Merchant Magazine - December 2014

IAIERIAL HANDLING SPECIAL ISSUE

A BETTERAPPROACH TO COLLECTIONS

THE VOICE OF THE WEST'S LBM DEALERS & DISTRIBUTORS _ SINCE 1922

II

.qfu

Dimensi d

,&

I t I I

I

F

-"

fS*ructural

Panels etr-:-

I\ !

il h JJr

iffi ,t tf !

Studs: t\

fl

Sincc 1951 uc'r.c l-ecn u.r,rking .ltraliq fi,resl prr,.h-rcts Llsc(l [,r'rlistril.rrtors, tlcltlct's, t rril.lcrt, rcttrr',.1clers, rtutl tltl-ir-y..ttrrscltcrs

Irsr'r,r'cr:irtr r.crirs g'c hrrrc firllori'cclthc sanrc prit-rciplcs: takc citre t,t tl'rc latt.l rrtt.l it uill tirkc clrrc O{: r'0rri striVr fi,r crccllcnce l}l'r11 ctiiciCncl tn nltt-itttltcfttring: al't11 frcilt tlll :tt1-,p-,]1t'l'" .111.1 cu\f()n-rcrs fhc u'rn r'r.,tt rir.,rtl.l likc' to l-.c trclttctl.

Accountabilitv Commitment Excellence Safety

For sales call: 1-800-331,0831 www. swanson groupi nc.c onr ,"j /III SUSTAINABLI fgr'ronrsrnv *. IN TIATIVE

wEsT aaA€:r

APA

LUMBER &

rnf trcrN€tRfo woo0 A550ciailoN

BUILDING MATERIAL MF&18[trt

ASSOCIATION

t-::> **1. = -:-:-!:

==-

tAtl-tlqlI-

vv E- r< E-

GIVING YOU AN TDGT.

When it comes to premium profile products, give your customers an edge-with UFP-Edge.

UFP Edge is rnade from the highest-grade lunrber available, free of ,,nyane and with orrly small, tight knots that hrgh ght the rvarm charactcristics of natural wood. l'.land-selected. Carefully cut with blades we sharpen and nraintain

@

ourselves. Manufactured near custonrer locat:ons to eliminate the damage associatec with storage and multiple transports. with UFP Edge, you can offer the finest pattern, fascia and trim products on the nrarket today.

UFPEdge.com

:l

DeCembef 2014 t Votume 93 r Number 6

T,'MERGHAIII

tasazine

Special Features

ln Every lssue

B Frnrunr Sronv

6 Tornllv RnNoou 1 6 Cor'.rprrtrvr lttlucENcE

10 MnNncturnr Tlps

25 Assocrnrtor Uponrr

4 Hrcn-Vnlur SronRcr SorurtoNs ANttcrp,qrtNc Ltrr Tnucr Nrtos

1 2 Pnooucr Sporucur

SronrNc ENctNrrnro Wooo

14 MnNncrmrrur Ttps BrrreR AppnoRcn to CorrrcttoNs

20 Nnwm: THrnxrNc Anrno BurrotNc TovoRnow's LrRorRs

22 Ol-stN or Snlrs SeLr Mone, CUARANTEED

38 Pnoro Rrcnp: Tnnoens Mnnrrr

26 Movrns & SHnrrns 28 Fnpur-v BustNrss 32 Nrw Pnooucrs 44 ln Mrmontnpt 44 CLmsrrrro Mnnxnpucr 45 Dnrr Boox 46 lorn Fll.t 46 Aovtnlsrns lNorx

Online BnrnnNc Inousrnv Nrws, EvrNr Pnoros, & Dtctrnl EornoN or THr MtnculNr BurrorNc-PRoDUCTS.coM CHANGE 0F ADDRESS Send address label from recent issue, new address, and 9-digit zip to address below.

PoSTMASTER Send address changes to The Merchant Magazine, 4500 Campus Dr., Ste. 480, Newport Beach, Ca.92660-'1872.

The Merchant Masazine (ISSN 7399723) (USPS 796' 560) is published monthly at 4500 Campus Dr., Ste.480, Newport Beach, Ca. 92660-1872 by Cutler Publishing, Inc. Periodicals Postage paid at Newport Beach, Ca., and additional post offices. lt is an independently{wned publication foi the retail, wholesale and distribution levels of the lumber and buildinq Droducts markets in 13 westem states. Copyright@201{ by Cutler Publishing, Inc. Cover and entire riontents are fully protected and must not be reproduced in any manner without wriften p€rmission. All Rights Reserved. lt reserves the right to accept or rejecl any editorial or advertising matter, and assumes no liabilitv for materials fumished

to it.

Month-by-month

plonning guide for neorly 300 LBM Industry Meetings & Expos

throughout 2015

4 r

The Merchant Magazine

r qg9.!g?911

Building-Products.com

Technology

Wood Penetration Process Protect: l-Joists LVL PSL

Plywood osB Framing

[nittr]i]tgtrna _ iiiilftt'r !l!&b I .,u.1,1r,,i

Trusses

u,lll fgffir ffir" j

UH

Durable Wood for All Uses See BPD & Merchant Magazine in January for more information or contact us at:

Kop-Coat Protection Products www.kop-coat.com (412) 227-2426

|f(OP-COAT

",ITIIRGHAJIT.,,.,,

By Alan Oakes

www.building-products.com A publication of Cutler Publishing 4500 Campus Dr., Ste. 480, Newport Beach, CA 92660

Publisher Alan Oakes ajoakes@aol.com

Merry Ghristmas and Happy Holidays fr ues BEEN an interesting year! And, the most interesting part of the year has been the lmost recent. The industry nationally began the year very slow. A long winter gave many companies a late start, and the breakout year that many of us expected did not quite materialize. It was better certainly, but not to the level of most economic forecasts, as housing starts appear to be hitting just over the one million mark. However' any year we make money is a good year, so it has been great to see many more smiley faces of late and the industry beginning to enjoy itself again.

Once the year did get underway-and for many that was April-it became quite busy and, from what I heard, stress levels rose higher, as the industry had to deal with supply and freight issues. Many mills were reporting fully sold out. Now when one considers that housing starts were, although up, nowhere near projections, and that it was multi-family not single-family driving the starts, it begs the question of what issues will be created by an additional, say,20Vo growth in 2015, which only retums us to traditional building levels. We will realize even more clearly how much capacity has gone out of the industry.

The good news, though, is that for many states, the weather has been kinder, helping to make up for the year's late start. Those working outside have continued to frame, and outdoor projects are still getting completed into November.

Recent trade events we have visited show growing optimism and high expectations for 2015. Indeed, the mood at recent shows has been the best we have felt since the imaginary years of 2005 and 2006.l think the industry should be gearing up for another good

PresidenUCo-Publisher

PatrickAdams

padams@building-Products.com

Publisher Emeritus David Cutler Vice President Shelly Smith-Adams Director of Editorial & Production David Koenig david@building-products.com

Associate Editor Stephanie Ornelas sornelas@building-products.com

Contributing Editors Carla Waldemar, James 0lsen

Advertising Sales Manager Chuck Casey ccasey@building-Products.com

Girculation Manager Heather Kelly hkelly@building-products.com

increase next year.

That is what we need to feel in this industry-optimism and trust! For many of us, both in our private lives and our business lives, the decisions we make are based on the last seven years or so, therefore we are untrusting and hesitant to move forward and back to normalcy. There is always the fear of what is around the corner. Indeed, when the stock market crashed in october short-term, we all said under our breaths, "okay, here we go again." With Ebola, issues in Europe, the slowdown in China, we keep being thrown curve balls. In business, it makes management and company boards shy from investing for the future. Many companies are still reluctant to hire, and that does not bode well for stress levels in 2015.

We continue to see acquisitions and mergers, as owners finally, understandably have a chance of cashing in after the rough years. But it makes finding new and keeping current

customers more important than ever. Here at The Merchant, we often cringe when we hear someone has been bought by or merged with another company, wondering who will be leading the charge after the dust settles. You hope you are on the side ofthe winner.

As consolidation continues, ensufe you are not reliant on a few customers. Some years

ago, one client told me that they had lost their best customer-who had represented 407o of their business. Lesson be learned the hard way that you never want one customer representing more than lolo of your business. There is a constant need to seek out and acquire new business, and that is what our magazines are for. Indeed, through my business career, I have tried to never have one client accounting for more than 57o.You never know what is going to happen in life, and I never want to wake up to such news.

Lastly, thank you for all your feedback and comments to us during the year. It has been a great year and one of the most rewarding of my 14 years here. Thank you to our advertisers who have supported us-many through thick and thin-and thank you, loyal readers, for your support' I

love to hear from you when something we write impacts the way you do business or helps you in your cafeer.

The new year will bring many exciting things in our industry- even here at The Merchant. Stay tunedl Merry Christmas and Happy Holidays to you and may 2015 be the year we have been waiting forever for.

How to Advertise PRINT - Chuck Gasey Phone (949) 852-1990 Fax 949-852-023'l ccasey@building-Products.com

0NLINE - Patrick Adams ww.building-products,com Phone (949) 852-1990 Fax 949-852'0231 padams@building-Products.com CLASSIFIED - David Koenig Phone (949) 852-1990 Fax 949-852-0231 david@building-products.com

How to Subscribe SUBSCRIPTIONS Heather KellY Phone (949) 852-1990 Fax 949-852-0231 hkelly@building-products.com or send a check to 4500 CamPus Dr., Ste. 480, Newport Beach, CA 92660 U.S.A.: One year (12 issues), $22 Two years, $36 Three years, $50 FOREIGN (Per year, paid in advance in US funds): Surface-Canada or Mexico, $48 Other countries, $60 Air rates also available.

SINGLE COPIES $4 + shipping

BACK ISSUES $5 + shipping

Alan Oakes, Publisher aioakes@aol.com

6 I

The Merchant Magazine r

December 2014

Building-Products.com

Engineered Wood Products I Softwood plywood Real Wood Siding I www. Roseburg.com

800.245.1115

Lumber

_R. RosEburq

.{ Forest Products C,r-porvY

f,-\vrnv LBM oPenerloN is differ-

llent.

Some may have multiPle

yards catering to general construction; others may be smaller operations spe-

cializirg in high-end homebuilding and remodeling. One might be expanding its product lines; another might think its current site can't accommodate expansion.

Whatever the differences, there's one thing they all have in common: the need for hardworking, efficient storage. The right buildings, sheds

to four workhorses that offer outstanding design flexibility, storage capacity, and material handling and organization efficiencY.

1. Drive-thru buildings These covered rack-supported steel

structures protect lumber and other

building materials not onlY from weather damage, but from unneces-

sary product movement as well.

Access from one or more drive-thru aisles allows materials to be loaded

and racks, when selected and planned for an LBM retailer's particular site, product mix, and objectives, can meet a multitude of storage and space chal-

directly onto the customer's truck or trailer. Direct access and streamlined

found efficiencies, benefits and

Using rack systems to suPPort the roof increases storage capacity and makes this hYbrid set-up a far more

lenges. Plus, theY can bring newgrowth opportunities.

handling also reduces time, labor, and risk of damage when loading product into the building.

Versatile, H igh-DensitY Storage Solutions When it comes to helPing LBM

cost-effective solution than using separate buildings and rack sYstems.

retailers of all types and sizes update their sites, expand their offerings, or open new yards, Sunbelt Rack turns

These offer the same benefits and efficiencies as drive-thru buildings

I

r

The Merchant Magazine t

2.r- o, L-sheds

December 2014

but with a smaller footprint. They can be used when a site can better accom-

modate multiple smaller structures than one large one, or when the capacity of a drive-thru isn't needed.

T-sheds are ideal for long-length materials like dimensional and treated lumber and engineered wood Products, and provide direct, drive-uP loading and unloading from two sides.

If two-sided access isn't needed or the site layout doesn't allow for it, Lsheds, with access from one side' provide the same storage functionality as T-sheds. L-sheds work well along property lines, or against the sides of existing buildings.

3. Umbrella sheds and three' sided buildings These are designed for large-quantity bulk-storage of materials like drywall. OSB and other sheet materials' as well as full units of dimensional lumber and studs. The umbrella shed

allows loading and unloading from two sides; the three-sided building Building-Products.com

from one. Likc the T- and L-shed alternativcs. cach structure prot ides the access option that rlorks best litr

the opcration ancl uhcrc it uill be locatccl in the varcl.

4. Automated s1'stems Whcn it colncs to nlrtcrill ltan dline ancl storagc cl'l'icicncr'. iu.ltolnirtccl systcnrs likc SLrnbclt's Poucl Bin raisc thc bar-. In ubout onL- ntinLltc. thc

battcrv-opefatcd loaclcr cler ice lir llr and sat'cl1' loacls a bin rr ith luntbcr. plywoocl. rinr,l siding. MDF nroulclinu. compositc clecking. rrctal roolin-c. or other nratcrials.

Picking materials is.just as easr': They can be hancl-picked dircctll' fiom a bin or the contents of an entire bin can be automaticallr' rolled out and unloaded onto a truck.

Putting lt All Together for New Efficiencies & Growth

Thc beautv of thcsc svstents is thcir I'lcxibtlitv and hori u ell the I work togcthcr. E,ach can bc scaled up

AUTOMATED MATERIAL handllng systems, such as Sunbelt s Power Bin. allow entire loads to be rolled out for easy loading.

(All photos couftesy Sunbelt Rack)

rlr down so u lunrber r ard gcts only' what it ncecls ancl u ants. Intcgrating stccl lackins anrl Po*cr [3ins to suppoft thc roofs o1'clrivc thlu builclings

thc samc loacling and tunloaclins cff icicncy ol'l'clcd by thc []uilclines thcnt-

ancl shccls aclcls valuablc stollcc u ith

Llsing thc right builcling lirr clitlcr

sclvcs.

cnt proclucts orqunizcs ntatcrials logicullt antl ncall)'. rrraking thcnt casy lirl cnrplolccs ancl custonrcrs to locutc luncl irnpror ins I'lorv thr<tLrshout thc sitc.

Thc lroucr of thcsc svstclns is how

thcr nraxinrizc rn oltcration's capaci-

n and cllicicncr,. 'l'hcsc bcncf its rcaclilv translatc into cost ancl llbor sav-

ings. salcs opportunities, and increasecl customer loyalty.

Operutiottul .suvings: With highclensitv storage. retailers can open a store on a srnall ot'pricey piecc of real estate. Easv ilccess to well organized

naterials reduces time and labor entaiied in locating and handling naterials. It also reduces losses from muterial damage and employec anci cLlstonrer in.jurr'.

Sulc.s tlrirat'.r.' Having thc right prorlLrct nrir itnrl cnouglr oi it is kcy to

not nrissilig out olt salcs. When cuslorlrcrs knori thcy can cprickly and cusill gct thc ltloclucts thcy ncccl u hcn thcv ncctl tltcnr. thcy will bc back tinrc ul'tcr tirrrc. In aclclition. tltcr'r.c likcly to sprcad thc wrlrd. dli, r ing in n.totc [rusiness.

Trut i.s urtd Cliut Durttcll ov,rt urtd ol)(,1'(tt( (-T l)ttrttclI Cou.stt ut tiotr tQ .\trrtltclt Rut k, .'\lltltorettu. (ju. Raoclt thent t itt .sttttltc I- rut k t ttrtt.

I

T-SHEDS provide the same efflciencies of dr ve{hru buildings-with a smaller footprint

Building-Products.com

December 20.1 4

r

The Merchant Magazine

f

9

MANAGEMENT

By Ken Brzozowski, Raymond

Gonsider |ift truck fleet evolution in new and retrofit laci I ity plann i ng as necessary in the planning stages of a retrofit project or new facility design to ensure all lift truck-related decisions are sound. An important part of that process is partnering with industry experts, including lift truck manufacturers and dealers, to ensure all goals are met and a reasonable return on investment can be achieved. Leveraging those relationships to ensure astute decision-making will increase the opportunity for project success.

Front-end planning It can be difficult to know where one is going without a map, and the same is true for a new or retrofit warehouse or

f, s rHn ECoNoMy continues to recover in North America, llJ-gN4 warehouses and distribution centers are beginning to see increased orders and throughput.

While this is good news, concerns about suddenly obsolete material handling and space requirements are prompting some owners and managers to investigate a retrofit project to improve workflow and to upgrade their ability to respond appropriately to the improving economy. Some are even planning brand-new facilities with completely updated amenities to meet both current and future needs.

No matter the approach, the evolution of a facility's lift truck fleet should be a key component of planning discussions-particularly when handling lumber and building materials. A warehouse or distribution center redesign is the perfect opportunity to reevaluate the existing fleet mix to replace aging units. However, keep in mind that new truck types may be necessary, especially if storage density and throughput will change substantially. Conversely, an existing fleet may not transfer seamlessly to the design and workflow of a new facility. Additionally, many facility owners and managers are grappling with issues like sustainability and reducing carbon footprint, which means a fleet's future power technology needs also must be addressed.

For these reasons, it's crucial that owners and managers of warehouses and distribution centers spend as much time

10 I

The Merchant Magazine

r

December 2014

distribution center building project. That's why front-end planning is so crucial and should not be underestimated.

This can create a framework for the entire project, including a timeline and milestones that facilitate accountability for all participants. Facets of the front-end planning process include:

Clearly defined objectives. Without a well-thought-out set of overall objectives for the project, it will be nearly impossible to ascertain whether it is ultimately successful or not. Too often, facility owners and managers waste time, budget and resources without clearly understood and attainable goals.

Must-haves vs. nice-to-haves. Defining project goals and objectives is easier when potential amenities are divided into two categories-those that must be present and

those that would be beneficial to have if cost were not a consideration. Once a budget is established, the task of weeding out the optional items is much easier. Note that the project type will often dictate what will fall into a given category-in a retrofit, for example, variables like column spacing, ceiling heights and available floor and dock space will influence what is feasible.

With a "greenfield" project, issues such as prevailing building codes, available capital for the project, corporate business objectives and project timelines may dictate the decision between must-have and nice-to-have.

Internal checkoff. Individual departments and customers within a warehouse or distribution center will need Building-Products.com

to efficiently interface with the resulting design of a new facility or workflow changes in a retrofit. If a distribution center is part of a manufacturing complex, then the requirements of supporting the manufacturing process become a high priority. Thus, making those departments part of the planning process to ensure their comfort level is crucial.

That includes the IT department, which may be responsible for the network infrastructure, such as a lift truck fleet management system.

Securing external expertise. The planning process is much less overwhelming when support from external sources is secured. This includes engineering or design firms, of course, but also should include manufacturers of material handling systems and lift truck consultants.

Regarding the last point, it's prudent to use the front-end planning process to carefully review the credentials of all external participants to ensure appropriate experience in similar projects. Keep in mind that special design considerations are necessary for specific facility types.

Lift truck fleet assessment. Virtually every decision made during the front-end planning process for a retrofit project or a brand-new facility will affect the existing lift truck fleet. Either project type is a great opportunity to reevaluate the existing fleet mix, but such an evaluation is best completed by a trusted lift truck consultant. With the proper credentials and experience, these individuals can objectively assess multiple issues, such as: The fleet's age and service condition. That includes not only the mechanical condition of individual units, but also related issues, such as the method of equipment acquisition and the most cost-effective maintenance approach.

Note that reviewing a lift truck consultant's credentials can help determine his or her ability to provide effective ongoing training and support, as well as their ability to be a reliable long-term partner and provide a solutions-oriented

must take into consideration issues like charging and electrical costs in the front-end planning process. A great external resource in this area can be the local electrical utility,

which can recommend more cost-effective ways to use electricity based on throughput levels. For example, it may recommend battery charging at times when both peak electrical demand and rates are lower. Remember. it's in the local utility's best interest to work with customers to reduce

peak electrical demand to avoid brownouts or blackouts, and many provide financial incentives to do so. In addition, a hard look at electrical power needs and efficiencies also can help ownership and management meet sustainability and reduced carbon footprint goals.

A lift truck partner also can recommend truck types that are inherently more energy efficient. Some trucks have both a battery and charger on-board, allowing for regenera-

tive energy usage that greatly reduces battery charging requirements. A partner can recommend fast chargers, or craft a transition strategy from electric-powered to fuel cellpowered trucks, based on a careful analysis of all variables, including cost, number of shifts and shift lengths.

Maximizing ROI No matter whether a warehouse is brand-new or undergoing a retrofit, it's important to have clearly defined objectives before investing any time or budget. Arriving at those objectives and crafting a project plan that ensures success and maximized return on investment requires consultation and strategic partnerships with companies showing established expertise in developing viable solutions for multiple project and facility types.

-

Ken Brzozowski is v.p. of national accounts for Raymond of New Jersey, LLC, Union, NJ. Reach him via raymond-ni.com.

approach.

The fleet's ability to meet future needs. The potential of increased demand, new customers and new materials are crucial variables that should be factored into the decisionmaking process.

The fleet's ability to be used efficiently in a new layout or storage configuration. Obviously, a new warehouse likely will differ substantially from an existing facility, but a retrofit project can completely change storage density and workflow as well. A consultant will provide the right mix of lift trucks to accommodate material flow and storage needs within the facility.

Recent material handling and storage trends also will affect fleet makeup. To reduce a facility's physical footprint, especially in larger urban areas where space is at a premium, there currently is a tendency to build vertically and maintain manageable costs. Thus, the planning phase will focus heavily on cube design and racking structure, and the options that are borne from that process will require varying approaches based on truck type, such as whether deep-reach lift trucks or very natrow aisle (VNA) lift trucks are needed.

Of course, the chosen design approach will be influenced by multiple factors beyond lift trucks, including everything from building codes to seismic activity to labor pools. A lift truck consultant with extensive experience will be able to account for these variables and recommend changes that result in the best possible fleet mix.

Powering the fleet. All lift truck fleets require power to operate at any throughput level, but those that use batteries Building-Products.com

LIFT TRUCK needs should be addressed earlv on when olannino to build, expand or retrofit any distribution center.

December 2014

I

The Merchant Magazine

I

11

Engineered Wood Products

Best practices for storing l-ioists and LVL f f 7IrH BEAMS coMMoNLY sold in Y Y lengths of up to 66 ft., safelY handling and storing I-joists, LVL and other engineered wood Products around the yard can be a challenge.

APA-The Engineered Wood Association provides some tips:

L. Neue. walk on EWP. Stacks of I-ioists and LVL can be unstable, and

bundle wrap can be slippery, especially when wet.

2. K"ep EWP wrapped to protect them from weather and dirt. Don't unwrap bundles until they're ready to be installed or cut up for delivery.

3. Ur. stickers to separate bundles, placing them vertically every 8 ft.

4. ,tl*uys store, stack and handle I-joists vertically and level-never flatwise.

5. Stot longest material closest to the ground.

6. N"u". store I-joists and LVL in direct contact with the ground. In fact, try to keep EWP at least 12 inches uP from the ground.

7. t'ollo* good forklift safety procedures, use wide forklifts to handle long-length material, and avoid fork-

lift damage. If the ground is uneven, reduce forklift speed to avoid bouncing the load.

8. Wh"n handling with a crane, pick up the load using a spreader, if needed to minimize stresses. Keep Ijoists vertical.

9. Oo not lift I-joists by toP flange.

10. Port and follow load limits of storage racks. Maintain safe stack heights. Do not stack other material PROPER STORAGE and handling are critical to protecting engineered wood

12 I

The Merchant Magazine

I

December 2014

(Photo by Sunbelt)

on top of I-joists or LVL. Building-Products.com

Marketing Class Lets Dealers Instruct Pro Gustomers Lumberyards and distribution centers now have a new tool to help pro customers increase their sales.

Versatex Building Products,

Pittsburgh, Pa., has teamed with deck-

builder Bobby Parks to develop a course in marketing and lead generation for contractors and remodelers.

"Creating Separation," a concentrated 60-minute presentation, was a

big hit in its debut at the recent Remodeling Show and Deck Expo in Baltimore, Md.

The class was led by Parks, founder of Peachtree Decks & Porches, Alpharetta, Ga. After seven

years of rapid business growth, he recently sold the business and is now traveling the country to share advice

WHAT MAKES MUTUAL INSURANCE A BETTER CHOICE? FOR STARTERS, THERE ARE NO SHAREHOLDERS SO THAT ME,ANS WE PUT THE NEEDS OF OUR POLICYHOLDERS FIRST. And that results in better service... suggesting ways to minimize risk... settling claims more fairly and quickly. No wonder more than

w

=#

'135 million policyholders choose mutual insurance to protect their property.

on converting prospects into customers.

"It's like a boot camp designed to show contractors how they can separate or differentiate their businessesreally make them stand out-from the

With PLM/lLM, you get two establtshed MUTUAL insurance companies specializing in the lumber, woodworking and building

materials industries that understand your

pack of competitors," Parks said.

business, your needs and your values.

"The class introduces topics like business philosophies, messaging and effective use of photos, plus easy website tactics he says reduced his

Become a part of something bigger.

Become a member of a mutual.

marketing costs by 907o."

"By working with Versarex distributors and local lumberyards, we can bring this business-building opportunity directly to contractors, in a casual breakfast or lunchtime format, free of

ht Etlr

fql'l h?-

, .,

pENN''LVANTA LUMBERMEN' MUT,AL rNsuRANcE coMpANy

ltM

INDIANA LUMBERMENS MUTUAL TNSURANCE COMpANy

q

charge," Parks added.

LBM dealers and wholesale distributors can contact Versatex to schedule a class.

..,,i

Member of the National Association of Mutual Insurance Companies "9HARED PURPOS€. lvlUTtlAL VALUEStu is a regiderd rad€ma* of

tu NationalAseciation of Mdual lreurece Companbs. At, ights rcsfld.

Blue Book Expands Online

@ 2O14

Naticnd Assiation of Mutual Insu€nce Compani6.

Lumber Blue Book has introduced several new features to its Blue Book Online Services.

Enhanced notes allow members to better track and share informa-

tion with colleagues.

Improved watchdog groups let users quickly assign and display custom flags on specific companies.

New custom data fields let users

combine Blue Book information with their custom data.

With over $l billion of industryspecific accounts receivable data collected each month, Lumber Blue

qi&.i.##iri,iii I' {+M*nn'drrh-rlt,a"r.

Book has more than doubled the number of companies it rates witl a pay indicator since January.

Building-Products.com

December 2014 I

The Merchant Magazine

I

13

By Scott Simpson, BlueTarp Financial

A better approach

to collections

Getting paid while keeping customer relationshiPs strong

IIfour-o YouR APPRoAcH to collecting delinquent pay-

itability (or lack thereof, sometimes) of the customer'

. Your contractor's business is about to double and you

To understand which customers are in trouble, pull credit three times a year and look at trends that matter' There are obvious warning signs such as delinquent

V V ments from a customer varY if: . You knew the contractor was going out of business?

stand to benefit?

. You're actually losing money on this customer? . Your customer has been a loyal, profitable customer for the last 10 years?

Of course it would. Then why do most dealers have a one-size-fits-all approach to collecting late payments?

Every situation isn't the same and we advise dealers to be strategic about how they collect' What we mean is that dealers should take efforts to properly assess the true risk of not getting paid and also understand the relative prof-

Map Your Cuttomrn by Tlrdr Pntlt blltty and Rbk

Putting those two pieces together gives you a simple, powerful framework for how you should approach collecting.

accounts with other dealers. A more subtle one might be a contractor whose bonowing amounts are steadily creeping up to historical highs. To understand the true profitability' go beyond looking at gross profit dollars to factor in a cusiomer's share of your delivery, administrative, borrowing,

inventory and other costs. For example, it's especially important to reflect that someone regularly paying you slowly could be costing yott 2To-4Vo more than your average customer. That can often make the difference between a customer being profitable and unprofitable.

Do this analysis at least once a year and then chart where your customers are on a 2x2 tisk vs. profitability map.

Hopefully many of your customers will fall into the "Love" quadrant. They are low risk-they always pay on time, they don't have any trade delinquents-and they have good profitability. We would be blessed if all customers were in this box. That's certainly the aspiration,

PROTECT

ANNRKSg

CSCAPE

1

4 r

The Merchant Magazine

t

December 2014

but unfortunately not the reality.

The "Escape" quadrant in the lower-left is the opposite.

These customers are not only high risk, they are also zero or negative profitability for you. These are customers that are about to tip over and they are already costing you money. Run far and run fast.

The other two quadrants are more challenging. Some customers will be high risk but profitable. These belong in the "Protect" quadrant. They are extending themselves Building-Products.com

pretty far and are causing you concern. The key here is to protect yourself and take the worst case off the table.

Your remaining customers are in the ,.Address" quad_ rant. These are low risk, but are low or unprofitable cus_ tomers. They could be well-established companies that don't have any problem paying you. But they're paying you slowly or they have price discounts or they have deliv_ ery considerations-for these reasons o. oihe., you're actually not making any money on these accounts.

So what does it mean to tailor your collections

approach? For the "Love" customers that are high prof_

itability and low risk, liberally waive their fees, thank them

for their timely payment, and treat any collections call as a polite reminder. Lateness here is often a bookkeeping enor or something that got missed.

For the "Escape" customers-those that are readv to tio over-suspend the account if you haven,t already. Move them to COD, assess fees, prepare and file liens, and if it gets delinquent enough, consider a collections agency.

These are customers that are not likely to continue to be customers and may not be in business much longer.

The "Address" customers are low profitability and low risk. Collections calls are always polite reminders here but this is the group where you should confidently assess fees

to help improve their profitability. Alternatively, modifying pricing can get these customers to be more profitable ones.

Lastly, the "Protect" quadrant is really about taking the worst case off the table. A customer may be 60 days late, bumping into a pre-set line that you've set, and looking to buy more. This is the time to ask them to pav down the line. This is also the time to monitor them morefrequentlv.

Building-Products.com

A monthly pull from a credit bureau may be necessary, and be ready to take more aggressive action if the risk worsens.

Things might be fine, but if they're not, you are positioned to take action.

Tellor Your Collectlons Approach (LEAi,) 1 Liberaliy waive fees f incLtr red

LOVE

2. Thank you cal s,/ notices for timely payntent

3 Co lections calls are polte tenlnclefs 4 Unl ke/y to have these custontefs be >60 DpD

::T:::::tl'::-:t':

Suspend account if you haven't alfeady. flove to COD

ESCAPE

- Asse$ fees r Prepare/filelens : Considef co lections agency

Unprofitable, High R sk

ADDRFSS .

Risk Low Profitabllitv. Low

a

Asse$ fees or nrodi[, pr cing to improve profltability Collections calls are polite reminders

Pfepare/fleliens

Cap credit line, or do not extend exposufe furthel lvon tor Regularly Take more aggressive ac|ons lf rlsk worsens

+3 Profitable, High Rlsk

A one-size-fits-all approach is straightforward and easy

to execute, but there is a better way. It takes only a little

upfront effort to understand customer risk and profitability.

The benefits are worth it, I promise you.

- Scott Simpson is c.e.o. oJ BlueTarp Finant.ial, which hetps dealers grow, and protect their busine.s.s bv profussionally manag_ ing their credit program.fiom beginning to end. Rcach hitn at (207) 797-5900 or ssimpson@ bluetarp tttnt.

December 2014

r

The Merchant Magazine

r

15

nce Bv Carla Waldemar

Busy Beaver back in the swim P'#'"'.:,-: :i"': I I ; ::3,.,i *:{

founded in 1962. Yet when recent cus-

tomer surveys resPonded, "Didn't know you had more stores/were still in business," theY knew theY were in trouble. Trouble right here in River City. Trouble with a caPital T that rhymes with C and that stands for Competition, to borrow ftom The Music Man. Big boxes loom on everY skyline.

C.e.o. Joe Kallen, the sharP, Young (30!) gent who bought BusY Beaver just over a year ago, knows that. As someone with a background in commercial real estate-particularly, buy-

ing failing comPanies and turning them around-he saw the Problems'

and-this time, to quote Pogo, "theY werg us."

And mostly arising from the "the

way we've always done it" stagnation that had set in. Joe knew the comPany's bones were strong: the basic positioning and staffing of the 15 storesso he knew the rest was fixable (espe-

cially if you're the SleePless in Pittsburgh type who sPends 2417 on the job, as Joe seems to make his habit).

During the Eighties, the comPanY had been in and out of bankruptcy proceedings, working wilh the old warehouse formula for their footprint, in which they led the Pack back in the

day before the boxes sideswiped them with their own similar concePt and

T0wtr6

$t'-

simply did it better. So Busy Beaver closed stores where competition had become heavy and oPened others in more favorable markets. Today those mid-size markets-which marketing director Stephen Derr calls the B and C markets-still suit the plan. Four stores have undergone remodeling under Joe's watch so far, and two

more are slated in the next few

months.

Joe has also opened BusY Beaver's first new store in eight years in the

trendy Lawrenceville neighborhood of

Pittsburgh and plans two more ("I'd be disappointed if it's not three") in the coming year.

"We're not mom-and-PoP, but

we're not as big as a box store, either.

We're right in the middle, the best of both worlds in size and product selection. Most of our stores lie in a 250mile radius and are set in small neighborhoods, to best position us to stave off the competition," explains Steve.

"But from a marketing perspective, Joe and I agree we should be better

known than we are, because

Pittsburghers are loyal to their local brands. Joe understands and supports the store's image and branding incentives. For years we've been playing defense, not offense, as we should be and will be, and that's why this is an exciting time for us. He comes here as a breath of fresh air, which makes my job easier."

The Lawrenceville store-the new crown jewel-serves as role model.

True to Busy Beaver's Practice of

including (lr) v.p. of BUSY BEAVER brass was on hand for the new store's board cutting ceremony, *ilnr.oidi-ng ttlTi. Srouoonir, iniirman/c,e.o. Joseph Kallen, v,p. of sales/operations Dave Miller, and v.o. of administration/c.f.o. Nick DeMao.

16 I

The A[erchant Magazine I

December 201 4

improving an existing location rather than building from the ground up, the company took over a former, IongBuilding-Products.com

And inside, don't expect the same old same old. "We saw lots of inefficiencies and wanted to imorove on the customers' shopping experience: to be more efficient in less space, like long hooks, not top stock; peg holes where there used to be racking. So even though it's smaller, the store looks much bigger and brighter," he continues.

True to his habit, Joe has analyzed every single 4-ft. stretch of shelf space, adding SKU's and reorganizing others. ("For instance, the toilets were in one aisle and toilet seats in another," he laughs.) A wider selection of doors was added, along with longer-length lumber to appeal to contractors-though 90Vo of Busy Beaver's business comes from retail trade, where the average transaction is $30.

"We're happy with that, but will work to improve it. We,re budgeting for greater profits, thanks to buying things better.

We pass on some of those savings to our customers, too," Joe adds. "We're a point and a half ahead of last year in same-store sales."

In some instances, aisles were actually removed to create open floor space for displays, especially seasonal items

like patio furniture and holiday items. "We'll place a lot more emphasis on seasonal from now forward," Joe vows.

The Kensington store has undergone improvemenrs, roo, from simple things like placing the bathroom vanity and mirror displays against colored walls so they'll stand out, to more complicated resets such as adding windows to a blank wall so the nearby garden comes into view.

"It's all aimed at improving the customers' experience: a fresh set of eyes from the customers' perspective," Joe

underscores. And that, of course, requires a new outlook by-and set of expectations for-the staff. Joe knew it was vital to translate an existing policy into a formal, written statement. "We call it our 'We Are Legendary Customer Service Policy,"'Joe says. "We initiated it via conference call with all our general managers. Everyone was asked to go over it, sign it and commit it to memory. What it basically does is, mandate that we interact with customers at every level. Then we sent in secret shoppers to ask about the [posted] pledge and gauge employees' attitudes.

NEW LOCATION in Lawrenceville, Pa., features a prototype (upper,) Color Caf6 Paint Center and (lower) lool rental center.

empty supermarket of 23,000 sq. ft. and refigured it to suit the neighborhood. Over 500 locals responded to a survey with a wish list, noting "some things we already knew and some we didn't," says Steve. "The best thing is, they felt they were being included."

In response, Busy Beaver added a line of bike accessories geared to this two-wheeler crowd, the metal overhangs for front doors (popular in their home designs), a tool rental department, and the black Dickies work pants they demanded. The parking lot, newly planted with greenery, is now designated as a community gathering place, already utilized for events by the fire department and Boy Scouts.

Food trucks are a strong probability, too. "We consulted with local development and community groups in order to place a bigger emphasis on helping our community parr

ners-be part of the Boys and Girls Clubs, Children's

Hospital events," Steve says.

"We not only open new stores, we open with a bang!"

exclaims Joe. "Over 1,000 people attended our Lawrenceville grand opening in October, a big neighbor-

"We've had good results so far. The staff not only knows it and could repeat it, but, what's more important, they know what it means. It acts as a morale-boosrer. roo: they can see positive results of my taking on the business."

He awards a couple of merit prizes each month to drive the message home.

"He's done a good job in changing the culture: plans it, documents it-the goals, the timelines," Steve testifies.

"And he's relentless in execution. He spends a ton of time in our store. Communication was minimal before, and now it's 241'7 i there's a different level of commitment."

Relationships with vendors have been upended, too. "That needed improve-

ment as wel1," adds Joe. "Now there's a partnership, not the former vendor/customer model. Both of us were looking for ways to improve."

Well then. What's next? Resunect yet another enterprise? No, no, Joe assures us: "I love it and I'm in it for the long haul."

He's one Busy Beaver.

Carla Waldemar

hood picnic. Sales were awesome."

cwaldemar@comcast.net

Building-Products.com

December 2014 I

The Merchant Magazine

I

17

TA

E

IIl r.|

lLl

o

s z &

o E I

J

I

Squires. [6] Jean

Henning,

Thom Wright. [7] Rick Deen,

Jack Butler, John Allen, Kelly Lyon. [8]

Mike Gregory. [9]

John Gustafson, T.J.

Johnson. [10] Tom

Von Moos, Melinda & Mark Ganahl, [11]J.D.

tE WESTERN LBM professionals gathered for the West Coast Lumber & Buildino Materials Association s recent annual conference in Indian Wells, da. [1] Tom Couch, Bob O'Connor, Marv Askey, Alan Oakes. [2] Shari Bdqhiiriq, Auqie Venezia, Alisha Simpson. [3] Craig Webb, Peter Kellei Driscoll, Del Leutbecher. [5] Steve Page, Jeff Ganahl.

j4l

1

B r

The Merchant Magazine

I

December 2014

I

Saunders, Sean

Fogarty.[12] Charlie

Cain, Linda Novy. [13] Stephen Patterson, Daniel Patterson' Tom Couih, Marv ns[ey. [t+l Ted Willoughby, Shqryn Cunningham' [15] Brian Cushing, Jarrett Riak Richter, Brian Hurdle. h7l Paul Short. 1161 [17] Brian t16l Rick Adams. [18] Daniel Hines, Trip Malopsy.

(More Photos on next Page)

Building-Products.com

o F I

rn

o F

zr

Illl F

FN

F

V) rI

':

i

s

t

MORE WCLBMA (continued from previous page,): [19] Ken Dunham, Jonathan qalle. 1201 Andrew Rosie, J.D. Saunders. [21] James Stockman. l22l Eric Rudy, George Hagosian. [23] Chuck & J-en Wert,

Bui lding-Products.com

Crystal & Chris Swanson. [24] Trey & Silvia Allen. [25] Chris Freeman, Brian Bunt. [26] Carolina & Louis Rojas. [27] Matt & Pam Petersen. [28] Mark Mizgorski, Jeff Pardini, Paulo Sitolini.

December 2014 I

The Merchant Magazine

By Crant Phillips, Collins, and

Committee Member, North American Wholesale Lumber Association

Building tomorrowts leaders huntNc rHE GREAT nscsssroN and Lf the immediate recovery period

that followed, many of us were understandably focused on shortterm company performance. Now that we're finally experiencing a bounce back, it's time to re-allocate resources to ensure the continued success of our firms-and our indus-

try-well into the future. This can only be accomplished by identifying tomorrow's leaders and preparing them to assume that role today.

I recognize that there are strategic and technical skills that must accompany this preparation, in areas such

as operations, accounting, human resources, and marketing and sales. I would argue, however, that mastering the social side of our business is

be built over time, through repeated

much more critical for successful

tough times. Leaders with the ability to create and maintain great relationships can be your competitive advan-

leadership.

tage.

ences.

Here's why: At the end of the day, we do business with other people. Your team only has so much

be learned solely behind a desk or in

control over pricing, products, regulations, the economy, or technology.

Personal relationships are going to drive new opportunities to your com-

pany and help you retain them in

20 r

The Merchant Magazine

I

And relationship-building can't a classroom. Observing and following the examples set by others, and

developing those talents in realworld situations, are the best ways for your people to augment their inherent abilities. These skills must

December 2014

interactions that reflect lessons learned and incorporate new experiSo how do you give your newer professionals this exposure. in a

lower-risk setting? First, you should find the right events and get them involved. I know there is a tendency to seek out the most educational value for your dollar, but remember that networking events can have an

Building-Products.com

$p*r*iaE 5#ri** frqlrcl North American Wholesale Lumber Association '&

equally significant impact over time.

To help tomorrow's leaders get the most out of the experience, there

should be the opportunity to both meet peers and observe more seasoned professionals. Peers they connect with now will be the colleagues they turn to for years to come, and the veterans will model the best ways to make and foster those connec-

tions.

Events such as the upcoming NAWLA Leadership Summit, March 22-24 in Scottsdale, Az., provide the perfect blend of networking and relevant education for current leaders and mid-level managers who will be

the next to fill those roles. With receptions, breaks, shared meals,

your future leaders.

Of course, your own involvement

in these organizations and event is the best way to demonstrate the importance of being involved throughout your career to young professionals within and outside of your organization.

To that point, your responsibility

for building industry talent doesn't end at your company. Each of us has the chance to recognize the developing talents who work for your vendors, suppliers or customers and help them build the professional networks

they will need to succeed as well.

Your involvement with those profes-

sionals, who will recognize and

appreciate your support, can also

roundtable discussions, and traditional presentations from experts in lum-

help us retain this talent.

ber manufacturing, distribution and

- Grant Phillips is a commodities and industrial sales representative for Collins, Portland, Or' and is a member

transportation, the event offers a great first look into the challenges leaders face and relationships they use to overcome them.

Associations like NAWLA can also provide year-round leadership development opportunities that benefit your junior staffers, the organiza-

tion and the industry as a whole.

Volunteer committee service provides an introduction to peers of all experience levels from different companies and regions, and the chance to showcase talents, innovative thinking and commitment to industry service.

The variety and scope of volunteer projects can be much different

than what your junior staffers

encounter at your firm each day. The opportunity to direct the work of oth-

ers, especially those outside of their organizations, builds people and pro-

ject management competencies while

of North American Wholesale Lumber

Association's Leadership Summit Committee.

About NAWLA NAWLA (North American Wholesale Lumber Association)

is the association that delivers unparalleled access to relationships and resources that improve

business strategy and performance through sales growth, cost savings, and operational efficiencies for wholesalers and manufacturers of forest products and other building materials that

conduct business in North America.

Learn more about how NAWLA can help your business

Registration Open for NAWLAS 2015 Leadership Summit To expand your network, reconnect with peers from across

North America, and provide your rising stars with a similar learning opportunity, register yourself and your future leaders

for NAWLA's Leadership

Summit, March 22-24,2015, at

The Westin Kierland in Scottsdale, Az.

The event brings together mid-level managers and executives and industry-leading companies to discuss top-of-mind business topics and solutions for

driving revenue growth and streamlining operations.

View the agenda and register at www.nawla.org.

at www.nawla.org.

expanding professional networks for

Building-Products.com

December 2014 I

The Merchant Magazine

I

21

By f ames Olsen

Sell morg, guaranteed tTt*o sELLERS str side bY side.

I One seller makes 100 calls and sells two orders. This seller is in the 987o rejection business. The second seller makes 100 calls and sells eight

l

&

orders. This seller is in the 92Vo rejection business. Still a lot of rejection, yes, but the second seller is making four times as much money * as the first! (Think $200K a year vs. \

i

seller spends twice as much time in

ll

the field as the distribution seller

^

teed.

$50K a year!)

Both of these sellers are working hard, but working hard at what?

They are both generating a lot of calls, but what kind of calls? TheY are both calling a lot of customers, but what kind of customers? TheY are both speaking to people all day long, but how ate they

who struggles. (When theY are inside, example #1 above is their output level.) Eight to 10 outside sales calls per day for an outside salesperson is doable, but rare. If you are in distribution sales, generate this kind of activity, every day, and your sales will increase, guaranAsk for the order more often.

Most sellers don't ask. The majority ask only once, master sellers ask five times per closing situation, or more,

speaking to them?

and make it seem natural. The master seller makes asking for the busiIf we ask for the order five relationship. part the of ness times in closing situations, we will sell more, guaranteed.

The Popeye Syndrome Popeye says, "I y'am what I y'am and that's all that I

sellers ask interested and interesting questions and are great

y'am." We are not cartoons. We are not a finished product.

We are a work in progress, and we can get better. "salespeople are born, not made" is a myth perpetrated by sales managers who don't want to train new salespeople and by salespeople looking for an excuse not to get better.

The good seller with this attitude doesn't get any better because she is already "made," no improvements necessary

or possible. The struggling seller lets himself off the hook with this myth. Both of these sellers are plateaued-just at different levels.

Be at our most charming best. Master sellers are always positive and charming with their clients. Master listeners. They smile and laugh more with their clients.

They treat their customers like their brother, uncle, aunt, grandfather, mom, dad or trusted high school teacher. They are professional, but warm/human with their customers.

They are genuine.

They are not there only for the deal (even though they expect to get the business-more on this) and the customer feels it. It makes all the difference. If we can be charming and really care about the people we are doing business with, in a genuine way, we will sell more, guaranteed.

Assumptive selling. Master sellers expect to get the

It's Magic!

business and project that confidence in everything they say

Some sellers do seem to sell in magical ways. They make it look easy. But making it look easy and it actually being easy are two different things.

and do. Tone of voice is always positive.

Things are "great," "busy," "happen-

ing," "on fire," not "okay," "fine,"

The professional comedian, athlete and magician make what they do look easy because their skills are at a professional, money-producing level. Lots of people can tell a joke, sing or play sports, but only those who perform at a professional level get paid to do so.

"fair-ta-middlin'," "strugglin' away."

Struggling sellers say similar things

Guaranteed

second-class citizens.

Master sellers do the basics better and more often. If we do these things, we will sell more, guaranteed.

More calls - Inside sales. The master inside seller

makes an outbound phone call every five minutes for a total of 96 outbound phone calls in an eight-hour day (60 minutes + 5 = 12,x 8 hours = 96). Often more. Call at this rate and your sales will increase, guaranteed.

More calls - Outside sales. The master distribution

22 I

The Merchant Magazine

I

December 20't4

.}..

,6*i.r. "8,

all the way through the selling ', process, without even knowing it.

They are subconsciously aPologizing and making themselves

There are few guarantees in life, but the above will helP us sell more, guaranteed.

James Olsen Reality Sales Training (so3\ 544-3572 james@realitysalestraining.com

Building-Products.com

Capital Expands Denver, SLC

est irlated S5 nr illion into up-trardes.

Capital. Phoenix. Az.. has expancled its Denver, Co.. and Salt Lake Citv.

Ut.. distrihutitrrr centels [(] i.tccomnl'-

including a new debarker and headrig

date product line extensrons.

In Denvcr, the company is adding a cantilever rack-supportcd shed to provide an additional 3.000 sq. ft. of cov-

ered stora-ee. ln Salt Lake, Capital is converting its warehouse to narrow-

aislc racking, which will provide an increasc of 720 pallct positions and 12.120 lineal ft. of cantilever racking.

Founded in l9'1tt. Capital opcrates eight rcgional distribution facilities in the West. offerin-e sales. market devel-

opment. lnventory management, and distribution serviccs to the building

.joining his brother. Gary. who retircd in 200-5.

that doubled capacity.

Green Creek also operatecl a l0kiln dryint facility' in Spanawav. Wa., and a lumber sales office in Bellingharn, Wa.

Family Sells Oregon Yard Bob Weatherly .lr. has retired ancl sold the farnily busincss. Economv Supply, Lcbanon, Or.. to a teartr of

crnployees. lccl b1' ntaltirser Richarcl Micklewright.

Weatherly's parents founded thc company in 1961. He started in 19j9.

Micklcwright. wlro came on board

lll yeiirs ago. will be assisted b1'his s()n. N rlhrrrr Mie klcn lighr. Dirr itl Stubbleficlcl. and lsaac I_1,1111.

ldaho Stud Mill Up & Running Gcrn Forest Products has restartecl

thc firrnter Enterald Forcst Products stLrcl mill in Enrnte'tt.ld.

()u'ncd by Cilccntuels E,ncr-gy LLC. Biln'ringham, Al.. Ccm has an annual

capacity of 100 nrillion bcl . ft. o1' Douglas fir ancl white tlr #2 stucls.

Cat Duemler is handling salcs.

materials industry.

Green Creek Shuts Down Green Creek Wood Products LLC

is closing, startin-e with its large-loc sawmill in Port Angelcs. Wa. The mill shut down Nor,. l. orinraril1 due to lirr'k ol suppll . lr uas prrr.chased out of bankruptcy in 2003 by

A s gxse s sfu&,p r oj e c t r e q u ir e s a S a I i d,Sr*ar:f Great floors start with a

Green Crow Corp. and Creeksidc Trading Corp.. who thcn poured an

great system and at IWP we

Morenci Hardware & Sup.

are proud to partner with LP Building Products! tP@ SolidStort@ l-Joists, LSL snd

ply, Morenci, Az., was opened t',tov. iO QV _!!e Owens family, owners of Safford Building & Ace Hardware. safford. Az. Michael Brown manaqes the new 1 1,900-sq.

LVL are known for their

value when it comes to size, strength, and reliability.

ft. location.

Foxworth Galbraith Lumber agreed to sell 7 .2 acres near its Woodland Park Co., lumberyard to a developer who plans to build a 22,000sq. ft. Tractor Supply.

Also in town, W<iodland Hardware & Rental is buildinq a 26.000sq. ft. replacement store.

Sustainable Northwest Wood, Portland, Or., received a Forest Stewardship Council Leadership Award for leadership in building materials supply in the West.

Truckee-Tahoe Lumber Co., Truckee, Ca., was honored as Larqe

Business of the Year bv the locll

LP lloists are manufactured with a Z-j,f 2"

wide flange for increased stability, a larger nailing area and gluing surface, offer exceptional performance and dependability.

Our LP Solidstort t-Joist product line offers flanges made of either solid sawn lumber or LVL to meet the needs of residential, commercial or industrial applications, All l-Joists, LSL and LVL in our extensive product line are backed by a Lifetime Limited Warranty.

Chamber of Commerce.

Habitat for Humanitv opened its third Los Angeles area ReStore

Call IWP today for additional

discount LBM outlet in Bellflower, Ca., and its second Boise, ld., location.

Building-Products.com

December 2014 r

The Merchant Magazine

I

23

Treated Wood APP Gets Makeover

common preservatives available today. A new Find by Exposure utility

Guided by comments and inPut from users over the Past Year, the treated wood industry's exclusive

product application to find the

smartphone app has undergone a complete makeover.

Version 2.0 of the Treated Wood Guide app, developed bY Western Wood Preservers Institute, is available

for free download for APPIe iOS'

Google Android and Windows smartphones and tablets.

The app is designed to Put sPecific

information on preservative-treated wood at the fingertips of designers, specifiers, contractors and homeown-

ers so they can select the proper products for their projects.

One new feature is a redesigned section on national AWPA standards for treating. Users can get details on the AWPA Use Category sYstem, with an overview of use categories that guide the amount of preservative used in the products to meet performance specifications.

The Building Construction and

Commercial/Industrial utilities let users select specific wood products and use conditions and see required retentions and sample end tags for the

lets users select the use conditions and

required preservative retentions.

Other sections provide information on preservatives available in the mar-

ket today, tips for working with preserved wood, environmental comparisons to alternative materials and a Frequently Asked Questions section providing answers to common questions about treated wood products and their use.

For those who want to see how

wood is preserved, there's a threeminute video that shows all the steps of the treating process.

A new Treated Lumberyards Near-

by utility allows users to find nearby treated wood suppliers who stock the

products theY need. Users can find nearby lumberyards bY using a maP or

by selecting from 12 different treated wood product tyPes, from decking to round posts and fire retardant lumber.

Each listing includes the address, phone number, and website address

for the lumberyard and the Product

types they sell. Users can quickly get driving directions from their current location to the lumberyard.

The Treated Wood Guide is the only app available that delivers critical

use information on all AWPA-

approved preservatives and products available in the market today. Links to

download the aPP can be found at www.wwpi.info/treatedaPP.

Gemini Forest Products, tos

Ganahl's newest facility in Pasadena, California, had to deliver the same customer experience as their larger facilities - in 1/5th the space' Our comprehensive solution made every inch of the repurposed site more efficient. We designed and furnished a variety of high-capacity storage systems, including Sunbelt Rack Power Bins, T-sheds' and push back racks' For the rest of the story go

" ffi

Alamitos, Ca., has added a San Francisco, Ca., sales office (Clint Krueger, regional sales mgr.).

Action Wood Products, Turner, Or., has been acquired bY

Turner Lumber, Turner.

Reclaimed Lumber Pro' ducts, Nampa, ld., this winter is adding a second production facility-a 7,500-sq. ft. wood processing plant in

Emmett, ld. Another shoP and ware' houses may be added later.

Eco Chemical, Seattle, wa., was honored as a Safer ChemistrY Champion by the Washington Department of Ecology for its leadership in reducing the use of toxic chemicals and finding safer alternatives.

24 I

The Merchant Magazine I

December 2o14

Building-Products.com

Award, and International Wood Products, Tumwater, Wa., won the West Coast Lumber & Building Material Association installed Sean Fogarty, Osborne Lumber, Newark,

Ca., as president during its recent annual convention in Indian Wells, Ca., replacing Mark Ganahl, Ganahl Lumber, Anaheim, Ca. (see photos, pages 14-15).

New lst v.p. is Victor Fresca,

ProBuild/Dixieline, San Diego, Ca.; 2nd v.p. Mark Boone, Champion Lumber, Riverside, Ca.; treasurer Bobby Senften, Friedman's Home

Pacific Building Center, Blaine, Wa., are now v.p.s.; David Stordahl, Triple S Building Center, Butte, Mt., is new to the executive committee; and Jason

Crist, Spenard Builders Supply, Palmer, Ak., and Kelly Fox, Lumber Traders, Port Angeles, Wa., are new directors.

Tom Sliter, Sliters Lumber & Building Supply, Somers, Mt.,

received the Distinguished Dealer

Supplier of the Year Award.

Los Angeles Hardwood Lumberman's Club is getting ready for its annual holiday party Dec. 13 at the Five Crowns, Corona del Mar, Ca.

Southern California Hoo-Hoo Club's holiday meeting is Dec. 17 at San Dimas Golf Course. San Dimas.

Ca.

Improvement, Santa Rosa, Ca.; asso-

ciate director Tom Von Moos.

Western Woods, Chico, Ca.; and deal-

er director Barrett Burt, Ganahl

Lumber, Anaheim.

Continuing as directors are Rick Deen, Nichols Lumber & Hardware,

Baldwin Park, Ca.; Tom Knippen, Diablo Timber Co., American Canyon, Ca.; Dale Verseput, Select

\t

BoSEburg

A Forest Prrrducts Company

Engineered Wood Products

Equipment Sales, Buena Park, Ca.;

Chris Swanson, Swanson Group Sales, Glendale, Or.; and Augie Yenezia, Fairfax Lumber &

Hardware, Fairfax, Ca., as government affairs chair.

Honored were Seamus O'Reillv.

LP Building Products, Fairfield, Ca.,

as Associate of the Year; Matt Petersen, Mead Clark Lumber, Santa

Rosa, Ca., President's Award; and

Peter Ganahl, Ganahl Lumber, Anaheim, Lifetime Achievement Award.

Western Wood Preservers

The Roseburg Framing System@ for Floors and Roofs

Institute elected a new 2015 slate of officers at last month's annual meet-

RFPI'Joists. RigidLam. LVL . Rigidlam' LVL Studs

ing in Waikoloa, Hi.

RigidLam' LVL Columns. RigidRim' Rimboard

John Davis, McFarland Cascade, Chandler, Az., is now president, suc-

ceeding Dwayne Carter, Brooks Manufacturing, Bellingham, Wa. Pat Tymkiw, Bell Lumber & Pole, New Brighton, Mn., is now v.p.; Jerry Farley, J.H. Baxter, Eugene, Or., sec-

retary; and Elaina Jackson, West Coast Wood Preserving, Bakersfield, Ca., treasurer. Dallin Brooks was con-

Serving Southern California, Huff Lumber Company is a premier distributor of Roseburg Forest Products. Services include:

. . . .

Jobsite Delivery Cut to Order Special Milling Availability Best Competitive Pricing

firmed as WWPI executive director.

Western Building Material Association elected Steve Kerr, Kerr

Contact our EWP Manager John lvey for more information.

Ace Hardware, Brookings, Or., as president during its I l2th annual con-

vention and showcase Nov. 5-7 in Portland, Or.

Charley Miller, Miller Lumber

Huff Lumber Company Santa Fe Springs, CA 800-347-4833

Co., Bend, Or., and Kimberly Akre.

Building-Products.com

December 2014 I

The Merchant Magazine

I

25

Gene Secco has been Promoted to mgr

rs Mark Ganahl has been Promoted to president of Ganahl Lumber, Anaheim, Ca., succeeding his father, Peter Ganahl, who remains c.e.o. Brad Satterfield rePlaces Mark as general mgr. in Anaheim.

Other newly named general mgrs':

Pete Ganahl, Buena Park, Ca'; Luis Rojas, Corona, Ca.; Mike Shumaker, Costa Mesa, Ca.; Alex Uniack, Laguna Beach, Ca.; Chad

Kidder, Los Alamitos, Ca.; and Tom Barclay, Torrance, Ca. Scott Lewis is the new President of

Claymark USA Inc., Boise, Id. Bryar McKlveen is now general mgr.

Jack Alley, ex-OrePac, is a new trader at Patrick Lumber Co., Portland, Or., handling high-grade western red cedar.

Steve Snyder, ex-Action Wood Products, is new to sales at Elk Creek Forest Products, McMinnville, Or. Bryan Beck was Promoted to President of The Beck GrouP, Portland, Or., succededing his father, Tom Beck, who remains chairman' RoY Anderson is now senior consultant.

of Parr Lumber Co., Forest Grove, Or.

Tom Corrick has been Promoted to chief operating officer at Boise Cascade Co., Boise, Id. Dan Hutchinson succeeds him as executive v.p.-wood Products. WaYne Rancourt is now executive v.P', chief financial officer, and treasurer. David Hannah, c.e.o., Reliance Steel & Aluminum Co', was elected to the Boise Cascade board of directors.

Adrian Blocker was appointed senior v.p.-wood products for WeYerhaeuser Co., Federal WaY, Wa., effective Jan. 1. Cathy Slater will become senior v.p.-cellulose fibers.

Scott Lewis is the new President of

Claymark USA Inc., Boise, Id. Bryar McKlveen is now general mgr.

John Bottini, ex-HPM Building

Products, has joined International Wood Products' SPecialtY Wood Products Division, Clackamas, Or., as territorY mgr.

David Ledward, ex-National Wood Products, has joined the sales team at Sunwood, Salt Lake CitY, Ut. Stacy Willard has been aPPointed chief operations officer at Smith & Fong Co., San Francisco, Ca.

John Avila is now in commercial inside sales at American Building

Supply, Rialto, Ca. Ron Pedzinski has joined MAX USA' Mineola, N.Y., as western regional sales mgr.

Cathy Debes, ex-Atrium Windows &

Doors, is a new Temecula, Ca.based strategic account mgr. for

Samuel Jauchius, ex-Foxworth

Cascade Windows, SPokane

sales at Lowe's, Salem, Or. Steven Erickson is a new domestic

Tim Stottlemyre, ex-Pacific Coast

Galbraith Lumber, is new to Pro

hardwood lumber trader at Bridgewell Resources, Tigard' Or.

Chuck Dotson is new to sales at Thompson River Lumber, Thompson Falls, Mt.

Valley, Wa. Building Products, has joined ABC

Supply, as district sales mgr. for Sacramento, Ca.

Steve Locanto is now corporate con-

troller for Ace Hardware CorP.' Oak Brook,Il.

ftOSbOfO your podner for Glusliry Building Mqteriols Gruwing Today' Building Tomonowo

X-BeamrM: Perfect for value engineering, the full framingwidth X-Beam cuts costs, not quality. Architectural appearance X-Beam is 3rl2" and 5'l2" wide so it matches standard framing and is available in conventional and l-Joist depths. X-Beam is the most cost-effective engineered wood product on the market.

Treated X-BeamrM: A treated glulam that doesn't look treatedlTreated X-Beam is protected with Hi-Clear II - a clear industrialwood preservative that leaves the beam an atfiactive honey-color. The treatment protects against decay, mold, bacteria, and insects, including the Formosan termite. Backed with a 25-year warranty, Rosboro Treated X-Beam products are an excellent choice for applications where appearance is critical.

Roshoro www.Rosboro.com Providing [omily woge iobs ond Americon mode building products since 1939 X-Beam saves builders money in rough framing as well as in exposed applications' Treated X-Beam protects against rot and decay and both products are inventoried locally.

26 I

The Merchant Magazine r

December 2014

Building-Products.com

Randy Agno. ex-Fir"cfrec Cioatings. is a ne w West Coast architechtural

consultant for Wcather Shield Windows & Doors. bascd in the San Francisco. Ca., arca.

Chris Matisse is new to sales at OMG Roofine Products. serving Northern California and northern Nevada.

Jason Aul'muth is nou c()\crinS Utah, Colorado and Wvomins.

Sebastian Cremaschi has been named director of marketing lirr Arauco North An.rerica. Atlanta.

Ga.. after scrving as marketing mgr. at corporatc headquarters ir-r Santiaeo. Chilc.

I

",/

Ross McCanless is rcturning to Lowe's Cos.. Moorcsville. N.C.. as -ecncral counsel. sccre tary and chief conrpliance officer. He will succecd Gaither Keener. who is retiring after 30 years with the chain.

Leland Hein Jr. has bccn prornored to c.c.o. of Fastenal. Winona. Mn.. succcccling Willard Oberton. who vu'ill continue as chairrnan.

Dan Dutton. cx-stimson Lumber. was inductccl into the World Forestry Center's Forestry Leadership Hall.

Kevin Vilhauer. engineering mgr. of testing & certification. Milgarcl.

Tacoma. Wa.. was electcd to the

National Fenestration Rating Council board of directors.

Bruce Abel. ou,'ner. Don Abel Building Supply. Juneau. Ak., has been appointed to the board of the Alaska Aerospace Corp. by Gov. Sean Parnell.

Eric Ziedrich, owner. Hcaldsburg [,urrbcr Co., Healdsbur-u. Ca., has becn re-clected to the Iocal city council. after a four-ycar hiatus.

Millie N. Bux has accepted a generous se\rerance package to gracefully exit Mungus-Fungus Forest products, Clinrax, Nv., report owners Hugh Mungus and Freddy Fungus.

ml$:d'

i\

I

l:;;' \

z .r,

{;r'2.

;-;.;rli,'t'

.{ GRAND SLAM: Los Angeles Hardwood Lumberman's Club held its fall

round robin tennis tournament Nov. 2 at Anaheim Tennis Center, Anaheim, Ca, Participants: (fr) Paul Edwards, Bill Fitzqerald Dan

Get out of the credit business and build

your

'1

Bohannon, Krt Rohm, Randy Porter, David Church, Molly Ondich, Dan Ezra,Kalie Church, Leon Richman, Ellie Mendiaz, Steohen Ondich.

Faster, predictable cash flow.

Risk of bad debt eliminated.

Count on BlueTarp to manage your contractor credit program so you can focus on company groMh.

business

Call BlueTarp today and start exploring the possibilities.

888.321.6698 | www.BlueTarp.com

Bu i ld ing- Prod ucts.com

December 2014 I

The Merchant Magazine

I

27

By Wayne Rivers

What leadershi style works worsf- I fol fiatnily businesses? f

enor,nsHtP-rHAT commonly used but nebulous

Lterm-is present to one degree or another in all family

businesses. New research in the Journal of Family

Business Strategy sheds light on which leadership variations are the most desirable in facilitating family business succession - as well as which is the worst.

First, a bit about leadership in general. The term itself is very difficult to define although there is no shortage of people trying to do so. Between the years 1986 and 1996' iheri *"re 17,800 articles published on leadership, and that number has surely increased in the time since. A quick

search on Amazon reveals that there are 18,855 leadership books available. And every author has his unique take on what it is, what it does, what makes for the best leader, etc' For our purposes, let's use John Maxwell's simple definition and say that "leadership = influence."

The scholarly article at hand identifies three types of leadership, all of which are paternalistic. The author states that paternalism is a defining characteristic of the family ownership model because "...paternalism is like the relationship between a father and daughter or father and son," so the iamily leadership model is translated into the family

hlr:mber liDlC. 1:t1ual l-lottsing Letlr:ii't f=ii

28 r

The Merchant Magazine

r

December 2014

Building-Products.com

business.

Paternalistic leadership is present in founder-led family businesses or in ones where a Generation Two (G2) sibting

has assumed a role similar to the one established by hei father. As family firms succeed into G3, G4, and beyond. there is less and less likelihood that one would fini the same paternalistic leadership styles. perhaps in the future as more family firms have female executives, academics may comment on maternalistic leadership styles!

What are the three leadership styles?

Authoritarian: The authoritarian paternalist asserts control and expects unquestioned obedience from subordi_ nates.

Benevolent: The benevolent paternalist respects subor_ dinates, cares for them, satisfies their individual feelinss and needs, and provides them with support.

Moral: The moral paternalist leads with superior personal virtues and by example.

Two of the leadership styles are associated with suc_ cessful intergenerational transition, and one is associated with detrimental succession outcomes. Can you guess which one that might be? You got itl Family business leaders who think they know best, make all decisions unilaterally, and think that the decisions they make on behalf of others are always best contribute to feelings of dissatisfaction and inertia amons their succes_ sors. They can be characterized as ,.judgi and jury on

everything" and tend to meddle in the affairs of even annointed successors.

Authoritarian leadership may be acceptable or even desirable at some stage of a family company's evolution, but when it comes to succession, authoritarians present many difficulties and make the job of continuing the fami_ ly business and the founder's legacy much more difficult.

What alternatives are available for family firms who are simultaneously interested in successful intergenerational transition and have an authoritarian leadei who may harm-consciously or subconsciously-the succession process?

l. Utilize afamity business advisory board.

Boards which are comprised of one or more, in Leon Danco's words, "risk-taking peers" are able to look authoritarians in the eye with nothing to lose and give them blunt counsel. It's a very different dynamic when an authoritari_ an's peer tells him to go jump in the lake rather than his daughter. A risk-taking peer, ideally from a business larg_ er, more complex, and more successful than the authoritar_ ian's, is a wonderful balance point between the generations who, while interested in the same long term goal, may propose dramatically different paths for getting there.

2. Hirc nonfamily, professional management.

A professional business manager can serve as the bridge bgtwgen senior and junior generations. Bridge -unug.i, should be somewhat younger than the senior generaiion but a bit older than the successors. In addition to beins a management bridge, this executive can be a demograpf,ic bridge as well.

3. "Mo, up" (and this applies to women, as welt!).

Grow some courage and stand up to authoritarian behavior. One of the reasons authoritarians utilize this

leadership style is that they may sense weakness among the next generation. Standing up to an authoritarian, althoueh (Please turn to page 44)

Building-Products.com

December 2014 I

The Merchant Magazine

I

29

LOS ANGELES Hardwood Lumberman's Club enioved a dinner meeting Nov. 13 at the Rib Trid'er in Orange, Ca. [1] Dan Bohannon, Bill Fitzgerald, Stephen Ondich, Dale Bohannon.

I2l Alan Arbiso, Steve Arnold, John Banks, Rdndv Porter. l3l John Mortati, Carl Henoch, Jim Gaither, Maity fox. [4] Charlie James,

APA Revamps Websites

Walter Ralston, Matt Banass, Nathan Osborne.

APA-The Engineered Wood Association has reshaped and relaunched several websites, offering simplified

Cedqr Products

navigation and improved search functionality of its EWP resources ' Along with sister sites apacad.org, engineeredwood.org, performancepanels.com, and wooduniversity.org. apa-

Quolity Weslern

lx4 B0ARDS in 4,5 ond 6'lengths

wood.org has been extensivelY upgraded for faster, easier access to

hundreds of engineered wood 2x4 MllS in 8-.|0'both

resources, including more than 500 publications, 200 CAD details, videos,

rough ond surfoced

images, events and more.

A new Technical Research section highlights APA's work in wood prod-

Cedor 4x4 P()STS in

2x2 cleor cedor

4,5,6,7 ,8,9

BALUSTERS in 36,

ond l0'lengths

uct and systems testing.

"With our redeveloped site, we've made a number of imProvements that will make it easier for visitors to navigate the web pages and find informa-

tion on engineered wood Products, 441 8 NE Keller Rd., Roseburg, 0R 9/470

Don Keller, SolesMonoger

' FM

design recommendations, and training 541 -672-5676

' (541) 672-6528

tools," said Marilyn Thompson, market communications director for APA.

C&E LUMBER COMPANY

Doweled Lodgepolepine posts and rails.

1 1l2" Io 12"

Call 909-626-3591

Fax

Diameter in

909-026-4583

Stock.

Large diameters & long lengths.

2692 North Towne Avenue Pomona, CA.

FENCING

FIVE FINISHES FABRICATION

91767

30 I

The Merchant Magazine

SPECIAL QUOTES

r

December 2014

Building-Products.com

I I

ra a

: a

a 3

BUILDING INDUSTRY SHOW

Alaska Manager Accused of Theft

of Southern California held ns 25th conference in Riverside,

sitka, Ak.

Jeff Sturdivan. t3l Keith

A longtime employee has been charged with stealing over $25,000 in cash from Sitka True Value Hardware,

Former freight manager James Land, 56, was accused of taking the cash some time between 2012 and this summer, according to authorities.

Ca. [1] Bill Andersen, Ken Goodnough. [2] lan Murphy,

Hitchcock, Eddie Meek. Joe Morin. [4] Bob Tavlor. Denise Bough,-Mire glario. [5] Gary Crowel, Dave Bufe, Ra'ndv &

Kim Richards. [6]- Landon

Boucher. Al Potter.

Respecting the forest, honoring the past, huilding the future.

A nation's pride you can build on.

Manufacturers of 6 million hd. ft. monthly of o 5/4 E 6/4 Ponderosa pine $hop o 4/4 Premium Pine Boand Programs

State-of-the-Art Hewmill E lleadrig Mill Contact

From eaeryone at Fontana Wbolesale lumber Inc.

Sheldon Howell

1509t 874-rr63

Yakama Forest Products 3191 Wesley Rd., White Swan, WA 9Bg5A Fax 5Og-874-1 102

www.yakama-forest.con

P.O. Box 1070 - 15500 VaLrNcra AvE., FoNrnNa,CA92335

pnoNr 909-3 50-1214

- Ax eoe-3so-e623 F

\(/\$/''ST.FONTANATTHOLESALELUMBER.COM

nvl-rvr,@nacBELL.NET Building-Products.com

December 2014

I

The Merchant Magazine

r

31

lll lllllI Durable Vinyl Railing Durables, a USA Vinyl brand, has introduced The

Kirklees vinyl railing model, featuring round aluminum spindles, with both the top and bottom rails

reinforced with aluminum inserts for added strength and durability.

The Bradford model features square spindles.

With advanced vinyl technology, Durables railings are strong and durable, weathering the years beautifully, to look like new even after years of use.

IRC/IBC code compliant, they are easy to install

and maintain.

T DURABLES.COM

Aluminum Railing Kits Feeney's new DesignRail Aluminum Rail Kits are

made for easy installation of railings with CableRail stainless steel infill between wood posts.

Available in two types: kits for level railing and kits for stair railings, the customized, componentbased aluminum railing system is ideal for deck railings, fences, privacy panels, and barriers.

(888) 743-3673

T FEENEYINC.COM (800) 888-2481

Multi-Directional Laser With the ability to quickly and accurately measure nearly any construction site, Elaser by ETemplate Systems measures in full 3D and up to a 160-ft. radius, recording as-built measurements in minutes.

The system contains a fully rotational laser head and measures various conditions, including how level the floor and ceiling are, and how plumb the walls are.

This results in fewer errors during installation.

I ETEMPLATESYSTEMS.COM $66) 817-6933

32 I

The Merchant Magazine r

December 2014

Building-Products.com

,

Sustainable Openings Sustainability takes the forefront

'

:

r

with Masonite's Safe 'N Sound collection, which now meets green certifications such

. as LEED and the

Efficient Nailers

NAHB National Green Building Program.

The world's first gas-free, dual-speed, cordless framing

with DorCor, a low-density fiber-

nailer by Dewalt offers a unique option for users, eliminating the need for costly gas canisters.

-;FThe doors are manufactured

board made from renewable wheat straw that offers reduced sound transmission while retain-

With extreme runtime. the tool drives up to 700 nails per

ing the heft and feel of solid

charge and works in cold weather where gas cartridges fail.

wood.

I MASONITE.COM

I DEWALT.COM

(770) 518-1000

Gr0\ 716-7544

D-l-Y Storm Window Red Devil's new Snap-N-Seal interior window insulator system allows homeowners to easily cre-

ate an energy-saving, low-maintenance interior storm window.

It is virtually invisible, so it

maintains the beauty of the existing window, while keeping out

insects, pollen, mold, humidity and UV rays, and reducing exte-

rior noise.

When not needed, the storm window is easily removed and reused.

Frame kits come in four sizes, and can be cut or combined to accommodate any size window.

I REDDEVIL.COM (800) 423-3845

ffi ffi ffi DilDilHDRSil Dil ffi Dfi Dil ffi Dil iR ffi x ffi w ffi X qAitfi Atr Arr cBest llis frcs for 20 I S. x ffi ffi x ffi & buildingV pFoducts ffi # CerureR Snrucen DrsrnreurroN Ceruren g ffi Tef. (800) 348-1400. (916) 624-9293 Tel. (855) 348-1s00 $ _ry:Xi?l.I::?ut'oru

I{orylhtofr[ays on[ -mm{{du

taiqa

K

www.taigabuitding.com

g

KKK*F**KR{KKKKK*F*ilK

Cal Coast lVholesale Lumber, Inc. Pressure Treated Forest Products Alkaline Copper euat (ACg) Custom Treating Selected Inventory Avaitable P.O. Box 673 .3150 Taylor Drive . Ukiah, Ca. g14g2 Phone 7O7 -468-0141 . Fax T0T -468-0660 info@wetreatwood.com

Salesrfor Coast Wood preserutng Building-Products.com

December 2014

I

The Merchant Magazine

I 33

Go-Extruded Railing Deckorators' ALX Classic aluminum railing features smaller profile rails, maximizing the

Seals the Openings

view from a deck or porch.

TimberStack siding from

The product is available in

Champion Home Exteriors is reportedly lighter, stronger, more resistant to impact, and easier to clean than fiber-cement Products, as well as more resistant to rot and decay than wood.

Custom-manufactured for a

satin black, matte black, and textured white, with a durable, Powder-coated finish. The railing is predrilled for easy installation.

I DECKORATORS.COM (800) 332-s124

virtually seamless appearance, it features an advanced color-application process that prevents fad-

lmproved Insulation Increasing building longevitY

can be easier with The BlueskinVPl00 air barrier mem-

brane by Henry. The Product Produces an airtight, watertight and

weathertight membrane that will eliminate air leakage, while functioning as a water-resistant barrier and rain barrier.

The product imProves build-

ing thermal performance for reduced energy costs, while enhancing occupant comfort bY eliminating drafts.

r US,HENRY.COM (215) 440-9800

ing, blistering, peeling and flaking.

Offered in 29 colors, it is

backed by a 30-year, no-fade warranty for its finish and a 50year wiuranty on materials.

T GETCHAMPION.COM (888) 296-7788

Siding with StabilitY Boral is expanding on its range of poly-ash products bY

introducing its new Boral TruExterior Trim Skirt Board.

Designed to comPlement a

Gutting Pliers Irwin Tools has exPanded its line of Vise-Grip cutting Pliers.

New models include Max

Leverage diagonal-cutting and end-cutting pliers with PowerSlot technology for twice the cutting power and half the effort, line-

variety of siding products including pine, cedar and fiber cement, the product creates the required clearance between siding and grade.

The product is suitable for

Brazilian-Look Deck

ground contact; won't rot, crack or split with moisture; and maintains the utmost level of dimen-

ty with MoistureShield's newest composite decking color,

sional stability.

Sophistication meets durabili-

Brazilian Chestnut.

The new hue features a vast

man's pliers, bent-nose Pliers, and ErgoMulti long-nose Pliers, featuring an angled head for

Available in two thicknesses 6" and 8" wide, the skirt board comes with either a smooth or

reduced wrist strain.

wood grain-textured face.

sultry deep brown.

I IRWIN.COM

I BORALAMERICA.COM

I MOISTURESHIELD.COM

@0q 524-3075

(800i, 464-7946

34 t

The Merchant Magazine

r

December 2o14

range of rich color variations, from a light understated brown to

(253\ 661-7333

Building-Products.com

Dependable Floor Underlayment

Sturdy floor underlayment from Dependable, LLC

will ensure sound deadening results and crack isolation, as well as floor reinforcement.

KeedeRoll 100 and 300 uncoupling mats provide

both waterproofing and non-waterproofing options. A self-furred fiberglass lath used as reinforcement for self-leveling products or thin-set mortar over plywood.

PVG Bonding Adhesive

I FLOORPREP.COM (800\ 227-3434

New HydroBond water-based PVC bondins adhe-

sive from Mule-Hide Products delivers i ttlgt -

strength, long-lasting bond, while giving contractors the convenience and time savings of a one-sided, wet lay-in application.

Formulated to bond PVC membranes to a variety ofporous and non-porous substrates, it can be used on clean, dry horizontal surfaces with slopes of up to 2:12, and as a contact adhesive in applications with steeper slopes or in vertical applications.

The adhesive can be applied to the substrate quickly and easily using a medium-nap roller or a 3000-psi sprayer. The membrane is then immediately rolled into place and smoothed out, with no flash-off time.

T MULEHIDE.COM (800) 786-1492

Ha[UHolidays fiom all of us at Gomfortable Detail Sanders The compact Mouse sander by Black + Decker is ideal for all types of sanding projects and can be gripped in three ways, providing maximum versatility.

Its palm grip is ideal for sanding surfaces, a preci-

sion grip provides extreme maneuverabilitv. and a handle grip adds accessibility into ultra-tight spaces.

r BLACKANDDECKER.COM Gto) 716-3699

Building-Products.com

o istri b ut o r ot

@ ffi;?,&1i;?%%0,o,

tcdtold,0n. . l5{1t 535-3465 . nI5t1-535-3288

A www.nolmandist.Gom :ffi

t800t 365-462t

December 2014

I

The Merchant Magazine

I 35

ll I

o I a o o o = 4 rF I

a

J :

;i J

* *; g

*:

LOS ANGELES Hardwood Lumberman's Club recently held its Alan Bohnhoff Memorial golf tournament. [1] Scott LegJos, Matt Barrass, Russell Hullinger, Oa-viO Tritz. [2] Jim Burns, John.9regory, la1.!ui19., John Wiesen. j3l Stephen McEiven, Al Reed, Dan-May, David Frick [4] Bovd Becker,'Bruce Hutchinson, Andrew Nuffer. [5] Chris Skibba, Joe

biirite, tttite Hammer, Greg Hexberg. [6] Jeff Elliolt, Aaron Paris, J.J.

Jebeiian. Corev Dickev. t7-l Darrel Covey Dave Holder' [8] Nathan Coveiv. fodd Gieason. igl Sean Shedlar, Scott Jones. [10] Tom Urquizo, Dan Jones. [11] David H-att, Aon Payne, Jim Favreaux, Nathan Simon' 112l Martv F6x, Jason Brettinqen, Roder Reyes, Craig Jordan. [13] Steve ArnbtO, trlart< Brothers, Jake Biosterhous. [14] Jim Gaither, Kevin Tr-ussell.

115l M'ark Huff, Dan Bohannon, Mike Walters. [16] Kip McCleary, Deonn befbrd. t17l io'e Morin, Keith Hitchcock. (More photos on next page)

36 I

The Merchant Magazine r

December 2o14

Building-Products.com

F

a

o

rF

-

F g o o U o o F n f

; 3

3

;'

BLACK GOLD Golf Course in yorba Linda, Ca., was the site of the Oct.

2 L.A. Hardwood Club tourney (continued from previous page,). t1| Ai; Arbiso, Tim Barnes. [2] Byron Grabinger, Chris'Manning.

151 kiin'Crui, Graham Metzinger, n.j. 6oyo, lonnn! Utan. 111 sam s'teirdrson, Keith

Smith. [5] Pete Lang, Randy Smith. [6-] Ryan Standberg, Joet Hutak.

[7] Rob-ert Ellis, Mike Finan. [8]-Stephen dndich, Mark Mictie, Carl ttenoinl

[9] Dan Levin, Mark Gra-yi Keri Wilcox. tlOt Craig Oevereaux, nanOy Porter.

Holiduy Greetings from Parr on our 39th Christmas Raul Aldrete Lucero Aviles

Antonio Avina

Vince Galloway Ricardo Garcia Fidenceo Gomez

Paul Blevins

Larry Greene

Norm Boucher Edward Butz

Chris Hexberg

Rafael Pantoja George Parden Timoteo Paredes Michael Parrella Peter Parrella

Joe McCarron

Kurt Peterson

Jose Chicas

Rosario Chicas Karen Currie Nick Ferguson

Bert McKee Reynaldo Merlan Luis Moreno Brad Mortensen

Leticia Roman Alex Romero Bill Sharp Lois Tavenner

Melinda Taylor Peter Ulloa

Eduardo Pierre

Enrique Vargas

Janet Pimentel

Oscar Villegas

Nestor Pimentel Robert Williams Yolanda Rodriguez Pamela Winters

LUMBERCOMPANY 14023 Ramona

O P.O. Box 989 O Chino, Calif. 91710 O (909) G274gSg FAX 909_591-9132

Thank you to our Customers and Suppliers Building-Products.com

December 2014

I

The Merchant Magazine

I 37

F EJ

v

4 ra =

4 El a 4

F rJ

= z Plullutt

EXCITEMENT WAS BUILDING at the North American Wholesale tumber Association's annual Traders Market in Chicago. [1] Chris Burr, Ann fuant. [2] Ken Trainor, Konrad-Tittler. [3] Patrick 0'Donnell, Michaet Pomie6. p1 Hunter McShan, Dlna Fuller. [5] Jeff Wolgemuth' loii o.*itt. tbl titlair & Rick Ekstein. t7l M$e Lerner, Bill Griffith -[8] Cirtf WiLiirirs, Mason Anderson. [9] Brad Futton, Ben Meachen, Guy grii.tt. iiOt Snetiey Spencer, Ma-r6 Pratt. [11] Clint Darnell, Chuck

38 I

The Merchant Magazine

I

December 2014

Casey. [12] Larry Schmedding. [13] Robin Gardner. Alan Oakes-, Emily

Gerry Glus-cic, ifi;i ii4i oir,j autnt, llm Mo'ses, Josiah wilfons. [5] Drew Homan

[17^] Carf GrirU.'ttOl Darren Richardson, James Gibson, tonn Smart, Ja',:k Wickham Jim Tittle. [18] Danny O-sborne, Dianne & 10. Frantiin. [19] Jay Bishop, Doug-wlttis. 1zo1 Ed Langley, Jack

Chase, Jim St. John.

More Traders Market photos on next five pages)

Building-Products.com

2 { F -{

F

g

|n

F (a

3 F Fl

^ .{

MORE NAWLA (continued from previous paod: l2jl Dan

P^aige,.Patrick Adams. [22] Michelle Burbank,-Tom R6gers.

[23] Mark Grube, Kaycee Hallstrom, Al Gedroez,'Joe Honochicl<. [24] JenniferRaworth, Carol Green, Barry

Bauman, Dave Jara, Doug Clltheroe. [25] Rick Benton, Lou Kurcsics. {261 Steve Clitheroe. [27]-Chuck Gaede, Brent Wooster. [28] Wes Bush, Wayne Jbrdan. [29] Ryan Schaefer,

Mike Moran. [30] Vince Jordan, Roberi Harris. [31] Cnns Building-Products.com

Bergin, Laila Bradwell, Wayne Knutson. [32] Lee Jimerson, ,lFlk Sllw.qrL J33l Andrew-Goodman, Saiah'Madonia, Bryan

White. [34] Philip Flemming, Michaet Nieily. [35] Tioy Lundquist, David Hanson. [36] Al Fortune, Micha-el Mitten,

Bryan Lundstrom. [37] Chris Boyd, Peter Stroble, Joe penrod, Norm Toews, Mike Pedersen, Jeff Cook. [38] Holly Elliott.

[39] Win Smith.

(More Traders Market photos on next four pages)

December 2014 I

M

I

The Merchant Magazine

I

39

F El

I4 r=a

E uJ

a 4

F r.|

= z j

;: f : a

!

E

TRADERS MARKET (continued from previous two pages);.[4!] Kim

Glaeser, Shana Gonda, Alan Oakes, Nikki Robbins. [41]-Dave

Wildeman, Kristie McCurdy, John Lentz, Richard Mills. [42] Tim Ehers' l43l Lucas Howard, Kavle Wicks, Scott Purdue, Devin Stuart, Jared Wn'ite, Joey Inskeep. t44l Mike Limas. [45] Tiomas P1a-slchaert, Bryan Kirit. 146l L'arrv Petiee, Rivmond Luther, Joe Petree. [47] Reed Rediger' Janne & Max l4Sl Blake Kditzman, Marty Thomson, Todd Davis, [49]

40 r

The Merchant Magazine

r

December 2014

Jones. I50l Jim Bradv, Mike Boone. [51] Cat Duemler, Devon Lindquist' iSzl Oit'ton'fornes, Jim Olsen. [53] leff Haley, Alex Darrah, Rose Ann Lon.ger, B. Manning, Megdrn i3urch. [9.4] Lowell Crossley, Bill

Rnderion, Eric Andeison.iSSl Steve Killgore, Pat Lynch, Tom Gennarelli, Gary Pittman, Gary-Hayes. [56] Steve Firko, Robin Little (More Traders Market photos on next three pages)

Building-Products'com

z { F .{

F

I

ln

F 0

vtt

3 n

x

Fl

.{ ; F

: T

*

c

I

ATTENDf NG the NAWLA Traders Market (continued from previous three

pqges): [57] James Robbins, Phillip Humphrey, Curt Mcleod, Tonia Tibbetts, Ahen Robbins, Aron Kurlander, Roger Champagne. [58] Mark Westlake, John Morrison, Chase Monison. [50] Ted Oergdusofi, O'eepat Rai, Darc_y Jahal, Richard Paci, Joshua Xaye. t0O] Scdtt .lanett, tirry Boyts, 161l JimWalsh, Sue Snugg_s, David Smith, Michael Kirketie.

Randi Walker, Michael Mclnnes. [63] Greg Haupt, Matt Weaner.

Building-Products.com

[62] iO+i

Rick Rakoczy, Bryan Schuyler. [65] Mike Gerstenberqer, Robert Hafner.

[66] Eric Swanson, Dennis Ebel, Jim Edinger. l6il patrick Hanulak,

David Jeffers, Dave Siteman, Robert White, Fabio Amendola. [68] Teni Collins, Jimmy Swanson. [69] Brad Monow, John Pace, ChrisHedlund, Mike Kelly, Rick Kapres. [70] Mike Pidtisecky, Tim Fotster. [71] Natatie Macias.

(More Traders Market photos on next two pages)

December 2014

I

The Merchant Magazine

I 4'l

Bf G TURNOUT

for Traders Market (contlnued from previous four

paqes):1721Eddie Pratt, Tim Svarczkopf. [73] Tim Gabriel, Bob Loew. iZ,it Marina'tt Lauch, Tim Atkinson, Pete Henningfeld. [75] Trevor Ewert, Sein Nason, Steve Barth. [76] Kim Pohl, Lisa Martin. [77] Jim Vandeqrift. [78] Mark Tucker, Edward List. [79] John Branstetter, John Walcoti, Ron Gbrman. [80] Scott Elston, Kathi Orlowski, Mark Erickson.

[81] Brenden Heyberg, Tim Hummel. [82] Jeff Herscovitz, Chris Leslie'

42 r The Merchant Magazine r

December 2014

Yvonne Jacobs, Ryan Wolters. [83] Joe Fan, Christopher Webb, Donna Allen, Rob Latham. [8a] Ryan Chitwood, Robert Hoffm-an, Anthony Panzarella, Tom Merkeri. [65] Leslie Southwick, Carter Stinton, Brad Hatlev. 186l Garv Snider, iom Batdautf, Casey Epperson, Kris Owen, J.R. Yirriich, Jeff Wllson. [87] Mike Goodman, Josh Goodman.

(More Traders Market photos on next page)

Bui lding-Products.com

z { F -{

n U

|n

F

IA

=

n

xln {

# ;j

r{

:a

NAWLA Traders Market (continued from previous five pages): [88] Leo Colantuono, Todd Askew, Mark Heyboer, Doug O'Rourke. [89] Vincent Micale. [90] Helena Jehnichen, Darrell Hungerford. [91] Kevin Grindy, Stuart Ralston, Steve Anderson. [92] Bobby Byrd, Joe Mackay. [93] Wendy Gay, Chuck Smith. [94] Todd Nodine, Mark Richardson, Greg Fitz. [95] Gary Arthur, Rob Tam. [96] Andrea Kennedy, Griffin Augustin.

Building-Products.com

[97] Carlos Furtado, Robert Jones, K.K. Sangara. [98] Jerry Huber, Steve Getsiv. [99] Rick Palmiter, Jack Draper. [100] Matthew Duprey.

[101] Matt Caissie, Bruno Lebel, Joe Hanas, Brett Shuler. [102] Tracy Trogden, Richelle Gall. [103] Rob Mitchell. [104] Kalvin Eden. [105] Brian Johnson. [106] Glen Frazeur, Tom Taylor, Tom Amderson, Bert Hewitt. [107] Aly Kingsley, Eric Schooler, Cameron Waner.

December 2014

I

The Merchant Magazine

I 43

lN lUemoriam Barclay Simpson, 93, founder of Simpson Strong-Tie parent Simpson Manufacturing, Pleasanton, Ca., died

Nov.9.

After serving as a fighter bomber in the South Pacific during World War II, he returned to U.C.-Berkeley, but in 1946, three credits shy of graduating, he took over his ailing father's business, Simpson Screen Co. He grew and transformed the company into a structural connector giant, with

offices and factories across North America, Australia, Europe and Asia.

He continued to serve on the board and as head of investor relations until 2012, and retired last year.

Christopher Ernesto ttChris" Re, 58, trader at Patrick Lumber Co.,

William W. Jackson. In 1971, he left San Bruno Lumber and acquired South City Lumber & Supply, South San Francisco, Ca. In l975,he bought Economy Lumber Co., Oakland, Ca., and in 2010 added Piedmont Lumber,

During his 4O-year career, he worked for a number of wholesale firms, including Timber Products, Seneca Wholesale, and Maywood-

Anderson Forest Products, before

in 1993.

Piedmont.

Donald L. "Don" Murphy, 84, former president and co-owner of the old Plains Building Supply, Torrington, Wy., died Nov. 17.

After serving in the U.S. Army in Japan during the Korean War, he

joined his brother, Lowell, working

for McCreery Lumber Yard, Torrington. He and his brother struck out on their own and opened Plains in 1962, operating the business for sev-

Doug Cashin, 69, salesman for Tyee Timber, Coquitlam, B.C., died Oct.23.

After receiving a degree in forestry

joining Patrick.

from the University of British

John William Bacon Sr., 84, prolific Bay Area lumberyard owner, died of cardiac arrest Nov. 13.

He started his lumber career in the early 1950s at San Bruno Lumber Co., San Bruno, Ca. In 1964, he pur-

Vancouver, B.C.

chased San Mateo Lumber, San Mateo, Ca., with his father-in-law,

stayed on when the mill was acquired

by Champion in 1993, but let go when it was purchased by Stimson Lumber

Oakland-now Economy Lumber

eral decades.

Portland. Or.. died Oct. 28.

A U.S. Army veteran, he joined the Bonner mill-then Anaconda Forest Products-in 1963, first as a millwright and then a machinist. He

Columbia in 1969, he began his 40plus year industry career, spending the bulk of it with Cattermole Timber,

Family Business (Continued from page 29 )

he may not appreciate at the time, is about the only way to demonstrate that the next generation has the backbone and moxie that it takes to continue the senior generation leader's success. Strong leaders appreciate and expect strength in their successors.

4.wolkoroy.

There are times when that most wonderful, essential quality for family business succession is missing, and if that's the case, NextGen family members should have the courage to recognize the situation for what it is, put aside foolish hopes that "Mom and Dad will see the light if we just take them to one more seminar," and find employment in a place where they can get their economic needs met without all the weeping and gnashing of teeth present in the family company. Oh, by

International, Bonner, Mt., died of

the way, that wonderful, essential, often missing quality is reasonableness. It's awfully hard to reason with

cancer Nov. 1 in Polson, Mt.

people who insist on behaving unrea-

James E. Johnson, 69, former maintenance supervisor at Champion

sonably!

In most contexts, the term paternalistic leadership tends to be used in a derogatory way. However, paternal-

CTASSIFIED Rates: $1.20 per word (25 word min.). Phone number counts as 1 word, address as 6. Centered copy/headline, $9 per line. Border, $9. Private box, $15. Column inch rate: $55 if art furnished "camera+eady' (advertiser sets type), $65 if we set type. Questions? Call (949) 852-1 990. Deadline: 18th of previous month.

Send ad to Fax 949-852-0231 or david@building-products.com. Checks payable to Cutler Publishing.

istic leadership doesn't have to be a negative and may be a great blessing if the senior generations' hearts are in the right places. Irrespective of the leadership dynamics of the senior

generation, it's incumbent on all stakeholders from all generations to

LUMBER CARRIERS from Berkot

. Several models available . Balanced for ease of handling . May be modified to your specifications See our full product line at www.BerkoftMfg.com

BERKOT MFG. GO., lNC.

come together and do the hard, sometimes dirty work necessary to assure succession planning bears fruit in the family business.

-

Wayne Rivers is the co-founder and president of the Family Business Institute, Raleigh, N.C., and author of such books

as The Top Nine Reasons Family Businesses Fail. Reach him at wayne.r iv er s @family b us ine s s i ns t it ute.c om

or (877) 326-2493.

Reprinted with permission of the Famib Business Institute. No portion of this article may be reproduced without its permission.

I1285 Goss St., Sun Valley, CA91352. Phone (818)767-5555 Manufactured in the U.S. since 1954

44 r

The Merchant Magazine r

December 2014

Building-Products.com

DATE Book Listings are often submitted months in advance. Alwavs veifv dates and locations with sponsor before making plans to atfend.

-

Oregon Wood- Innovation Center Dec. 8.10, how to dry lumber for quality & profit workshop, Oregon State University, Oorvallis, Or. ; oregonstate.edu/conferences.-

REELBHHf""E 1321 N. Kraemer Blvd. (Box 879), Anaheim, Ca. 928O6

Fax 714-630-3190

Los Angeles Hardwood Lumberman's Club - Dec. ,13. holidav party, Five Crowns, Corona del Mar, Ca.; (626) 445-g556:

(714) 632-1988. (8OO) 675-REEL 3518 Chicago Ave.. Riverside, Ca.92507

lahlc.net.

Oregon Wood Innovation Center - Dec. 16.18, quality conhol in wo.od products manufacturing workshop,'Ore!on State University, Corvallis, Or.; oregonstate.edu/conierences.

Southern California Hoo.Hoo Club - Dec, 17, meeting, San Dimas Golf Course, San Dimas, Ca.; (323) 559-1958; hooh6ol 17.org.

Seattfe Remodeling Show

- Jan.2-4, Washinqton State Conven-

[909) 781-0564

Wholesale Industrial Lumber . Pine

tion Center, Seattle, Wa.; www.homecentersh6w.com.

Los Angeles .Hardwood Lumberman's Club - Jan. 8, meeting, Heroes, Fullerton, Ca.; (626) 445-8556; lahlc.net.

'Pl5rwood

Colorado Springs Home Building & Remodeling Show - Jan. 9-

. Mouldings

11, Nonis-Penrose Event Center, Colorado Springs, Co.; (800)

374-6463; www.homecentershow.com,

Portland Build, Remodel &.Landscape Show - Jan. 9-11 , Oregon Convention Center, Portland, Or.; (800) 374-6463; www.noire-

. Hardwood Lumber

centershow.com.

San^Diego Home Show - Jan. 9.11, San Diego Convention Center, San Diego, Ca.; www.homeshowsandiego.com.

Black Bart Hoo-Hoo Club - Jan. 14, industrv niqht, Broiler Steakhouse, Ukiah, Ca; (707) 621-0485; btackbartho-ohoo181 .org.

Humboldt Hoo.Hoo Club - Jan. 15, annual crab feed, Elks Lodge, Eureka, Ca. ; (7 07\ 621 -9128.

Guardian Building Products Dealers Show - Jan. 16-19, Indiana

Convention Center, Indianapolis, In.; (S00) 36g-4262:

www.guardianbp.com.

Western Pallet Associatio_n - Jan. 16.20, annual meeting, Rancho Las Palmas Resort, Rancho Mirage, Ca.; (360) 33S-020g; www.westernpallet,org.

Western Building Material Association - Jan. 20, introduction to building materials salel .1a1. 21-22, estimating workshop, DoubleTree, Salem, Or.; (360) 943- 3054; www.wbm:a.org

-

fnternational Builders Show Jan.20-22, sponsored by National Assn. of Home Builders, Las Vegas Convention Cdnter, Las Vegas, Nv.; (202) 266-8610; www.buitdersshow.com.

National Kitchen & Bath Association - Jan. 20-22, annual show,

Las Vegas Convention Center, Las Vegas, Nv.; (800) S43-6522; www.nkba.org.

Specialists in Hardwood Mitling . Oliver Straitoplaner

. Straight Line & Multiple Rips

Surfaces 1 Ja1-. !0!3, Mandalay Bay Convention Center, Las

. Stickers

Vegas, Nv. ; (972) 536-6358; www.suriaces.com.

Tac_oma.Olymplq_f.o_o.Hoo Club- Jan. 21, board meeting, Tacoma, Wa.; (253) 531-1834; tbitskiOl4@aot.com.

Truck Loggers Association - Jan. 21-23, convention & trade show, Victoria Conference Center & Fairmont Empress Hotel, Victoria, B.C.; (604) 6844291; www.ila.ca.

Oo,f! fqsl Corp, - Jan. 22-24, winter conference, Watt Disney World Swan Resort, Orlando, Ft.; (260) 748-5300; doitbestcorp. '

Wood Solutions Fair

- Jan. 27, Oakland Maniott Citv Center,

Oakland, Ca.; (253) 565-6600; www.woodworks.org.

Nationaf Association of Wholesaler.Distributors

- Jan. 27-29,

executive summit, Fairmont, Washington, D.C.; (202) 872-0995; www.naw.0rg.

-

Western Forestry & Conservation Association Jan.27-29, Western Forest Industry- Qonference, Heathman Lodge, Vancouver, W a.; (202) 872-0885; www.westernforestry.org.

Building-Products.com

. Newnan Straight Knife Planer

REGAL GUSTOM MILLWORK 301 E. Santa Ana St., Anaheim, Ca. 92805

(7141632-2488 . Fax 7|4-ZZB-L6TB

wuw.reellumber.com Reel Lumber Serutce and Regal Custom Mtllwork ore qfflllated, con:[/.,:nles

December 2014

I

The Merchant Magazine

r 45

ALL ABOARD: The annual train display helps Bevell's Hardware stand out and attract new customers every year. (Photo couftesy of Bevell's)

A

holiday tradition that involves a massive model train display can increase foot traffic and attract new customers both near and far, Bevell's Hardware in Blackstone. Va, has learned.

Up and running until the second week of each January, Bevell's annual Hardware Christmas Holiday Train Display has been known to provide a special holiday experience for the city of Blackstone as well as it's neighboring cities, counties and states' Thousands of locals and visitors make it a point to see the display every holiday season.

"What started out as a small idea has brought so much to the community," said owner Bobby Daniels.

He went on to explain how the idea was inspired by his own unique hobby over 30 years ago as a small train display on a 4'x8' sheet of plywood with two trains and very little scenery. "Because it's gotten so popular over

the years, we've grown. It has now grown into a 18'x56' train display, featuring more than 10 trains, with realistic town-like features," Daniels said.

The unique display has not only made Bevell's a well-known hardware store, it's also increased foot traffic and has brought in new customers that the store

wouldn't normally reach. "Model railroading is an interesting hobby for all ages. The kids love it and they come with their parents who not only enjoy the display, they are also fond of our store, which is great for business," Daniels explained.

Bobby and his team have also managed to attract

local and surrounding area schools' Teachers request to bring their classes to the hardware store as one of their field trips each year. Along with seeing this display, the students can visit with Santa and take a ride on a train, which includes an engine, flat bed car and caboose.

"It's brought a sort of uniqueness to our store, and it makes us stand out," said Daniels. Since opening 30 years ago, the display has attracted over 30000 visitors to the city.

"Model railroading is my hobby and our hardware store has only benefitted from the display by attracting new customers from all walks of life," Daniels added.

"It's also a holiday treat for our local everyday customers and they love it. I would not be able to do this working anywhere else."

46 I

The Merchant Magazine ,

I

December 2014

ADVERTISERS Index For more on advertisers, call them directly or visit their websites [in brackets]' Allweather Wood [www.allweathenrood'com]...'.'."...'..."Cover lV American West Bank [www,awbank.net] ....'......'.',.....'...'.."'.......28 BfueTarp [www.bluetarp.coml...'.'.'.".,....

.'.'.""'.'27

G&E Lumber Co. [www.celumber,com].,.,......'..'...'.'.'......'.....'.....30 Gal Coast Wholesale

Lumber'

.'...'....'.'.'.'........"..33

Gapitol Plywood [www.capitolplywood'com] ....,........,......C0ver lll CT Darnell [www.ct-darnel.com]

........".'.'.

.."'.'.'.24

Fontana Wholesale Lumber ffontanawholesalelumber.coml'.'..31 Humbolt Redwood [www.getredwood.net],....'."..'...."'.'...Cover lV Huff Lumber Co [www,hufflumber.net] ....,.,..".'..'...'."".'."....'.".'25 International Wood Products [www'iwfllc.com] .'.'.'....'.'.'."......'23 Jones Wholesale Lumber [www.joneswholesale.com]

...'........'.'l 9

Kelleher Corp. [www.kelleher,com],',...'.'.'.,"...'..,.".....'.'.....Cover I Keller Lumber Co. [www.kellerlumbersales.com] Kop-Coat [www.kop-coat.com]

......'.'.......'."'..30

."',.'.'."','

'.".."....'.5

Manke Lumber Co. [www.mankelumber.com]'......'...........'......."29 Norman Distribution lnc. [www.normandist.com]'..,.'.'.'..".'.......35 Nu Forest Products [www.nuforestproducts.com] .....'......'....'...1 5 Parr Lumber [www.parrlumberchino'com] ".'.'..."'."...."'."....'."'37 Pennsylvania Lumbermens Mutual Insurance [plmins.com] ".'.13 Peterman Lumber Inc. [www.petermanlumber,com]

."....'...'.'....32

Reel Lumber Service [www.reellumber.com] .......'.....'......'.'..'.'.'45

Rosboro fwww.rosboro.coml ....,..'.'.'."..

..26

Roseburg Forest Products [www'roseburg.com] ....'.'.'..'......'."...7 Swanson Group Sales Co, [swansongroupinc,com] '.',.,',.Cover ll Taiga Building Products [www.taigabuilding.com]......'.....'........33 Universal Forest Products [www.ufpedge'com].'..,'....'..,..'...'..'.'.'3 Yakama Forest Products [www,yakama-forest.com],.,.......'.'.'...31

Building-Products.com

Product. Perfotmance

Season's Greetings from

Gpuor :

Frywooc. .9mc www.caorrororvwooo.com

150 Gommerce Gircle, Sacramento, Ca. 95815 . Fax 916-922-0775

(et6) s22-8851 . (800) 325-t505

1955 Tlmber Way, Reno, lfv. 89StZ . Fax ZS-AZ9_3823

(775132s-44s1 . (800) 326-4494 Building-Products.com

WE'RE READYTO MAKEA BIG COMMITMENTTO AN EVEN BETTER 2015.

ARE YOU? Humboldt Redwood Committed Partners know a good thing when they see it. With double digit redwood industry growth the past two years; strong, beautiful, FSC@ Certified Humboldt Redwood is more than a good thing, it's worth committing to.

Here's 5 reasons why:

S ereferred availability of Humboldt Redwood

Dimensional Lumber and Timbers throughout 2015.

That's a promise backed up by a state-of-the-art d istribution network, frequent deliveries, and access to nearly 1,000,000 acres of sustainably managed redwood forestlands.

@ Strategic Marketing Support. This is collaborative

"we're in this together" marketing support that can include promotional campaign development, TV spots, radio and print ads, direct mail, online ads, website support and development'

€) Slngle-source convenience. Our Allweather Wood pressure treated lumber covers a wide range of above ground, ground contact, marine, fire-resistant, and structural framing applications. lt's the perfect complement to Humboldt Redwood. Allfrom one source, what could be easier?

@ Consistency. Our quality, tallies, service, and pricing are the most consistent in the industry.

sawmill 6 Sawmitlinvestments. Our redwood grades, increase

improvements enable us to cut higher quality, and produce more volume.

READY TO COMMIT? It's easy to become part of the Humboldt Redwood Gommitted Partner Program.

Just contact Julie Wright at (707) 764-4450; or Jwright@hrcllc.com and tell her that Merchant Magazine sent you. . 16% compound annual growth rate (CAGR) based on sales of redwood in board feet 2Ol2-2O13

It*^slgg#"., -AllweatJrer AllweatherWood.com

E*ffi$lth-

NATURALLY STRONG, NATURALLY BEAUTIFUL

GetRedwood.com