LASC annual conference

"If you're not measuring, you're not managing," Bill Lee, Lee Resources, Inc., told dealers and wholesalers at the Lumber Association of Southern California's annual gathering. Meticulous budgeting and intense management of every business expense are the best ways to lower operating costs and hike profits, he said.

forest management over preservation. Elected pres. was Mark Lofland, Capital Lumber; v.p. Kevin Lindsay, Lindsay Lumber; treas. Bill Jones, Pacific Lumber, and sec. Murl Fast, Barr Lumber. Eric Jorgensborg, Fisher Lumber, is immediate past pres.

The meeting was held Nov. 2-5 at the La Quinta Resort, La Quinta, Ca.

Britl Lumber

Camus Transport Russ Britt Lori Kasal

Chozen Trucking Louie Escobedo

California lnterstate Express

Ray Dekoning

Fraser Box & Trading Co.

Hampton Lumber Sales

Hanrood Products

Hamleton Brothers Lbr.

Bob Mackey

Gordon Beach

Art Hanrood

Floyd Hambleton

Herbeil Lumber Milt Herbert lnternational Forest Products

Lasc

Phil Butterfield

Wayne Gardner

The Merchant Magazine Dave Cutler

Medite Corp. Dixie Tibbetts

Oregon Cedar Products Ron Guard

Pacific Lumber Co. WillRiegel

Pacif ic Timber Transportation

Gene Lombardo

Pacif ic Wood Preserving of Bakerslield Chad Niedermever

Pope and Talbot Mark Susbauer

Redding Lumber Transportation

BillWeber

Schmidbauer Lumber Rich Graham

Sierra Forest Products Doug Hansen

Slarfire LumberGreg Chase

Superior Lumber Mitch Swanson

Swanson Superior Lbr. Mark Denner

3C Trucking Shelley Cameron

Trinity River Lumber Charlie Brittain

Triple "R" Transportation

Williams Family

Weyerhaeuser Co. (Canada) Peter Lys

A trio of insurance executives from Anderson & Anderson, Lenelle Duecker, Ray Piantanida and Scott Oxman, counseled dealers to document compliance with sexual discrimination laws, recognize change as a positive, and train employees to avoid losses as ways to a safe, profitable workplace.

Ray O'Hara, Weyerhaeuser, outlined how crisis prevention plans, security assessments and pre-hire checks can help eliminate workplace violence.

Donn Zna, California Forestry Assn., related how industry is more effectively presenting its side of the environmental story. As an example, he showed the video Califumia's Changing Forests, an impressive case for

AWARD presentation by (1) Bill llll) Cowling to outgoing LASC'pres. Erik ' '---r Jorgensborg. (2) Creighton Anfinson, Bob Slettedahl. (3) Greg Woods, Joe McGuire, Al Reed. (4) Johri Fueliino. (5i Lvnne & Phii Butterfield. '(6) Kevin Liidsiy, J'ack Butler, Kelly & Julie Lyon. (7) Bruce Kelly. (8) Donn Zea, (9) Ralph & Jerri Cardwell. (10) Mike Petter, Tim Gaffney. (11) Todd, S-week-old Kellv & Amv Pollard. (12) Derek Cowlino. Pete Gadahl, Jr. (13) Kelly Orepeau, Bob Weiss, Drew Sasser. (14) Mark Lofland. (15) Jim Moss, Jim Johnson, John Sweet. (16) Michael McShane, Milch Byard. (17) Bamsey Fendall. (18) Frank Bad'er, Tiin 'Kennedv, Terrv Wesseln, Phil Dotson. (19) Don Peters. (20) Rav Piantanida, Wavne Gardner. Tracv Green. Lenelle Duecker. S6ott Oxman. Diand Moore. (21) Jack Green, George Swartz, Nathan Dickens. (22) Marty Temple, golf award winner Don Stobaugh, Peter Ganahl.