Our[ Birhtrlil Tf;umhtt 6,fl.

P.O. BOX 665

SATES OFFICE:

928 H Street

ARCATA, Cqlif.

Phone: VAndyke 2-031 |

TWX: ARC 17 and in their place only piles of rvhite boulders glisten in the sun. So changed everything, that but for tl-re river flotving as before, it rvould be hard to identify the site of historic Sutter's Mill. ."

New Redwood Movies

With the release of the new color movie (u'ith souud), "The Forever-Living Forests," procluced by Palmer Studios for the California Redwood Association, redwood retailers will have another visual aid to assist them in merchandising' This 27minute film is a dramatic presentation o{ where and how redrvoods grow, how they are managed as a forest crop, how redwood lun-rber is produced, and how it is put to use in industrv. and for commercial, school, church and residential structures. As with "sempervirens" (which has been seen by more than 750,000 people during the past year), "The ForeverLiving Forests" may be booked through Ideal Pictures or through CRA. A black and white version is available for T\r showings.

Two nerv films (in color aud sound) will be ready in 1958 for special showings to school boards and architects' groups. For your o'n'n yard personnel-artd for meetings of builders in your comr-nunity-ask your CRA mill representative or rvholesaler about CRA's informative films: "In Your Hands" (how to appll' it) ; "Box Score" (redrvood's special properties) ; and "Let's Talk Sl-rop" (how to get the most out of Shop Grade Redwood). The California Redwood Association also has available some other interesting short films (in color ind souncl) on redwood lumber subjects.

From INLAND LUMBER CO.

Storting our 'l 2th yeor of service to the Reioil lumber Deolers of Southern Colifornio. We ol Inlond will exerl every effort to serve you 1,vsll-n6f only during 1958 but lhroughout oll the yeors to come. Moy lhe New Yeor be Hoppy ond Prosperous for You.

He dropped the match when he lit his cigar, It fell in a bunch of grass; Then he went on to shoot his ,,bar," Off there in the mountain pass. The wind it riz and the fire spread, It burned all over the patch, And the melted buttons they found were hisThe fellow who dropped the match.-Anon.

oNE oF THE GRE; ,:uJ" of history was Se-quo- yahr He was not a warrior like Sitting Bull. He was a thinker. He belonged to the Cherokee tribe. The white men called him George Guess. In 1821 he invented an alphabet for his Indian people, the first in their history. His tribe learned to read and write with his crude but practical alphabet. It proved very useful comrnercially, too. So, when it came to naming the most majestic group of trees that had been found on earth, the giant Redwoods of the West, the white botanists kept in memory the name of the Indian thinker, and called the trees after him-Sequoia.

Thus his name will live as long as things live on this earth,,for the Sequoia is the one and only living thing on earthjthat never-so far as rnan can discover or measureural death. Scientists who have studied the matthe opinion that, except for violence, the giant of the high Sierra, the Sequoia Gigantea, have a natural death. They have been standing for of years, and there is nothing to prove that, like , they become mature and then decay. So far prove, this tree is an ever-living thing.

according to report, lightning strikes one of and destroys its life. But otherwise, except for , its health and life seem permanent. Col.

rt wrote a book years ago entitled .'Big Trees " in which he relates how almost miytone of these trees will heal itself, even though He says that when terribly burned by of these trees will actually renew its bark and build new buttresses around its roots for , and then continue its life without inter- of the matter have advanced various ng the long life of the giant Redwood. perhas had the most attention is that the these trees co.ntain is the answer.

'tli;p,, contains water weighing more than rrent $f$!e, dry weight of the wood, an some seventeen tons of water.

BY JACK DIONNE

NOW TO CHANGE the subject. Advertising pays. Ask coffee. Have you noticed that when a panhandler stops you on the street he wants "a cup of cofiee.', Ever hear of one asking for a cup of tea or a glass of milk? The popularity of coffee is easy to explain.

One of the most-us"a pri.""l" tl, o,.r, business life today is "coffee break." M'eans time off for coffee. Wrn- penn is generally credited with introducing coffee into this country, in Philadelphia. He paid one English pound a pound for it, which would probably mean 25 or 30 of our present inflated dollars. Today coffee is a billion-and-a-half dollar business in the grocery and food stores ";t ,T" country.

There are some very good coffee stories. There is the old one about the man who said he drank thirty cups of coffee a day. "Doesn't it keep you awake?" asked a listener. "Well," said the coffee drinker,'.it helps some.,,

A famous Frenchman It in. -"tu days said that cofiee shoirld be "black as the devil, pure as an angel, sweet as love, and hot as hell."

And the one aboqt ,n" t lrio,rlist who stopped at a crude roadside cafe in the West, and asked for coffee. When it came it was in a thick pewter mug, and was steaming hot. Aloud she expressed her fear that th,e coffee was too hot to drink in the time she had to spare. The gallant cowboy sitting down the counter shoved his own cup of coffee down the counter to her. "Take my coffee, lady," he said. .,It,s been saucered and blowed both."