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526 Ocean Genter Building
Phones: HEmlock 5-5647 o SPruce 5.3537 a wood school exhibit; various promotional pieces for retail dealers, builders and contractors; and newspaper and magazine articles on the advantages of wood flooring systems. leletype: LB 5l13 experienced an upsurge in membership" since the NWPP was started and said the program has brought about a closer relationship between NLMA and its regional members.
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T. H. O'Melia, chairman of the Intra-Industry Cooperation Subcommittee, reported that more than 1200 lirmber wholesalers and commission salesmen have been solicited to date for NWPP contributions. At the same time. O'Melia disclosed that a file of 1800 potential contributors among the ranks of sawmill eqglpLrgn_t and machinery manufacturers has been developed.
NWPC Chairman Hood called attention to the fact that the National Wood Promotion Program is not presently sup- portedty some members of some of NLMA's regional aisociitions. Full support, he emphasized, would mean an additional $250,000 a year to the program, permitting the hiring of 18 additional technical promotion field men capable of 20,000 personal calls per year on architects, builders and others in the cbnstruction industry.
Hood stressed that "most of the regional associations have
Commenting on the banding together of 40 wood industry organizations in the National Wood Council, Hood described cooperation of the International Concatenated Order of Hoo-Hoo as "the greatest thing that has been done to date."
He also commended the National-American Wholesale Lumber Association for recently approving plans to inaugurate a special salesmen's training course open to all branches of the lumber industry.
NLMA Executive Vice-President Doyle reported that more than 424,000 bookiets, pamphlets and ad reprints were distributed to architects, engineers and other buyers and specifiers of wood during the first year of the NWPP. Magazine ads under the program, he explained, achieved a paid circulation of 40,453,380 and a "pass-on" circulation of 238,453,380.
