Wins Certificatc of Award

The public relations program being conducted by the National Retail Lumber Dealers Association has been singled otit for high praise by the public relations profession.

NRLDA's entry in the 1951 Annual Awards Competition conducted by the American Public Relations Association won a Certificate of Ar,r'ard "in recognition of outstanding achievement in public relations."

The three other national trade associations n'hich also gained recognition all have considerably larger budgets for public relations activities than does NRLDA.

The entry dealt with only part of NRI-DA's public relations program-the part n'hich is designed to help individual dealers carry on effective public relations u'ork in their ou'n communities.

Illustrating hou' the program has been developed, NRLDA submitted its Public Relations Guide, the four supplements to the Guide, a description of the Minute Man program together u'ith a summary of its impressive results, and the annorlncement of the nen' Public Relations Contest {or retail lumber dealers.

The official citation read as follon-s :

"Recognition is given to the skillful execution of this association's program. fts clear-cut goal rvas recognition by each member of the value of a Public Relations program of his orvn, and to enable him to carry on such a program successfully. In a carefully prepared, simple, and graphically illustrated manual, identification of the Retail Lumber Dealer's publics 'lvas set forth and specific directions rvere given in the rrtilization of various media for the establishment of good relationships 'n'ith these publics.

"Supplements planned sirnultaneouslv n'ith the manual expanded especiallf importarrt facets of the program outlined in the manual."

Los Angeles Buildins Second in United Statet

Sacramento, Dec. 19-The State Division of Real Estate reported today that during the first 10 months of this year the City of Los Angeles issued over a quarter of a billion dollars worth of building permits.

Only New York City, with all its five boroughs, topped the I-os Angeles figure.

The division said the Los Angeles record exceeds the Chicago total for the same period by more than 50 million dollars and is greater than the combined permits issued bv Philadelohia and Detroit.

Dave Davis, San Francisco lumberman, u'ith Nfrs. Da.r-is and son, Donald, attenclecl the Rose Bolr,l game at Pasadena, Januarr. 1, and will sperrd a short vacation at Ensenada, Mexico. He will be back early this rlonth and will announce his entry into the wholesale lumber business uncler the nar-ne Dave Davis Lumber Co.

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