Diablo Timber Go.'s New Plant

Celebrating the succesessful first quarter of its new Southern California operation, Diablo Timber Co., Napa, Ca.. threw dozens of chickens on the barbee and treated its staff and crew to a lavish lunch.

Company president and part-time chicken cooker Ben Cassinerio (see photos) said, "We're very pleased with the performance of this new business, especially in light of the still-ailing California market." He estimated that the new Orange, Ca., facility will have sales in excess of $13 million in its first full year of operation.

The plant remanufactures industrial items, mainly in redwood. Diablo is also developing a less-than-carload distribution program for independent dealers in Southern California, Arizona and Southern Nevada.