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A key contribution to the remarkable growth of Scherer Brothers Lumber Company is our increased levels of customer service. We consistently search for new progpms which help us to better serve our customers.

One such progftlm is our Pricing Information System. Working with Dataline, we developed a system add-on which allows our customers to directly access information within our corporate Dataline system. Primarily, the Pricing Information System has been used to protect our customers from volatile lumber prices. They have instant access to our Dataline system for the most up-to-date lumber prices. We also make these prices available to our customers on computer floppy diskettes which are distributed and guaranteed for 90 day intervals.

The best part of the Pricing Information System is that it allows our customers to do business with us 24 hours a day, seven days a week. That high level of customer service is what separates Scherer Brothers Lumber from our competitors.

While all of our customers do not currently utilize the Pricing Information System, we expect participation to grow in the future. Some time next year we plan to implement ordering capabilities which, in addition to checking price information, will also allow our customers to electronically upload orders to our Dataline system.

The Pricing Information System allows our customers to access our Dataline syste cing info rmat ion.

Dataline has been a good technology partner working cooperatively to help deliver the technology tools we require to meet our growth and profitability goals.

-Bill Clemen, Systems Manager Scherer Brothcrs Lumber Co.

II'ATHLEEN Patterson's elecrion IL as president broke new ground for the Lumber Merchants Association of Northern California at their 56th annual convention.

She is the first female president of LMA and perhaps the first of any U.S. retail lumber organization. Patterson is president of Central Valley Builders Supply, St. Helena, Ca.

In another shakeup of the usual order, LMA pennanently moved the date of their annual convention from May to November to better fit their dealer members' seasonal work demands.

The shift meant an 18 month stint for outgoing president Frank Solinsky, owner of Payless Building Supply, a six unit chain based in Chico, Ca The move also aligned the officers' terms to coincide with the yearly budget.

Bob Rossi, Rossi's Building Materials, Fort Bragg, Ca., was elected first v.p.; Bill Sullivan, Tynan Lumber Co., Monterey, C8., second v.p.; Gary DeYoung, Close Lumber Co., Corning, Ca., treasurer. Jan Hansen remains executive director.

"Don't use 1991-1994 to plan for 1995," cautioned convention speaker Dr. Lynn Michaelis, chief economist for Weyerhaeuser Co. He sees more stable prices, but with a downward

Story at a Glance

First woman president elected ... convention moves from May to November... lumber prices will decline as supply increases economist forecasts.