:MAHoGANY IMPORTII\G COMPANY

Union Introduces Pockoged

Two rnajor marketing developments at Llnion Lunrber Con-rpany have been announced by C. Russell Johnson, president of the California redwood concern.

First, Union has introduced a new lou' cost redwood panel plimarily designed for the doit-youlselfer, but also fi11ing a need for the professional builder. And second, the new product, called "'I'hrift Panel," rn'ill be packaged at the mill in a sparkling yellow polyethelene coated Kraft paper.

Both "Thrift Panel" and the new 'packag- ing are collsumer oriented-representing a carefully planned dccision by Union to ag- gressirrly l"relp dealcrs cash in on the paneling trend.

"We're making an all-out effort," said Sales Manager Sherman A. Bishop, "to give redwood sales a boost in 1959. Low cost 'Thrift Panel' will offer the luxury and durability of California redwood at a price the consumer can afford."

LInion's nerv paneling is being produced in thc popular 4" and 6" s.idths-the product of lcsawn 1/1" A & Btr. Certified Kiln Dried stock. The panels are available in 7' and 8' lengths, each section tongue ancl groovccl with one surfaced face and th.e other smooth sawn.

Twelve tiers will be packagecl in Union Lumber's distinctive yellow wrap to make up an ext|emely attractive unit of "Thrif t Panel." Each package will be end-labeled to show size, gracle, contents, and coveragc. In addition, space is provided for the dealer to mark his consumer price, per complete package.

Union is ttr"e first Redwood producer to

Monufqclurers of:

Door Fromes

Window Fromes

Double-Hung Windows

Sliding Windows

Acme Sliding Door Fromes

All Aluminum Screens

"lqbor-Sover Units"

"Thrift Pqnel"

depart from the usual purely utilitarian lum,ber packaging. The ncw wrap has becn designed with the consumer-buyer in rnind and, for that reason, rnaximurn impact colors were selected. However, beilrg a tough, noisture-proof, abrasion-resistant sheet, IJnion's package offers a11 the protection features of the old style bulky drab rvrapping rnaterials. In addition, end labeling greatly simplifies identification and inventorv control.

At the present time onl-"- "Thrift-Panel" is being pre-packagecl at the mill. However, Union officials have notified the company's production people that the shift to pre-packaged "Noyo" brand Redwood in upper and better grades r,r'ill come in the immediatc future.

Jaywalking was costly in the year-2,600 were killed.

Dependoble ServiceLow Competitive Prices

Speciolizing in lumber Yqrd Orders

Anywhere in Southern Cqliforniq

INTRODUCING -

The IABOR-SAVER Window Unit Complerely Assembled-Reody to Operote _lncludes- window Frqme _ windowsSosh Bqlqnces _ sqsh Lock

Window SropFull Bound Aluminum Screen

Double-Hung UnitsSliding Units (Sliding Sosh Removqble) Monufoclured in All Sizes

Jobbers of:

Bel-Air Doors

Fir Doors

Glide-All Unirs

Weiser Locks

Columbiamolic

U.S. last

I OO Generql Contrqctors Accounf for $2.5 Billion of Building Construction Annuolly

The 100 biggest general-building contractors in the U. S. last year were responsible for more than 7/o ol all the construction that went into new buildings, Architectural Forum magazine reports. These 100 firms, comprising fewer than two-tenths of l/o of ,the nation's. 85,000 genlral-building contractors, completed nearly $2.5 billion of construction out of an estimated $34 bitlion that went into buildings. Moreover, the 83 firms for which work breakdowns a--re available accounted for: 25Vo of all office and warehouse building;.l5/o ol industrial'building ; and 19,ao of hospital constructron.

_ The biggest building contractor last year was New York's George A. Fuller Company. Its estimated $135 million of build-