Cedar more stable

By Jeff Loth President Loth Lumber Co.

T ge STRENGTH of the market for 1989 appears to I be in the remodeling sector. If this is true, western red cedar will be at the forefront regardless of housing starts. Its pleasing appearance and stability make it flexible in the remodeling market.

As the year begins to unfold with the elections over and a status quo in government, I believe we will see a much more stable and consistent market place than most of us have experienced in the past few years. That is if sound judgement is used in the marketing of the products.

We must not forget that we are livine and working in an ever chang-

I changing mode and things are happening fast. A manufacturer must read these changes and react quickly if he is to stay competitive in these times. As long as we are willing to accept change and move quickly, the future will be strong for all in the lumber industry.

The WRCLA is taking a more active role in promoting cedar throughout the market place. As its president, I can safely say we are gaining strength.

The export market for finished lumber is growing at a fast pace. This opens more doors for a manufacturer to sell his finished goods and can smooth out some of the