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ROI expectation: proceeds on too prioritizing opportunities in a more formal action plan; developing a framework to apply the plan, and then measuring the plan's benefits and pitfalls.

By following a logical step-by-step e-business plan and determining how a company's e-strategy can be integrated throughout the organization, business are more likely to find success on the Internet, Mayer added. Without a comprehensive, actionable and measurable plan, however, most companies are destined to face e-failure.

Mayer supported this point with statistics that show only 387o ofall e-business initiatives have been successful in accomplishing their objectives. A fact that Mayer blames at least in part on poor execution, design and evaluation of business models.

On the other side, businesses list a commitment from executives and a thorough understanding of customer needs as the two biggest factors contributing to the success of an e-business strategy. Companies that have built a successful e-strategy around their strong commitment to a plan and comprehensive understanding of what customers want, have been among the many winners in the new economy, according to co-presenter Don Belt, GMT Consulting.

"There is a lot more success in e-business than people might think," Belt said; the success stories just haven't been as highly publicized as the monumental failures.

Belt says a successful e-business strategy should start by getting a realistic viewof your company's internal and external positioning. Internally, a company will want to examine its capabilities, goals and past e-business successes and failures. Externally, a company will have to take into consideration its market needs, its supplier needs, opportunities for growth, and its competitive position.

Once this initial analysis has been made, a strategy begins to take place. The second step is to massage this strategy into a clear action plan that includes objectives and priorities. Finally, only after a strategy has gone through the first two steps should a company move on to implementation, where a site is designed, content developed, and a marketing and advertising campaign launched.

Dwight Hayes, ex-All Coast, is the new sales mgr. at Capital Lumber Co.'s Chino, Ca., facility. Al Reed, exCalifornia Cascade, is now accounts mgr., assisted by Fred Schwartz. Debra Lowry is the new marketing assistant in Phoenix, Az.

Neal Dykeman is the new director of sales and marketing at Exterior Wood, Washougal, Wa.

Russ Primrose, ex-All Coast, has joined the sales staff at California Cascade Industries' Fontana, Ca., office.

Tim Nacrelli is the new regional sales mgr. at Vycom Corp.'s West Linn, Or., office. Herman Lopez is now West Coast technical sales representative for Azek Trimboards.

Mike Long has formed Granada Hardwoods, Granada Hills, Ca.

Kevin Hemborg and Nancy Moses are new to industrial sales at Landmark Building Products, Rancho Cucamonga, Ca.

Michael Caputo, ex-L-P, has joined AllCoast Forest Products, Chino Ca., as product mgr. Larry Christensen has been promoted to outside sales.

John Enerva, ex-HomeBase, has rejoined Dixieline Lumber Co., San Diego, Ca., as corporate lumber merchandiser. Steve Brink, ex-Home Depot Expo Division, has rejoined Dixieline as millwork division mgr.

Craig Anthony has been promoted to v.p.resources at Pacific Lumber Co., Scotia, Ca. Dennis Wood has been promoted to v.p.-production.

George Rogers, ex-Sierra Pacific, has joined Boston Pacific, Redding, Ca.

Dan Dallas is new to sales at Evergreen Lumber & Molding, Orange, Ca.

Dave Bethea has been named western regional sales mgr. for PrimeSource Building Products. In Fairfield, Ca., Brad Strosahl is serving as interim branch mgr. until a replacement can be found for Ken Womack, who is now in sales. Bill Carr is the new sales mgr. for Fairfield, succeeding Steve Lengyel, who relocated to Dallas, Tx., as Gulf regional sales mgr.

Nate Brooks is assistant mgr. at Home Depot's new Longview, Wa., location.

J. Carro is mgr. at the new Vacaville, Ca., store.

Tim Peifley has been promoted to DC mgr. of Ace Hardware's Sacramento, Ca., retail support center.

Robert Nardelli has been named chairman of Home Depot, succeeding cofounder Bernie Marcus, who will retire at the end of this month. Ron Griffin has resigned as chief information officer.

John Maly, Trus Joist, has been named president of OptiFrame Software, Denver, Co., a joint venture between Trus Joist and MiTek. Robert Baynit is executive v.p.

Kathy Crowe has joined JohnsonMadison Lumber Co., Great Falls, Mt., as a design specialist in the kitchens department.

Lou-Ann, Larry and Lou Maurer have sold Maurer Enterprises, Grants Pass, Or., and retired after 30 years in the industry.

Michael Brown has been named senior v.p. of Lowe's western operations. replacing William Pelon, who has retired after 31years with the company.

Pamela Forbes Lieberman has been named c.e.o of TruServ Corp.

C. Wes Smith, executive v.p., International Paper, retires Jan. 31 after 43 years in the industry.

Morgan Daniels is the new Zero International sales representative for Northern California, Northern Nevada and Hawaii.

Russ Maximuik is now senior acct. mgr. for the western region at Progressive Solutions. Richmond. B.C.

Chris Grilfin was named general mgr. of the Fiberock business unit at United States Gypsum Co. Phil Ciesiulka is now director of sales-Fiberock panels, and Ron Bruggeman, mgr. of marketing-Fiberock panels.

Keith Kofoed is thenew Southern California regional mgr. for Tasman Roofing Products, Corona, Ca.

John Ferguson, Wis-Cal Sales, Redding, Ca., and his wife, Barbara, vacationed last month in Tallahassee, Fl.

Gary Malfatti, president, Morgan Creek Forest Products, Windsor, Ca., and his wife, June, attended Mick Jagger's record release party Nov. 15 at the El Ray Theater in Los Angeles, Ca.

Melton Yourmouth is now in charge of the annual holiday bake sale at Mungus-Fungus Forest Products, Climax, Nv., report co-owners Hugh Mungus and Freddy Fungus.

Palco Starts Logging"Hole"

Pacific Lumber Co., Scotia Ca., has begun logging a Northern California redwood forest that has long been the focal point of pitched battles between the state and local environmentalists.

The so-called "Hole in the Headwaters" parcel near the Elk River was part of the 1999 Headwaters agreement that transferred five Palco groves of old growth redwoods to the state for $480 million.

As part of the deal, Palco received permission to log the 750-acre Hole, which was transferred from Elk River Timber Co. to Palco.

Palco spokesperson Mary Bullwinkel, said 559 acres will be selectively cut, with the remaining 110 to be left unharvested.

Although the Hole doesn't contain old growth, environmentalists have criticized Palco's logging plans, calling the parcel an important buffer.

Palco has agreed to haul logs out by helicopter as opposed to building logging roads. Additionally, the company will repair environmental damage from roads built by Elk River Timber Co.

ldaho Sinker Logs May Rise

One hundred-year-old logs lying at the bottom of Idaho's Lake Coeur d'Alene may see the light again if a Washington timber company can make its case to state and local environmental officials.

Underwater Timber Salvage Corp., Naches, Wa., is seeking permission from the Idaho Department of Lands to remove and test 100 logs from Blue Creek and Squaw Bay. If the logs prove salvageable, the company would like to target alarger cache of lost logs in Lake Coeur d'Alene.

The logs date back to logging operations around the turn-of-the century. It is believed the cold water and lack of sunlight have preserved the timber.

Company officials see this as a way to utilize a lost resource and save live trees from the sawmills. "The idea is to make a few bucks and do sood for the environment," said v.p. Ross Bennett. Environmentalist groups have been critical of theproject, saying the recovery would disturb aquatic habitats and stir up heavy metals embedded in the soil, possibly threatening area drinking water.

The state is currently evaluating the company's application.

"Sinker" or "deadhead" logs have been in demand recently for their fine grain texture and the high prices they can command.