Oords Lumbcr Oornpilny

3e0l GRAND AVENUE *

cALrF. f Pledmonr s-84s6

Plywood Production Peok in | 955

(Continued from Irage 25) r"rct c;r11ecl 2-1-1. n thick (about 1-inch) panel for use as col1rbination subflooring ancl underl:rvment or.cr u'ide supports. Also in the olfing for 1956, but still in the testing stage. is a utilitv panel for farm use.

The inclustrv u'i11 c(rntinrle going fors-:rrd on a basic standard in the l)r()griinr f.r lr non-structttral grade of sheathing designed to :rchieve markets for lon'cr grade venecr l'ithorrt jeoparclizing the long-established acccptancc of standard grades of fir plyrvood u.hich l'ras taken manv years to accotnplish.

Solidly Behind Jobbers and Retailers

In all plans for 1956, the industrf is on record as being solidly behind jobbers ancl retail lumber dealers. Plyrvoo<l promotion in 1956 rvill concentrate in all markets nrore directly orr actual plywood sales. For example, sheathing rvill be heavily emphasized in all promotional mediums. At the same time, plans have been cotnpleted f,,r auxiliarl' crrmllaigns. sr.rch :rs the r.reu- boat ltrogram just alrout to be unvei1ecl.

Unclcr it thc association has clevelopecl nen, plans for eight plr-u'ood boats, ranging from a revised plan frir a small pranr dinghy to a luxurious 2l-ioot outboard cruiser. The plans serr.e as tlie focal point oI a modest, but compact advcrtising and dealer merchrLnclising canrpaign.

I'lans :rrc in the fir-ral stagcs of clevelopnrent f()r sever:rl nlorc :rpectacular individual promotions to be arrnounced throrr.ghout the ycar. Fttllv al'are that the Jultilee r-ear pace puts nruch greater cleman<l on llromoticinal skills, the indus-

Itant to BUY A GERTI]IGER LIFT TRUGI(?

Jg1m5-flqdg

Here is your chonce lo get immediote delivery on o loie-model Gerlinger lift Truck ot o Consideroble

New

90-doy Guorqnlee on oll equipmenl. '51 ond '52 models hove new molors ond complelely overhouled. All equipmenl in perfect condition qnd hos been operoled less thon 40 hours per week qveroge since new on our locol dock ond rentol operolions.