llealers llho SEtt FISTERDISPUY IT BETTER!!

Insuloting Siding Associotion Bqcks ttOperotlon Home lmprovementt'

The Insulating Siding Association has appropriated the largest public relations budget in its history to support "Operation Home Improvement" activity in 1956. Action was taken at the 10th annual meeting in Chicago, which also named Frederick W. Lagerquist, merchandise manager, asphalt roofing and allied products department, Celotex Corporation, as association president for 1956.

Lagerquist pointed out that insulating siding is a "natural partner and leader" in any major home improvement program because more'than three million American homes have already been modernized with insulating siding. IIe said the industry had a goal in 1956 of 300,000 homes.

Named to serve with Lagerquist were Warren Neale, commodity manager of roofing and siding products, JohnsManville Sales Corporation, treasurer, and Richard G. Breeden, Jr., who was renamed secretary-manager of the association. I

The Insrllating Siding Core Board Association re-elected M. C. Fairfield, sales manager, Insulite division of the M & O Paper Company, as its president for 7956 at the association's second annual meeting in Chicago.

Named to serve with Fairfield were Richard L. Collister, Armstrong Cork Company, vice-president; Rogers Weed, Jr., Bird & Son, treasurer; G. F. Hoppe, Insulite, chairman of public relations, and Sam Kracji, Celotex Corporation, chairman of technical problems. Richard G. Breeden, Jr., was renamed secretary-manager.