc., and himself a past-president of IHPA, for a current look into problems and the big future for plywood imports.

Schmitt, who spent several weeks in Japan last summer conferring with Japanese producers, government ofrcials and export trading firms, explained how the Japanese plywood industry is currently effecting a much improved policy of tailoring production and export quotas to supply and demand in the U.S.A. through the cooperation of all Japanese interests involved.

Rainer, who, along with Schmitt, attended a recent Department of Commerce meeting in Washington, D. C., reported on the details

of that meeting and the problems facing the imported plywood

industry through pressures created by the less-than-forecast construction market in the U.S.A. He pointed out that whereas forecasts were for a 'l,0Va increase in housing starts in the U.S.A., there actually was about a 79/o drop, In the "wind-up" spot, NPDA's Mahlon S. Munson brought the day-long session to a highly successful close with discussion covering the Association's activities, including Month-End Sales and Inventory Reports; its annual surveys of the cost of doing business; its semi-monthly bulletins; and the newest developments on the Association's group insurance program; its redoubled efforts to increase marketing know-how; and, of course, a reminder of the other three regional gatherings in the following weeks and the big NPDA annual meeting at French Lick, Indiana, June 2b-28.

With many national associations becoming increasingly aware of the importance of regional meetings for a "grass-roots" approach to problems which vary in different regions, NPDA scheduled regional meetings in Atlanta, Georgia, November 80, and in New York, December 8, with another meeting slated for Chicago late in January, according to Managing Director Munson.

Long-Bell Moves Up Rieckers In manag'ement changes in the Long-Bell sales organization,

H. A. Rieckers, Jr., has been appointed assistant general sales manager of pl5rwood, flakeboard and all factory products. In addition, Rieckers will be sales manager of cabinets and cut stock.

Rlchmond 9-4235

Nob Hill Co-Op Apt. Soles $2 million

The Comstock. San Francisco's multi-million dollar cooperative apartment building, has passed the $2,000,000 mark in sales, according to Rex Valpreda, sales-director for the Bay Cities Development Company.

It will be the largest co-operative apartment structure west of Chicago. When completed in 1961 it will have l2l apartments, two floors of garages and several penthouses. w

Ed.fF,:r7 --4-^

,4,,,aa*ht*d&tr;lglr"rlterrGo. wtf Y*l

v

Certif ied Kilh-Dried REDWOOD Uppers Polyethylene-wrqpped Pottern Stock ond Poneling.

Our Stock includes 43 potterns of Siding ond Poneling . . . Ptus 2l Moulding ltems ond All Sizes ond Grndes of Commons

Green Redwood studs, loth, split polings, posts, elc.

C.R.A. stomped Sop Common qnd Betfer.

ARRCDWHEAD LUMBER, CON,IPANY 599 Wolermon Avenue Son Bernqndino, Colifomio

TUrner 4-7511

.

DOOR. HANGING MACHINERY

Now You can turn out Pte-hung Doors quickly and accurately for your Contractor customers. The operator metely places both the door and jamb in the KVAL Routing-Borlng Machine and does not have to shift them during the operations of boring, routing, and applying hinges. write for ths Kvlt Catalog describing this machine and others for manutacturing and sizing doors and plywood.

KVAtHElil rnACHllltRY C0.- Petaluma, California

TWX: ZD 8796

CAUFONNIA IUTBER MERCHANT

Georgio-Pqcific Ups Gontrollers Three controllers in Georgia-Pacific Corporation have been elevated to newly created positions in Oregon and California. Robert L. Wilson of Toledo, Oregon, was named controller of Oregon operations; Ray A. Talvola of Eureka, California, made controller of California operations, and Wayne Tamblyn of Springfield, Oregon, &Ppointed controller of newly acquired Springfield area operations.

Wilson will be responsible for what is presently Georgia-Pacific's largest concentration of people and propert-ies. Talvola wa1 chief accountant of Hammond Lumber Company at Sampa and Eureka, California, when_it was purchasdd by Georgia-Pacific in October of 1956. He has Leen divisional conlroller of the Redwood division since that time. Tamblyn joined Georgia-Pacific in June, 1955 at Olympia, \Mash.

GCD, KATBAB LUIUIBER .

MlttS AT: Fredonia

Flagstaff

Holbrook o Wanship, Utah Quality Douglas Fir and White Fir o Ponderosa Pine Engelmann Spruce Mixed or Straight Truck & Trailer Shipments From Quality Mills in Arizona

- Colorado & Utah

Gront Roqd lumber Co. Opens New Siore Tucson, Ariz.-Eaily in December, a formal opening was held for the new store of the Grant Road Lumber Co., replacing the original one which was destroyed by fire. Guests at the Open House agree

that the installation is an "eye-opener," wilh the live-wire merchants of this progressive yard having provided one of the best

laid-out stores in the business.

Represented in California By

G UL F PAGTFIG

& LU UBER l8670Ventura Blvd.

LAND

GO. or Gallfornla

Tarzana, California

Dfckens 5-2897

"Wholesalers of West Coast Foresl Producls"

The entire org:anization is "on its toes," the visitors agreed. Merchandise is arranged in the manner of the supermarkets for selfservice selection by the customer. This also applies to the lumber; every bin is plainly marked for dimension and length.

The two owners of the retail yard, Sam Hauert and F red Armstrong, are described as enthusiastic "go-getters." And the early photos above would seem to prove it. The top photo shows the carefully planned and arranged store; the lower photo shows the handsome store-front in its ideal location.

(TeIl them Aou saa it in The California Lumber Merchant)

PONDER,OSA PINE DOUGLAS FIR Tredc Mark

WHITE FIR ANNUA[ PRODUCTTON 60 nltLlfoN

SUGAR, PINE INCENSE CEDAR,

High Alrfiude, Solt fextured Growth MODERN MOORE DESIGNED DRY KITNS Mcnufoclurer ond Distributor

PAUL BUNYAN LUAABER CO. SUSANVITLE, CALIFOR,NIA Rcgistcrcd

ANDER,SON, CALIFORNIA

SATES OFFICE qt Anderson, Cclif.-EMercon 5-2771i TWX: ANDGAI-O77

;rs

JANUARY

I, T96I

EFFIGTENT DTSTRIBUTICDN

rtEST GOAST LUIUIBER

VIJT RAIL OR TRUCK -& TR}TII^ER SHIPMEI{TS Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Monchester Old-Growth DOUGLAS FIR from Spocek Bros. lumber Co., Monchester Precision-trimmed STUDS Douglos Fir o White Fir o Redwood

-

REDWOOD AIR-DRIED And KIIN-DRIED REDWOOD POSTS qnd FENCING

o FRED C. HOLMES LUMBER COMPANY o Specializing in Mixed Shipments of Douglas Fir & Redwood Ukioh Ofice:

Gil Sissons HOmestesd 2-5438 TWX: UK 57

o

Production & Home Ofrce: Fred ]lOLME5./Gqrl FORCE P.O. Box 987 Fort Brogg, Golif.

TWX: Forn Brcgg 49 Phone: YOrktown 4-tl058

o

Arcats Office: Frqn Holmes VAndyke 2-3657 TWX: ARG 39

Wholesole Only World Adopts New Stqndord of length

At 6:00 p. m. Paris time today, the world adopted a new inter-

national standard of length-a wavelength of light-replacing the meter bar which has served as the standard for over Z0 years.

The announcement was made from Paris by Dr. Allen V. Astin, director of the National Bureau of Standards, U. S. Department of Commerce. The action was taken by the 11th General Conference on Weights and Measures, meeting in Paris.

Other actions taken by the Conference included the establishment of a central facility at the International Bureau of Weights and Measures for international coordination of radiation measure_ ments and confirmation of a new deflnition of the second of time.

The new definition of the meter as 1,6b0,268.23 wavelengths of the orange-red line of Krypton 86 w.ill replace the platinum-iridium meter bar which has been kept at Paris as an international standard for length since 1889 under the Treaty of the Meter.

While not of great concern to ttre man in the street, these actions of the General Conference are of great importance to those engaged in precision measurement in science and industrv. F.or

i\ $.'

many years the world has relied on a material standard of length-

the distance between two engraved lines on the International Meter Bar kept at Paris. The new deflnition of the meter relates it to a constant of nature, the wavelength of a specified kind of light, which is believed to be immutable and can be reproduced with great accuracy in any well-equipped laboratory. Thus it is no longer necessary to return the national standards of length at Paris at periodic intervals in order to keep length measurements on a uniform basis throughout the world.

The Conference confirmed the action of the International Committee on Weights and Measures in defining the second time as L/3L,556,925.9747 of the tropical year 1900 instead of 1/86,400 part of the mean solar day, and discussed tJre possibiilty of using atomic vibrations as standards for measuring time intervals.

Swltches From Fllon to Alsynite Hubert M. Aronson has been appointed vice-president-Reichhold Chemicals, Inc., Alsynite division. He was with Filon for six years,

and before this was assistant to the vice-president, United States Plywood Cor?.

L*,G,'. L'i WHOtESAtE JOBBING o Timbers Redwood Douglos & White Fir Plywood Ponderoso & Sugor Pine

1605 Solano Avenue Berkeley, California Phone LAndscape 4-95OO

DIVI.SION OF HILt TUMBER & HARDWARE

C O.,

rNc.

CAIIfORNIA IU'IIBER MERCHAN?

i;r i a,"

Leave it to the gals. A very frne evening in every respect:

So ftloybe the Son Froncisco Hoo-Hoo Would Rother Join The Gols in Hoo-Hoo-Ette?

The libations were free-flowing and plentiful, the cuisinc absolutely the best on the Wharf and, of course, the company absolutely the best that any red-blooded lumberman could possibly find.

The event began at 5:29 p.m. sharp, with cocktails and ofrce procedure left far behind-and an evening of fun ahead. The "Bosses Banquet" was served at 7:29 p.m. and, seated at the head table along with Hoo-Hoo-Ette Club 3 president Winnie Mentzer and her officers and directors, were Mr. and Mrs. C. D. LeMaster,

More than 100 lumber "boys and gals" attended the second

anurual Bosses Nite party sponsored by San F rancisco Hoo-HooEtte Club 3 on Wednesday evening, November 9, at Sabella's

restauraJrt located on San Francisco's picturesque F isherman's Wharf.

The huge meeting was further evidence that you should never "underestimate the power of the women" . , . more San Francisco Hoo-Hoo Club 9 members were there than at the last three regular membership meetings, it was wryly noted by prexy Gay Bradt!

who drove down from Sacramento especially for tJle occasion. The Seer of the House of Ancients showed his stamina in the fine thoughts of "brotlerhood" he expressed after the excellent dinner.

Besides the entire membership of Hoo-Hoo-Ette Club 3, special compliments for arranglng the trne meeting should be extended to

Left Photo: Union Lumber's Sherman BishoD. Minnie Wictlund, A. l. Hermann and Helen Left Photo: Nelson and Johnson again (at left), with the Club 9 president, Gay Bradt Pearsall (wlth of Harry Hood ai the richt). Risht Photo: Larry Nelson, Bill (center), and Hobbs Wall's Walt Hjort. Right Photor Ralph Hardin, Mr. Falconer, Bunnie Johnson, Al Bell ahd Doris Belber-all Hobbs Wall, with G-P's Helen Ash on far right, Eldwell, Margaret Sehorn, Dave Graber and Rudy Melesky represent several fine ftrms'

(fur[ iBtrhtrlil Tf;amhtr 6,n.

P.O. BOX 665

AR.CATA. GAIIF. SALES OFFICE: 928 H Street

REDWOOD

VAndyke 2.031| TWX: ARC 17

DOUGTAS FIR

GTUATITY BAND . SAWN TUMBER DEPENDABTE SERVICE TRUCK

& TRAItER,

RAIt Henry M. Hink | | 07 frlerchsnls Exchonge Bldg.

Sqn Froncisco, Cqlifornic Phone: YUkon 6-5421

CAR,GO MILLS ond PIANING 'YIILL Smith River, Golifornio

For West Fir Sales Go. 2285o. B'everly Drive Beverly Hills, Galif.

BRodshcw 2-4353 CRestview 5-5634

rt

JANUARY I, 196I

In the Photos above: LeftHarbor Lumber's lke Zafrani.

Weyerhaeuser's Fa I coner, Ruth Glenn and Pete Abra. hamson of Hulbert Lumber

Co., and Weyerhaeuser's Sally Haddox. No.2: G-P's

Lefty Page gets a big yuk, his partner Keith Harry in left rear, and to the right:

Your hardwood

Sherm Bishop, Marge Fer. guson of Redwood Sales, TPL'S Harry Hood, Tilo

lumher yard!

Trethewey of Redwood Sales and Lucy Lipe of The Pacific Lumber Co. No. 3:

Higgins Lumber's Harry An.

thony, Deloris Johnson,

Ethel Enderlin and Bill Car. ter, while way back thar is

We mointoin-properly seosoned ond stored-the lorgest voriely ond volume of hordwoods wesl of Chicogo.

Coll us for prompt delivery of ony quoniity.

Twin-City's Bob Smith. No.

4: Koppers' Bill(left) Handley

and Gwen collier with R. R. man Bill Jolgen and

Talbot Lumber's Carol Rourke and Joe ShiDman.

Guests of Honor included

the International Concatenated order's venerable Seer of the House of An-

HARDW00DS

cients, C. D. LeMaster. with

his bride of many happy

Plywoods

years, Gertrude. Standing are Dant & Warnock's Julia

.

. S(lFTW(l(lDS . WAtt B(IARDS lfiln-Drying .

Custom Millwork

Wholesole Only

McArthur, lst vice.pres. of Club 3; the James L. Hall Company's Winnie Mentzer,

the club president, and pub.

lic relations gal Shirley Ann Anderson, also busy by day

with Mar-Mac Lumber Co.

president Winnie Mentzer, Julia McArthur (who handled the

,II:lltuaarc

l*il1'"'ffii*"i'H$L$irt'r*+-nit#' ffi;:ff purrr!).

"P-R" gal-and purpo'e we do mean

everr

LUilIBE

RJ,

ffCOtAaANv

99 BAYSHORE BOULEVARP . P.O. BOX 316I (retL tnem aou sou tt tn rne uanlornwt Lum,oer Mercrutnt) sAN FRANCTSCO t9. cALlFoRNtA. phone vAtencia 4_'3744

W-esrEF-N

te'r KILN DrYln-9.1n commerciol Lunbc.r rcu rori n1![

;:;;;

;;;'s

ci

8261 San leandro St., 0akland

2l Phone L0ckhaven 8-3284

Spur Track for In Transit Orying

Paeifie lumber Dealem Supply Ine. 25914 President Ave., Hcrbor City, Colif.

P.O. Box 667 DAvenport 64273 Telephones: SPruce 5-3461 TErminol3-6183

Monufoclurers ond Jobbers of SASH AND DOORS

TO THE RETAIL IU'iABER DEALER

CA1IFORNIA ]U'YIBER'$ENCHANT

lliqlrffii$"ltii#ru'=5-t.111i*i* r* WA 1{ I A D S

GLASSIIIED AttVEnTtSlNG-Posltion Wanted $1.00 per lins,

Names of Advertisers in this 0opartment using a 8rr ilumber cannot be divulged. All inquiries and rapllcs should be addressed to Bor shown in the advertisemant

Glosing date3 for copr, 5th and 20th

Successful Men Still Look for Work After They Find a Job READY-TO-WORK Lumberman. Energetic, rdmbitious. Want WANTEDposition with future in progressive fi-tln. More- than 2 yeatg' experi-HEI.P ESTABLISHED WHOLESALER has position open in S. F. Bay it ce as counter salesmai and order filler. Good sales record. College Will move.

Area for young aggressive salesman to call on retail and industrial trade. Some experiance is desirable. Good salary to start-automobile provided. Excellent chance of advancement for the right man. Our

2 vears. Aee 2O, Draft exempt.

Address Box C-3049, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

ENERGETIC MANAGER to participate in starting a Do-It-Yourself lumber and building materials yard. Finest location in San Francisco. Amount of investment is important-experience and business know-how is MORE IMPORTANT. Top references required.

Address Box C-3O{5, The California Lumber Merchant l0B West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

LUMBERMAN recently sold interest in large retail yard. Desires challengine position wifh retail or wholesale lumber organization.

Experieincfo in production as well as retail and wholesale levels. Free

salesmen liorow of this ad.

SAN FRANCISCO Wholesale Distribution Yard has opening for inside salesman offering good chance for advancemant. All replies

' strictly confidential.

Address Box C-3O46, The California Lumber Merchant l0B West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-POSITIONS

WANTED-

INSIDE SALESMAN & ESTIMATOR, 10 years' experience, would like to locate with growing S,F. Bay Area retail concern.

Good knowledge of mills and cabinet shops-from raw materials to a finished product, including layout, machining, assembling and in-

stallation. Experience covers blueprints, lumbgr lists, estimating, billing of materials, lumber, hardware and warehousing of stock. Best

BERNARD BURTON, JR. 1607 East Central, Fullerton, Calif.; Phone: LA 6-1750

to relocate.

Address Box C-3043. The California Lumber Merchant 108 West 6th St. Bld!., Room 508, Los Angeles 14, Calif.

-YARDS

We are eetting some Inquiries about Southern California Yards that are For 3ale. -If you want to sell your yard, we'll be glad to- hear from you 5o/a Commission and a 60-day listing on an exclusive

rieht-to-sell.

-

WHOLESALE LUMBERMAN, married, age 4l with l0 years' experience with rnajor company in ALL PHASES, References. All inquiries will be answered.

Address Box C-3048, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

EXCELTENT OPPORTUNITY Reduce Your Kiln-Drying Cost to Minimum

- LEASE OR RENT -

COMPTETELY EQUIPPED DRY KILN OPERATING CONDITION GUARANTEED EXPERIENCED KIIN OPERATOR AVAITABLE

_

ASSOCIAIED frIOtDIlIG COTTIPANY

RAymond 3-322r

'Jl'^J;:i:jg *lii

TWOHY LUMBER CO.

. Lumberyard and Sawmill brokers for over 40 ye-ars o -

714 West Olympic Blvd., Los Angeles 15; Rlchmond 9'E746

FOR SALE-E9IIIPMEI',IT HEAVY FORK-LIFT TRUCKS

of references.

Address Box C-3O47, The California Lumber Merchant l0B West 6th St. Bldg., Roorn 508, Los Angeles 14, Calif.

crnd SITES FOn SALE/LEASE-

WOODWORKING BUSINESS, well-established on San Francisco Peninsula. Specializing in crating and packing for- government subcontractors ind locafelectronic plants. Two employes. Owner will stay $9,0fi) on half terms. Call: - to initiate buyer.

R. TAYLOR REAL ESTATE Belmont, Calif.: LYtell 3-7857 (Mr. Pri,rne); Eves.: Dlamond 3-7735

RENTALS AND SALES MacKAY MILL SERVICE 822 - 69th Avenue o NEptune &9428 o Oakland 2t, CahI. DRY KILN-Double track 88-ft. low-pressure Moore Dry Kiln-

new 1952. Complete including controls, nine fans, piping' ^tracks, doors, steel roof-joists, etc. Dismantled under Moore supervision and ready for truck shipm'ent. Also Moore drawings and engineering for conversion to two 48-ft. double-track kilns.

B. McLEAN 800 Milwaukee \l/aterway, Tacoma 2, Wash. - (BRoadway 2Jl5f )

. o Associated Moulding Co. o o RAYmond 3-3t2L ' STICKER-AMERICAN 2*10". 7y2-H.P. on Top Head and fs-H.P. Sides & Bottom Head. Can be seen in operation-$1,2|00.

7125 Telegraph Road-Los Angeles 22, Califotnia

THE WOODWORKERS

15810 Walton \il/ay, Los Gatos, Calif.; Elgato 3-46'10

Everyone Reqdg These Poges-Just Like You Californio Lumber MERCHANI-IZ'E All Your Wants Here

REilAIIUFACTUREO

C0llilllEl{TAL EI{GINES for F0RK UFTS

CLARK - TOW'IIOTOR - ROSS - HYSIER

O IAIIIAEDIAIE DEL]VENIES O

"lspco" - Engina oc rold m o Exchcngc Bqlr' lmmcdlctc Dcllvary fnm rtock m cll modelr of Contlnontol rhorl cnglnr ormblier.

. NO II,IORE DOWN-TII\AE

Whh Our Scryi<., dm-lime on your Fork-Litl it ' ot tha Y.ry minimm. pull Or&r the Engine tequired (which will reoch you thc very next-- doyl yu old eaj eg1 *. o "Rcpco" Guoront.ad,

-

fil,l_ti",il, lff?"":"t

O LOW COMPETIIIVE PRICES

' You pqy no prcmium for thir Forl Scrvicc.

Alt "Rcpco" Engincr qrc cmpetilively priced' _ WRIIE OR PHONE FOR PRICES _

REPCO INDUSTRIES, INC. 12324 Center Streel, Hollydole, Colifornio

NEvada

6-9711

ltlEtcalf &1555

JANUARY I, 196I

o

DR,Y DOUGLAS FIR VENEER Core Srock (4')

... Spoce f or Leose ...

Ofilces, Yqrd, Covered Storoge ldeol Arrangemenls for Wholesole Lumber' Operotion

All grodes ovoiloble in corlood quonliiies.

Custom peeled qnd dried lo your specificotions.

Our moteriol widely used in both softwood

qnd hordwood industries.

For permonent source ol supply a

- Adiacent fo Ssnfo Ano Freewoy COMPIETE flllLLlNG qnd

Write or Gall:

KITN.DRYING FACITITIES

with 2 Spur Trocks Avoilable

VENEER PRODUCTS, INC. P.O. Box 556, Gronts Poss, Ore.

ASSOCIATED fiIOLDIl{G COTNPANY

Phone: GReenwood 6-4474 TWX: GTS P 6159-U

a_ aa

RAymond g-9221

tAV 4arndik Stoill Bf le

i"'ii"i*g"fr: l;,:i

aa

Sioaae

Age not guorqnleed-Some I hove told for 20 yeors-Some less

Two Drunks of the Bridge There had been torrential rains for days, and most of the local bridges had been washed away. Two drunks driving along the road in a car came to the banks of a stream. Seeing no bridge, one of them walked forward to investigate.

Returning, he told his friend that the bridge had been

destroyed.

"What destroyed it?" asked his drunk friend.

"The water," he replied.

"fleavens !" said the other. "Think what that stuff would do to your'stomach t"

ADr'ERTISERIS TNDEX *Advertiiing oppect In olternste l!rs!

(TeU them gou sarD it in The California Lumber Merchant) Diamond W Supply Co,..........,... * Hoover Co., A. 1...-...----..---......... r Neiman-Reed -NLumber Co.------.-....17 Diebold Lumber Co,, Carl-...-.....-.52 Huff Lumber Co......,......-.-.-,-..---..41 Nelson Lumber..

Donover Co,, Inc...-.........------.----. * -tNelson Lumber Co., H. M..........-48 Independent Building Dooley & Co.........--..-......-.....--...--..31 Materials Company.......-Cover 3 Neth Lumber Sales, A. W,..........35 Douslis Fir Plywood Assn..---..-- ** lndustrial Lumber Co,......--.-....-... * Norby & Palmer Lbr. Sa|es........ * Downey Kiln & Milling Co.........

Norco Dlslributing Co.-,--.,-.-....- * Durable Plywood Sales-.--.-Cover I Inland Lumber Co.............----..-.-...11 -J- Co.........,--.-.45 Oliver J. Olson & Co.--..-...--...-.. * Jamb Dandy Lumber Emsco Plywood-Essley & Son, D. C.-...................29

Johns-Manville.,.-

Johnson-Flaherty, Inc.----..---------,-- * Jordan Sash & Door Co., F. L.---- *

Fairhurst Lumber Co.----------..,.......18 Fern Trucking Co..-....-.-........-....-.24 -KCo............,..,.....,..,50 Founlain Lumber Co., Ed---.----.--- 3 Kaibab Lumber Freeman Co., Stephen G.........--.- * Kelley, Albert A....................-...-.- " Fremont Forest Products-.......-.....23 Kilgore, Robert P..-...........-..-..-...- ** KinTon Lumber Co................-.----.

-G- Co.----..----.--. * Kvalheim Machinery Co.....-.-.----.-49 Galleher Hardwood Georgia-Pacific Corp..---..-.......-..-.. * & Storage, Inc.---. * Georgia-Paci{ic Warehouses.......... 7 L. A. Dry Kiln-t-Gilbreath Chemical Co..-............ *" Lamon Iumber Co.-.................-.-...44* Golden Gate Lumber Co.-----------. * Lashley, David E.....................-...

Gosslin-Harding Lumber Co.----.- * linderman Wholesale Lumber.--.13 Long-Bell Div.-lnt'l Paper Co...l5 Grace & Co.. W. R...-.-..-.-..-.........

Greai Bay Lumber Sales--...-...... ** Loop Lumber & Mill Co.........-...37 Los-Cal Lumber Co.-...,-...........-....25 Greal Weslern Lumber Corp,..,...

Greenfield & Son, H. M...---.........31 Lumber Center itAilling Co......--- * Grove Wholesale Lumber Co.----,,27* -MMacBeath Hardwood Co,............39 Gulf Pacific Land & Lbr. Co.....

Ailacmillan and Bloedel...,..-.......-. * -HMahogany lmporfing Co..-----..----.. * Haley Bros..............--...--.-.--.......--..29 Hall Co., James L.-.......-....--,-,--....47 Maole Bros..--.-..

Hallinan Mackin Lumber Co.----,,48 Marinland Iumber Co...............,.36* Hansen Foresi Products Co.--------37 Markstrom Lumber Saies, H. E..Harbor Lumber Co,, Inc.----------.- * Marquart-Wolfe Lumber Co.-..-..-. ** Hearin Lumber Company,,-----.----43 Marshall Shingle Co.......--............

Hedlund Lumber Sales, Inc.---------- * Mason Supplies, Inc.---------...-..-...- *

-o-

Oregon Pacific Foresl Producfs.... * Osgood, Robert S...-....--....---........ * Oxford Lumber Co., Rex--...........- i

-pPacific Flr Sales.-....-.--....-.......---.....38 Pacific Lumber Co., The....,,---,.... t Pacific Lumber Dealers Supply....53

Paciflc Wood Products----------..---- * Pan A3iatic Trading Co.----------.--- * Paul Bunyan Iumber Co.....-----.--50 Pcerless Lumber Co,-.........--.------- t Peirce Co., Al-.......-....-............--....25 Penberthy Lumber Co.----..--.------- *

Pernell Lumber Co.-..-..-...-.----...-.- *

Pickering Lumber Corp.....-.--.-..,-45 Platerville lumber Co..-.....-.---....-. *

-RRegal Door Company.....-.............. " Repco Industries, Inc.....-......-......54 Ricci & Kruse Iumber Co.....--..-.-- * Rounds Lumber Co.-.-.......-.----.----- * Rdy Foresi Products Co.......--------40 San Antonio Pole Const. Co....- * Sanford-Lussier. Inc.-,-----.-....-.......- * Sanfa Fe Lumber, Inc.----.--..-....--..19 Scarburgh Co.. Inc.---,-.----..-.-.--...- * Security Paint Mfg. Co.--....--.....,.- * Shively, Alan A.--.-.--.-.........-........- *

-s-

Solana Cedar & Millinq Co..------- * South Bay Lumber Col--..-...-...-.--27 Souihern Calif. Lumber Sales--.-45 Southern Oregon Plywood, Inc.--28 Siahl Lumber Co........................-..43 Standard Iumber Co,, Inc.--.------. *

Stanlon & Son, E, J......-....-----------. 9 Staie Box Company..-.---...-..--.--.--- * Strable Lumber Company.-...----... * Strait Door & Plywood.---..Cover 4

-T-Sales, Inc.---.------33 Tacoma Lumber

Talbot Lumber Co.-.-----.,.-----,-------- *

Tarter, Websfer & Johnson Cover 2

Triangle Lumber Co.--.-...--.--.-...-.- * Twin Harbors Lumber Co.--...-.-...- *

-u-

U. S. Plywood Corp..,-..-.--.-..----- * Union Lumber Company----..-.--..-- " United whsle. Lbr. Co.........-..... *

-v-

Vancouver Plywood Co.----..--..... *

Van lde Lumber Salbs, Ray--.--J..43

Veneer Products, Inc.--.-...--...-.-.-.55

-w-

Walsh Lumber Co...------------..--.-.----- * Ward & Knapp..--...-..-.-.--..---.-..-------41 Warren Southwest, Inc.-----.----------35

Wells Custom Millwork----.--.--..----39 Wending-Nathan Co.--..-.-.--..--.--.-.-- | 7 West Coast Lumbermen's Assn.-- * West Coast Screen Co.----..--.---.-.- * West Coast Timber Producis.-----.- * Western Dry Kiln-.-.-...--..-------.---.-.-.53 Western Forest Products of S.F, * Western Foresl Products Co.-----.39 Weslern Lumber Co...--..----,...-..----- * Western Mill & Lumber Co.----.----- *

Western Pine Association------.----- t Western Pine Supply Co.---..----..- *

Weyerhaeuser Company.--.---.--..-..- *

White Brothers.

White, Harry H.-,.....---..--..-..----.------ * Wholesale Foresl Producis Co.---- *

Whsle. Lumbermen'o Assn..------- ** Wilhold Glues, Inc....,..---.--.--.------ *

Windeler Co., ltd., George-----.-- * Heinley Mastercrafi Products-.--16 Masonite Corporalion----..--.......... +* Hendrick Co., J. W...,.-,..............24 Max Hardwood Company....,,.-...- * Sierra Lumber & Plywood......--.-.. "* Wood Conversion Co.......--.---.--- * Sierra Redwood Co..-----...--.....--....

Hexberg Lumber 5a|es................ " McCloud Iumber Co.....--..----.-.--...

Silbernagel, Inc., George J.-..-....23 Higgins Lumber Co., J. E.--..........53* McCormick & Baxter Creosoting Co.-.--.-.,,.--....--..---.-. * Simmons Hardwood l"br.-.......-..-'* Hill & Morton, Inc............-........

Hill Whsle, Lbr. & Supply Co...-,51 Mento, Mervin R.--.-.-------....--..-,-,.--.31 Smith Hardwood Co., [. R........... * Hobbs Wall Lumber Co.........-..- ' Aiines Bandini, !nc..............-..-....-21 Smirh Lumber Co., Ralph 1.....

Hollow Tree Redwood Co..---....17 /t4oore Dry. Kiln Co..............-....-...42 Smiih-Robbins Lumber Coro.........21* Holmes Lumber Co., Fred C.------51 Mutual Moulding, Lumber Co.,..-16 So-Cal Building Materials Co..---

Woodside Lumber Co.--.-..---.---.-.-.

Wright Lumber Sales, Paul.--.-.---...18 _Y-

Yancey Company--......--.-.....-.-.-.----- *

-z-

Ziel & Co., Inc..--.-.-.......----.-.-.-.-- * Zwart & Company, H.-.......-.-....--. *

... a.tLJ o lgflJtrf"/ Wn* /no, to U"n A/l

O BUYER'15 GUTDE o los Angoles

Wcyorhocurcr Conpcny-.-.......................R1c|nond Wqrchocrc (Anahciml..........--..............PRorpect

Al Peircc Compoy.,....-........------------.SPruc. 5-3537

Amoricqn Hqrdwood Co..-...-..................R1chmond 9-4235 Angelur Hordwood Compoy.---.---.--.----.--.LUdlow 7-6168

A..ots Rodwood Co. (Pat. K.ponl.----..WEb.fcr Attociotcd Rcdwood lti11r..........................5Prucc

6-tl84E 3-4621 Co.-.--......--.---..................MAdiro 6-4757 Atlqr Lumber Co.......-.-.-...---.-.-..........-.....--.trlAdiron 7-2326 Avrm Lmbcr Co..---..................---..........-..GLlnton 4-3921 Bock lumber, J. Willim-.-...------..---.....--REpublic l-8726 Eough Bror. O Co.--------.-..---..---..-...........--ANg.lu. 8-2911 Blir lumbcr Co., Inc,.-......lAymond 3-1681 3-3454 - 9-3245 Bohnhoff Lumbcr Co., lnc.----.--------.-...--Rlchmond

Attiar, Kroll t

Brcrh Indurhiql Lumbcr Co....-......-.....RAymond 3-33O1 Eurnr lumbar Compoy................-...........WCbrtcr 3-5861 Cql-Pocl0c fsdwood 9a1cr.....--.--..........---.HEmlock 5-l 197 Cloy Brown & Compoy....----...........--...-...--SP.cca 3-2303 Cloy Lumbcr Compony---..........---..............P1eqro1 3-l l4l Conrolldoted lumbcr Co.--------.--.-....-........--5Pru<e 5-3477 8-7859

Dovlet Lumber, Corl-------.---.....-.............CHopmo 5{186 Dcl Volle, Kohno t Co......--...............J1unr1ey 2-EOll Dicbold Lumber Co,, Cor1....................8Rodrhow 2-4i153 Dooby t Co..................-......----.-..-...ED9rwood Ed Fomtqin lmbar Go..........................-.-!Udlow

6-l 261 3-1381

E3lloy e Son, D. C..---.-..-----...........-lAymond 3-1147 Foirhcnt lumbcr Co..-..,,--..-.--.-.-.-----..---.-.FRontier 5-6444 Forrir lumbgr Co.--.---..---------.....-...............FAcu1ly l -2003 Fr.mqn a Co,. sl.ph.n G................-------ORiolc 3-350O Frenonf Forerl Productr..........................RAymond 3-991 7 Gqllcher Hordwood Co.----.--..----.....*...-.PLeoronl 2-3796 Gcorgio-Pocifc Gorp. llunborl-.-.....--.-----fitUrroy 2-2lIl Gcorgl+Pocifc Corp.

3-366r 7-5643 Gcorgic-Poclfic Corp.-.

Grqce & Co., W, R..-

4-l 35r

Grrql WctfGrn lumbcr Corp,.....--...--..-.----3Prucc 3-4931

Grove Wholercle Lmber Co,...-...........--.-LEhigh 9-3015 Hollinqn Mockln Lumber Co............-.....ANgclur 3-4161 Hmten Foretl Produch Co,......--.............1Riqng1o 3-4091 Heqrin l6ber Compony.........................-.-MUroy l -31 4() Hexberg Lumbcr 5oler.--,.........-..................MUiloy I -6386 Hobbr Woll tmber Co...-........................-Alurroy 2-3031 Hoover Co., A, 1..--.----.--.....---.--------..-.------ilUrrqy

Eon Francisco

Wholcrqlc Folcrl Productr Co...............O[eqnder 5-6312

TUIABCR AND TUIIBET PRODUCTS

D, O. Cook, 1nc................-....................-ORcaon

8-5451 2-5880

Whlt, Hd.y H........-..-..-...--.................---..5Piucc 5-3400

l-9321

Hufi Lumber Compony.----.--.....-......----..--Plynouth 6-8191 Independent Bldg. tnrl!. Co.---..-----.-........FAlrfqx 8-35t|tl

Indurtriol Lumber---------.-.........-.-.........---.--CHopnffi 5-55O1 Inlond tmber Co.-.--.--.---....-.....--...----.---BRqdrhqw 2-7371 Jmb Dondy Imber Co..-..-.------.-------.--.RAymond 3-6557

Koibob Imber Cmpony---..--.---..-......-..-.-Dlckcnr

5-2897 Lorhley, Dwld E.-Wholoqle...-....---...---ltUrroy l -6342 Lindermqn Wholqqle Lumber-------..------.-.--5Pruce 5-6331

Wright tmbsr 5o16, Poul--.-........-..-...--IRiongle 7-3088 Zwqtt & Conpony, H.---.-----.-.--.------.---...-.DUnklrk 4-3I51 TREATED I.UJIISER-POtES_PItING-T!E'

8qt!r & Co., J. H.----.-.....--------.-...--DUnklrk 8-959f Long-B.ll Diy.-lntl. Pop.r Co..-...--....-Hubbord 3-0:163

Mccomick & Bqxtel.-...--...-......--..-.-...-......HEmlock 2-7964 son Antonio Pol. Cond. Co......-..-....-.......5Pruc. 3-4503 Worrcn Souf hwc.t, Inc,.-.--..-...*...-..-..-.5Pruca 5-2491

SASH-DOOI5-| Iu.WOIK-SCREENS,{OUTDING--BUI IDING TNAIENIAIS

Artcrio Door Co., Inc.---.........................UNdsrhi11 5-1233

&rocided Molding Co..-.........-..........---.RAymond 3-3221

B & J Door Jmb Co,-.----.-..-.-...----..--..--..--..ANgelur 8-1831 Big Ban Sqrh E D@r Co..........-.......CUmbeiimd 3-7533 Blue Diomond Compoy---..--.......-...----.--.nlGhnond 9-4242 Colifornio Door Co. of 1.A., The----.-..-..-l,Udlow 8-2I41 Cqf ifornia Pmel & Veneer Co.------------...-NlAdi.on 7-@57 Corlow Conpoy ...-..--Ple6ont 2-3136 Cobl Compony. t. r$,.......,........-----------.....ADmt t-4211 Contincntol f,loulding Co....-...........-..-.-.....FAcelty I -5566 Corolltc Cmpqny. lhr--..............-.-...-.....nAymond 3-E271 Diomond W Supply Co....-........----..---.---.OVcrbrooL 5-740{J Holey lror. (Sonto r$onlcql.--.......-----....---UPton G4t3l H.lnl.y thutls.r, Pqu1....................................UPron 0-4895 Jordon Sorh & Door.--.---...-..--........--.....--Plrqrot 8-416E iloron Suppllor, Inc..-...-....-......-.-..-.........ANge1ur l-0657 Poclic lumber Deolcr: tupply, Inc...........3Pruce 5-3461 Rcaol Door Compony..-..-.-..--..-.-.-....-..CUmbcrlqnd 3-6216 Secol Bldg. Motarloh Co...........-........trlAdiron 7-5304 Slroit Door E Plywood Corp.----....-..GUmbcrlcnd 3-8125 ldlrr, Wrbrt.r E Johnron.--..-................4Nge1ur 9-7231

Tart.r, Web.ter t Johnron (Speciqlty Dlv.l AN, 8-835t Wsllt Curtom illllwdk-....-...-........--...-......FAculty l-2398 Wetl Coqsl Srresn Co..-...-.....-.......-..--...-.---ADm3 l -l | 08 SPECIAI SERVICES

&rociqfed ilolding 6.---.....-.--....-.--.--...RAymond

3-3221

Ecrkof r|lqnufftturing Co...---.--................--..POplor 9-1747

Collf. Lbr. Inrpecfion 5eryic.-....----.-..Ncrrmondy 5-5431

Johnron-Floherty..

---.--..-...l.Udlow 2-6249 Lumbcr Cantcr lillllng Co..........-....-.!Dgewood &1292

Nelmon-Reed Lumber Co.---......-..............1nion91s 3105O Nclron lwber----. ............-EHioll 9-4521

chra3fenron

Greenlleld E Son, Inc., H, l .--......--.---..-.NEvodq 6-1783

,tiinet Bondinl, Inc.--..---.---.-...................1Aymond 3-3691 Olron & Co., Ollver J....-....-........-....-.HEmtock 2-O401

Guc t Co., W. R.......------........--........--.--!Ur-Fcr f -3ZOO

Imon Lumbcr Co.......--.----.------.---.-.....-..-----.yUkon

llenin R..-.-.---..--------.--....-.-.-...-.-..WHireclifi 8-04t 8 !a!o, Pqcific lumber Co., The..--..--.--...-.--.........-GArfeld l-371i llccl & Kruc Iumbcr Co,.--..........---........1{lt.ion Z-2576 loundr Lumbcr Cmpqny..-.-.....-.--..-..-..---.-...yUkon 6-09t2

Sdtq Fa Lmber, Inc..-................-....-....--EXbrook 2-2014

Scorburgh Compony, ln(.......-.-....-....._--...EXbrook 2-835O Silbemogel, Inc., Georgc J.-..-........---....--...yUkon 2-9282

5lodo.d lmbor Co.-........-...........-.--..-DAvenport 6.9669

Wcbrt.r t- Johnron, Inc..-......--..PRosiect 6-4200 T_win H_qrbor Lmber Co............--..---.-DAvon'port 4-2525 ?qrtcr,

Union Imbcr Cmpony..--..._..-........-.-----_.--SLirte, |-6lzo Unifed Stql€r Plywood Corp...-..-.-.--..-..-...JUniper 6-5005

word & Knopp-..........-..--.-....-.-....-.-..-._-....GA.R;ld t-t840 Wqrdling-Nqrho Co...........-....-....-...............SUtr€1 l-5363 Werl Coort ?imbe. Produ(t3......----........GRoy:tone 4-3931

Wc:lqm For6t Prods<tr of S. F.----------..tO;ba|d q-Azto Wellern Lmbcr Compmy..----........-.._--._......pLoro 6-7ll t

Weyerhoeurcr Compony-..-..._..-..--..-.--.-_.......-..ploro 5-6Zgl

Windeler Co., Lld., Grorge..-......---.._.....VAbnGlq 4-l!41 Woodride Lcmber Co......-.----.........-._-.----.Dlqmmd 3-5644

Ziel & Co., Inc.-...,.--...-.....-....--._.----....-.-.--.-.yUkon

2-3369

l-9321

BUII,DING MATERIA[5

Blue Dlmond Co....-...---......-...---........-..--.--yUkon t -l 0t t Colryerqs Cement Co.-.-..------....-..---.....---.DOuglot 2-4224 TREATED TUMBER_POTES

Boxter t Co., J. 11..........-.----.--.......--.........yut<on

SAN BERNARDINO - RIVERSIDE I.UI{BERJUI IDING IIATERIATS Arrowhcqd lumber Compony.......-.....-.....-..lUmer

Corlow Cmpony

SHIPPING

Olron & Co., Clllvcr J........-.-........-..-......Dlmond 3-5667

4-751 I

+

---.--..-...TAlbor 5-0672 Georgio-Pocifi c Worchourc......-.-...-....,....OVerlqnd rL5353 Inlond Lunber Compony............-----.--....----TRinity 7-2OOl Tqrtar, Webtler & Johnron......................TRion91e 5-1550

Baf Areo SAN DIEGO IUMBEN AAID TU'Ii8ER PRODUCTs

Inlond tmber Conpony...............-......-...Glldley 4l 583 ,ilqplo Bror., Inc.....--.................-..........-...Hlckory 2-E895

Pernell Lumber Co..-..-.-....-.....-.-.-.--.-..--.-.--.---SPtuce 5-6294 loitz Co., E. t..........-.........................--..-.ORiol. 3-1270

South Boy Lumbcr €o. lLor Angelerl..--.-.-ZEnirh 2261 Tdlar, W"brte. & Johnron----...................GR|d1cy 8-4174

8-7261

5olqnq Cedqr & Milling Co..-...........-..-...-.BElmonr &3437

Roy Forsrt Productt Co............-.............TRion91o 3-1857

Wcyerhocuser Cmpoy...........-..............G1encourt 9-1756

Sonford-Lurltr, Inc............,.......-...........AXm1ntt.r 2-9181 5tcburgh Compony, Inc,........-.................WEb:tcr 8-6261 5hively, Alon A..--.--------.--.--.-................CHopnqn 5-2083 Sicrrc tumber & Pltryood, Inc.....----...Tnlongle 3-2144

EUttDtNG S 'trATEilAt Cobb Compony. T. rlt.---.........................-.8Elmonl 3-6673 Unlled Sloter Plywood Corp..........--.....---.8Elmont 2-5178

Sisrc Rcdwood Conpoy...-.....................NEvoda

6-Ol 39

8-226a

Hecln lomber Compony..........-.--.--.-----.-.ANdover l-7260 Hg!drick Co., J. W...-......................-......Olympic

5-3629

6-0831

Pcrrle$ lmber co.---..---...........-.........LOckhwen

2-7700

Hrdlund Lmbu 5q1cr...................-..-.......GArdcn E-9O2O --s- Lmber Co., R. F.....-.-..-.-..--.-...-....lVqnhoe 7-8675 Nikkel

frloglc Lumber Co.--.......................,....tAndrcopr

fwln l{orbon lwbcr Cc......-.-.........--..lVohoc 3-2916

WolerD Dry Kiln Co..-.-...-...-...-.--........tOckhwqn Werlrm Pino Supply Co................-.....--.Ol,ynplc

4-9595 3-5544

Loop Lumber e lllll Co............-........---LAkehurrt 3-5550 tilaG8qolh Hqrdwmd Go.-.-----....-..-.........tHomwoll 3-439O llqrinlqnd Lwber Co...................-...-.....GIenwood 4-l 854 Ittorrholl Shinglc Co....-..........-..-..........--.-.KEllo9 4..268O PociCc Fir 5olo..-....-.-.----.--.---...............1Emp1cbqr 6-l 3l 3

SACRA'I'IENTO

Tortcr, Webrtqr E Johnton, Inc.--..........AN9c1$ 9-7231

Vo lde Lmber Solet, Roy--..............-....-I$Urroy l-1668 Wqlrh lumber Co...................................ED9wood 7.6669 Wandllng-Notho Co................-...........-....JltUrrcy l -9321 W.rlsm Forett Product! Co......-...-......-ANgclur 3-6138 Wdtorn llill & Lmbcr Co........-..-.......AN9e16 2-4148

..-..--......KE11o9 6-4733

Kilgorc, lobeit P.--.---.........-..............-..-GLanwood

soulhe.n Cqlifornio lmbcr 3q1er.......-....MUrrov 1-3597

Twin Horborc Lumbcr Co.-........--..-;--..-....Rlclmond 9-6524 Union Lumbe. Compony............... ---.......-lltAditon 7 -2282 Uailqd Whlre. Lumber Co.....--.-......-....-ANgelur 3{166 Uniled Slqt€6 Plywood Corp..--.....-.-........lUdlow 3-3zl4l U.5. Plywood Corp. (Culvcr City|................UhoD e5666 U.5. Plywood Corp. lGlcndolel---.....-...-----.Cltru 42133 U.5. Plywood Corp. lLong Beochl.....-.-..HEmlock 2-3901 U.5, Plywood Corp. (Sonlo Anql...-...Klmberley 7-1691

Emrco Plywood.-.

f

7-6691

Stohl Lumbe. Co.............---.......--.---....----..ANgel6 3-6844 Stqndqd tcmber Co., Inc.........-...........Oteonder 5-7I51 5lqnton & 5on, E. J..--..-------.------.............!Udlow 9-5581 lorono Lumber Solct, Inc.-.------..-..---..----llurrqy I-6361 Tolbot lumhar Cmpoy.........-.-....-....!ladrhm 2-4i177

Cloy Brown t Co. (Willirr).-----------..---.....GtobC 9-5516

Geoqio-Pocillc Corp.---.--...........-i-----..-.-.TEmpl.bqi 4-8282 Georgiq-Pqciec Corp. (Son Jore1..........-.CYpres 7-78OO Golden Gote Lumber Co..-....--.......-........THomwoll l-473O Gorrlin-Hording lcmbsr Co.-...-...................KE11o9 3-5326

Hill Whde. lumber E lupply Co.......-.[Andrcope 4-950O ndepddent 8ld9. rJtrl., Co.----............-.--OLympi< 4-7071 Kelby, Albe.t A........-.........--..-............--l,Alehuht 2-2754

Smith-Robbinr Lumber Corp............-........Ptsotmt 3-4321

Soth loy Lumber Co............--.---........O1c9oa

TUMBER AND IUMBEN PRODUCIS Bender Lumber Sqlq, Eqrle......------.-.-.---ANdovsr l-7260 Boldf-Beq<om Icmber Co...-..---.........---LAndrcope 5-3846 Bonnington Lumber Co....-.......----..-.......Olymplc 8-2E8t Cqlifornio Lunrber Sqler-.-.--..........------........(etiog 4tOO4

Hill & ltlorton, In(..-....----------.......-..ANdover I-1O77

Slmnonr Hordwood lmbcr Co,............----SPruce 3-l9lO 5olono Cedqr & lililllng Co.......-----.---...REdwood

2-0200

Holl Co., Jmcr 1.......-.....-.-.-----...-..--.--.SUitet t-752O Itl<Comick & Eotter.-....-..---.-------.----.-...-.--....YUkon 2-4033 Woodside Lmber Co.----...--.--.,--,-.-........D1mond 3-56/t4

3-451 I

Pscific Wood Prcdu.tr----.-----....-....-...-...--l/tAdhon Pcnberhy Lumbrr Co......................-....-..--l,Udlow

t-O2lO

sAsH-DOOtt-WINDOWS-MOUt DINGs_

Wcndling-Nothon Co.............--.-----.-..-..-..--...-5Utter I -5363

Nelh Lmber soler, A. liv,-.--.--...........--rniongle 3-2663 Norby & Polmcr lumber 5sles--.-..---.....-.--.tA*ert 5-E833 Otgood, Robert S..---..-----...-..................--.DUnklil 2-8278 (trford Lumber Co,, Rex----..................AXninrtcr 3-6238 Poci0c Lumber Co.. lhe---.---.....-.-..........---riurrqy

2-4376

Long Eell Div.-lntl. Poper Co..-.--.--..-.EXbrook 2-0696

llcCloud lumbsr Co.....---..-...................-..EXbrook 2.7041

Nelron Lmber Co.. H. 1r1.....................RAymond 3-0243

- Pocific Fir 5o1er........,..--...........................-MUrroy

Imber Co.--...--.-...--...-.-........VAlencio 4-5932

Ho!! Co., Jmer !......-.................-................SUfter t-2520 Hqlf lnon lflocktn lumbcr Co...-....... ...-..-- --JlJnipet 4-6262 Hcbor Iumber Conpqny--.-.----.--... --.-.-....-..--ylJkon 2-j727 Hodlund Iumb€r Sqlg:..-.---...--..--.-..........DAvenport 6-9964 Hlgglnr Lumbcl Co., J. E.---..-............----VAl€;(io 4-8744 Hobbr Woll Lunber Co.......-"-........----.--.-Flllmorc 6-60OO

6-9711 Wilhold Gluer, Inc..--.-...--.-------...............---CApitol 5-2201

tUI BER HANDLING AND SHIPPING; CARRIERS Crme t Co., Cqr Unloqder.......-.------.....CApitol 2-8143 Fern lrucking Co.----.--------------..........--.----lAymond 3-3691

6-2O67

Wornock, Inc.-........--.._-......-DAvcnpod l-0620 Pq:nl..old Drl V-qllc, Kqhmqn I- Co..---.----.--.---........E)Gjook 2-0t80 Dicbold Lumber Co. lHcnry Hinkt..._.......yuko; a-iiti Durcblc Plywood Solcr Co..-...-.--.-.......DAvennorl 4-2525 GeorgiePqciflc Corp.......----..-............-..-...OOuito Z-iieO

lep.o Indurtrier, Inc...-----.----"---.....-.--NEvodo

Lsg-Bell Div.-lntl, Poper Co.............Hubbqd 3-O353 l. A. Dry Kiln & Storoge, Inc,......-.........AN9e1ut 3{273

Lor-Cql Lumber Co....-......--..---.--.....-.-........tUd1ow 2-531 | llohogony lmporling Compony---.--.----.----.-rttUiloy 2-28O1 ,vldplc 8ro3., Inc.---..--..............-..................OXbow 8-2535 ,llorkrlrom Lmber Soler, H, E,--.....-.-------NEvoda 6-0146 lrlqrquorl-Wolfe lumbcr Co........-...-...HOllywood /L7558 Mq Hqrdwood Compoy......-...................NEvqdo 6-10O9 McCloud Lumber Co...-......--.....................VEmont E-496 l utuql l$oulding and Lumber Co..........---FAcully l-O877

I.UI,IBEN AND IUMBER PIODUCTS

Arrsts Redwood Co................................-....yUkon

arkinr, Kroll & Co...............--.--_-._.....--..--..SUrb, t-O3tE Eonn6ll- lmber Co...___-..____.__.......--.Dlmond 2-llSt Cql-Pqclfic Redwood-..--..-..--.------.'.--........EXbrook Z-6!6i Cofif. Sugor E W9tt. Pin? Agoncy-.......Dtqond 2-qitC

t uttBER

Clcy Brom & Co. (Icddlngl..--............CHo3tnut l-5124

Plqceryllle Lumber Co..---...........-..-...-.......Gllbcrt l -l 573

Weyerhoeurer Compoy...............-..--.........Gllbcrt 3-7451 BUITDING IiATETIATS

luildlng lld.rlol

r-2896

Cdacrq Cmdt Co........-......-..-...........G11b!d 2-8991

Norco Dlrlributing Co,.---...........-..-......--WAbqh 2-4531 Unll.d stol.r Plywood Corp....-..-.......Gloarona t-2E91 ............G11b.n l-5255 Ydcly Cmpmy

Slroble lumbar Cmpoy---................---TEmplebor 2-5384 Tolbot Lumber Compony..--.---..----.........Gtenwood 3-4322 lqrlor, Wcb3lgr E Johnron..........--.......5Y<oorc 7-2351

Unitrd Sfqlcr Plywood ColP..........--...-.TWinookr

White Brother...

E-32E4

3-77ll

--....-..-ANdover | -160O

PANE I.S_DOOTS-5A5H_SCRE ENS-

MI ITWORK_BUI

IDING AIATERIAIS

Cqlocror Camant Co.....................-.......GIcnco!.t 1 -740,J llor:holl thlnglc Co....-...-,..............-....------.KEllog &2680

lorler. Wrbrt.r E John:on...-...............5Ycmor. 7-2351

from Virgin Timber. . .

lhrough ibmc llands. . .

to Y0AOur Cuslomer

INDEPENDENT BUILDING MATERIALS CO., INC. Main ofrce and \ilestern Sales office: P.O. BOX 2065, Torrance, Calif.

FAtrfax 8-3540 TWX TNC 4286 Northern Californla Sales Ofrce: 400 Fortieth Street, Sutte 103

OAKLAND I, Callfornia Olympic 4-70?1

Eastern Sales ofrce: 165 West Waeker Drlve, Chicago 1, Ill. RAndolph 6-5881; TWX CG 729 Sau'rnllls:

Arcata, Calif.; Crescent City' Calif.

Manufrcatrers and Distributors of Reduood Productt

ROYAL BOARD STRAIT DOOR ls YOUR BEST

BUY We-ond our predecss5ey-lrqye usd ROYAT BOARD for the post 6 yeors

wE HAVE PRODUCED MORE THAN 1,000,000 STRAIT DOORS FEATURTNG ROYAL BOARD. WE FIND

IT TO BE SUPERIOR TO OTHER HARDBOARDS. Our experience with ROYAL BOARD shows o low-point obsorption, which is o desiroble feoture in o

point-grode door. lF YOU hove experienced problems with doors under dry, desert conditions, then Specify

ROYAI. BOARD - STRATT DOORS -the Mo n uf octured by Stroit

.

to Stoy Stroight!

most stoble Door under AIL weother condilions

QUaurv FLUSH DooRs PRoDUCED IN THE WEST FOR WESTERN USERS!

Wholesolers lo Deolers Only

STRATT DOOR E P1YWOOD CORP. 1224 North Tyler Avenue .

CUmberland 3-8125

El Monte, Coliforniq

. Gllbert 4-4541