MARfllI P1YWOOD COMPAilY

"Fomily living ldeq Center" Opened in Grqnd Gentrol

The "Family Living Idea Center"-a display of do-ityourself projects designed to stretch the livable space of city apartments and suburban homes-was opened to free public inspection on the lower level of Grand Central Station, New York City.

Sponsored by AMF DeWalt Power Tools and United States Plywood Corporation, the exhibit was on view weekdays from 8:30 a.m. to 6:30 p.m. until Dec.31. During the early morning and late afternoon hours, demonstrators will show how to perform the woodworking operations necessary to build the exhibited projects, and will describe required materials and construction.

Two sides of the triangular exhibit feature complete "walls" of functional built-in-space-savers. The third side of the "Family Living Idea Cent-er" displays decorating ideas which coordinate plywood paneling, carpet, fabric and furnishings.

One built-in is an l8-footJong, 3-foot-deep home workshop, complete with a hideaway multi-purpose radial arm power tool, lathe, vises, foldaway hand tool rack, and cabinets that offer 150 cubic feet of storage space for hardware, paints and small power tools. During demonstration hours, the radial arm power tool will be used to show how to make small useful household items-which will be given free to persons who visit the Idea Center.

A second built-in wall incorporates in its 16-foot length a radio-TV-hi fi center, a luxurious hideaway bar, a woman's sewing center, and a disappearing wallbed. The entire unit occupies just 28 inches of a room's width. Fold-back doors permit each section of the wall to be opened and used separately. When closed it gives the appearances of a solid, wood-paneled wall.

The built-ins are so designed that they may be "tailored" to fit the available space and needs of the builder.

The "Family Living Idea Center" was created and executed by Bill Baker, the noted Vienna-born and educated craftsman and designer. The simplicity of Baker's designs makes it possible for many do-it-yourselfers to construct them. They are intended to increase livable and usable space and to eliminate the clutter an active, growing family may produce if its living quarters are limited.

Decorative paneling and facing throughout the exhibit are of United States Plywood Corporation's \Meldwood panels in a variety of woods, including walnut, Nakora, birch, Surfwood and pine. Tools displayed in the exhibit and used in its construction are DeWalt Power Shop, the multipurpose radial arm power tool, and conventional hand tools.

Harold Volgstadt, manager of the western division of The Reardon Company, announces that the Los Angeles office, plant and warehouse have been moved to 4920 Loma Vista Ave.

Whof You Should Know Aboul-

ADVER.TISING

Companies are fast learning they can't take aclvertising for granted-not if they u'ant to stay competitive. That advertising has become one of industry's key selling tools is eviclenced by the growth of aclvertising expenditures {rom $2.9 billion in 1945 to an estimated $10 billion for 1958.

To obtain a current picture of current advertising practices, Dun's Review and Modern Industry assembled a special panel of advertising experts under the coordination of Eldriclge Peterson, veteran Madison Avenue editor and publisher. The result, "Getting the Most from Your Advertising Dollars;" examines the relationship between client and agency {rom various functional angles.

Peterson considers the present effectiverress of advertising as a business tool:

"Basically, advertising can (l) build a brand name that will create consumer accePtance, perhaps even consumer demancl ; (2) introduce ner'r''-products, new,impro.vements, and new icleas almost overnight to the public ; (3) create an image of your company valuable in attracting good persolnel ind irivestmenf capital as well as creating good public relations for your company, and (4) obtain distribution for rrew products and widen distribution for older items.

Adiertising cannot (1) be expected to do a prec-ise job and produce i precise result-at least, at this stage-of its development; (2) produce miracles-it cannot enable you to buck a basic'c<jniumer trend; (3) put over an inferior product by sheer quantity or quality of words, no m-atter how much- money you spend; (4) work effectively if management makes-the advirtising budget a catch-all for every expense it can't cl-rarge elsew"here, and (5) function efficiently if usecl for vanity purposes."

(TeIl them llou sau it in The California Lumber Merchant) from Yord 9tocks -Roil or Truck & Troiler-

Build Beourifully

Build beautifully, O America, With stone that shall chart The highways of the winds, With towers that shall know The majesty of dawns, The twilight's benediction; But remember to build thy soul Beyond the stone, Beyond the tower Into Truth.

-Arthur Wallace Peach

Thqt Postscript

Tom Dreier tells about a pair of doting parents whose young son in first-year college wrote them that he had decided to quit school, marry the girl he was crazy about, and get a job. The father replied:

"Dear Son: Your mother and I have been indeed surprised to learn of your decision to get married at once. V[/e do not know your girl but we will have no objections if you can feel certain that she is as fine a woman as your mother. Will she be as faithful and devoted to her husband as your mother is to me? Will she be as loving and tender to her children as is your mother? If these questions can be answered favorably, then you will make no mistake.

"Affectionately yours, Dad."

(Postscript) "Your mother just left the room. Don't be a fool."

Ten Rules for Good Heolrh

Eat less, chew more.

Ride less, walk more.

Clothe less. bathe more.

Worry less, work more.

fdle less, play more.

Talk less, think more.

Go less, sleep more.

Waste less, give more.

Scold less, laugh more.

Preach less, practise more.

No Rush

The sweet young thing grabbed a taxi downtown the other day, and said to the driver: "To the maternity hospital, but don't rush. I only work there."

Unfir

Little Edith's pet cat presented the family with a nice new batch of kittens, and all the antics of the little furry family were new and interesting to Edith. But when she saw the mother cat pick one of the kittens up by the scruff of the neck with her teeth, start walking with it, her indignation knew no bounds. She fairly stormed at the mother cat:

"Why, you horrid, mean old cat, you ! You ain't fit to be a mother ! You ain't hardly fit to be a father !"

Rhymed

A two by four, With several more, Is lying in your stack; You wonder when You'll see the yen It cost you, coming back. It never will, Believe me, Bill, Till after you are dead, Unless the stuff Is treated rough And built into a shed.

Selling It is no good, It's only wood, with Which your yard is filled; A cent on earth It isn't worth Until it's usird to build. It doesn't pay For you to say Bad words or to abuse it. A lot of tin It will bring in If you will rightly use it.

Proof of Drunkenness

The lawyer defending the man charged with drunkgnness said:

"You know, officer, it is not always easy to be certain that a man is drunk. You say you found him down on his hands and knees in the middle of the road, but that does not prove for certain that he was drunk, now does it?"

The officer said: "No sir, it doesn't; but when you find him trying to roll up that white line down the center of the pavement, I get pretty well convinced that he's a bit on the drunk side."

A Worrhy Tosk

To set a boy's uncertain feet

Upon the path of character;

To guide eager young hands to usefulness; To steady the aim of inexperience

And teach young manhood

Which way lies

Here is a task worthy th'e undertaking Of the best and busiest among us.

-Edward F. O'Day

WE'RE INDEPENDENT... AND WE LIKE IT THAT WAY!

We iuggle eoch job seporotely ond skillfully becouse we don'f keep o b,ocklog of brond obligoiions! This ollows us complele ond qbsolule independence to recommend the right moteriol for eoch customer's individuol needs. Noturolly, ofter 40 yeors of deoling wilh the yords ond fobricotors of Southern Colifornio, we've developed top suppliers, good m,ill sources, ond o lot of friends . ond we don't forget them. Bu.t il's our speciolized experience, combined with our consistenl independence thot poys oft in double ossels on your cosl sheets.