GEORGE CLOUGH ffir wil LU MBE R

Did you ever look over the recordb and note the many interesting happenings-and events -that occurred during the month of January????

Well-I'll list just a few things that did ta&e place during the past, in addition to the various Bowl Fobtball Games. For instance, the guy that made horsemen famous, Paul Revere, was born in January, Also Captain John Smith, Alexander Hamilton, John Hancock, Benjamin Franklin, Daniel Webster, William McKinley and "F.D.R." General "Stonewall" Jackson and General Douglas MacArthur both saw the light of day during this first month of the year. Ilowever, the outstanding historical event for the Great State of California took place in January 18,18, when Gold was discovered and the "big rush" started for the Pacific Coast.

This is the time of year for resolutions-so we are going to resolve to look forwardnot backward. . . With this thought in mind we are going to expand our extensive mill contacts so that we will be in a position to furnish all the needs of our customers in an efficient manner. We will look toward the future and the stabilization of the lumber market with confidence. . So-"A Happy and Prosperous New Year to You All."

Automqkers Use Mohogony

The Stqnford Srudy

(Continued from Page 23) the projection of the total shipping container market in Section II of this report), it is estimated that consumption of veneer for their production will increase from 2.6 billion square feet in 1952 to 4.7 billionby 1975.

Demand for Plywood and Veneer in Manufactured Products

Plyrvood and veneer are used for wide surfaces of furniture or fixtures, u''ith plywood often providing u'orking surface for the appiication of the fancv facir-rg veneers. Plyrvood and veneer are used in such products as radio and television cabinets, dressers (fronts, sides, and tops), chairs, and tables. In the fixtures field, these products are used for counters, cabinets, and showcases; their availability in large panels has aided the growth of plvt'ood and veneer in the fixtures field.

Those sleek styled new cars for '55 which automakers are introducing to the public in all probability started with a piece of genuine "King of Cabinet Woods." The reason, says the Mahogany Association, is this: When complicated patterns have to be made, genuine mahogany is preferred.

Chicago

In the furniture segment, about four times as much hardwood veneer is used as softwood, and in the fixtures segment about twice as much softrvood veneer as hardwood. Among the most popular hardrvoods used as face veneers are gum, tupelo. birch, basswood, black l'r'alnut, yellow poplar, mahogany, and oak.

Based on the outlook for furniture and fixtures production discussed in Section II of this report, it is estimated that by 1975 about 2.25 billion square feet of plywood can be consumed by the furniture and fixtures industry.

Plynood and veneer are used in a multitude of manufacturecl products besides furniture. Some of the more im-

Collins Opens

P. R. Office

Maurice E. Collins, publicist in the building and home improvements field, has opened his own public relations firm in Chicago. Among the accounts handled will be the National Oak Flooring Manufacturers' Association. Collins is a former secretary of the Building Material Exhibitors As,sociation. Associated with the nerv firm 'lvill be Arthur L. Desmond, recently with the Robert Palmer Corp., Santa Barbara,

Tilley Hecrds

Ukiqh

Gircle

Walker Tilley, lands and timber forester for the Masonite Corporation, Ukiah, California, was unanimously elected 1955 chairman of the tlkiah Redwood Circle.

SPEC'ATIZING 'N TRUCK AND TRA'TIR SHIPTTENTS FROII

portant industries using plyr,vood and veneer are the housetrailer. motor vehicle, trunk and valise, ship and boat builditg, musical instrument, electrical equipment, aircraft, sporting goods, game and toy industries. It appears likely that plvrvood consumption in this miscellaneous group rvill keep ltace u'ith the output of these products ; therefore a consurllption of aborrt 750 n.rillion squa"re feet in 1975 appears reasonable.

Total Demand for Plywood and Veneer

Total veneer ltroduction is expectecl to increase from about 19.3 billion square feet in 1951 to about 3.1.5 billion square feet b1. 1975. Production of softrvood plyrvoocl in tlrat year is expectecl to total aboul 7.2 billion square feet (3/8-inch ecluir-alent) and production of hardrvood plyrvood about 2 billion square feet.

Demand for Building Boards (Insulating Board and Hardboard)

Because building boards compete r,vith plywood, their demand is discussed here, even though material requirements for building boards are included under paperboard.

(Another Section of The Stanford Study Will Appear in the Next Issue.)

Beqr River Mill Burns

Eureka, Calif.-XIore than $100,000 damage rvas caused by fire recently at the Bear River Lumber Company mill at Bull Creek Flats, rvest of Weott. Harold Trimble, o\\,ner, bought the mill in Septen-rber from its forn-rer Los Angeles owners.

E.Z IN-E.Z OUT

ST.'D'NG DOORS I

Another JORDAN Sensslion combining Quql. ily with Econonyl a a

HaqYy noirclcar Nylon Shrovat Life.tinc Alu. ninun Tro<kr Sturdily buill Frqmc Woodlifc dipp€d... Heovily dowelled , ., Woferproot glucd ., Clccr sugor pinc Sliding S(r@n Doors oplionol.

Unilt rnply (wifh rtopr)

Unifr glozcd vith Cryrtql or Plotc Urifr glor.d ,{ulripla Cut Up. , A dcfinitc SAVlNGl

*AVA'LABLE 'N ANY S'ZEAIANY SIYI,ES