Deqlers lline Pure Gold of Nocol Troining School

group of 36 men and women of the retail lumber industry-all of whom were either owners, managers or key personnel of their respective organizations.

Rarely do the members of any industry give ideas and suggestions so f reely as did the instructors of the Yl,1"f,';Tf considerable study to the subiect he discussed. In addition

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Merchandising: the Key to Increased Profits, was the basic theme of the 1957 Management Course sponsored by the Lumber Merchants Association and held at the Whitcomb Hotel in San Francisco the weekof November 11-15. Some 28 communities throughout Northern California were represented in the to his formal address, each instructor freely ansrvered questions of the class members.

The progranl commenced at a rapid pace lr,ith a timely and interesting discussirin by I{. F. Kilcline of l3urroughs regarding Oflrce and Accounting liquipnrent available to the industry and its importance not only for the very substantial decreased operating costs to rvl.rich it contributes through lorver administrative and cleric:rl expense, but for its value in providing prompt ancl zrccurate information both with respect to receivables and payables as l'ell as sales distribution and inventory control clata.

The second prog'ram topic-Insurance-\vas presented by William Tatlock oi Lumbermens' X{utual Casualty Company. Throughorrt his talk, NIr. Tatlock emphasized thc importance of the 3-l)s of insuranc:e: destruction, dishonesty and disappearance. Xlarry often overlookecl ar,ennes r,vere cited rvherebv signilicant insurance reductions could be achieved b1' nremlrers of tl're inclrrstry. Of prime importance to uny firtn's insurancc I)rograln, horvever, N{r. Tatlock stated, is thc necessity to engage a clualifiecl arrd l'ell-traine<l broker or :tgent to inaugrrrate ancl from time to time evalrrate the firrn's c()\'erage in light of crrrrent cconomic conrlitions and replaccment costs.

On Monday afternoon, the California Redwood Association was host at a luncheon for members of the class. Following the luncheon, the class was divided into several groups and visited mill offices where they had an opportunity to discuss various industry activities with mill representatives.

Internal Sales -A.nalvsis-:i topit: nhich has receive<l but little attentiorr u,ithiri orrr industrv brrt l'hich iras been highlr. refinecl and of such signilicani importance in the success of other retailing inrlustries, n'as <liscusscd Tuesclar. morning by l)r. B. lt. Falk of Logan and Associates, Management Consultants. He stressed the importance of srrch an analysis r.rot only for ascertaining rvhirt a firm has sold and to u.hotn. but also for its sccondarv use in the sales forecast n'hiclr in turn \\'(,uld lre utilizerl in sh,,rt nrrrl lrrngterrrr m;rnagernent pllrnning.

F rank Heard of llotroni-Heard Lumber ComDanv, \Vood-

Generol clossroom scene in top photo of Mon' qgement Course which wos cttended by 36 owners ond deqler executives, including three lumberiills. At the first toble you moy recognize Mox McCoy ond Bob Forgo. while Bob Foirbqirn ond Jerry Derr ore lhere qt the second

K-Y's Chorlie Dort is shown conducling the Tuesdoy session ol which his topic wos "Pricing"

The LMA's Ken Buck (righr) coordinoted the 5-doy course. He is introducing Homer Hoyword of Sqlincs, who contributed fo the closs cn oulsfonding session on occounling ond opeioling cosis lanrl, gave :r \:erv sottncl cliscttssion ort phasized the inrl>ortance of planr.ring to e(l l)urcnasl118' Pr()granr.

Itrrrchasing and eminsrrre a u'el'l-rorrnd-

He repeatedly reminded the group that successful

Tumber Merchants Association

1957 MANAGEMENI TRAINING COURSE ROSTER,

ADAMS, Joseph DOUGLASS, Keirh

HODGSON. Louronce LEWlS, Rober SCHMIDf, Morvin Donville Whse. & lbr. Progress Lbr. Co. Porterville [br. & Mrls. Modero Lbr. & Hdwe. Mooreheod Lumber Co. Donville Redwood City Porterville Modero Escolon

BERTOLI, Edirh FAIRBAIRN, Robert

HOIIINGWORTH, R. [UCE, Donqld SIIVERA, lew

A. F. Stevens [b:. Co. Friend & Terry lbr. Co. Redwood Empire lbr, 5o. Ciry lbr. & Supply Silvero lumber Compony

Heoldsburg Socromento Greenbroe So.Son Froncisco Antioch

BERTRAM, George FARGO, Bob HUIETT, Henry

McCASllN, Herbert SPECKERT, Jr., Armin

Redwood Empire !br. Los Bonos Lbr. & Soles North Boy Lbr. Co. Form & Home Supply Speckert Lumber Compony Greenbrac Los Bqnos Corte Modero Arroyo Gronde Morysville

BIAIR, Robcrr FIIZWATER, Borbaro

Don Elcir Lbr. Co.

JACOBSEN, Jr., Thomos McCOY, Mox STEWART' Jim

Wisnom lbr. Co. Sun Volley Lbr. Co. Home Lumber Co. Corter fumber Compony

Stockton Son Moleo Lofoyette Yubo City Ooklond

COCKRUM, Zelmo GOBBY, louis KING, ROBERT C. McCUtLOCH, Howord STR|BIEY, Chorles

Buster Cockrum Lbr. Co. Centrol Lbr. Co. The King tbr. Co. Yosemile Bldrs. Supply Don Bloir Lumber Co' Fregno Honford Bokcrsfield Merced Stockton

CUTTER, Jock HANDLEY, T. H. KOTEY, Fronk McKAlG, Williom WEICH, Roy

Corfer Lumber Co. H & H Lumber Co. Home Bldrs. Supply Co.

O'Neill Lumber Compony Merner Lumber Compony Ooklond Seoside lodi Son Corlos Polo Alro

DERR, Gerold HODGSON, Eorl IADD, Howord

MARK, Donold YANCEY' Tom

J. M. Derr Lbr. Co. Porferville Lbr. & Mtls. Yosemite Lbr. Co. Holes & Symons, Inc. The Yoncey Lbr. Co, Elk Grove Porterville Fresno Sonorq Newmon

All eyes are on the Big e? O" 00 Go

Ottr petite Ostrom "O" girl lor December it TV Starlet Millicent D e mmin g, wb o s e ob-soJoue\ 35-2i-34 is a good season for giring this Big "9" the dofule-O !

Ostrom can furnish lumber specifications from our large stock inventory as well as pre-arranged sawmill sc-l-reduling. Orders for straight cadoads can be shipped in many instances overnight. Mixed cars may be shipped ir 2 or 3 weeks. In California we maintain practically ovemight delivery by our own trucks, manned by courteous, competent company-employed drivers. Yes, there's a big difference in Ostrom service. IThy not give the BIG "O" a chance to go to work for you now?