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Age not guaranteed---Some I have told lor 20 years---Some Less

Hongover Stories on W. C. Fields

W. C. Fields, famous comedian, was a notorious drinking man, and often the morning found him with a king-size headache that threatened to burst.

He arrived at the movie studio one morning with a bigger than usual hangover, and pleaded for some aspirin. Someone pulled out a small tin box of the stuff and, lifting the lid let Fields help himself. Then he was about to close the box, when Fields pleaded:

"Good Lord, man, don't snap that lid.,, **t

Another time Fields sat in his living room at home nursing a terrible hangover and headache. The floorof the room was covered with a thick, soft carpet. As Fields sat with his aching head in his hands, a small kitten came into the room, and with a faint "meolv" started towards him.

"That's right !" Fields moaned. "Roar like a lion-stomp like an elephant !"

I$|,8OO,OOO USP Ad Budgef

-Richard A.

California

The United States Plyrvood Corporation's current advertising and sales promotion program is now being introduced to the company's sales family as the "Twin" or "Silent Salesman." This program carried to U.S. Plyr,r'ood's multi-markets by means of newspapers and magazines represents an outlay of $1,800,000 during the tu'elve-month period from late 1955 into 1956. Translating the g1,800,000 budget into percentage of sales reminds the salesman that Weldwood's advertising costs averag'e less than 1/o in relation to the selling price, or fc a square foot in the case of a 50c per square foot panel. Also described is a mat service which will carry the U.S. Plywood story into hundreds of newspapers and develop local markets.