We have an ok year ahead

By H.C.A. Hunter Director-Sales & Marketing Lumber & Plywood Division St. Regis

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run-up of lumber and plywood prices occurred in the first quarter of 1983, there quickly developed a "here we go again" attitude throughout the industry. However, subsequent interest rate developments brought matters back to reality and give us a more reasonable focus on 1984 expectations.

We forecast 1984 new housing starts will be about the same as the 1.65 level of 1983. Mortgage rates will have to come down another lVz to 2 points before that figure can be realiz- ed. Unsold new home inventories are too large in most areas at the end of 1983 and these will have to move before builders resume activitv.

Story at a Glance

Housing starts at 1.65 level if mortgage rates dip 11/zo/o - 2o/o remodel and rehabilitation show promise no problem in product availability

The rehabilitation and remodeling market continues to show promise as more newly formed families become frustrated with mortgage demands. Those contractors, dealers and distributors servicing this segment should enjoy a good year.

Product availability should not be a problem as lumber and plywood mills largely regained their vitality in 1983. The cost of timber is a key factor in anticipating 1984 materials price levels since many manufacturers still face processing high priced logs contracted for during the most recent housing boom.

1984 will be an OK year and has an outside chance of becoming a very good one.

The system is made up of highly trained market specialists with years of experience in the softwood lumber industry. The system works fast and with complete follow-through. The system has coast-to-coast facilities so we truly know the entire U.S. market.

The system has an in-depth knowledge of the Canadian market as well, since wdre one of their largest lumber importers. The system gives you straight, updated information on all softwood species.

The system has a first-rate approach to shipping. Wdll ship your order the most cost and time-efficient way.

The system is making markets in all softwood species:

Canadian Spruce - Green Douglas Fir - White Fir - Western Red Cedar - Redwood - Western Hemlock - Ponderosa Pine - Sugar

Pine - Waferboard - Timbers

You can quote us on everything wdve said about the Furman System. Now... may we quote you?