ARTESIA SCORES ANOTHER With DUKE SNIDER O " '

Combining "TOPS" in Sports ond "TOPS" in Enterloinmenl, beoutiful ADCO Fold-Awoy Doors were selectcd by Duke Snider, stqr of the Los Angeles Dodgers-ond by Bing Crosby, slor of the enterloinmenl world' Duke wonted THE BEST for his Follbrook, Colifornio, home ' ond Bing selected THE FINEST for his Polm Springs hociendo in the desert spo. For EVERY room in their homes they chose ADCO Fold-Awoy Doors for BeoutyConvenienceond Utilily.

ln ony modern home, ADCO Fold-Awoy units ploy o lruly imporiont role. They odd disrinctive chorm to ony decor ond ore the uhimote in comfortoble living, YOUR customers, foo, deserve lhe finest . beoutiful ADCO Fold-Awoy pendent Lumber Company, Cleveland, the discussions rial dealer's handling problems, presenting its first com- pointed out that financing, promotion and sales assist- plglgly coordinated lfraierials Handling Pro"gram. a-nce-fg|_gomponent lroyse-s are co-mparatively easy for Wiih diagrams on which to trace thEpattErn of materials th.e-building material dealer to obtain by -cooperating movement Trom unloading to delivery,'through yard han- with local real estate firms to secure lanil-for buildinf dling and order assemblyiand on to tinloadinf atitre lob- sites, and working the construction out of his regulai clealirs watching the deinonstrations were abi-e to chait the rnventory. ^ individual cost of each operation and the total cost of eachChairman George Ballinger, president of Independent movement. Minutes, eve-n seconds, were accounted for in Lumrr,er Uompany, commented that dealer q.uestions re- careful calculations of complete handling costs which cov- vealed a keen interest in -co.mponent con_structlon as a key ered operation and depreciition of equiiment, laborer ald to increasing the size of their package sales and as a means clriveriime, and the cost of storage.p'u.i."q.rir"d. ot hold.lng or re_capturing their markets. The latter was par- Afternoon u'orkshop sessions coordinated, explained, and ticularly true, Ballinger observe.d, among small .dealers on expanded the data developed during the morn^ing demonthe perimeter of large metropolitan areas wheie national strations. prefabricators are making_inroads on the dealer's traditional Following the Exposition Materials Handling theme, Tiddle-clTs housi-ng market.

Doors belong in fieir homes os well, Avoiloble in oll lmported ond domestic speciesoll sizes, including Louver.

"More ProEt Througir Cost Control," dealers weie shown

Dealers "Go to School" in M-H Sessions how to progress in- their materials handling proficiency through costing various phases of their operations and establishing standards for materials movement. They were also shown how to determine what mechanical equipment is needed or not needed and set up the most efficient systems for better cost control to suii their individual needs.

Two Merchandising Programs Offered

Two separate merchandising features were offered dealers attending NRLDA's Cleveland show: one, a home modernization package selling center; the other, a study and consultation center for dealer store and yard planning.

The Exposition's store and yard planning ienter was cleveloped and directed by Chicago architeit James N. Lindenberger. Well over 400 dealers per day visited the center to take advantage of the free study and consultation services which the Exposition provided through the Linden- berger organization.

Climaxing four days of intense activity at the NRLDA Exposition hall, the final hour of the show saw the awarding of a complete, full-scale, deluxe Esther Witliams Swimming Pool which had been displayed throughout the Exposition, as a dealer attendance prize. Winner of the pool was lumber dealer Fred Behnke of Paramus Building Sup- ply, Paramus, New Jersey.

Evidence of unusual public interest in the Expositjon as a "closed" trade show came on the final day when Exposition Director Martin Dwyer received a frantic call from^ a local editor who had been'besieged with inquiries as to whether