ftlore llills Pockoging Bronded Lumber Wrop; Deqlers, Retqil Yqrd Customers Like the Trend

The ever-increasing trend of packaging lumber gained further strides with the signing of several additional lumber producers as customers for branded lumber wrap by Fortifiber Corporation. The firm develops and produces plastic-coated kraft papers used for this function.

According to Stanley G. Yount, president of Fortifiber, the following lumber companies are either presently using the firm's lumber wrap or have placed orders for "earliest possible" delivery: The Pacific Lumber Company, Georgia-Pacific Corp., Weyerhaeuser Lumber Co., The Anaconda Company, Diehl Lurnber Con-rpany, T. Herbert Bate Company, Potlatch Forests, Inc., Simpson Redwood Co., Haener Lumber Co., Kalispell Lun-rber Co., and Northwest Timber Structures.

Yount describes the lumber wrap as dust tight, weather tight, flexible and tough. It is a "breather" sheet that tends to keep the wrappecl lumber dry and conditioned. Lumber yarrls especially like the wrapped-lumber trend because the lumber is kept clean zrnd ur.rdamaged by abrasion and scuffing; units handle, store and inventory more easily; and there is a pronounced reduction of "single-piece orders" by the public

Also, it is claimed that the pre-packaged branded luurber tends to establish in the consumer's mind that the lumber, Posodgno Deoler lofhrop "Loy" leishnon of Crown Ciiy [umber Co. likes the peok orrivol condition, eose of stocking ond hqndling, ond cleonlingss of lhe wropped-lumber shipmenl received from Georgio-Pocific Corp. because it is branded and protected, is of highest possible cluality. Frorn this reasoning comes reduced resistance to price, cleclare lumber retailers.