AtultAll ACIil]I TUMBER C(l., IJIG.

DIRECT TUITTL SHIPIUTEilTS * * * COl{CEilrRATIolI YARDS

Douglos Fir Ponderoso Pine Associoted Woods

Lumber & Lumber Products

SAN FRANCISCO 24

1485 Boyshore Blvd. JUniper 4-6252

Builders ond Suppliers lqud WCIA Advertising Progrom

PORTLAND, ORE. lOOS S.W. 6th Ave. cApirol 6-2501

The \\-est ('oast I-umberrnen's -\ssociation's r:urrent n:rti,rnxl ^4r'".tising l)r()granl recentlt' receir.erl thc heartr- cnrlorsctttcrrl ,,i thc \illi(,n;ll .\s:,,citrti,,rr ot' Ilonte llrril-,1..rs. most porverirrl lrr-ril<1irrg gr()111) in the l_inite<l Statcs. Oc, cztsion for thc signific;rnt conrrncnrlation tr':Ls thc NlLtion:rl

solid PHILIPPINE MAHOGANY

LOS ANGETES 23 4186 E. Bqndini Blvd. ANgelus 3-4161

Add fo Your lumber librory With Free Informcltion Chclrrs

\\-her-r cust()mers asl< qrrestions regltrcling r.arious u'oocls, clo ]-ou have ;r relrcly sonrce o[ irrfornrzrtion tc.r help vorr srrpplv accurate iirls\\rcrs? Indexed lumber books and magazines help many a dealer shine as an information source. They help build good will and business, too. ,\ r-:rlrralrle :L<l<lition to tlie lrrnrlrcr riffice lilrr;Lrv is :r f r-cc chart entitlcrl "C.omp:rrlLtir.c Ilatings" rvhich lras jrrst lrcen issuecl lry Sinrlrson Ilctln'ood Co. 'fhe clrurt lists iLll nuijor conrmerrcial u'oocls ancl r:ttcs tht'l-n :rccor<ling to tl'rc tcll m()st in-rportzLnt l)r()l)ertics, inclrr<1ing <1ur:Llrilitl-, strer.rgth, and shrink;Lge. "('on'r1rar:rtive l{:rtirrgs" is printed on .\f" by 22" curclstocli and s'ill st:Lncl up to mgged hanclling. It is a conrlianior-r chart to "( iracles and Their Uses," "Stanclarcl Na.ilirrg I)ractices," and "Stanclard ltecluoocl l)atterns," :rlso ar-ail:rble free to the tracle from Simpscin. For your free chart write: Simpson Reclu-ood Con"rpanr'. -\rcata. L--alifornia, I{oom 311. Specif;u'hetl'rer vorr rvish "Comparative llatings" or al1 four c harts.

l:xccLrtive I[:rrlicting t-'onference, held in Sar-r Francisco in corrjunctiorr ri'ith thc I,-al1 meetir.rg cif the N,\l-IB board of <lircctors. I n attencllLncc \\'cre sunre 2.50 leacling building rnlLtcrilrl suppliers ancl more than 2ff) ol' the country's tolt lrrril<lcrs. calleci togcthcr to <liscttss \\ra]'s "f crrcrl('tlrcni,1(' lltt'lt,rtttt'l,trilrlirrlr ii',,ti*it' "'"""h \\'Ct,-\'s n:rtion:Ll advertisir-rg u'as singled out ltv (ieorge S. (roocl,vclLr, N-\lllS.lrre,sirlerrt, lrs a prinrc cxanrple of u.hat orrc org:rlriz:ttion coul<l <lo to iLdd irnlietns to honrebuilding - West ('oast lur.r.rlrer's l:trgest single outlet. One of the \\-CI-,\'s arlr-ertiscnrcnts u ith its thenre-"1-ivc Iletter in a [fome of Yorrr ()\\'lr"-\vas projectecl on ;r large screen. (ioodveur rrrged other ltuilding material supl>liers to adopt rr sirniliar aclr-ertising approach. Representing'\\ICLA at the Conference u'as Robert E. Mahaffay. aclvertising and pro- rrotlon manager.

Goo<lvear earlier ha<l expressed his enthusiasm for