'C. F. I. Bosrds' Orgqnized to Morket in Porticle Boord Field

The formation of "C.F.T. Boards" as a new marketing and technical ser','ice in the particle board field has been announced. \A/illiam Hail is head of the nerv organization, with sales headcluarters at 8445 Castro Valley Blvd., Castro Valley, California. Hail recently resigned as sales manager of Neall Pressed Products Co., San l-eandro, to organize the nerv inclustry-rvide, particle board sales antl technical operation. lle n,as previously identified with both plastics and plvrvood sales activities in California.

Associated rvittr IIail in C.F.I. Boards are fottr men also qualified by considerable experience in t-he field of building materials, -each in charge of a branch offrcc. One is Ehvood Gunnerson, Tacoma, Wash., forn.rerly at Los Angeles for a prominent insulation board manufacturer. The llortland

C.F.I. Boards manager is Gene O'Brien, previously identified rvith plyu.ood sales activities. The Los Angeles manager is Charles Breitenbucher. 6101 South Central Avenue, and Denver manager is James F. NlacDonald, both veterans of the plyu'ood trade. MacDonald was formerly a Denver plyrvood rvarehouse manager and is currently mill representative for a major plyrl'ood producer.

Basic idea behind the nerv comDan\r is to market and oromote a1l tvpes of particle board manufactured by the more than sixtv mil1s in the United States norv in oroduction or in the planning stages. To producers, C.F.L Boards offers sales contacts with manv present and potential apDlications in construction, furniture and industrial fields. To jobbers, C.F.I. Boards offers wicle selection, multi-plant production ancl assistance in reselling particle board.

C.F.I. promotion material includes technical bulletins and point-of-sale display units for dealers. To users, including architects and industrial designers, C.F.I. Boards offers technical assistance in recommending the right particle board among an almost infinite variety, for a particular application.

Arrangements are being completecl to edge-mark all C.F.I. lloards by number, using a perforated pressure-adhesive iabel. Each number designates a different class or type of particle board. At the orrtset seven types of board, cach ar.ailable n.ith phenolic binder for waterproofness or penta-impregnated for termite resistance, are being offered as follorvs :

C.F.I. z4?-economical, extruded core material

C.F.I. 34l-approved for floor underlayment

C.F.I. 44l-single aggregate, super smooth surface

C.F.I. 544-multi-layer for sliding doors

C.F.I. 645-flakeboard with high strength

C.F.I. 763-fragmented, decorative panels for walls

C.F.I. 84l-extra density for finish flooring.

William Hail is an ardent champion of the advantages of oarticle boarcl for countless construction. furniture and inilustrial applications. "The industry," he remarks, "is alrcady one of the fastest gros'ing in the U.S. There are markcts for hundreds of millions of square feet l-here particle l,,r:rrd is the arrsrver to l-.,oth lorver cost arrd srilrerior ierviceability. P,ecause particle board is largely a min-made prodrrct, it is not only uniform but can be producecl to desired specifications o\rer a wide range of strength, density, apl)earance, surl'ace and gluing characteristics. We believe it is the material u'ith tl-re greatest f ttture of any forest rrroduct."

t958 Cost R.ecord Book for Trucks

The White N{otor Con-rpar.ry is issuing the 36th annual cdition of its famous Cost Record Rook fr.rr truck fleets, rer.ise<l for moclern fleet cost practices. A coPy rvill be sent free to :rny tnrcker reqtlesting it fronr Sales lrromotion Department, The White Nlotor Con.rpany, Clevelancl l, Ohio.

564

2185 Huntington Drive SAN MARIN.O 9, CALIF.

San Francisco 4 officially announced December 3 by Fred \r. Holmes (right), president of the pioneer Eureka concern. Larvson rvill be in charge oi production, and Adam Macpherson rvill continue as secretary, responsible for all financial activities. reslwas

Pittock Block PORTLAND 5. ORE.

Lalson, rvho has logged over 25 years' experience in the redrvood industry, was formerly associated rvith Rockport Redrvood Company and more recently rvith Simpson Redn'ood Comoanv of Arcata. A former director oi the California Redivood Association, Larvson has participated in many industry activities. He is currently serving as vicepresident and director of the California Forest Protective Association, as n'ell as a director of the State Chamber of Commerce and a member o{ the Humboldt State College Advisory Board.

Anaheim.-Plans 'rvere approved for a 96-unit addition to the motel on I-incoln rvest of Brookhurst.

C.R.A. Wos There

Orven Stebbirrs. fielcl representative of tl're California Iteclwoocl:\ssociation, r,l'l-rile on a recent service tour through rvestern .\lissouri ancl Kansas. lret an euterprising builcler who reports great success ir.r covering holes caused bv courrtersunk finisl.r nails. He puts a little glue in tl-re hole, then fills it \,\'ith u'oocl <lust accunrulatecl from sanding aroun<1 the hole.

\\'hether or not he kno.w's it, this builcler is applying a recomnren<lation made for the same purpose in Technical Bulletin 11 issued b1' tl"re California Reclwood Association in March, 1940. In brril<ling rvitl-r redrvoocl, the Ilulletin aclvisecl rrsing "the finest (thinnest) {inish nail tl-re job r'vill stancl, and countersink very little." It suggested that the hole then be filled with "redwoocl saw<lust, verv fine, i'vith barely enough glrre to nrake it stick."

Prinrarilv a discussion of interior finishes, the Bulletin also arlvisecl against the rrse of a rechr,ood plrrg "as the difficrrlty of matching gr:rin nrakes a plug verv noticeable."

CltA Data Sheets "Nails ancl Nailing (.1 A 1-1) and "Iteclu'ood Paneling" (3 A 7-2) give information about plugging conntersunk nail holes in reclwood. Single copies of these Sheets nrav be obtained free of charge by writing to the Califonria Reclu,oocl Association, 576 Sacrarnento Street, Sarr Iirancisco 11, California.

TW&J Tokes Over Operotions of AFPC; Coonsn to Newqrk Job

Iiltective .f anuart. 2. tlte lrrnrbcr distribution lrn<1 manu- facturing operatior.rs heretoiore cor-rductecl lry -\merican Forest I'roclucts Corporatiorr at Neu-ark, L'ullf,,rrria, t-ill be,carried orr lry Tarter, \\rebster & Johnson, lnc., Ir.O. Box (167, Nervlrrk. The vast forest, sar.,.mi1l, manuiacturing and clistrilrutine facilities of Tartcr, \\''ebster & Johnson a1s,r.e imp.ror-c<l service ancl a u.icler scope ol, lrrnrlrer products ar-ailalrle uncler the neu- ntanirg'ement

Nlichael Nlichael Coonan (left) of l-\\'&J's San F-rancisco sales office u-ill lre sales man:rger of the \ ervark ( )l)er;rti(,rr. XIike's lrctir-ities in the lrrn.rber business date back to h'igh school and college days u.hen he n'orked durrng srlrnnter vacations in a Klarnath Falls sarvmill. World \\'ar II interruDted his stuclies at Stanforcl buf he returned to college after serr-ing tl.rree years fn the Air Corps and gradirated in 1947. To gain experilnce and a thorough lumber background, Coonan lvorked for three years at -{ssr,ci;rted I.umber & lJo-x Company, \\'ilse1'ville. California, as 1og scaler, gracler and in- v€ntory cler\. In 1952 he joined thi sales force of Tarter, \\rebster & Jol.rnson. For several ycars he t.as in .tla.ge oi Bay area sales. I.ater he traveled extensively for the-San Francisco sales office, callirrg on T\V&J custoiners through_ out tlie United States.

In addition to his n,icle exl>erience in lumber manufacture- and_ sales, llike CoorrAn' brings to his new position the friendship of lumbermen througf,out Northern u'"a C""_ tral california gained thrrtrgh his years .f brrsiness associa- tion rvith them and his actir:ities in tlre San Francisco Hoo- Hoo Club, of u'hich he is norv president.

(Tell thent. you sd?.u it in The Catifornia Lumber Merchant)

Lohat goes UNDER,NEATH makes the big d,ifference in fl,ooring,too!