Developing An E-Business Strategy

The dust from the shakeout in the Internet world hasn't quite settled and despite all the news about the demise of the new economy, businesses are still finding ways to use the Internet to drive profits, according to Linda Mayer, senior vice president-marketing for Moen.

"Originally, everyone thought that the (Internet's) Holy Grail was going to be selling, but it really has to do with streamlining business procedures. The number one priority of all companies' e-business initiatives is improving customer satisfaction-selling is at the bottom end," Mayer said in a National Hardware Show presentation.

Mayer went on to point out that most executives who are not satisfied with their companies' e-business success should look more closely at their e-business strategies. "The main barrier to success for most companies has been a weak e-business strategy in the first place," she said.

Mayer then walked attendees through the e-business planning process, which starts with a company identifying its e--J